Hey, jumpers! It's no secret that in today's fast-paced world, businesses are constantly searching for ways to gain a competitive edge over one another. With modern technology, many companies are looking towards social media platforms to connect with their target audience. Unfortunately, though, not many businesses are hitting the mark when it comes to delighting their clients through social media. That's why it's crucial to find effective strategies for standing out from the crowd and impressing your clients.

Welcome to Bella in Your Business: Pet Industry Business Podcast! In this episode, we're going to dive into some awesome ways to delight your clients through social media. We have got three amazing tips to share with you, i.e. showcasing your work to delight your clients, sharing funny pet pictures, and engaging with your clients. Trust us, these tips are going to take your social media game to the next level and have your clients smiling from ear to ear! So, sit back, relax, and tune in to this episode to learn more about how to be creative and delight your social media clients.

Let's do this!

Topics Discussed and Key Points:

How to leverage social media

Social media is not to sell, social media is to be social, it's to build relationships

Why you should be creative on social media

Different ways to get a different point of view

How to create a sense of loyalty and trust that can keep clients coming back to you.

The creative energy

Social media is a secondary source, it is not a primary source

Timestamps:

[00:13] Introducing today’s show

[05:21] Showcasing your work to delight clients

[08:15] Sharing funny pet pictures

[09:59] Engaging with your clients

[12:59] Recap

Notable Quotes:

[00:02:10] “There are certain ways that you do this if you are advertising on social media and it's not a Facebook ad, you need to stop. You really do. If you have your phone number, your website, you know, on any of the graphics, you need to stop. All of that stuff is in your social profile.” [00:02:27]

00:03:50] “When you're able to go above and beyond to make your audience feel good or laugh or get inspired, they will keep coming back for more. It's kind of like that brand that you follow that you don't mind following because they're so relevant, timely, valuable, funny something.” [00:04:13]

[00:09:16] “Nobody cares about pet pictures unless they're their own pets or unless it's a pet that looks like their pet, they just don't. So, you need to get more creative with it.” [00:09:25]

[00:10:00] “So engaging with them through social media is not only a way to delight them, but it's also an effective strategy of building long-term relationships with your customers when you respond to their comments on your post and thank people who share your content, you're showing up for your followers that you value their input and appreciate their support.” [00:10:18]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

Waitlist: Better Marketing with Bella

Connect with Bella

Website

Facebook

Instagram

YouTube

Call to Action:

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping

Transcript:

Hey, welcome, welcome to another episode of Bella in your business. My name is Bella vasta. And guess what guys, we are going to shift a little bit from the hiring trends that we've been on. And we're going to step aside over back to social media. Because if you've been with me for a long time, you have heard me say, there are two problems that you're always solving. It's getting more clients, and it's getting more employees. And wouldn't you know that I have a solution and a program for you? To help with both of those.

Recruiting and hiring the right candidates can be a challenging process for organizations, and mistakes can be costly. However, with the introduction of standardized scoring systems, many organizations are now finding it easier to make informed hiring decisions.

Standardized scoring systems provide a consistent framework for evaluating candidates, allowing organizations to assess applicants based on objective criteria. This helps to reduce bias and subjectivity in the hiring process, ensuring that candidates are evaluated fairly and accurately.In the latest episode of Bella in Your Business: Pet Industry Business Podcast, we delve into the topic of using a standardized scoring system in the hiring process and its four key benefits. We provide valuable insights on how this approach can help organizations find the most suitable candidates for their job vacancies. If you want to know more about the advantages of standardized scoring and how it can enhance your organization's hiring process, be sure to tune in to this episode. We will cover various benefits of this method and offer practical tips on implementing it efficiently. Enjoy!

Topics Discussed and Key Points:

Investing in the hiring process

The four advantages of having a standardized scoring system 

Why objective assessment of each candidate is important

Identifying patterns for successful candidates for future hiring decisions

The comprehensive hiring evaluation process

Transparency in the hiring process

The use of JazzHR to revolutionize the hiring process

Survival response

Timestamps:

[00:05] Introducing today’s show

[03:23] Standardized scoring allows for an objective comparison of candidates

[05:15] Standardized scoring system helps to identify patterns in successful candidates, which can be used to inform future hiring decisions.

