Today I talked to Angelica Malin about her new book She Made It: The Toolkit for Female Founders in the Digital Age (Kogan Page, 2021).

Female entrepreneurs don’t tend to receive the same funding assistance as do their male counterparts, but in turn they have the advantage of often connecting more effectively with their target markets. It’s their soft skills, in effect, that can see them through observes Angelica Malin. Plus one should never forget the power of having a greater purpose, a sense of mission by, for instance, by addressing a need that other, often male entrepreneurs may overlook. This guest has no fear of public speaking, whatsoever – and it shows. This is a very engaging episode as Angelica gives crisp, lively answers to questions like: why it helps to be personal and quirky in addressing journalists, how Instagram has changed in recent years, and how Taylor Swift helped make She Made It possible.

Angelica Malin is the Editor-in-Chief of About Time Magazine and the U.K.’s rising voice for championing women founders and entrepreneurs. She’s appeared on the BBC News and LBC Business Hour and has been featured in The Telegraph, Forbes, and Real Business.

Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

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