Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise.

Show Notes

[00:00:00] Jo starts by highlighting three key reasons why coaches should consider creating their own signature framework:

[00:01:35] It allows you to command higher rates by shifting the focus away from hourly pricing to the value of your comprehensive system and results.

[00:03:50] It streamlines and scales your delivery by providing an established process to move clients through, preventing you from reinventing the wheel with each new client.

[00:04:45] It elevates your expertise and authority by demonstrating a well-thought-out process for guiding clients from start to finish.

[00:06:30] Jo then outlines a five-step framework creation process:

[00:06:45] Get hyper-focused on your niche and the specific transformation/outcome you want to focus on.

[00:07:35] Map out the transformational journey you'll take your clients on, typically consisting of 3-6 phases or steps.

[00:08:40] Add your unique methodologies and models – your "special sauce" that differentiates your approach.

[00:10:45] Systematise and create supporting materials (worksheets, assessments, etc.) to smoothly deliver your process.

[00:12:45] Map out how you'll package and offer your framework (e.g., high-ticket coaching programme, digital course, book, etc.).

[00:14:20] Throughout the episode, Jo emphasises the importance of niching down, innovating your approach, and positioning yourself as the go-to expert in your field. She also stresses that while supporting materials are helpful, the true value lies in your coaching expertise and ability to guide clients through the process.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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This episode dives deep into the powerful role that storytelling can play in attracting coaching clients and building a successful coaching business. Joanna discusses the psychological reasons why stories resonate so deeply with us as humans, tapping into our emotions and creating a sense of connection and relatability. She explains the "hero's journey" narrative arc that is found in so many stories we love, and why this universal story structure tends to resonate across audiences.

[00:00 - 1:00] Intro about the Women in the Coaching Arena podcast

[1:00 - 2:00] Introduction and overview of the storytelling topic

[2:00 - 4:30] Understanding the psychology behind storytelling: mirror neurons, tapping into emotions, the hero's journey arc

[4:30 - 7:00] Types of stories for coaches: personal hero's journey, client success stories, inspirational stories, educational stories

[7:00 - 10:00] How to craft compelling stories with key story elements and vivid details

[10:00 - 12:30] Using metaphors and analogies effectively in storytelling

[12:30 - 15:00] Incorporating stories into your marketing: website, emails, social media, sales calls

[15:00 - 16:30] Summary of why storytelling is powerful for attracting clients and building know, like and trust

[16:30 - 17:00] Call to action to utilise storytelling

Joanna emphasises that stories create the critical emotional connection that allows prospects to know, like and trust you - which is essential for converting them into paying clients. The episode is packed with motivating examples and strategic advice for coaches looking to harness the power of storytelling in their businesses.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Here are 5 key mindsets that Jo sees in her most successful coaching clients. Drawing from her firsthand experience guiding clients to build brilliant businesses, Jo reveals the powerful mental traits and approaches that allow her top clients to achieve at the highest levels. Whether you're a coach, entrepreneur or simply striving to up-level your mindset, this episode provides invaluable wisdom on the thought patterns that breed success.

Timestamps:

00:00 - Introduction

01:00 - The importance of focusing on what you want to grow, not lack

03:00 - Mindset #1: Celebrate wins and look for positives

Jo discusses why celebrating small wins is crucial for staying motivated and seeing your own progress.

04:00 - Mindset #2: Unwavering commitment to showing up for ideal clients

Jo highlights how her top clients show up consistently out of commitment to serving their audiences, not making excuses.

05:00 - Mindset #3: Stepping out of comfort zones

Jo emphasizes the necessity of getting visible and doing the hard things like self-promotion that many avoid out of fear.

07:00 - Mindset #4: Taking radical responsibility

Instead of victim mentality, Jo's star clients examine what separates them from elite performers and own their actions.

09:00 - Mindset #5: Willingness to experiment and possibly fail

The most successful embrace an experimental mindset and reframe potential failures as just part of the entrepreneurial journey.

