Bella In Your Business: Pet Sitting and Dog Walking Podcast

Have you ever scrolled through your social media profiles, basking in the glory of the numerous likes and comments your posts have garnered? It's an exhilarating feeling, isn't it? The digital world showers us with instant gratification, making it easy to assume that we've got this whole social media marketing thing down pat. But, here's a question: Are those likes and comments truly indicative of your marketing prowess, or could they be misleading you into a false sense of accomplishment?

I understand the challenges that pet business owners and marketers face in the digital realm. That's why my program goes beyond vanity metrics and dives deep into the heart of effective social media marketing. Better Marketing with Bella.

In this episode of "Bella in Your Business: Pet Industry Business Podcast,"  I welcome Leia Johnson, owner of Wonder Pup's Pet Care, to discuss her ongoing marketing struggles and journey toward success with Better Marketing With Bella. Leia initially invested significant time in Canva for graphics and believed high social media engagement was vital for marketing. However, she soon realized the need for a better approach.

After listening to one of our podcast episodes, Leia decided to take a recommended class on social media content creation, which is paying off. She's implementing what she learns and witnessing remarkable improvements in her feed. But she doesn't stop there.

Leia decided to give Better Marketing With Bella a shot, and she's glad she did! It not only saves her time but also generates more income for her business. In our conversation, we stressed the importance of building relationships through marketing and emphasized that patience is key.

Listen in to here her real-life success with using the program! Doors to enroll are currently open and will not be open again until March!

Check out her before and after photos from using Better Marketing with Bella

BEFORE:

AFTER: 

Topics & Key Points:

The Social Media Myth

The Power of Consistency

The Need for a Better Approach

The Results Speak

The Importance of Persistence

Leia's Advice

Timestamps:

[01:16] Leia's marketing challenges

[02:22] Time spent on Canva

[05:58] The tipping point that led Leia to sign up for Bella's marketing program

[08:00] Leia’s most valuable element of the program

[09:10] The anatomy of a good social post

[09:56] Leia’s reaction after signing up to the  program

[11:44] Results and success with the program

[18:03] The importance of showing up for a strategy

[19:20] The value of trying and not being afraid of failure

[21:06] The benefits of Bella's marketing program

Notable Quotes:

[01:38] ”I was mistaken in the fact that I thought that I had to have all these Instagram likes or Facebook likes in order to be effective, and that wasn't true.”

[10:29] “The program does it all for you. As long as you remember to put it up there and schedule it, which is important. But it does it all for you.’’

[12:57] “I thought I was busy before, but it was all just busy work. It wasn't doing the actual job. It was doing things in the hopes that I'd get to do the job at some point and then get paid.”

[13:37] “My clients noticed the different graphics and started commenting privately to me, saying, 'Hey, that looks really nice. Whatever you're doing differently is amazing.”

[14:37] “Marketing is about building relationships, not just advertising. It's not 'call us, hire us,' it's about creating connections.”

[15:58] “I don't necessarily use the program to its fullest. Sometimes I forget about the emails or I don't have an active blog.”

[17:23] “Sometimes, if somebody is listening and thinking they don't have time, you can get results just by doing what I've done. But imagine what you can achieve if you use it to its fullest.”

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

1 Year Marketing Plan for your Pet Business

Connect with Bella

Website

Facebook

YouTube

Connect with Leia Johnson

Wonder Pup's Pet Care

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in your business today I am joined by Leia Johnson, the owner of Wonder Pups, as many of you have heard me talking about the fabulous better marketing with Bella. Last some special insight to it. And she's just like you. She's been a listener of the podcast for a very long time, even her kids listen to the podcast, and she was very overwhelmed, trying to do all the things. She had all the self-doubt and the self-talk just like we all do, myself included. But something was special about her. And that's why I have her on today, she took action, and things started to change. And today she's here to explain just that, and I hope that you feel inspired to action by the end of this episode. Laya thanks for joining us.

Thank you. So um, take us back to like, BC like before bad marketing with Bella, right? Like, describe to our audience, what was your marketing chores like.

Well, it was a lot of running around and trying to figure out what might get engagement and what might not. And I was mistaken in the fact that I thought that I had to have all these Instagram likes or Facebook likes, to be effective. And that wasn't true. But I, I was spending a lot of time I hate to admit it, but a lot of time on Canva. And I know you've mentioned a whole bunch of times on your podcast just how long I was spending in Canva trying to batch content. It was like an hour a day, my kids are homeschooled, but one of them takes classes at one of the local schools. So I would drop him off for class and he only takes the one. And then I would sit in the parking lot for an hour and play on Canva and try to come up with graphics that hopefully would get a light or something. Just anything.

That sounds stressful. So where did you get your inspiration? How did you know how to do the design? How did you know how to do the copy? How did you know how to plan it out? Or were you just kind of like whatever kind of came to your head that day?

It was whatever came to my head that day, I would Google the pet holidays that were coming up. And I would try to remember those. And when I discovered that you could schedule things on Facebook, that opened the door. And it's still that door open. I still use that. But then I took your class from listening to your podcast, there was something it was like take this came up on my Facebook feed. And I can't remember what it was called. But it was about creating social media content. And it was you know, I'm a DIY kind of person. So it was $10 or something like that inexpensive. And I was like, Oh yeah. I'm gonna do this. And that's when I first started to understand how much went into it, but I still tried it anyway, I was like, Oh, I can recreate that no big deal. And I understood brand colors and having everything the same color on the Facebook feed. So you can scroll back through my Facebook feed and see where I took that class. Sorry, my bird is trying to chime in. I see where I took that class because the colors on the are not Facebook Instagram change, and they get more consistent, and then you can spot exactly where I signed up for better marketing with Bella.

Wow, we should go back Jillian, I'm gonna kind of cue you here on the podcast as I do you guys know Jillian is the the implementer or the one that makes things happen for us over a jump consulting. We should do a screenshot in our show notes for you guys. So head on over to the jump consulting site, and you'll see a screenshot of the before and after of her feed and what it looks like. But lay out what was that taking away from that was like an hour a day. So like, what? What were you not accomplishing because you were drowning in trying to figure out and that's just graphics? That's not stories or videos or emails or strategy or or or so I was not?

