If you watch my Instagram stories, you're familiar with the product created by my guest on today's episode. I'm so excited to introduce you to Ali Bonar, the creator of the world's first granola butter. Not only am I a huge fan of Ali's product, but I am also in awe of how she shows up so authentically on social media, and how open she is about her entrepreneurial journey and her own personal struggles with an eating disorder and body image.

You're in for a real treat as Ali shares how she created the world's first spreadable granola. She also dives into the behind-the-scenes of growing and scaling an e-commerce business, healing her body image and her relationship with food, and her 3 tips for aspiring e-commerce businesses.

Time Stamps:

[2:52] Ali's struggle with eating disorders

[7:09] Using Instagram to keep her accountable

[9:38] How Ali created the world's first granola butter

[14:49] Kween's slow and steady growth

[17:58] Healing the root causes of her eating disorders to heal the larger picture

[24:25] Getting her product into stores

[41:44] 3 tips for starting an e-commerce brand

Resources:

Ali's Instagram: https://www.instagram.com/alibonar/

Kween Granola Butter: https://kween.co/

Ali's podcast: https://kween.co/pages/kweencast

Up until recently, marketing your brand required spending big bucks on advertising. But it's 2021 and reaching your ideal clients and customers through traditional and new media doesn't have to cost a fortune. Christina Nicholson is my guest on today's episode. She is a TV host and founder of the PR agency, Media Maven. She grew Media Maven into a million-dollar business in just 4 years.

Christina joins the podcast today to discuss what PR is and how it benefits entrepreneurs. She also exposes common scams and why you should avoid them. We have an important discussion that helps entrepreneurs decide what kind of press is right for them and their business, tips for pitching media outlets, and why pitching to podcasts is a great growth exposure opportunity. Tune in as Christina shares million-dollar tips for earning media placements and how you can make the most out of a podcast feature.

Time Stamps:

[1:52] What is PR and who is it for

[7:19] Which type of press is right for your business

[11:39] Tips for pitching to media outlets

[20:07] Why you should be focusing on podcasts

[26:38] Tips for pitching to podcasts

[29:21] How to make the most out of your podcast feature

[34:48] Tips for podcast growth

[36:10] Time management as an entrepreneur

Resources:

Website: https://www.mediamavenandmore.com/podcast/

Instagram: https://www.instagram.com/christinaallday/

Free pitch for media placement: Pitchpublicityprofit.com

Free pitch for podcast placement: podcastclout.com/pat

How do you define influence? The term "influencer" comes with a lot of preconceived notions and connotations. I'm joined by Eric Dahan, co-founder and CEO of the top influencer marketing company Open Influence. His company designs and coordinates influencer campaigns for major companies like Amazon, Netflix, Cartier, and Google.

In today's episode, Eric walks you through the future of the influencer marketing industry. He also walks you through the key things Open Influence looks at when it comes to attracting and matching influencers for brand collabs. If you're a micro-influencer who fails to see the value you bring to the industry, or if you need some advice for breaking into the industry, this episode is for you. Tune in and take notes as Eric shares expert industry insights into the world of influencer marketing.

Time Stamps:

[1:54] What does it mean to be an Influencer?

[6:20] Behind-the-scenes of Open Influence and how they work with brands

[8:47] What Open Influence looks for in Influencers

[15:41] Advice for micro and brand new influencers

[17:51] What's the deal with TikTok and is it the new Instagram?

[20:44] How brands measure successful Influencer campaigns

[23:18] Trends, growth, and the future of Influencer marketing

Resources:

Website: https://openinfluence.com/

Eric's LinkedIn: https://www.linkedin.com/in/eric-dahan-3b428b62/

No one accidentally builds a 7-figure business and no one does it overnight. Maya Elious is a personal branding strategist that teaches experts how to position themselves as the go-to authority in their industry so that they can confidently launch their signature offer. She has helped hundreds of students and clients get clear on their messaging, confidently increase their prices, and have successful five-figure launches.

In today's episode, Maya is diving into the nitty-gritty strategies to help you launch high-ticket offers and scale your business with confidence. We're chatting about the problem with trends, finding your zone of genius, creating a solid personal brand, how to show up as a thought leader, and finding confidence in launching a high-ticket offer.