11:00 - Recap of the 5 mindsets and Jo's personal commitment to pushing her own boundaries

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Jo Lott discusses powerful strategies for coaches to rapidly expand their audience and client base through exponential growth activities. Instead of relying solely on slow-building tactics like social media, Jo shares four high-impact approaches that can lead to significant growth in a short period of time.

Key Points:

Introduction (0:00-2:00)

• The power of exponential growth vs linear growth for building an audience
• Why social media alone has limits for rapidly growing your coaching business

Exponential Growth Strategy #1: Guest Appearances (2:00-4:00)

• Getting featured on other people's podcasts, videos, blogs, etc. to tap into their existing audience
• How to identify the right hosts/creators who have your ideal clients
• The benefits of borrowed trust and credibility

Exponential Growth Strategy #2: Speaking (4:00-7:00)

• Pitching yourself to speak at conferences, seminars, meetups, etc. attended by your target clients
• An example of how one client landed huge speaking opportunities that resulted in new clients
• Tips for getting accepted as a speaker, even early on

Exponential Growth Strategy #3: Leveraging Existing Audiences (7:00-9:00)

• Working with complementary coaches/influencers to get featured in front of their audiences
• A success story of a client who gained 700 Instagram followers and 48 discovery calls in 24 hours

Exponential Growth Strategy #4: Online Advertising (9:00-11:00)

• Using paid ads on Facebook, Instagram, Google, YouTube to accelerate your reach
• The need for upfront investment, having the backend set up properly, and a learning curve

Closing Thoughts (11:00-13:00)

• Balancing exponential growth with your own consistent audience building
• The benefit of having accountability and support in implementing these strategies

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here's a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives.

Key Takeaways:

1.Front Door Focus on A to B Transformation - [00:01:00]

Emphasise a simple, relatable 'I help' statement that speaks directly to what your clients actively seek, ensuring you address their front door needs before exploring deeper issues.

2.Is It a Bleeding Neck Problem? - [00:05:00]

Prioritise urgent, pressing problems that your ideal client needs to resolve immediately, rather than nice-to-haves that lack urgency in their eyes.

3.Demonstrated Through Concrete Ideas - [00:09:00]

Develop clear, compelling offers that solve specific problems quickly and effectively, avoiding over-complication and focusing on immediate value.

4.Your Point of View - [00:12:00]

Share your unique perspectives, beliefs, and stories to stand out in the crowded coaching market, creating a niche of one that attracts clients to your distinctive edge.

Conclusion:

[00:13:00] Jo underscores the importance of continually refining your business edge, beyond mere tactics like DMs or ads, toward building a robust and distinctive coaching practice.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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There is nothing better than hearing from real qualified coaches who are in this arena Listen in to hear leadership coach, Louise Thompson's business journey. Louise shares her journey of building a successful coaching business, including how she leveraged TikTok to grow her audience and attract clients from around the world.

Timestamps:

[00:00:00] - Intro and welcome

[00:01:00] - Jo introduces the episode and the conversation with Louise Thompson

[00:02:00] - Louise shares her background and coaching niche

[00:03:00] - Louise discusses joining Jo's program, The Business of Coaching, and her motivations

[00:04:00] - The turning point that led Louise to invest in the program

[00:05:00] - How the program's community and approach were most helpful for Louise

[00:06:00] - Changes in Louise's business since joining the program

[00:07:00] - Louise's success story of growing a large following on TikTok

[00:08:00] - An update on Louise's current client roster

[00:09:00] - Discussing TikTok strategies with Jo

[00:10:00] - Louise's biggest takeaways from the program

[00:11:00] - What's next for Louise's business

[00:12:00] - How the program boosted Louise's confidence

[00:13:00] - Who Louise would recommend the program to

[00:14:00] - What others should know about working with Jo

[00:15:00] - Jo's reflections and lessons from Louise's story

[00:16:00] - Details on joining Jo's Business of Coaching program

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Lets talk about the realities of the struggles and triumphs of starting and growing a coaching business, emphasising the importance of persistence, resilience, and trusting the journey.

Introduction

• Jo introduces the episode by acknowledging the expected topic but shares a more pressing message that resonated with her spirit - the encouragement to persist in your business.
• She emphasises the hardest part of business growth: going from zero to one client and the significant energy and effort it requires during the initial years.

