We Have A Meeting

In this episode of We Have A Meeting, we're joined by Anthony Smith — Executive Producer of The Diary of a CEO — to uncover the behind-the-scenes strategies that turned the podcast into one of the most powerful media brands in the world.

Anthony lifts the lid on what it takes to scale a podcast into a global phenomenon, from mastering storytelling and building emotional connection to creating viral moments that cut through the noise. With experience producing some of the most talked-about episodes in business podcasting, he shares lessons that every founder, marketer, and creator can apply.

Whether you're building a podcast, scaling a brand, or looking to understand how Diary of a CEO became a cultural force, this is an episode you won’t want to miss.

⏱️ Topics Covered:

• How Diary of a CEO grew from a small idea to a global brand
• The psychology behind creating addictive, shareable content
• Why emotional storytelling outperforms traditional marketing
• What it takes to build trust and authority in a crowded space
• The behind-the-scenes systems and processes powering a top podcast
• Lessons every entrepreneur can steal from one of the UK’s biggest shows

🔗 Connect with Anthony Smith - https://www.linkedin.com/in/antsmith93/

#AnthonySmith #DiaryOfACEO #Podcasting #BrandBuilding #ContentStrategy #StorytellingInMarketing #WeHaveAMeetingPodcast #CreatorEconomy #StartupGrowth

• 00:00:00 Introduction and Guest Welcome
• 00:01:15 The Power of Storytelling and Psychology
• 00:03:05 Budget, Stigma, and the Reality of Video Production
• 00:07:20 Emotions, Decision-Making, and Marketing
• 00:19:11 Data vs. Gut: Crafting Successful Trailers
• 00:28:42 Understanding and Engaging Your Audience
• 00:40:36 AI in Editing: Friend or Foe?
• 00:49:27 Challenges and Ethics of AI in Creativity
• 00:57:44 Behind the Scenes: Trailer Production Process
• 01:03:59 Working with Steven Bartlett and the 1% Rule
• 01:14:28 Looking Ahead: Growth, Learning, and Advice
• 01:17:05 Outro and Where to Find Anthony

How to Write the Perfect Cold Call Opener (Using Human Psychology)

If you’ve ever wondered “What’s the best cold call opener?” — here’s the truth:
Most salespeople lose the call in the first 10 seconds.

They jump in with a pushy script, the prospect feels sold to, and the call is dead before it’s even started.

The perfect cold call opener isn’t about sounding clever — it’s about understanding psychology:

✅ Permission → “Can I steal 30 seconds?” creates control and respect.
✅ Curiosity → Make them lean in, not tune out.
✅ Pattern Interrupts → Break the robotic “sales call” expectation.
✅ Authority & Calmness → Your tone matters more than your words.

When you master these elements, you’ll never again sound like “just another salesperson” — you’ll sound like a human worth listening to.

We break down word-for-word examples of the best cold call openers inside our #1 bestselling book Sales Is Therapy.

👉 Grab your copy on Amazon here: Sales Is Therapy

#ColdCalling #SalesTraining #SalesTips #SalesIsTherapy #ColdCallOpener #SalesCoaching #SalesStrategy #OutboundSales #SalesMindset #SalesCall

Buy our book: https://amzn.eu/d/bO8xoDy

In this episode of We Have A Meeting, we’re joined by Clair Heaviside — Co-Founder and Chief Brand Officer of Serotonin, one of Manchester’s fastest-growing creative agencies.

Clair’s story is anything but ordinary. From working in prisons using arts to inspire rehabilitation, to ultra-endurance running, to building a bold agency — this conversation explores the surprising connections between resilience, creativity, and leadership.

Whether you’re an entrepreneur, creative, or leader, this is one not to miss.

⏱️ Topics Covered:

• How ultra-running mirrors entrepreneurship
• Lessons from building Odd Arts in prisons and vulnerable communities
• Why discomfort is key to growth in business and life
• Building Serotonin into a standout Manchester agency
• The link between resilience, creativity, and leadership
  
  

🔗 Connect with Clair Heaviside
🌐 Serotonin: https://www.serotonin.agency/
📱 LinkedIn: https://www.linkedin.com/in/clairheaviside/

🔥 “Just send me an email.” The cold caller’s favourite brick wall. 🔥

In this episode, Jack Frimston and Zac Thompson show you exactly how to turn that dreaded brush-off into a booked meeting — without sounding pushy or desperate.

We’re talking objection handling psychology — why prospects say it, how to reframe it in real time, and the exact lines we use to keep the conversation alive.

If you’re looking for:
✅ The #1 reason people give the email objection
✅ Word-for-word responses that earn you a second chance
✅ How to keep prospects talking when they want you gone
✅ Building curiosity so they want to hear you out
✅ Turning “email me” into “let’s book a time”

Then this one’s for you.

