Let's talk about the exciting world of creating online courses or group programs quickly. If you're on the verge of launching your own program or course, this episode is packed with valuable insights and practical steps to take your idea from conception to launch in no time.

Jo discusses the perfect timing for the topic, aligning with the start of her five-day challenge aimed at helping listeners create their online programs quickly.

• Identifying Your Unique Offering: Understand what you want to create, focusing on your skills, know-how, and the problems you aim to solve.
• Creating Your Signature Framework: Jo emphasizes the importance of developing a unique model, drawing from her own "Lott Last Minute Launch Formula" as an example.

• The Importance of Validation: Before diving into creation, ensure your program meets an actual need. Jo shares her past experiences of creating programs that lacked market demand, highlighting the significance of this often-overlooked step.

• Crafting Engaging Content: Tips on creating a compelling welcome video and ensuring your content drives action and results.
• Deciding on Content Delivery: Jo discusses the benefits of drip-feeding content versus creating it all at once, sharing her strategy to maximize productivity during a planned retreat.

• Ramping Up Visibility: Jo shares her current phase with the program "Elevate," detailing the exhaustive efforts in increasing visibility and preparing for a successful launch.
• Understanding Conversion Rates: With practical examples from her challenge, Jo outlines the importance of knowing your numbers and setting realistic expectations for your launch success.

Jo wraps up by summarising the four phases covered in the episode: idea creation, offer validation, program creation, and launch. She extends an invitation to join her program "Elevate," which closes on March 8th, emphasising that it's not an evergreen offering.

Here's the link with all the details Elevate - online course and group mastery (joannalottcoaching.com)

Key Takeaway: Creating an online course or group program doesn't have to be a daunting task. With clear steps, dedication, and a bit of creativity, you can quickly launch a program that not only reflects your unique expertise but also meets the needs of your target audience.

Join Elevate: Don’t miss out on the chance to join "Elevate." This comprehensive program is designed to guide you through every step of creating and launching your online course or group program. Sign up before it closes on March 8th! Elevate - online course and group mastery (joannalottcoaching.com)

Useful Links

Join Elevate before 8 March for £300 off the retail price.

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you wonder whether social media is a prerequisite to a business this episode is for you.

Whether it's due to a personal preference, a desire to target organisations, or simply wanting to explore alternative growth strategies, this episode is packed with insights and actionable tips that can transform the way you attract clients.

Introduction [00:00:00]

• Jo celebrates the podcast's milestone of reaching 50 episodes, sharing her gratitude for the listeners' support and reflecting on the podcast's impact on her business and coaching community.

Leveraging Your Personal Network [00:02:00]

• Discover the power of tapping into your personal connections to grow your business. Jo discusses overcoming the fear of judgment and provides practical advice on how to clearly communicate your niche and offer to friends and family.

Speaking Engagements and Workshops [00:06:00]

• Learn how face-to-face interactions, even in a digital format, can significantly boost your visibility and credibility. Jo shares success stories and encourages exploring opportunities for speaking at events or hosting workshops.

Strategic Partnerships [00:08:00]

• Explore the benefits of collaborating with others who share your target audience. From referral agreements to guest speaking, strategic partnerships can be a game-changer in expanding your reach.

Content Marketing [00:09:00]

• Dive deep into the world of content marketing with long-form content such as blogging, podcasting, or even writing a book. Jo emphasises the importance of establishing thought leadership and nurturing relationships with your audience.

Email Marketing [00:11:00]

• Understand the unmatched value of building an email list as a direct line to your audience. Jo shares strategies for growing your list and engaging your subscribers with valuable content and offers.

• Personal Network: Start by sharing your journey and offerings with those closest to you. It's a foundational step that can lead to unexpected opportunities.
• Engagements & Workshops: Nothing beats the personal touch. Seek out or create platforms where you can directly engage with potential clients.
• Strategic Partnerships: Collaborate with others who can introduce you to your ideal clients. It's about creating mutually beneficial relationships.
• Content Marketing: Invest in creating valuable, long-form content that resonates with your audience and establishes your expertise.
• Email Marketing: Grow and nurture your email list. It's a crucial asset for direct communication and promotion of your services.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Today we're covering a topic that resonates with so many of us: people pleasing. Inspired by recent conversations with fellow women entrepreneurs, this episode explores the ingrained habits that lead us to overcommit, undercharge, and undervalue our work. We'll discuss how to break free from these patterns and prioritise our needs and business goals.