Well, first of all, it wasn't accomplishing anything at all. As far as the marketing went, it wasn't it. I mean, I was proud of it at the time. Don't get me wrong. I was like, Look, I did it right. But it wasn't it wasn't getting the results that I thought it was getting. And I fooled myself into thinking that that's all that you could have. Uh-huh. And, you know, I wasn't I wasn't doing things like answering email in that hour, I wasn't finding new places to market service. I wasn't going like boots on the ground and talking to people in that hour, I could have done that there are tons of businesses right around the school, that I could have gone and knocked on the door and been like, Hey, do you want a business card or talk to them, but I didn't because I was playing in Canva. And I'm a super introvert and Canvas seemed like the way to go.

And I think you brought up a really good point there because I think a lot of our listeners can also relate and underneath that, it's, it's like busy mode, busy mentality, I gotta do this, I gotta, I gotta just, like, obsess over this Canva graphic, let's say, so that I don't have to work on building my business or doing something else or being successful or making wins in other areas. Right? It was like, Control Freak so that you didn't have to do the other stuff. Right? Yeah. And so what was the tipping point? Why did you sign up for better marketing with Bella?

Well, it is another jumper that was in that class that I took was Becky Lee. And I looked up her page kind of trying to understand what you were saying in that class....

?

Hey Jumpers! Have you ever wondered what sets apart those who crumble under life's pressures from those who seem to effortlessly bounce back, stronger than ever? In a world filled with unpredictable twists and turns, where challenges and setbacks often seem to be lurking around every corner, one thing becomes abundantly clear: resilience is the secret sauce to success.

In today’s episode of  "Bella in Your Business: Pet Industry Business Podcast,"  we will discuss the importance of resilience. Life throws tough challenges, but resilience is about bouncing back. Surrounding yourself with positive influences and a support system can make all the difference. Facing fears head-on and taking responsibility for your actions are crucial. Conquering fears is empowering, and personal growth comes from owning up to mistakes.

I also want to remind you about "Better Marketing with Bella," designed to help small businesses improve their marketing and customer base. As a special offer for our listeners, there's a discount on the program. If you need marketing help, let's connect for a 20-minute call to discuss your goals and how I can assist you.

Always remember that resilience is key. Surround yourself with positivity, confront your fears, take responsibility, and make small changes for big transformations. You've got this!

Topics & Key Points:

Understanding resilience

The entrepreneur's journey: Loneliness and challenges

Harnessing your inner resilience

The power of positive influence

Small changes, big transformations

Better marketing with Bella

Timestamps:

[00:00:59] Resilience: definition and importance

[00:02:00] Finding resilience: Mel Robbins' five-second rule

[00:03:50] Choosing resilience and bouncing back

[00:09:02] Resilience and self-control

[00:09:58] Feeding your mind with positive content

[00:10:51] Habit stacking and influences

Notable Quotes:

[00:01:39]” Resilience is the capacity to withstand or recover quickly from difficulties. Toughness, the remarkable resilience of so many institutions or to the ability of a substance or an object to spring back into shape.”

[00:04:08] “If you always keep jumping, you're never going to stay down. If you always keep jumping, you're going to be resilient.”

[00:06:47] “Those little fall downs, those falling off the wagons, those failures. There are great lessons in those.”

[00:09:02] “When you realize that you can only control yourself and you're not responsible for other people's emotions or actions, it's very freeing’

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Habits and Behaviors Of Successful Pet Business Owners

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And wow, you guys really loved the episode last week all about fear. I got a lot of emails from you. And a lot of them are pretty personal. But I just want to say I see you, I feel you. And I'm proud of you. Because a lot of times, a lot of you guys have been hit with some pretty heavy stuff we all have. But sometimes some of the messages I got, like y'all have been hit with pretty hard stuff, all at the same time. And that does, you know, make you want to be paralyzed in fear. So, my friends, I want to say if you've not listened to the last episode, go ahead and listen to that, because it really, truly was remarkable. And I am excited today to talk about something that kind of, you know, goes hand in hand with fear. And that's resilience.

Today, we're going to talk all about resilience, because I think that it's kind of a really big thing in my life. And in my story, if you know my story, and it's also something that is the signature in everything I do always keep jumping, and I'm gonna get into that today. But let's first start, we're gonna go to like Webster's Dictionary here. Resilience is the capacity to withstand or recover quickly from difficulties, toughness, the remarkable resilience of so many institutions, or to the ability of a substance or an object to spring back into shape. elasticity, like nylon is excellent in wearable and resilience. That's kind of a weird example. But thank you, Webster. So it's about springing back, it's about always keep jumping, it's about I always say, always keep jumping, because if you keep that momentum going, then you're never gonna be able to stay down, you're gonna have that momentum and momentum breeds, like history, essentially, like, you know, you keep the momentum going, you're gonna keep going and going and going and going, right? And you're never going to be staying down. So how do you find resilience? Because, again, like, we have a fear that helps prevent us from not moving forward things. But what about, you know, okay, if we get a good handle on the fear, which is why I want you to listen to the last episode first, and use some of the tactics that I mentioned, like finding out facts, facts will kill fear. Now, how do we be resilient? And I think a lot of it, I mean, what comes to my mind is the Mel Robbins 54321, where you just like literally count down 54321, and then you do something. Now it can be tiny little ones, and you keep 5432. And one yourself, and you guys have seen this if you're on my Instagram, Bella Vasta. But once you get over that fear, or you make that decision that you're not going to be like, you know, held down by fear, then you can push past it, you can push past it by doing that 54321 By taking that first step forward. And how do you always keep up, get back up? It's a choice. I mean, at the end of the day, it's a choice, are you going to stay down? Or are you going to be elastic? Are you going to snap back into who you are? Or where? Or what place the life you believe in before? Is it a choice to be resilient? It is? It's are you going to keep working on it? Are you going to be able to surround yourself with the people that you need? And the encouragement and the influence that you need? Or are you going to just stay down? Is 100% a choice? How do you get back up other than like I mean, and that's why I always say keep jumping. That's why it's like the moment that that happened. I don't even know how many years ago, maybe nine years ago, it was like, yep, that's my motto. That's what I'm putting on everything, put it on T shirt T-shirts, put it on necklaces, put it on bracelets, it's everywhere. Because it's true. Because if you always keep jumping, you're never going to stay down. If you always keep jumping, you're going to be resilient. And what happens when you're resilient? It means that you're never stuck in the rut. It means that you're always transforming back to the status quo. It means that you're never pushed down and you stay down. And I know there's a lot of you right now hurting and agonizing and depressed and feeling alone. I'll tell you being a business owner is one of the loneliest jobs out there. Unless you're around other business owners on a daily, nobody understands what you go through. Nobody understands how you work so much, but sometimes it doesn't look like you do or you lay awake at night worrying about things.

