Welcome back to The Weekly Scroll from Call Her Creator, the podcast episode where you don’t have to live on social media to understand what’s actually changing. This week, we’re breaking down the new rules of Instagram and social media marketing in 2026, including a major shift in how Meta is improving Reels recommendations, why emotion and relevance matter more than passive engagement, and what creators should do to stay visible as AI-generated content becomes more common.

You’ll also hear the latest updates to Instagram’s Edits app, including how creators can use new in-app tools to keep viewers on their profile longer, plus the rollout of Instagram’s new Algorithm Control feature and what it means for content clarity, niche signals, and consistent themes.

In this episode, you’ll learn:

What Instagram is prioritizing right now and why “pretty” content is not enough

How to make your Reels more recognizable, relevant, and bingeable

The strategy shift creators need to make if they want growth that converts

The Weekly Scroll is brought to you by Club Enfluence, my monthly membership with weekly viral Reels ideas, prompts, and Canva templates so you can post consistently without chasing trends.

Quick heads up, Stan’s $100,000 creator giveaway is open now and entries close January 31, 2026. Link is in the show notes

👉 Enter here: https://tinyurl.com/callhercreatorxstan

Go Daddy: ⁠https://www.godaddy.com/airo

And if you want support building a strategy that actually converts without forcing trends or perfection, Katelyn shares how to join Social Media School at the end of the episode.⁠