[06:26] Standardized scoring system allows easy tracking in the documentation of candidate evaluations

[09:47] Standardized scoring system  allows for efficient review of candidates

Notable Quotes:

[00:03:59] “When you're relying on intuition or gut feelings, you might be overlooking important skills or qualities that are essential for success in the position. With a standardized scoring system, you can ensure that you're evaluating each candidate fairly and thoroughly, giving you the best chance of finding the right person for the job.” [00:04:19]

[00:04:31] “If you did not have a standardized scoring system and you showed up to an interview having a really bad day in a bad mood, whatever is going on in your life, your perception of that person could be skewed with a standardized scoring system.” [00:04:46]

[00:04:53] “ Develop a system that has a standardized scoring system so you can pass it on to other people to do it for you so that you are only left with doing a final interview.” [00:05:06]

[00:07:18] “By having clear documentation of candidate evaluations, you can ensure that you're making hiring decisions that are fair, which can help you build trust and confidence with potential candidates.” [00:07:29]

[00:10:47] “The how it might be a little bit mind-bending the how is where non-jumpers get stuck up and they try to do it and then they're like, nope, can't do this. This is too annoying. Or Oh my God, I did it. And it doesn't work because they don't understand that it is a fluid work in progress. The first time that you do it, you are not going to get it. Okay, you're going to fail.” [00:11:08]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

Book: Alexander and the Terrible, Horrible, No Good, Very Bad Day 

JazzHR

Connect with Bella

Website

Facebook

Instagram

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the communit...

Just like dating, hiring can be a beautiful thing. You fall in love, get married and have children. For a while there's nothing but bliss in your marriage — then it all falls apart. You're devastated and heartbroken over the loss of something so great. But what if there was a way to avoid all of that devastation? The problem is, most people don't pay attention to the red flags until they've already lost everything.

In this latest episode of Bella In Your Business: Pet Industry Business Podcast, we take a closer look at six key red flags that should be on your radar during the hiring process. This episode provides useful insights and a new perspective on the hiring process, whether you're a seasoned HR expert or a job seeker searching for your next career move. By tuning in, you'll gain valuable advice on how to identify red flags and avoid costly mistakes in the hiring process. Enjoy!

Topics Discussed and Key Points:

The six red flags

Red flags that you see in real life also happen when hiring

The hiring process and marketing are just like the dating process

It's important to hire employees who are dedicated, knowledgeable and passionate.

What have we normalized that we shouldn't have?

Why it is important to be professional during the interviewing process

Timestamps:

[00:04] Introducing today’s topic

[03:30] Why hiring process and marketing are like a dating process

[03:24] The six red flags

[07:31] Lack of preparation

[10:26] Poor communication skills

[13:13] A negative attitude

[15:03] Dishonesty

[16:41] Lack of enthusiasm

[17:58] Inappropriate behavior

[19:33] Recap

Notable Quotes:

[00:03:29] “Not only is hiring the wrong person going to hurt your company culture, the person would basically be a bad apple, but it'll also cost you money and put them through hours of onboarding and training that you'll have to do.” [00:03:49]

[00:04:20] “If you pick the right people, you should be happy to train them because you're investing in your biggest asset, which is your personnel.” [00:04:30]

[00:04:57] “When you're dating, you're looking for someone who shares your values, your interests and your vision for the future. Right? You want someone who's going to make you feel comfortable, who you can trust, and who you can see building a life with. This is a.k.a building your business with. When you're interviewing a candidate for the job, you're looking for many of the same things.” [00:05:18]

[00:07:33] “If an interviewee has not taken the time to research the company or the role, it might be a sign that they're not fully committed to the position.” [00:07:40]

[00:17:47] “You want someone enthusiastic about the job just like you want someone enthusiastic to take you out on a date.” [00:17:54]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

 Pet Care Team Training

Connect with Bella

Website

Facebook

Instagram

YouTube

Call to Action:

Kindly consider leaving a five-star rating and writing a review for us on iTunes as it helps to expand and enhance our community. Your feedback can assist other listeners who may also benefit from our content. Additionally, don't forget to subscribe as it will greatly support us. If you find our podcast helpful and know someone who could benefit from it, please share it with them. This gesture will be greatly appreciated and will help us reach a wider audience. Always remember when life gets down, always keep jumping.

Transcript:

Welcome back to another episode of Bella in your business. My name is Bella vasta. And today we're going to talk all about red flags. Yes, sir, really, those red flags that you might see in real life also happen when hiring, we are on a big hiring, stretch of topics. Last time, we talked all about benefits, and you guys seem to really like that, I got a lot of feedback saying that you hadn't thought about the benefits that you could offer.