Being a business owner being an entrepreneur is a lonely job. So like what do you do when you do fall off the wagon? It's like when you are knocked down right? Maybe you were doing daily affirmations and just stopped or maybe you were like, I'm gonna eat good. But yesterday you had Burger King and Chipotle, because you were busy. And truth be told you did not plan and take food in the car with you. Maybe you said you were going to work on your business one hour a week, Monday through Friday for a month, to see how far you actually could get on it with no distractions, but you haven't had the discipline to do that. So now you start beating yourself up in your head. Or maybe you just wanted to start saving money in the business or personally or both. And instead of saving that money, it just feels like you can't get to that point. And saving $5 a week just feels so tiny. So you're not going to do it. Not understanding that it's about the discipline of it, and the habit of it, and not necessarily the monetary amount right now. Or maybe you fell off the wagon by you weren't going to smoke anymore, or you weren't going to drink anymore, and you just you know, gave in and did it because, you know, football Sunday was here and other people were doing it and you're like, Oh, what the heck, I'll just do it today. And you broke a streak, you broke your promise to it to yourself, you fell, you fell off the wagon. Or maybe you wanted to journal more, instead of flipping out or lashing out or dancing more or some sort of a strs relief to help you manage your stress or your grief or your sorrows in your life. Or maybe you didn't want to yell at your kids and you just lost it. It could I could go on and on. It doesn't matter how you fell off the wagon. It's gonna be different for everybody. But why do you snap back? What about falling off the wagon and getting yourself back up is the thing that makes you want to be resilient, that makes you want to snap back into the shape that you were before all. It's learning those little fall downs, those falling off the wagons, those failures, there are great lessons in those.

And I will also tell you something else, most of the time, it's not about the action of what you did, like maybe not eating well, or drinking or smoking or not saving money or affirmations,...

Do you remember the last time fear held you back from pursuing your dreams? Was it that brilliant business idea you were too scared to launch, or that game-changing decision you hesitated to make? We've all been there, paralyzed by the relentless whispers of our inner critic. But what if I told you that facing fear head-on could be the key to unlocking unprecedented growth in your business?

In today’s episode of  "Bella in Your Business: Pet Industry Business Podcast,"  I'm excited to share a profound discussion about fear and its impact on our potential. It is a universal experience that can hinder us with self-doubt and uncertainty. It's essential to recognize that it is merely an illusion, not a reality.

In this episode, I will share personal stories and experiences from listeners like yourself who have confronted and conquered their fears, emerging stronger. We'll delve into the psychological effects of fear on relationships and personal growth, and I'll offer practical strategies to overcome it. We will discuss calming techniques, breathing exercises, and the importance of confronting fears head-on. Additionally, we'll explore the incredible power of visualization and manifestation, teaching you how to shape the life you truly desire through the mind's potential.

But here's the most exciting part—I want to hear from you. Share your current fears and challenges with me, and together, we'll tackle them.

Topics & Key Points:

Fear is a universal experience: Everyone experiences fear, but it can either propel us forward or hold us back.

The impact of fear: Fear can have psychological effects and limit our behavior and opportunities if left unchecked.

Fearless living: Those who are fearless have a different relationship with fear and don't let it rule their decisions.

Overcoming fear: Taking time to calm down, breathing exercises, facing fears, and gathering facts can help overcome fear.

The power of visualization and manifestation: Visualizing and talking about a clear vision can positively impact various aspects of life.

Verbal processing and communication: I recommend using the app Voxer for verbal processing and encourages reaching out for help.

Fear as a separate entity: Fear should be acknowledged but kept separate from the main part of the mind.

Keep jumping: Despite the fear, it's important to keep moving forward and face our fears together.

Timestamps:

[00:41] Marketing to Millennials feedback

[01:02] Funny podcast interactions

[03:00] The concept of fear, its impact on different aspects of life

[10:25] Overcoming fear

[11:37] Fear of success

[12:54 Taking control of fear

[20:20] The importance of visualizing and manifesting your goals

[21:19] How fear can manifest in business decisions and relationship

[22:27] Advice on managing fear by acknowledging its presence

Notable Quotes:

[00:04:36] “Sometimes fear actually propels us forward and sometimes fear holds us back."

[00:05:04] “Fear is an unpleasant emotion caused by the behalf or the belief that someone or something is dangerously likely to cause pain or threat."

[00:11:54] “Your body, your brain is not conditioned to receiving good things because it's conditioned to being in fear, waiting for that next shoe to drop."

[00:13:06] “When you're constantly living under that shadow of internally or externally triggered fear, it takes a serious toll on your mind and your body, and you got to pay attention to your body when you feel it."

[00:13:52] “Those people that are fearless, they that is not the absence of fear. It just means that they have a relationship with fear and they don't let it rule the decision that they're making.”

