Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing strategies.

Key Takeaways

• Crypto and self-investment beat most external bets

• Lead quality matters more than lead volume

• Podcasts drive millions beyond ad revenue

(00:14) Crypto vs people investments

(01:15) Hiring timing mistakes

(03:14) Best investments in business

(04:01) Biggest marketing wins 2025

(05:45) Outbound email ROI breakdown

(10:38) Biggest marketing losses

(14:44) How podcasts make millions