We all love to hear this kind of news -- "Congratulations on your new job" or "You got the promotion - Isn't that great?" However, these kinds of things take time and are more than just executive decisions. There are several things that attract top talent and retain them long-term. One of them is offering employee benefits that not only help to create a work environment where they want to stay but also deliver tangible benefits to keep them happy and productive.

Greetings and a warm welcome to Bella In Your Business: Pet Industry Business Podcast. In today’s episode, we talk about the top five most valuable benefits that can help companies attract and retain the best job candidates in the highly competitive job market of today. During the episode, we go over nine ideas for employee benefit packages that can be offered to employees, such as health insurance, flexible schedules, retirement savings plans, and more. You simply can't afford to miss this episode, particularly if you're aiming to hire and retain top-performing employees.

Let’s get started!

Topics Discussed and Key Points:

Top five benefits that attract and retain top job candidates

9 Ideas to add to the employee benefit package

Benefits help with satisfaction and retention.

Paid vacation, sick leave, and personal days can greatly incentivize potential job candidates.

Employees' pet care discounts

Timestamps:

[00:47] Introducing today’s show

[02:34] Health insurance

[03:24] Retirement savings plan

[04:07] Flexibility

[05:13] Professional development opportunities

[06:19] Paid time off<

[07:17] Pet-friendly policies

[07:48] Wellness amenities

[08:56] Generous paternal policies

[09:17] Employee discounts and perks

[09:37] Recap

Notable Quotes:

[00:01:15] “The fact of the matter is, with this type of climate, this hiring climate, people are looking for benefits. They're looking at the employee market right now and they're looking for places where they can belong.” [00:01:28]

[00:01:28] “Just because you started this from your own blood, sweat, and tears years ago, it does not mean you cannot offer benefits.” [00:01:36]

[00:02:22] “If you have a mix of traditional and innovative perks, you can really create a culture that values and supports your employees.” [00:02:31]

[00:04:14] “Many job candidates value having a flexible schedule or the option to work remotely, and it could allow for a better work-life balance and the ability to manage personal responsibilities.” [00:04:25]

[00:06:30] “Paid vacation, sick leave, and personal days can be a huge incentive for potential job candidates. Having the opportunity to take some time off or recharge can improve their overall well-being or job satisfaction.” [00:06:41]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

 Pet Care Team Training

Access Destination Hire

Connect with Bella

Website

Facebook

Instagram

YouTube

Call to Action:

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in your business. What is going on you guys, it is February 16. And we are here still talking about hiring. In fact, the destination hiring group has been popping off the past two weeks. And we're kind of coming to a close on that. So I hope you didn't miss out. But if you did, you can still join, all you got to do is go to jump consulting dotnet forward slash destination higher plug in the code 20 Bella, to get $20 off, it was only $27 You can get a 21-page download with all kinds of free templates, that alone is worth it. And what you can do is you can just reread everything the group is closing this weekend. So there is still time if you act now.

In today's fast-paced business world, companies are constantly looking for ways to stay ahead of the competition and attract the best and brightest talent. However, many people today ignore the power of creating a winning workplace culture as a key component of attracting top talent. A strong workplace culture not only attracts top talent, but it also increases employee engagement, productivity, and overall business success. In this episode, we will explore the importance of workplace culture and the strategies that companies can use to create a culture that attracts and retains top talent. So sit back, relax, and let's dive into the world of attracting top talent with a winning workplace culture.

Topics Discussed and Key Points:

What is a destination hire group?

How to attract top talent with a winning workplace culture

Why it's important to include company values in hiring and onboarding

A strong company culture is built on a sense of community and belonging

The four blueprints of team meetings

How to encourage a sense of belonging and community

Work-Life Balance

Why open communication is essential for building trust and a collaborative work environment

It is an employee's world right now

Biggest Takeaways:

[00:02] Introducing today’s show

[01:08] Destination Hire Group

04:45] The importance of building a successful workplace culture for any business

[04:57] Company values and what they should communicate

08:16] Attracting top talent

[12:34] Emphasizing work-life balance

[15:35] Encouraging open communication

[17:38] Recognizing the employee’s good work

Notable Quotes:

[00:00:16] “You can be in the camp where you can say there's no one to hire or no one's going to do it as well as I am, or people don't stay with me long or there are so many things that we could say. But the one thing that we can control within the whole entire hiring gauntlet is our own mindset.” [00:00:35]