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

How To Do A 30 Second Networking Commercial

Episode 357: How to appeal to millennials and the hybrid work to gain more clients in your dog walking business

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta from Jump Consulting, and today we're going be talking about fear. How does it propel you forward? How does it hold you back? And what place in your life does it have? However, before we get into that, I want to give a shout-out to Stephanie from Chicago, our urban pups. We got a lot of feedback on our podcast episode, our last one when we talked all about marketing to millennials, and this whole new hybrid work model and how that affects the way that you should be marketing and how you can attract more clients. Listening to what Stephanie had to say about this past episode.

Hey, Bella, today's episode is probably one of my favorites. Oh my gosh, does it hit on something we're all struggling with? And I've been struggling with sort of wrapping my mind around how to dress it. And there are some great actionable steps that I'm gonna write down and start to put into place on our social, and our website. Thank you, Bella, you're the best. I love it when I get feedback from you guys. It is. It means everything to me. Because like I've said before, I'm sitting here in my office recording all by myself. And unlike public speaking, which is one of the world's biggest fears. By the way. When you can see the reactions on people's faces or feel the energy. I don't on my podcast. So I love that.

I also want to share something else that I thought was cute.

Makayla Anders from Adventures, petsitting said, Listen up, I have something to say. I just had to jump on here and tell you a bit of a story. So my husband has been undecided about Bella Vasta and her techniques since I started this journey of binging on her podcasts on Pandora. I came home after a long day and night of sitting and found my husband having a conversation with Bella through the podcast that I sent him. For reference, my husband handles the media and advertising part of the business. It was hilarious to listen to him ask Bella if she was gonna give his wife a buck kicbuckkickk and she needs it or if that's how I do things. Let's just say I scared him when he found out I was watching.

So I think he's on board. Now for the Bella butt-kicking adventure. I thought that was hilarious. But then it also got followed up by Randa and her adorable kids, smileless and Dylan, who also have been listening for a very long time, actually, to Bella in your business. And she said Randy said, my kids talk back to Bella in the car.

I love that it's such a family event. And you guys, I love this feedback. It means everything to me. And I just just keep it coming. Let me know who are you listening to. Where are you listening? What are your reactions? It's really good. And it also helps me understand who's listening. So I do try to keep this PG. Because I know we do have little ears layup out in Florida, her kids have listened with our two because you know you're in the car and people are listening. So what's up to all of you, families, and all of you kiddos that are listening, keep on learning and giving me your feedback. I love it.

Today we're going to talk about something that does not matter whether you're a kid or an adult, it is something that is always going to be with you. And you are going to either have a healthy relationship with it or an unhealthy one. And it's not an either or it's not a black and white, it can be healthy in some areas, unhealthy and others. But my point of bringing this to your psyche, to your conscious level today is to make you think about where and what place fear has in your life. You know, I mean, I've I've had a whole bunch of examples. With my clients, you know, they're afraid to send the copy to the website designer. They're afraid to set boundaries with clients on cancellation policies. They're afraid to say no to bookings. And so then they overstepped their schedule or they ended up being late or not showing up for their family or their friends. They're afraid to speak their truth in any situation, fear rejection or judgment, or just have the relationship dissolve. Now normal fears are things like jumping out of an airplane or off a cliff to dive or maybe even just driving at rush hour hole boy

or walking into a networking meeting where you have to stand up and publicly speak or do a 30-minute commercial.

You know all of those things are fear and sometimes fear propels us forward. And sometimes fear holds us back. So I want you to kind of think about it and I'm going to take it to an educational level. First I am going to read a little bit of this because I did do my research. I'm not a psychologist, although, for a lot of my friends, I do tend to be that person. I've had years of therapy and love reading about All this stuff, but I'm not an expert. So, according to the dictionary, fear is an unpleasant emotion caused by the behalf or the belief that someone or something is dangerous, likely to cause pain or threat. And, and the other thing that I think is important to bring up is that fear is physical, right? That's why like, if you've ever been in therapy, they'll say, like, where do you feel this in your body? They even teach my daughter in, in elementary school, you know, like, okay, we're having some big emotions, where do you feel it in your body and like to connect with what you're feeling? It's fear is physical. It's a stress hormone, hormone-like cortisol and adrenaline that is being released, your blood pressure and your heart rate increase, you start breathing faster,...

In the dynamic world of dog-walking businesses, the winds of change are blowing stronger than ever. Picture this: a new generation of clients, the tech-savvy and trendsetting Millennials, are on the lookout for the perfect dog walking services. At the same time, a revolution in work arrangements—the hybrid work model—is reshaping the way people live and work. Now, imagine combining these two forces to catapult your dog-walking business to new heights! Yes, you heard it right.

In today’s episode of  "Bella in Your Business: Pet Industry Business Podcast,"  I talk about this important group and as we all know millennials are a huge demographic and they have unique preferences when it comes to choosing products and services. And with the rise of the hybrid work model, it's even more important to understand how to reach and appeal to them. One of the critical things to keep in mind when marketing to millennials is convenience. They value seamless experiences and want things to be as easy as possible. So, one tip I have for you is to utilize online booking services. This allows millennials to easily schedule appointments or services with just a few clicks, without any hassle.

But wait, there's more! To learn more tips on effectively marketing to millennials and boosting your pet industry business, be sure to tune into the full episode. I don't want to be a spoiler, but I've got some valuable insights and strategies waiting for you. So, stay tuned, and let's take your business to the next level!

Topics & Key Points:

Building a strong foundation is crucial for business success. Evaluate if you're solving new problems or stuck in a cycle.

Adapt your marketing strategies to cater to millennials, who lead the charge with hybrid work models.

Millennials value convenience and seamless experiences. Offer quick online booking services and provide pre-visit notifications and text message updates.

Leverage technology like Calendly for effortless bookings and showcase your use of technology to build trust with potential clients.

Consider geo-targeting Facebook ads to reach remote professionals and customize every touchpoint to prioritize convenience and flexibility.