Key Takeaways:

• Understanding People Pleasing [00:01:00]: We delve into the societal expectations that condition women to always say "yes," be kind, and agreeable, leading to a cycle of overcommitment and undervaluing our work.

• Impact on Women Entrepreneurs [00:02:00]: The episode highlights how saying "yes" to misaligned projects and requests can hinder our business success and personal well-being. Jo shares personal anecdotes and strategies for asserting boundaries and politely declining requests that don't serve our goals.

• Strategies to Overcome People Pleasing [00:06:00]: Discover practical steps to shed the people pleaser label, including self-reflection, setting clear boundaries, practicing assertiveness, and seeking support from a network of empowering women.

• Empowerment Through Boundary Setting [00:08:00]: Moving away from people pleasing doesn't make you less kind or generous. It's about honoring your needs and your business with the same dedication you've always given to others.

Jo's Personal Insights:

Jo shares insights from her own journey and from conversations with other successful women entrepreneurs, emphasising the importance of recognising our value and the impact of our choices on our business and personal life.

Useful Links

Join my FREE 5 Day Challenge to learn how to start and launch an online course or group programme in 3 streamlined steps.

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Jo Lott shares her journey of creating and earning £160,000 from her digital course over the last two years. This episode is not just a success story; it’s a reflection of how you can take fast messy action to create and leverage digital courses so you scale your business and impact.

Here's what you'll uncover in Episode 48:

Introduction: The Journey Begins

• [00:00:00] Jo warmly welcomes her listeners, emphasizing the podcast's commitment to sharing practical and emotional tools for coaches. She introduces the episode's theme, focusing on the honest, not-hyped reality of creating a profitable digital course.

The Launching Point

• [00:01:00] Jo discusses her decision to openly share her earnings, a rare move designed to provide a transparent look at what it truly takes to create and profit from an online course or group coaching program.

Pre-Sale Announcement

• [00:02:00] Exciting news about Jo’s upcoming course on creating digital courses or group coaching programs, including a special pre-sale offer for podcast listeners.

My £160K Course Journey

• [00:03:00] Jo narrates her initial plunge into the digital course realm, highlighting the common misconceptions and the reality of building a foundation for success.

Building and Launching the Course

• [00:06:00] Insights into the creation process, the challenges of prioritization, and the strategy of pre-selling to ensure commitment and accountability.

Marketing Strategies and Launching Lessons

• [00:08:00] Jo shares her experience with launching her course through a five-day challenge, underscoring the importance of organisation and preparation in marketing.

Key Lessons Learned

• [00:11:00] Jo distills her journey into essential lessons, including the importance of value over volume, authentic marketing, constant feedback and iteration, and strategic scaling.

Actionable Tips for Aspiring Course Creators

• [00:17:00] Practical advice for those looking to create and market their own group programs, emphasizing the need for a solid niche, compelling content, and a robust launch plan.

Summary and Invitation

• [00:19:00] Jo summarises the key points discussed, reiterates the special offer for her upcoming course, and extends an invitation to listeners seeking guidance in creating their digital courses.

Closing Thoughts

• [00:20:00] A heartfelt message from Jo about her mission to empower women to build successful businesses, making a significant impact while managing their busy lives.

Join the Movement

Interested in creating your own digital course? Contact Jo today at [email protected] for exclusive access to her course with a 30% pre-sale discount. This offer is only available for the first 10 people who purchase by Thursday 8 February.

Useful Links

FREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 Feb

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

In this empowering episode, Jo Lott reveals the transformative roadmap to becoming a fully booked coach. Uncover the pivotal role of niching, the art of building a personal brand, and innovative marketing strategies. Jo shares real-life success stories and practical tips to guide coaches at every stage of their journey. Tune in for an episode filled with actionable insights to elevate your coaching business.