Time Stamps:

[1:41] Maya's definition of success

[2:44] How Maya got to where she is by starting on Myspace

[7:16] What Maya did to establish her expertise online

[11:32] Finding your zone of genius and creating a solid personal brand

[14:08] Establishing yourself as a thought leader

[16:04] Maya's definition of a high-ticket offer

[17:44] Tips for filling up high-ticket spots

[21:56] Why Maya launched her activewear line, Rebellious

[28:48] How Maya scaled from 6 to 7-figures

Resources:

Website: https://www.mayaelious.com/

Impact Weekend: https://builttoimpact.com/

Instagram: https://www.instagram.com/mayaelious/

It's no secret that real estate can be a great investment. Real estate can be a great opportunity for investing and growing your money while having fun doing it. Personally, I've been dipping my toes in research, learning more about the benefits of short-term versus long-term rentals. That is how I came across my guests, Annette Grant and Sarah Karakaian.

Annette and Sarah are the founders and host of "Thanks for Visiting," a podcast and educational resource for those who are interested in building their own Airbnb rental businesses. They join the podcast today to chat about the ins and outs of running a short-term rental business through Airbnb. We don't shy away from topics like what you should be looking for when you invest in property, managing multiple properties, what good profit margins look like, and their favorite and least favorite parts of owning and operating an Airbnb business.

If owning your own Airbnb or short-term vacation rental is something you daydream about, this episode is for you. Tune in and realize that making your Airbnb business dreams come true isn't as far-fetched as you might think.

Time Stamps:

[1:59] Annette and Sarah's favorite and least favorite parts of owning an Airbnb business

[4:20] How Annette and Sarah started their Airbnb short-term rental business

[8:54] When are you ready for your second investment property?

[12:51] Difference between short-term vs. long-term rental properties

[16:24] How to manage multiple properties at once

[21:20] What to look for in your first short-term rentals

[26:07] What do good profit margins look like in this industry?

[32:08] How Annette and Sarah transitioned into online education

Resources:

Website: https://www.thanksforvisiting.me/

Instagram: https://www.instagram.com/thanksforvisiting_/

Podcast: https://podcasts.apple.com/us/podcast/thanks-for-visiting/id1451872835

Free Masterclass: https://www.thanksforvisiting.me/workshop/

Finding your brand identity is an important part of creating a memorable and personable brand. Many new entrepreneurs get stuck choosing between the right brand colors, fonts, and logos. With so many options out there, how do you know you're making the best choice for you and your brand?

Chelsea Blackwell is a designer and founder of the design agency, Honey & Co. Creative. She joins the podcast today to discuss what you should focus on when finding your brand identity. She shares what you need to get clear on before picking your brand colors and fonts. Chelsea also discusses common design mistakes, design tips for creating an approachable versus luxury brand, and tips for freelance designers who want to book more clients.

Time Stamps:

[2:47] How Bali became the inspiration for Chelsea's career path

[6:47] When should you start focusing on branding?

[10:21] Tips for defining your brand identity

[13:49] General design tips for approachable vs. luxury branding

[15:20] The most common mistakes people make with their branding

[18:11] A brief lesson in color psychology

[20:20] Tips for landing freelance design clients

[23:57] The key to cold pitching

Resources:

Website: https://www.honeyandcocreative.com/

Instagram: https://www.instagram.com/honeyandcocreative/

Are you ready to create a career you love and live life on your own terms? Do you have a healthy obsession and a knack for social media? Nadine Rohner is a social media expert who teaches women from all over the world how they can create their own freedom and live the life they want by becoming a freelance social media manager through her mentorship program, The Social Shells. It's Nadine's dream to create a movement of free spirits who believe that there is more in this world than sitting behind a desk all day.

Nadine joins the podcast to discuss what it takes to become a freelance social media manager, what a social media manager does, how to set your rates, tips for landing your first client, how to develop a strategy tailored to your client's needs, and what makes a good social media manager.