Timestamps:

[01:23] Mark Shaver's success story

[02:16] Building a strong foundation

[05:19] Marketing to millennials in a post-pandemic world of hybrid work

[10:09] The importance of seamless integration

[11:16] Appealing to the remote workforce

[12:32 Leveraging virtual features and technology

Notable Quotes:

[00:06:10] “When you're looking at your marketing strategy, this group of millennials really needs to be front and center, but you need to understand them and you need to use language speaking directly to them on your website"

[00:09:01] "Millennials place a much higher value on things like location independence and setting their own schedules compared to older generations. They are 50% more likely to want a hybrid or fully remote setup long term."

[00:13:34] "Selling the idea of instant seamless booking, that's a big deal guys. It's a big deal.."

[00:17:00] “When it comes to your current clients who are shifting more hybrid. Be proactive about surveying them and their ideal setup."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Episode 340:7Ways To Coach Your Team To Great Customer Experiences

Email Bella: [email protected]

Sign up for a 20 mins call 

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome back to another episode of Bella in Your Business. My name is Bella Vasta. And today we're going to talk about something we've never talked about before. But before I get into that, I want to give a big shout-out to one of my clients from way back when back in 2017 2018. I had the pleasure of consulting with Mark Shaver. He is from Buckhead Paws dog walking and pet sitting in Atlanta, Georgia. And I remember sitting at the Marriott because that's where I used to go and just work. I liked the ambiance there. And in talking with him, he had just bought this business. So it was already established. He had about eight to 10 contractors, and he knew he wanted to switch them to employees wasn't sure exactly how had so many services, it was like 10 minutes, 15 minutes, half an hour, 20 minutes. 4560 like all this craziness. What we did was we worked hard to simplify the business and get a really strong foundation that matched up with the goals that he wanted for the company. And I just saw it on Facebook the other day, and I know Mark won't mind me sharing this because he wrote it publicly. He showed this beautiful picture of all of his staff member members together. And as a pet-sitting business owner, I'm sure that you know how hard it is to get them all together in one place. Kind of like a mom or dad trying to get all the kids in one spot together, right? But he wrote I don't often write about my business, but I'm enormously proud of it. I bought Buckhead Paws dog walking and pet sitting services way back in January 2012. And it was just me walking dogs as a solo pet sitter. We've grown steadily over the years. Today, we have 34 employees and provide loving care for pets all over the northern half of Atlanta. This evening, we took a get-together with our pastel-colored polo shirts to celebrate Robin Hanneke. Hancock, our outgoing General Manager congratulates Charles Wilds on our new GM General Manager. This is a quality group of people, I often tell them that they pass the beer test. That is I like every one of them well enough that I'd love to sit down and have a beer with them. And special thanks to my darling wife, Karen, for helping put this evening together. And her support always.

Mark is one of he was always such a shining star. He is a shining star. He's a delight to talk to asks the right kind of questions, and works hard to implement things. And so I saw this post come up on my feed, and I was so excited for him. I said yay, love this so much. Mark said, You've been an integral part of it, Bella Vasta, Your advice and counsel back in 2017 18 have proven to be invaluable. And I replied to him, like I do to so many of you because it's the truth, while you did all the hard work, and built the proper foundation and the launching pad. And guys, that's what I want to tell you like I just hope this inspires you. I know there are a lot of you that are starting that are restarting it feels like they need to restart or get up to the next plateau. And I want you to consider what is your foundation doing for you. Is it helping you giving you a good launching pad and a way to build your company? Or is it prohibiting the systems and the process is in the flow of it all? Now, you may be you're you're sabotaging yourself. And so I just really want you to kind of consider and think about what problems are you solving daily. And are they the same problems? Because chances are if you're solving the same problems, then you need to have different solutions, processes, and systems. Because if you're solving the same problems, then that's a problem.

All right. And if you want to talk this out, if you're not exactly sure or clear, just head on over to jump consulting dotnet forward slash 20. If you and I have never talked I would love more than anything to meet you and talk with you. Like hash it out, brainstorm, and figure big problem that you have. So go ahead and sign up for a complimentary pick-my-brain 20-minute call. Now onto today's episode, which is quite interesting. This kind of came to me when I was looking at a website. And the thing is, is that we're doing we're talking about websites in my community this week, or this month. We have an expert coming in who's helped me a lot if you are on my email list. You kind of know this already. But he's coming in and he saved my website when it was hijacked. The beginning of this year. Yes hijacked. There's an episode on that. I'll have Jillian put that in Shownotes for you.

But listen, I, I want you to consider like, what are you doing? Are you talking to people? Or are you leveraging and paying attention and listening is your ground to that is your is your ear to the ground? Today I'm going to put your ear on the ground. And I'm going to make you think of some things a little bit of a different way. But first, I want to reintroduce myself. Hello, my name is Bella Vasta. And I am a millennial kind of on the cusp of honestly Gen Z and a millennial. I am 41 years old and currently, all the millennials are 27 to 42 years old. So I want you to think about how old are most of the clients that you are servicing right now. A lot of the millennials are starting in their mid-30s to get their first house settled down and get and get married and all that stuff. This is who I'm talking about. Okay. And I want you to think about how are you marketing to millennials, because there's a major thing that has happened after the pandemic, and that is hybrid. And I'm going to tie all this together today, I'm excited about this episode. So when you're looking at your marketing strategy, this group of millennials needs to be front and center. But you need to understand them. And you need to use language speaking directly to them on your website, like flexible scheduling at your fingertips. Or one last task to worry about during the day. Be sure to highlight services perfect for dividing up a dog's care throughout a hybrid schedule to let me back up that a hybrid schedule means basically that they are not working in the office or out of the house anymore....

Are you ready to take your pet business to the next level? In this episode of Bella In Your Business, I sit down with website guru Bobby Machado to learn his secrets for skyrocketing sales through strategic website optimization.

Right from the start, Bobby had me on the edge of my seat with his inspiring story of building multiple thriving businesses from the ground up. I am captivated by his journey of learning the ins and outs of his industry through hands-on experience.