Topics:

Understanding Your Niche:

[00:01:00] The significance of niching in a global economy and the depth of niching beyond the basic help statement.

Building a Strong Personal Brand:

[00:05:00] The role of authenticity in personal branding and the impact of sharing your personal story.

Effective Marketing Strategies:

[00:06:00] Strategies for building an online presence, focusing on deep marketing strategies, and a recommendation for Brandocity for branding needs.

Client Relationship and Referral Building:

[00:08:00] The importance of relationships in business growth and creating excellent client experiences for referrals.

Sales Funnel and Conversion Techniques:

[00:09:00] Understanding the coaching buyer's journey and the importance of patience in building trust.

Conclusion:

[00:12:00] Jo underscores the need for resilience, adaptability, and an expert identity for success in coaching. She encourages listeners to trust in their abilities and make a difference.

Useful Links

FREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 Feb

Brandority - Websites and Branding

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

This episode focuses on the importance of the present moment in developing a successful coaching business. If you're looking for motivation and why now is a good time to go for it in your business, you'll find it in this episode.

[00:02:00] Commit to the Journey: Jo emphasises the importance of recognising the long-term commitment required in building a successful coaching business. It's about understanding the dedication needed for both developing coaching skills and business acumen.

[00:06:00] The Power of Immediate Action: Discusses the necessity of taking swift, decisive action on your ideas to prevent procrastination. Highlights the law of diminishing intent and the importance of acting quickly to make your goals a reality.

[00:08:00] Set Ambitious Goals: Focuses on the importance of setting challenging and ambitious goals. This step underscores the value of the journey and progress made towards these goals, contributing to significant growth.

[00:10:00] Create Practical Steps: Details breaking down large, ambitious goals into smaller, actionable steps. This approach is about making overarching objectives more manageable and achievable through daily or incremental actions.

[00:12:00] The Art of the Possible: Covers finding inspiration in the successes of others and using that as fuel for your own journey. It involves changing your perspective from comparison to inspiration and learning from personal triggers to understand what aspects of others' success can be motivating.

Useful Links

Free Ultimate Success Planner for Coaches 2024

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Jo Lott offers an empowering guide on 'How to Become a Successful Solopreneur', laying out a detailed 10-step roadmap to transition from dreaming to doing, tailored for both aspiring and established entrepreneurs in the coaching arena.

• Jo introduces the podcast and its mission
• The episode focuses on transitioning from dreaming to doing for entrepreneurs and solopreneurs

• Emphasis on taking the first step in building a business
• Overview of the 10-step roadmap for success

• Importance of understanding personal strengths and finding your niche
• Using a full life reflection to uncover unique niches

• The role of passion and motivation in driving business success
• The necessity of obsession in the initial business years

• The importance of consistent practice in skill mastery
• Continuous learning and refinement in coaching and marketing

• Building authenticity and connection by sharing personal experiences
• Using public sharing as a tool to attract an audience

• Attracting a community that resonates with your message
• Refining your niche based on who you attract

• Understanding and addressing the challenges of your audience
• Realizing the value of solving specific problems for clients

• Developing services that offer solutions to identified problems
• Reference to previous podcast episodes for deeper insights

• Setting up the business infrastructure and client onboarding processes
• Building a strong brand and defining rates

• The significance of relationships in business growth
• Fostering lifelong client relationships and referrals

• Broadening reach through collaboration and networking
• Utilising other networks to grow your audience

• Marie Forleo, Tony Robbins, Mel Robbins, Brendon Burchard, Gabby Bernstein
• Each coach's unique approach and success story

• The importance of taking action and staying committed
• Encouragement to take a small step today for future success

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

In this empowering episode of "Women in the Coaching Arena," Jo delves into the critical choice between different types of challenges in business and life, offering insightful reflections and practical advice for coaches navigating the complexities of entrepreneurship. Tune in to explore why embracing your chosen 'hard' can lead to immense personal growth and fulfillment.