Time Stamps:

[1:59] Who is Nadine and how did she start The Social Shells

[7:17] General tasks of a social media manager

[12:50] The first tasks you should start with as a social media manager

[17:01] Tips for landing your first client

[21:34] How to set yourself up as an exceptional social media manager

[25:49] Setting your rates and pricing your services

[29:39] Transitioning from social media manager to course creator

[35:34] About The Social Shells course

Resources:

Website: https://www.instagram.com/thesocialshells/

Check out the Social Shells: https://thesocialshells.com/

Your business is scaling and you're in desperate need of a helping hand. But hiring, delegating, and building team culture are just a few of the hardest things when it comes to entrepreneurship. If you're ready to build your team and outsource some tasks but just don't know where to start, this episode is for you.

Sandra Booker is an online business manager and founder of Any Old Task, an online business management agency that helps entrepreneurs run their businesses more smoothly. She joins the podcast today to share actionable tips on hiring, delegating, and managing your team. Sandra shares valuable insight into how to get clear on what you need to outsource, getting over mindset blocks when it comes to investing and growing your team, how to avoid hiring the wrong person, and so much more.

Time Stamps:

[04:17] Difference between a VA, OBM, and Integrator

[11:08] How to decide what you need to outsource

[14:17] Getting over the mindset block of growing your team

[18:12] Creating SOPs and guidelines

[22:47] How to avoid hiring the wrong person

[27:55] Must-have systems every business owner should have

Resources:

Website: www.anyoldtask.ca

Instagram: https://www.instagram.com/anyoldtask/

FREEBIE: https://anyoldtask.ca/vatasklist

You can have the best product in the world, but it wouldn't matter if your copy sucked. Copy is everything--it's the words you use to get people to know, like, and trust you. More importantly, it's the words you use to sell your product.

Lauren Zink is one of the greatest copywriters I've ever met. She's written a ton of copy for my business from emails to sales pages. Her words and her genius have generated hundreds of thousands of dollars in my business. Lauren joins us today to discuss all things copy. She explains what copywriting is, the difference between normal copy and sales copy, and how to speak to your target audience through copy. She also shares her expert insight on email marketing, especially when it comes to increasing your email open rates.

Influencers, bloggers, and entrepreneurs--this is an episode you don't want to miss. Tune in and take notes as Lauren shares tips for copy that converts and why great copy is essential for driving sales.

Time Stamps:

[1:52] How Lauren started her career as a copywriter

[8:26] Normal copy vs sales copy

[11:37] How to write copy that speaks directly to your target audience

[20:47] How to have conversations with your target audience

[24:05] Tips for your DIY sales page

[35:07] How to increase your email open rates

[38:23] When you need a copywriter and tips for hiring the right one for your business

Resources:

Website: https://laurenvanessazink.com/

Instagram: https://www.instagram.com/thewealthywordress/

Podcast: https://podcasts.apple.com/us/podcast/the-wealthy-word-podcast/id1494163691

What happens when you show up on social media authentically? Jera Foster-Fell joins me today to answer that question. Jera, otherwise known as jera.bean on her social media channels, has over 170k followers on Instagram and over 1 million fans on TikTok. More impressively, she grew her TikTok community from zero to a million in under 12 months.

In this episode, Jera and I discuss community growth, content creation, and showing up fearlessly as your authentic self. She also discusses her journey and the many pivots she's made throughout her career.

If you're ready to create content that explodes your growth on TikTok and Instagram, this episode is for you. Tune in as Jera shares her best tips for growing your community when starting from zero, her advice for creating content, and what to do when you find yourself in a creative slump.

Time Stamps:

[2:49] The many pivots in Jera's career and how she approached pivoting with her audience

[12:26] How Jera grew to 1 million followers on TikTok

[15:30] Is it too late to grow on TikTok?

[21:29] Jera's content creation process

[25:19] Getting out of a creative slump

[29:25] Building a community on Instagram vs. TikTok

[33:06] Advice for showing up authentically and establishing a strong personal brand

[37:51] How to avoid the comparison trap on social media

Resources:

Instagram: https://instagram.com/jera.bean

TikTok: https://www.tiktok.com/@jera.bean

Learn more about Social Media Saloon: https://jera-foster fell.mykajabi.com/socialmediasaloon