But the real treasure is discovering Bobby's data-driven approach to maximizing online leads. He shares eye-opening insights into analyzing website traffic and conversion patterns that I know will blow your mind. He dives deep into a step-by-step framework for developing a targeted SEO strategy from day one of your website.

This Episode with Bobby is packed with aha moments you can immediately apply to boost your pet business. His optimistic yet solutions-oriented mindset is contagious. Tune in today to claim your share of his proven tactics for growing a successful online presence. Your future customers will thank you!

Do you remember the last time fear held you back from pursuing your dreams? Was it that brilliant business idea you were too scared to launch, or that game-changing decision you hesitated to make? We’ve all been there, paralyzed by the relentless whispers of our inner critic. But what if I told you that facing fear head-on could be the key to unlocking unprecedented growth in your business?

In today’s episode of  “Bella in Your Business: Pet Industry Business Podcast,”  I’m excited to share a profound discussion about fear and its impact on our potential. It is a universal experience that can hinder us with self-doubt and uncertainty. It’s essential to recognize that it is merely an illusion, not a reality.

In this episode, I will share personal stories and experiences from listeners like yourself who have confronted and conquered their fears, emerging stronger. We’ll delve into the psychological effects of fear on relationships and personal growth, and I’ll offer practical strategies to overcome it. We will discuss calming techniques, breathing exercises, and the importance of confronting fears head-on. Additionally, we’ll explore the incredible power of visualization and manifestation, teaching you how to shape the life you truly desire through the mind’s potential.

But here’s the most exciting part—I want to hear from you. Share your current fears and challenges with me, and together, we’ll tackle them.

In the dynamic world of dog-walking businesses, the winds of change are blowing stronger than ever. Picture this: a new generation of clients, the tech-savvy and trendsetting Millennials, are on the lookout for the perfect dog walking services. At the same time, a revolution in work arrangements—the hybrid work model—is reshaping the way people live and work. Now, imagine combining these two forces to catapult your dog-walking business to new heights! Yes, you heard it right.

In today’s episode of  “Bella in Your Business: Pet Industry Business Podcast,”  I talk about this important group and as we all know millennials are a huge demographic and they have unique preferences when it comes to choosing products and services. And with the rise of the hybrid work model, it’s even more important to understand how to reach and appeal to them. One of the critical things to keep in mind when marketing to millennials is convenience. They value seamless experiences and want things to be as easy as possible. So, one tip I have for you is to utilize online booking services. This allows millennials to easily schedule appointments or services with just a few clicks, without any hassle.

But wait, there’s more! To learn more tips on effectively marketing to millennials and boosting your pet industry business, be sure to tune into the full episode. I don’t want to be a spoiler, but I’ve got some valuable insights and strategies waiting for you. So, stay tuned, and let’s take your business to the next level!

Are you ready to take your pet business to the next level? In this episode of Bella In Your Business, I sit down with website guru Bobby Machado to learn his secrets for skyrocketing sales through strategic website optimization.

Right from the start, Bobby had me on the edge of my seat with his inspiring story of building multiple thriving businesses from the ground up. I am captivated by his journey of learning the ins and outs of his industry through hands-on experience.

But the real treasure is discovering Bobby’s data-driven approach to maximizing online leads. He shares eye-opening insights into analyzing website traffic and conversion patterns that I know will blow your mind. He dives deep into a step-by-step framework for developing a targeted SEO strategy from day one of your website.

This Episode with Bobby is packed with aha moments you can immediately apply to boost your pet business. His optimistic yet solutions-oriented mindset is contagious. Tune in today to claim your share of his proven tactics for growing a successful online presence. Your future customers will thank you!

What sets an exceptional pet sitter apart from the rest? The answer lies in the power of systemized pet sitter training. 

Gone are the days when pet sitting was seen as a casual gig; today, it's a bona fide profession that requires a deep understanding of animal behavior, health, and client expectations. 

In this episode of Bella in Your Business: Pet Industry Business Podcast, I want to talk about something that's really important in the pet care industry - standardized training. You see, it's crucial for all team members to be on the same page when it comes to taking care of our furry friends. That's why I believe in having a training system that's easy to follow and understand.

I think it's also important to cater to different learning styles. We all learn in different ways, so incorporating different methods like videos, hands-on training, and written materials can really make a difference.

Another thing I want to emphasize is the importance of showcasing your training system. By displaying it on your website and social media platforms, you're showing potential clients that you take their pets' care seriously. It instills trust and security in them.

That's why I'm so excited to introduce you to Pet Care Team Training, a company I co-founded. We offer a program that provides standardized training for pet care businesses. It's a comprehensive system that covers everything from basic pet care to advanced techniques.

And here's the best part - I want to offer you a special deal. As a listener of this podcast, you can try our program for free. Just visit our website and sign up for a trial. I know you'll love it!

So let's make sure our furry friends are in good hands by implementing standardized training in the pet care industry. Together, we can make a difference!

Topics & Key Points:

The Power of Standardized Training

Catering to Different Learning Styles

Promoting Your Training System

Peace of mind, trust, and security are the key factors that clients are looking for

A Special Offer from Pet Care Team Training

A heartwarming testimonial from Tiffany

Timetamps:

[00:03:03] What it means to be standardized

[00:04:02] The benefits of showcasing employees on social media

[00:08:09] Promoting  standardized training system on website, social media, and other platforms

[00:11:26] Promotion of a free license offer for Pet Care Team Training program

[00:12:36] Benefits of using the Pet Care Team Training program

Notable Quotes:

[00:04:33] “When you start hearing things like, X, Y, Z company down the street is $3 less or Oh, you kind of seem a little expensive. That tells me that your messaging and marketing and social media have not done a good enough job of changing the barometer.”

[00:05:11] “ To be standardized, it means that I can follow along your workflow, your script on it, or you could hand it off to Tom, Dick or Harry.”