[00:00:00] Introduction

• Jo Lott, a business mentor and ICF accredited coach, welcomes listeners.
• Discussion on the challenges faced by coaches, including fear, self-doubt, comparison, and anxiety.

[00:01:00] Choose Your Hard

• Jo shares a pivotal quote: "Choose your hard" and reflects on its meaning.
• Personal anecdotes about her business challenges and the anxiety of change and growth.

[00:02:00] The Reality of Entrepreneurship

• Jo discusses the constant challenges in running a business.
• Emphasises that entrepreneurship is hard but fulfilling.

[00:03:00] The Never-ending To-Do List

• Jo talks about the difficulty in switching off from business responsibilities.
• The constant planning and thinking about business, even during downtime.

[00:04:00] Success Myths on Social Media

• Debunking the myth that success is easy.
• Sharing insights from masterminds and personal experiences about the everyday challenges of entrepreneurship.

[00:05:00] Comparing Corporate Work and Entrepreneurship

• Reflections on the differences in workload and challenges between corporate roles and entrepreneurship.
• Discussing the politics and limitations in a corporate environment.

[00:06:00] Finding Fulfillment in Hard Work

• The unfulfilling nature of corporate work versus the rewarding aspect of entrepreneurship.
• Jo talks about the alignment with personal values and the freedom entrepreneurship offers.

[00:07:00] The Joys and Challenges of Building a Business

• The responsibilities and uncertainties of growing a business.
• The rewarding nature of entrepreneurship and personal growth.

[00:08:00] The Continuous Growth Journey

• Emphasizing the importance of continual personal and business growth.
• Facing and overcoming challenges as a crucial part of entrepreneurship.

[00:09:00] Making the Choice

• Encouraging listeners to reflect on their choices and the types of challenges they want to tackle.
• Discussing the importance of small actions leading to significant successes.

[00:10:00] Client Stories and Inspiration

• Sharing a story of a client, Yvonne, and her transition to full-time entrepreneurship.
• The growth and learning experienced through entrepreneurship.

[00:11:00] Embracing the Challenges

• Acknowledging that success is never easy and that challenges are common.
• Discussing the importance of accepting and facing challenges.

[00:12:00] Continuous Self-Improvement

• Insights from Gabby Bernstein's and Denise Duffield Thomas's experiences on continuous personal development.
• The ongoing work on mindset and self-improvement.

[00:13:00] Conclusion and Resources

• Jo invites listeners to share their choices and reflections.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Here are three key lessons Jo learned from a millionaire business owner she sat next to at a dinner at Centre Court in Wimbledon recently.

Lesson 1: Surrounding Yourself with Excellence (00:01:28)

Surrounding yourself with people who are better than you and doing amazing things can change your perspective on money and success.

Lesson 2: Speedy Decision Making (00:02:55)

Making quick and firm decisions saves time and allows for more success compared to procrastinating and spending too much time considering the next move.

Lesson 3: Pursuing Goals with Urgency (00:04:12)

Taking immediate action and pursuing goals in the fastest way possible ensures quicker achievement and reduces time wastage.

If you're ready to make quick decisions then join Jo in Offer to Market in 30 Days, a one off programme where you'll make quick decisions and action to generate sales calls. Starts 8 January. Here are the details and sign up information:

https://go.joannalottcoaching.com/OfferToMarketIn30Days

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Jo discusses the findings of the 2023 ICF Global Coaching Study. She highlights the significant growth in the coaching industry post-pandemic, the demographics of coaches and clients, and the rise of coaching specialisations.

The growth and evolution of coaching (00:01:21)

Discussion on the resilience and growth of the coaching industry post-pandemic, with a focus on the increase in coaches and tips for success.

Demographics of coach practitioners and clients (00:02:55)

Insights on the current demographics of coach practitioners, including generation, gender, and qualifications, as well as the gender balance of coaching clients.

Coaching specialisations and revenue drivers (00:04:12)

Exploration of the growing trends in business coaching, leadership coaching, and executive coaching, along with the impact of experience and corporate sponsorships on coaches' income.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.