Main Points with Timestamps:

• [00:01:00] Overcoming the initial hurdles of starting a business, including self-doubt, comparison, and the slow pace of growth.
• [00:02:00] The unexpected challenges of entrepreneurship and the personal growth and courage it demands.
• [00:03:00] The significance of dreaming big and trusting that your dreams are there for a reason, guiding you towards making a difference.
• [00:04:00] Jo shares personal anecdotes to illustrate how early passions and dreams can indicate your true calling.
• [00:06:00] The realisation that achieving your dream doesn't mean the end of challenges but rather introduces different kinds of difficulties.
• [00:07:00] The importance of embracing uncertainty and how it can filter out those who may not have the resilience required for success.
• [00:08:00] An inspiring story of a client who was close to giving up but received a rewarding opportunity just in time, emphasising the importance of persistence.
• [00:09:00] Jo explains the metaphor of the wise gardener, underscoring the importance of continual effort and belief in your growth potential.
• [00:10:00] Encouragement to trust in the emergence of solutions and the value of coaching in navigating the uncertainties of entrepreneurship.
• [00:11:00] The power of observation, keeping an open mind, and recognizing opportunities that align with your journey.
• [00:12:00] The crucial role of taking action towards your dreams, rather than getting stuck in planning.

Key Takeaways:

1. Your dream is a significant indicator of your true calling; don't ignore it.
2. Believe in your ability to achieve your dreams, regardless of current skill levels.
3. Embrace the uncertainty of entrepreneurship and trust the process.
4. Keep faith that solutions and opportunities will arise as you continue to take action.
5. Persistence is key: the journey may require repetitive effort, but it’s essential for growth and success.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Today's episode is particularly special as I'm recording this one year exactly since the launch of this podcast, which has now reached number 11 in the marketing charts, sharing the stage with influencers like Amy Porterfield. A heartfelt thank you for supporting this podcast, and helping to squash so many of my own limiting beliefs that success is for people 'over there'.

It is for you and me.

Episode Highlights:

• Kate Waterfall Hill's Journey: Today, we have the pleasure of having Kate Waterfall Hill with us, sharing her journey from a newly qualified coach to where she stands now. Kate's story is an inspiring story of finding her niche in leadership coaching, particularly focusing on TikTok as a platform for marketing her unique skills.
• Discovering and Leveraging Your Own Unique Skills: Kate talks about the importance of identifying what works for you in terms of marketing and growing your business. Her journey emphasises the power of leveraging one's unique abilities and style, in her case, using humor as a key marketing tool on social media platforms.
• The Importance of Niching Down: Through Jo's program, Kate realised the importance of niching down and focusing on leadership coaching. This clarity allowed her to provide more targeted and impactful coaching services.
• Engaging with Your Audience: Kate also discusses the significance of engaging with your audience, whether it's through social media platforms like TikTok or traditional methods. The personal touch and authenticity in engagement are key to building a loyal following and client base.
• Q&A Session: The episode features a lively Q&A session where Kate answers questions from the audience, offering insights into her coaching practice, marketing strategies, and how she manages to keep her content fresh and engaging.

Key Takeaways:

• Authenticity in Coaching: Authenticity is crucial in the coaching business. By being genuine and leveraging your unique traits, you can attract the right clients who resonate with your message.
• Consistency in Marketing: Consistency in your marketing efforts, especially on platforms like TikTok, can lead to significant growth and recognition in your niche.
• Finding Your Marketing Groove: It's important to find what marketing strategies work best for you and your coaching practice. For Kate, humor and engaging content on TikTok have been instrumental in her success.
• Community and Support: Building a community and having a support system, like what Jo offers through her program, can be invaluable for personal and professional growth in the coaching industry.

Kate Hill's journey is a testament to the power of finding your niche, being authentic, and consistently engaging with your audience. Her success story offers valuable lessons for coaches at any stage of their career.