[00:09:15] “Showing and telling and bragging about how great your standardized system is can help you tremendously. But I don't see anyone do it.” 

[00:14:57] “Wherever or whatever standardized program you get for training you need it for many different reasons. You need to make sure that everyone gets the same experience, the training. You need to let your clients know that everyone is trained the same way. You need to let the employees know that everyone is trained the same way.”

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Pet Care Team Training

Email Bella: [email protected]

Sign up for a 20 mins call 

Episode 341: Learn How To Never Lose An Employee With Joey Coleman

Episode 348: 10 Steps To Hiring The Right Pet Sitting or Dog Walking Employee that Most Forget About

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome, welcome to another episode of Bella in Your Business. Today I have a really fun topic for you. I'm excited to kind of blast your brain about this today, I

Think Have you ever had a client who just did not want anyone else on the team to service them? Did you ever have clients that were hemming and hawing over your rates? Because that was the only thing that they were comparing between you and another company? Well, today, I have something that's going to make you think for a minute and be like, Oh my gosh, yeah, why aren't I doing this? And don't worry, I got you, girl. But first, before we get started, I want to say thank you to the two people who last week after hearing the podcast signed up for those 20 Minute Calls, you know exactly who you are, it was great getting to know you and I got so energized learning about both of your businesses. If you want to join a 20-minute call, I can you can pick my brain, we could talk about anything you want, and I can help you solve one problem, All you have to do is jumpconsulting.net/20. And anything else that you need, or if you find these episodes, interesting, I would love it if you would share it. Like it, leave a comment five star it whatever it is, on whatever platform do it all.

Alright, so let's get into today because I've heard this throughout so many of the years. And it's things like oh, well, Bella, you don't understand, I can't change theatres on them or my clients don't like the team approach, I have to send them the themes that are all the time or they freak out. And the thing is, is, you know, this comes a lot down to your training process. And it also comes down to your marketing efforts. And I'm going to show you why. I've started to see a lot of you and I'm so excited. Finally, it's catching like wildfire. And it's usually what happens I don't want this to sound egotistical. But most of the time I start these little ideas and in the industry that no one's doing and the jumpers start doing them and then everyone else follows. And so I'm finally happy to see that so many more of you guys are talking about your employees on your social, you are celebrating their birthdays, you're celebrating their anniversaries, you're celebrating, just getting new ones sometimes, but you're also letting them on camera to create a lot of your content as well. And I love that because all of that helps make the faces of your company, it helps add to people who are searching for you're looking you out to feel like they know the company. And it's not just, you know, a logo talking at them, it adds some familiarity. Although there's still more that we could be doing, and I want you to do it. And I did talk about that whole onboarding my 10 steps for training, hiring, and onboarding. We talked all about that in Episode 348, the 10 steps to hiring the right sitting or dog-walking employee that most forget about. And another episode, if you're going to love what we're going to talk about today, you might want to check out episode 341. It was with Joey Coleman, it was amazing. I've had people already put the stuff that he talked about into action and have amazing results. It was called Episode 341, How to Never Lose an Employee Again. It's about the eight phases of the employee journey and emphasizes the importance of each phase. So it was interesting because both of those are going to be very good to listen to if you haven't already, along with this episode. So I'm going to preface this talk by reminding you all that when people are looking for a pet sitter, and arguably even after they hire you and maybe have used you the first time and determining if they want to use you again, they are evaluating three things, three things. That's it. If you've been with me a long time, you already know what I'm going to say. But it's peace of mind. They want to make sure that you are taking away their problem, you are giving them peace of mind that their pet is loved. The second thing is trust that they can trust that you're going to show up. Trust that you're going to send your care notes and answer the phone when they have questions that they can truly trust you that you're not going to leave their house unlocked or put them in a precarious situation. And the last one is security. They want to know that their pet is safe in your care and that their home is safe in your care. That is truly what people are looking for. So when you start hearing things like oh well, XYZ company down the street is $3 less, or Oh you kind of just seem a little expensive. That tells me that your messaging marketing and social have not done a good enough job of changing the barometer. And this is what I'm this is what I'm talking about today. This is so pivotal on so many different layers, you guys.

So how do you train your staff? Let's start there. How do you train them? Is it a standardized system? It should be. And I have a podcast on standardized systems training systems as well.

But what it means to be standardized, it means that I can follow along your workflow your script on it, or you can hand it off to Tom, Dick, or Harry. That's what that means. It means that once it's standardized, it's going to be the same for everyone. Think about back when you were in school, we had those standardized tests, Hey, those are exactly alike. That's what I'm talking about. Did everybody get the same thing? It was the same experience for everyone. Okay. And so your training system has to be that. Now I know that when we start, you know, we're doing the best we can. And you also have to understand that this is always an evolving thing. Okay. So where are you in the evolution of your training systems? And what can we do to make them better? I just heard a girl,...

Hey Jumpers, have you ever noticed how some people seem to have a natural talent for staying positive, no matter what life throws at them? You know the ones – they're the ones who can find the silver lining in the darkest of clouds, turn setbacks into comebacks, and have a contagious zest for life that makes you wonder if they've discovered some secret happiness potion. Well, guess what? There's no magic involved – just a set of skills and attitudes that anyone can cultivate.

In this rollercoaster of existence, it's easy to get caught up in the whirlwind of negativity – the never-ending news cycle, personal challenges, work stress, and the general feeling that the universe might be conspiring against us.

Welcome to another episode of  Bella in Your Business: Pet Industry Business Podcast. In this podcast episode, I'm going to share my personal journey of overcoming challenges and offer some advice on how to stay positive and accomplish things even when life gets tough. Trust me, I've been there!  I can't stress enough the importance of personal growth and self-development. It's what helped me get through some of the toughest times in my life. I'll also be sharing my own experiences with habits and behaviors, because let's face it, we all have some bad habits we'd like to kick to the curb.

As a single mom, I know firsthand the challenges that come with juggling it all. But I've learned some strategies along the way for maintaining a healthy lifestyle, and I can't wait to share them with you.