[00:04:45] “Building a company culture that people want to be a part of, it's a very important aspect of creating a successful and sustainable business.” [00:04:54]

[00:05:00] “Your company values should reflect your beliefs and behaviors that are most important to your organization. These values should be clearly communicated to your employees and incorporated into every aspect of your business, from hiring to onboarding to decision-making day-to-day interactions.” [00:05:20]

[00:08:17] “If you foster a sense of community, it's going to really attract people. People want to belong. Maslow's hierarchy of Needs is like we want to belong.” [00:08:28]

[00:12:36] “You might be a glorified workaholic. You might work from 6 a.m. until 10 p.m. at night, but if you expect your employees to do that, that's not going to be good. So you really want to emphasize a work-life balance.” [00:12:50]

[00:14:44] “People do not want to be slaves. They don't. You might be a slave to your business, but they can't be.” [00:14:51]

[00:15:11] “Sometimes when we're workaholics it's because we're running from something in our life or we're in survival mode and we're afraid. And a scarcity mindset. We're afraid we're not going to ever have enough. And we need to stay busy. And if we don't stay busy and we slow down and stop, something is going to eat us and we will die.” [00:15:29]

Links:

Resources

 Pet Care Team Training

Access Destination Hire

Connect with Bella

Website

Facebook

Instagram

YouTube

Call to Action:

If you liked this episode about workplace culture, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other Jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in your business, we are going to continue the hiring conversation. You're gonna hear a lot about that this year because I am...

Are you tired of constantly having to replace employees and going through the hiring process over and over again? Imagine having a team that stays with you for the long haul! Imagine never having to worry about the retention of your staff. What would that look like to your business?

I've got the secret to reducing turnover rates and keeping your employees happy, engaged, and committed. In this episode, I'm going to reveal the retention revolution and share with you the key steps to creating a positive and thriving company culture.

And if you missed my BIG announcement on social, we are gearing up to start a new hiring group, Destination Hire. A two-week group jam-packed with everything you need to know about hiring, templates, sample schedules and a free 20-page download PDF. Listen for a special code in this episode for $20 off! Then head over to jumpconsulting.net/destinationhire

Biggest Takeaways:

5:21 Destination Hire

12:27 Hire the right people

13:07 Foster a positive work culture

15:08 Address any conflicts or issues

Recommendations:

Hiring is the forefront of your business and the first step in good employee retention. But if your hiring starts off on the wrong foot, your retention of said employee will be less likely. That is why I created Destination Hire, a two-week group designed with YOUR hiring needs in mind. From hiring to onboarding/training, retention, employee letters, sample job duties, templates to utilize, a 20 page free download and a plethora of resources. This group has everything you will need to kick your hirin gear up. In this episode I give you a code to receive $20 off, head over to jumpconsulting.net/destinationhire and sign up today, the group begins February 6th!

Links:

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Destination Hire

Transcript:

Welcome to Bella in your business. Today is February 2, 2023. I believe when this is posted, which is also Groundhog Day.

Does your life feel like Groundhog Day?

Does your business feel like Groundhog Day where you get up and you do the same thing every single day and you're not moving forward?

If you answered yes to that, chances are that it's because you have a hiring problem. And as always, I want to come in and help you save the day. But first, I want to actually play something for you.

This was from one of our listeners back on episode number 321. It was called four easy steps to ask for testimony. And while you absolutely should, I also included a downloadable script for you for free. But I got this voice note from someone and I want you to hear it.

Oh my god, Bella. I'm listening to of course spelling your business and my car. And I'm listening to the testimonial episode. And I flipping love it. I can't wait to execute all the steps. When I'm done driving, I'm gonna listen again. And write down all the nose. You are amazing. I love that in your business.

Isn't that great? That is actually from Becky Lee, who was just on the podcast back on episode 222. And she talked all about how she was kicking butt with hiring, and marketing, and all of that stuff, you guys, it should not go unnoticed that the people that listen to the podcast and then implement things from the podcast, the mastermind better marketing, they see results.

You heard from Connie, probably 20 or 30 episodes ago, where I had told you guys and taught you how to respond to people who are DMing you in a way that like stands out and lands you the sale. And you heard from Connie like 20 episodes ago on how she like literally landed the sale and gained hundreds of dollars. So you guys, the doers, see the results. And I promise I don't just talk out here for like an experiment like stuff works.

