From nearly shutting down to hitting $2M ARR, I share the real, raw journey of building Rella, the power of niching down, why customer obsession is more than a buzzword, and how staying small can be your biggest advantage. Plus, I reveal the #1 trait every founder needs to succeed (hint: it’s not what you think).

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Timestamps and key takeaways below 👇

00:00 – Intro & Year-End Reflections

02:00 – The Turning Point: From Near Shutdown to $2M ARR

04:24 – Lesson 1: Niching Down Saved Us

07:15 – Saying No to Grow

09:07 – Sponsor: Squarespace

10:21 – Lesson 2: Customer Obsession in Action

13:20 – Lesson 3: Small Teams, Big Results

16:00 – Stop Comparing Your Journey

18:30 – The Power of Consistency

20:30 – Final Thoughts & What’s Next

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