👇 LINKS & RESOURCES:
📘 Get the book, Sales Is Therapy: https://shorturl.at/qZB70
📺 Subscribe for psychology-backed sales content: / @wehaveameeting

This is for anyone who’s ever said:
“I freeze when they tell me to email.”
“I wish I could think of something to say in the moment.”
“I’m tired of my calls ending at that line.”

#ColdCalling #SalesTips #ObjectionHandling #SalesTraining #B2BSales #SalesCoaching #SalesProcess #SalesStrategy #Prospecting #LeadGeneration #SalesScripts #OutboundSales #ClosingDeals #BusinessGrowth #PhoneSales

Buy our book: https://amzn.eu/d/bO8xoDy

In this episode of We Have A Meeting, we're joined by Dan Pope — founder and host of the HUNGRY podcast — to dive deep into the marketing strategies behind the world’s most exciting food and drink brands.

Dan shares the secrets he's learned from interviewing 300+ founders and marketers behind challenger brands like Huel, Graze, LEON, and more. From building irresistible brand stories to cracking retail distribution and mastering FMCG growth, this episode is packed with real-world insights.

Whether you're a marketer, brand builder, or startup founder, this is a must-watch.

⏱️ Topics Covered:

• What makes a food or drink brand truly stand out
• The psychology of buyer behavior in supermarkets
• Why some brands go viral and others don’t
• Lessons from top founders in FMCG
• The role of storytelling and authenticity in food branding
• How Dan built one of the UK’s top CPG podcasts

🔗 Connect with Dan Pope
🎧 HUNGRY Podcast: https://www.youtube.com/playlist?list=PLwlsYgDem6YWpYiHl8vRkbio-t7Cng5Go
📱 Instagram: @hungry.pod

#DanPope #HungryPodcast #FoodMarketing #DrinkBranding #FMCGMarketing #BrandBuilding #WeHaveAMeetingPodcast #CPGMarketing #StorytellingInMarketing #StartupGrowth

🔥 Finding hot leads isn’t luck. It’s a system. 🔥

In this episode, Jack Frimston and Zac Thompson pull back the curtain on how to spot, attract, and close the prospects who are already ready to buy.

We’re talking real lead-gen strategy — psychology-driven targeting, buyer intent signals, and the research shortcuts that save you months of wasted time chasing dead ends.

If you’re looking for:
✅ How to find decision-makers without paying for data
✅ The fastest ways to qualify leads before you ever call
✅ Trigger events that mean someone’s ready to buy
✅ Prospecting hacks for LinkedIn & email
✅ A system to never run out of warm leads again

Then this one’s for you.

👇 LINKS & RESOURCES:
📘 Get the book, Sales Is Therapy: https://shorturl.at/qZB70
📺 Subscribe for psychology-backed sales content: / @wehaveameeting

This is for anyone who’s ever said:
“I’m sick of chasing people who were never going to buy.”
“I don’t know where to find my next deal.”
“I wish prospects came to me.”

#Sales #LeadGeneration #B2BSales #BusinessGrowth #SalesTraining #Prospecting #HotLeads #OutboundSales #SalesTips #EntrepreneurLife #BusinessOwners #SalesStrategy #SalesCoaching #LinkedInLeads #SalesProcess

James Collier, registered nutritionist, former NHS dietitian, and co-founder of Huel, joins us to share how he built one of the world’s fastest-growing food brands.

Since 2015, Huel has sold over 400 million meals in 80+ countries, starting with a simple powdered product and expanding into bars, ready-to-drink meals, and hot food. In this episode, we dive into the business journey, the future of sustainable eating, and James’s new book Well Fed (coming January 2025).

• Founding Huel: Turning an idea into a global brand
• Nutrition & sustainability: Plant-based diets, fiber & mindful eating
• Balancing business with health, weightlifting & mindset
• Well Fed preview: Eat better, live better, help the planet

Co-founder of Huel, registered nutritionist, and author of Well Fed. James brings a unique blend of clinical nutrition, entrepreneurship, and forward-thinking food sustainability.

🌍 Explore Huel: https://huel.com
📖 Well Fed (out Jan 2025): Search “Well Fed by James Collier” at your favorite bookstore.

We Have A Meeting is hosted by Jack Frimston and Zac Thompson, who interview entrepreneurs and experts to uncover powerful lessons in sales, mindset, and marketing.

👉 Like, subscribe, and hit the bell for more inspiring episodes!

What did you think of James’s approach to nutrition and business? Drop your thoughts in the comments below 👇

James Collier Huel, Huel founder interview, Huel nutrition, Well Fed book, plant-based nutrition, sustainable diet, nutrition entrepreneur, startup podcast, nutrition tips, food sustainability, We Have A Meeting podcast

Use this book to transform how you sell: https://amzn.to/3XYZ123 (Sales Is Therapy – Written by real cold callers. For real results.)