One thing I'm really passionate about is the power of neuroplasticity and habit stacking. It's amazing how our brains can change and adapt, and by intentionally stacking positive habits, we can create lasting change in our lives.

And hey, it's not just about personal growth - there's a connection between our personal and business lives too. So if you're a business owner looking to level up, I'm here to offer my assistance and help you become the best version of yourself.

So grab a cup of coffee, sit back, and let's dive into this episode together. I'm here to help you navigate life's challenges and come out on top. Let's do this!

Want to chat? Get on my calendar!

Topics & Key Points:

The power of personal growth

Finding inspiration from within

Overcoming challenges as a single mom

The power of neuroplasticity and habit stacking

The connection between personal and business life

Timestamps:

[00:00:00] The importance of habits and behaviors

[00:01:02] Self-development and personal growth.

[00:04:10] Setting goals and taking action.

[00:09:47] The importance of childcare in a fitness routine.

[00:10:45] Building confidence and creating new behaviors.

[00:12:52] The power of grace and accountability.

[00:20:20] The importance of momentum.

[00:20:20] Celebrating wins.

[00:21:32] Making your business your first employee.

Notable Quotes:

[00:05:59] "Your inspiration needs to come from within yourself, that burning fire inside so that when the winds come, your fire doesn't die out. It spreads more like a brush or a wildfire."

[00:04:52] "Your life's journey is a lot of moving forward, falling forward, correcting and continuing. Fight for clarity and discovery of yourself and those around you."

[00:11:29] "Neuroplasticity is fascinating—it's like reshaping a dirt road into a highway in your brain. You can create new habits, behaviors, and patterns, making the difficult easier over time."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Book: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in your business your Business. My name is Bella Vasta. And today we're gonna get a little personal. I've been doing a lot of thinking about a topic. And obviously, you know what it is because you've seen the title of these habits and behaviors. And I'm gonna get pretty personal today in hopes of inspiring you to action. But first, before we get into it, I'd like to encourage you all to like, subscribe, and share the podcast with any of, your friends or colleagues that you think would benefit from it. And I also want to give a shout-out and say thank you to all of you who are binging on Bella right now I just got a message from someone who is at episode 250. And she's working through all of them. And just like, you know, soaking it all up. So thank you. You all have been asking me a lot about how I stay positive. How do I accomplish things when, when life gets tough? How do I do all the things? Because yeah, it does seem like I am everywhere. And that's a conversation to have for, you know, I have a really good team, I have good people around me. And we've done we've done episodes on that too.

But I'm gonna make this one even more personal. And I'm gonna let you into what's been going on in my head, and my own personall life, again, in hopes that you can draw some parallels, and be inspired to just you know, make some, make some turns and make some tweaks as you see fit. And as you need. We all know that the more you grow personally, the more it affects the rest of your entire life, right? So if there are things that you're struggling with in your business right now, and you can't figure out what is going on, chances are it all starts from within you. And so if our focus is only on our business, where does it leave you personally and self-development-wise? What are you doing for self-development? And even more than that, I'm going to explain to you what self-development means in my own life. So it's not just some shiny buzzword that we just throw around, because that's not helpful to anyone. Now, a theme that's been happening with me and a few of my friends, it's been pretty powerful in the past two months. While discussing this with my inner circle, I realized we've even said, hey, it would be a great episode to talk about habits and behaviors. And I also want to make it mentioned that it can be applied to anything in life. And it's really important to know what stage you are in your life, like do it mental inventory. I mean, some of us must be might be on the struggle bus right now, some might be dealing with depression, either chronic depression or acute depression, some of us might be very lonely, and then that itself, it just feels like death. Sometimes, isolation, it's very easy to be isolated as a business owner. And it's arguably one of the worst things that you could ever do. Because with isolation, all of those other things develop. So, in my own life, you all know that I got a divorce back in January 2020. And it was difficult. It was very difficult. I had to go through a lot of healing, and and then realignment. And then I finally entered into this blossoming phase where I felt like it was okay to dream again, it was okay to have a vision again, it was okay to see beyond just today. I felt like I was like this, this butterfly coming out of a cocoon. And things were being shattgereshatteredd in my life, things that I used to do, I just kind of didn't have an interest in them anymore. And things that Peoplpeoplee I was hanging out with or activities I was doing, it just kind of lost interest because they weren't pushing me forward. They weren't doing the things I'm about to talk about today. And what I had to figure out is what I wanted, because that's really important. I was on a coaching call on Friday, and there was a gal that was like, hey, I want to learn how to take my boarding from my house and make $200,000. And I was like, Well, why $200,000? What do you want for your life? Like, what's the number like let's reverse engineer this, we need a goal, we need a vision. And that's the thing like you need to know what you want in order to go out and get it because it's not going to just like fall in your lap. You have to be intentional about it. Then after I figured out what I wanted, I had to figure out was I ready to go for it. Was I ready to do what it took to get there and then also kind of reflect on the other times in my life when I've done it? What worked when I was trying to do it and what what didn't work for me. So it's being aware of yourself and how you work. My personpersonalpersonall journey has been a lot of moving forward, falling forward correcting and continuing fighting Looking for clarity and discovery of myself and those around me. But no matter what, like, I always have this burning desire that I want to be better. I always want to be the best version of myself. And for me first, now, when I'm unhealthy, I will say I want to be the best. And I mean, that's just not really attainable, or achievable. Because I mean, if you like to zoom out, you know, there's always gonna be people that are better than you, quote, unquote. But can you be the best version of yourself? What does the best version of yourself look like? I want you to think about that right? Now. pause it if you need to, What does your life look like? What does the best version of yourself look like? Because that version is going to be the version that we're going to strive for your inspiration. You can find inspiration everywhere. But I want you to be careful about that outward inspiration is never long-term sustainable.

Your inspiration needs to come from within yourself, that burning fire inside so that when the winds come, your fire doesn't die out, it spreads more like a brush or a wildfire....