And it's super exciting. When I see your success, I get really energized by it. It helps me live my purpose. But listen, if you are one of those people out there today who feel like it is Groundhog Day,

Are you feeling lost and unsure of where to turn as you navigate the challenges of entrepreneurship? It may be time to seek out a business mentor who can provide valuable advice, support, and encouragement.

I think it's important to have a few mentors in your life, especially when it comes to running a business. These people can provide valuable support, advice, and encouragement as you navigate the challenges and opportunities of entrepreneurship. But finding a good business mentor isn't always easy, and it requires a bit of effort and perseverance.

One thing I see a lot is people blindly following anyone who calls themselves a mentor, without really knowing if they have the experience and expertise to truly help them. That's why I've been so open and transparent on this podcast - I want you to understand who I am and what I stand for, because it's not enough to just reuse what other people are saying without actually doing the work.

So, how do you find a business mentor that will actually help you thrive? This week I am diving in to help you discover exactly how and who will help you succeed.

Biggest Takeaways:

2:15 Identify goals

4:14 Ask for recommendations

4:33 Join professional organizations

5:13 Attend conferences

6:10 Use online tools and resources

6:39 Be proactive and persistent

11:28 Trust their guidance

Recommendations:

Business mentors are a key component to helping businesses thrive. Having that person to help guide you, answer questions or just be an ear of support makes all the difference in the world. The Jump Mastermind is a place where business owners come together to grow and scale their businesses while having 24/7 support at their finger tips. They partner up to keep each other accountable, they are provided HR help, group coaching, and an endless amount of resources they can access at any time. If you are every struggling and feel alone in your business, this is a group you might not just want but truly need.

Links:

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript:

Welcome to another episode of Bella in your business. My name is Bella Vasta, your host, I want to thank you for spending some time with me. I hope you've been enjoying the new podcast this year. And don't forget to like and subscribe and maybe even leave us a review. We'd love it if you, you know, heard something really good about you. And if you want to know more inspired share it. We're focusing on trying to get as many ears on the podcast as possible this year. And you could be a really big help for us to do that. So without further ado, let's get going on today's show, a business mentor, and how can you find one that will help you thrive? Now mentorship comes in so many different fashions. They can be a paid structured thing to you think Gary, you say Gary Vee is one of your mentors because you follow Him and you listen to everything that that man puts out, which is a lot. And he doesn't know it, it's kind of like a one-way kind of thing. But that also is a mentor. So there's a very big spectrum. And, but you should have one or two or three, a bunch of them. And I would argue if you're listening to this podcast, I might be one of them for you, which would be an extreme honor. But I want you to kind of think about this stuff. Because I think that we need mentors in our life, for everything. I mean, not necessarily a mentor for every single area. But it's always good to have some smart people around us that we can rely on and know that they're gonna give us sage advice. And so today, I'm going to give you six things, a big overview to look through, and then I'm going to cut through all the crap, I'm gonna give you seven hardcore things to think about, it's gonna be a quick episode.

So you might if you are able to get out your pen and paper because I'm going to kind of go through this pretty fast. But like I was saying, finding a business mentor can be very valuable and ...

Let's face it, 2020 was not a good year for most businesses. A lot of pet sitting and dog walking companies shut down - but did they ever think they would come back stronger than ever? This week's guest Stephanie is going to share with you her secret weapon on how she came back with a vengeance. How her has people in line to be hired and how her systems help run her business without her.

Many of you have been exactly where Stephanie was. Or maybe you still are? Secretly thinking of throwing in the towel because the reality you chose to see is dismal and gray. Listen in to today's episode to hear straight from Stephanie from Chicago Urban Pets on how just exactly she went from her business as a dead standstill to thriving more than ever.

On this episode, we meet Stephanie Surjan, owner of Chicago Urban Pets. She was facing the struggles of running a business alone and fighting for survival, desperate for support and a way out, Stephanie turned to Bella's Mastermind program, finding it to be a game changer for her business. With the structure and support provided, Stephanie was able to improve her sales and marketing efforts, hire and retain top talent, and streamline her business, ultimately leading to significant growth and a bright future for Chicago Urban Pets.

Biggest Takeaways:

10:55 Showing up during uncertainty

13:17 Setting goals

14:33 Setting up systems

17:45 Jazz Hr

25:27 What kind of mindset do you need?