In this video, we react to Alex Hormozi’s best advice on sales, cold calling, and how to close more deals. If you're looking to improve your outbound sales, build a stronger sales strategy, and master the art of closing — this one’s for you. We break down the real sales skills behind Hormozi’s thinking and how to apply them on the phone, in-person, or via email.

Whether you're a junior SDR or a founder doing founder-led sales, understanding buyer psychology is key. We share what most cold callers get wrong, how to fix it, and how Hormozi’s principles can help you turn conversations into contracts.

We cover everything from cold calling tips, sales objection handling, follow-up frameworks, to mindset shifts that’ll change the way you think about rejection. Sales isn’t about pushing — it’s about pulling. And Hormozi gets that.

This isn’t fluff. These are sales tips that actually work — tested across thousands of calls. You’ll hear real scripts, real rebuttals, and our take on how to ethically influence a buying decision.

If you're obsessed with sales performance, sales training, and closing deals faster — subscribe and stick around. Whether you’re learning how to cold call or looking to sharpen your B2B sales skills, this will give you the edge.

Don’t miss this reaction to Alex Hormozi’s sales mindset. Watch the full video for practical sales tips and a breakdown of what actually makes you close more.
This is sales, redefined.

#SalesTips

• #ColdCalling
• #CloseMoreDeals
• #SalesStrategy
• #SalesTraining
• #SalesMindset
• #SalesCoach
• #SalesAdvice
• #ObjectionHandling
• #SalesFrameworks

Use this book to transform how you sell: https://amzn.to/3XYZ123 (Sales Is Therapy – Written by real cold callers. For real results.)

In this video, we react to Alex Hormozi’s best advice on sales, cold calling, and how to close more deals. If you're looking to improve your outbound sales, build a stronger sales strategy, and master the art of closing — this one’s for you. We break down the real sales skills behind Hormozi’s thinking and how to apply them on the phone, in-person, or via email.

Whether you're a junior SDR or a founder doing founder-led sales, understanding buyer psychology is key. We share what most cold callers get wrong, how to fix it, and how Hormozi’s principles can help you turn conversations into contracts.

We cover everything from cold calling tips, sales objection handling, follow-up frameworks, to mindset shifts that’ll change the way you think about rejection. Sales isn’t about pushing — it’s about pulling. And Hormozi gets that.

This isn’t fluff. These are sales tips that actually work — tested across thousands of calls. You’ll hear real scripts, real rebuttals, and our take on how to ethically influence a buying decision.

If you're obsessed with sales performance, sales training, and closing deals faster — subscribe and stick around. Whether you’re learning how to cold call or looking to sharpen your B2B sales skills, this will give you the edge.

Don’t miss this reaction to Alex Hormozi’s sales mindset. Watch the full video for practical sales tips and a breakdown of what actually makes you close more.
This is sales, redefined.

#SalesTips

• #ColdCalling
• #CloseMoreDeals
• #SalesStrategy
• #SalesTraining
• #SalesMindset
• #SalesCoach
• #SalesAdvice
• #ObjectionHandling
• #SalesFrameworks

Use this book to transform how you sell: https://amzn.to/3XYZ123 (Sales Is Therapy – Written by real cold callers. For real results.)

In this video, we react to Alex Hormozi’s best advice on sales, cold calling, and how to close more deals. If you're looking to improve your outbound sales, build a stronger sales strategy, and master the art of closing — this one’s for you. We break down the real sales skills behind Hormozi’s thinking and how to apply them on the phone, in-person, or via email.

Whether you're a junior SDR or a founder doing founder-led sales, understanding buyer psychology is key. We share what most cold callers get wrong, how to fix it, and how Hormozi’s principles can help you turn conversations into contracts.

We cover everything from cold calling tips, sales objection handling, follow-up frameworks, to mindset shifts that’ll change the way you think about rejection. Sales isn’t about pushing — it’s about pulling. And Hormozi gets that.

This isn’t fluff. These are sales tips that actually work — tested across thousands of calls. You’ll hear real scripts, real rebuttals, and our take on how to ethically influence a buying decision.

If you're obsessed with sales performance, sales training, and closing deals faster — subscribe and stick around. Whether you’re learning how to cold call or looking to sharpen your B2B sales skills, this will give you the edge.

Don’t miss this reaction to Alex Hormozi’s sales mindset. Watch the full video for practical sales tips and a breakdown of what actually makes you close more.
This is sales, redefined.

#SalesTips

• #ColdCalling
• #CloseMoreDeals
• #SalesStrategy
• #SalesTraining
• #SalesMindset
• #SalesCoach
• #SalesAdvice
• #ObjectionHandling
• #SalesFrameworks