Call to Action:

If you enjoyed this episode please rate and leave me a review. Then email ([email protected]) or message me on social media by Friday 22 March to let me know you've done it and I'll put your name in a draw to win my new 2024 course called Signature Solution where you'll build a super solid niche and offer plus share it with your network to gain your first paying clients.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Here's a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance.

• [00:01:00] Jo shares her observations on the biggest mistake new coaches make: investing in a flashy website and logo before securing clients.
• [00:02:00] The importance of focusing on building a solid business foundation rather than getting caught up in the branding illusion.
• [00:04:00] Jo emphasises that your brand is more about your reputation and the transformation you bring to clients' lives than just your visual identity.
• [00:05:00] Clarifying your niche is highlighted as the first critical step in building a successful coaching business, far before considering website colors.
• [00:06:00] Validation of your niche and offer is crucial before investing in branding to ensure people are willing to pay for your coaching.
• [00:07:00] Jo advises on creating a simple, effective online presence without spending a fortune, using tools like Canva and affordable web solutions.
• [00:09:00] The power of storytelling in branding is discussed as a key strategy for connecting with your audience and building trust.
• [00:11:00] Investing in branding before having a clear business direction is likened to putting the cart before the horse, a common startup error.
• [00:13:00] Jo reflects on her own journey, emphasizing that a significant investment in branding and websites can wait until you've established your business's foundations.

• Episode 14 of Women in the Coaching Arena - 5 Steps to a Profitable Niche
• Episode 10 of Women in the Coaching Arena - How to create a signature coaching offer
• Brandority - Various Branding and Website options starting at just £20 for a one page Canva website.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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In today's special live episode, I'm thrilled to celebrate our one-year milestone with an exceptional guest, Fay Wallis, a career and executive coach with a top 2% worldwide rated podcast, "HR Coffee Time."

Fay has generously agreed to share the valuable lessons she's learned from launching and running her successful group coaching programme, Inspiring HR, six times over.

[00:01:00] Introduction to Fay Wallis

• Fay Wallis, career and executive coach, shares her journey and the dramatic shift her business experienced upon niching down to serve HR professionals. Her podcast, "HR Coffee Time," stands out in the top 2% of all podcasts globally.

[00:06:00] The Genesis of Inspiring HR

• Fay discusses the inspiration behind her group programme, addressing the unique challenges HR professionals face, from feeling isolated in their roles to struggling with senior leadership issues.

[00:12:00] Trial and Adaptation

• Launching Inspiring HR as a pilot program allowed Fay to gather invaluable feedback, leading to significant improvements and adaptations over time. This iterative approach has been key to the programme's evolution and success.

[00:19:00] The Power of Connection Over Content

• A major learning for Fay was the importance of fostering connections within the group, over delivering an overload of content. By focusing on creating a supportive environment, participants find greater value in the shared experience.

[00:25:00] Incorporating One-to-One Coaching

• Initially offering multiple one-to-one sessions, Fay adjusted the program structure based on participant feedback and her own capacity, finding a balance that maintains the program's value while managing her workload effectively.

[00:30:00] Marketing and Promotion Insights

• Fay shares her approach to filling her programme, emphasising the importance of consistent promotion, engaging with her audience, and the role of personal outreach in converting interested individuals into participants.

Key Takeaways:

• Dare to Specialise: Niching down can significantly impact your business, attracting a more engaged and relevant audience.
• Iterative Improvement: Launching with a pilot and being open to feedback allows for continuous improvement and adaptation.
• Balance Connection with Content: Ensuring participants bond and connect is as crucial as the content delivered.
• Marketing Persistence: Regular and varied promotion is key to filling group programs.

Thank you for joining us on this journey. Fay's story is an inspiration to the impact of specialisation, the power of community, and the importance of resilience in marketing.

Whether you're considering launching your own group programme or looking to refine an existing one, there's much to learn from Fay's experience.

If you'd like help with making your programme as brilliant as Fay's, I'm launching a programme called Elevate to help you to do just that. We start on Wednesday 13 March and the closing date to sign up is Friday 8 March. Here's the details to jump in quickly as I won't be running this programme for at least another 6 months.

Useful Links

Elevate: Online Course & Group Mastery Programme

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.