Recommendations:

Joining the Mastermind group has been a life-changing decision for many business owners like Stephanie. It is a group of like-minded members scaling and growing their pet-sitting or a dog-walking business, leaning on one another for advice and support. With Monthly HR calls, group coaching with Bella, a plethora of questions documented and answered, the Mastermind Group allows business owners the peace of mind they need to truly achieve the success they are dreaming of.

Links:

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript:

Welcome, everybody to another episode of Bella in your business. My name is Bella vasta. And today I've got a really special guest for you. Her name is Stephanie. And we have known each other I don't even know, a year or two, maybe. But she has come in like a wrecking ball. Just like Becky we had on the episode last week. And and I really wanted you guys to hear straight from Stephanie's mouth, how the impact of having a community around her has helped change her mindset and her business. So without further ado, Stephanie, welcome to the show.

Hi, thank you for having me.

Why don't you tell our guests a little bit about your background and where you're from? What about your businesses and how they can stalk you on socials? And just give them a flavor of who you

are. Yeah, absolutely. So my name is Stephanie surgeon. I own a dog walking and pet-sitting business in Chicago, the downtown area of Chicago, Illinois, and it's called Chicago urban pets. You can find us we're mainly active on Instagram, some Facebook to just Chicago urban pets. So pretty simple to find. And next year, we're celebrating 10 years in business. Whoo, that is amazing. Yeah, it's very exciting.

That's absolutely amazing. And so being in Chicago, I'm sure you have your own set of highs and lows with the weather and things, things being snowy, and you also operate in the city. Something interesting about you is that, at least as of now, a lot of your staff they don't even have cars, right?

Yeah, so we don't use they're actually part of our interview process. That has been really improved. Thanks to Bella and her mastermind content, we actually sort of red flag people who think they're gonna do this driving, because we are in such a dense residential area. Downtown, there's very little parking, so everything is by foot or public transportation. Yeah, so

unique. I love it. And that's something else. I think that a lot of our listeners,

Have you been struggling with creating an effective hiring system where you aren't ghosted and quality people show up to interviews? Or maybe you have been working hard to level up your social media to attract the right clients and employees? In this episode you will be inspired to listen to the story of Becky Lee, the owner of a dog walking and pet sitting business, Paws Around Motown.

She first got involved in the pet industry in early 2020 or 2021 and quickly made a name for herself by working hard and soaking up as much information as possible. In the summer of 2021, she traveled to Chicago for an intensive session with a better marketing professional to work on improving her hiring process and building a community on social media. During the session, they created a 10 step hiring process and worked on setting up timelines to help Becky find the best candidates for her business. After implementing the strategies she learned during the intensive, Becky was able to improve her hiring process and build a strong community on social media. As a result, her business has seen significant growth and success.

Biggest Takeaways:

3:50 Intensive in Chicago

7:06 How did it change your business

10:35 Best advice

13:10 Goals with hiring and marketing

17:04 Trial and error

21:16 How Better Marketing With Bella helped you

26:14 How the Mastermind helped your business

Recommendations:

This week as we showcase the inspiring success story of Becky Lea, a member of our Mastermind community. Through hard work and determination, Becky was able to overcome common struggles and find success in both hiring and marketing. Her journey exemplifies the power of taking a leap of faith and investing in oneself through joining a supportive community like our Mastermind group.

Links:

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript:

Well, welcome everyone in the mastermind. This is completely on scheduled for you guys. It's been scheduled for Becky and I. And we are actually going to be recording a episode of the podcast, it's hopefully going to be around 20 minutes or so. But you know, Becky, and I can get going. And we thought that we would do it in here so that you actually got you understand what is possible as you're looking forward to 2023. And this isn't going to come out until the middle of January, I think it is. So just, you know, grab a cuppa or put your earbuds in while you're walking down, then there we go. Becky Lee, thank you so much for being on this episode of Bella in your business. I am so happy to have you here today. And I really wanted to just explain to our audience or what is actually possible, because you have been lovingly coined my sparkly unicorn who just like, I'm not even surprised anymore. Like I'm like, Of course you did. You know. And it's been so delightful to work with you and CO create with you that I just rather than me tell your story, I wanted you to tell your story. So first, thank you for being here. Thank you for having me. I'm so happy to be here. Yeah. And for our listeners who are just getting to meet you for the first time. First of all, guys, this is gonna be a huge treat for you. But why don't you just introduce yourself where you're from what your business is, and give them a little bit of a background and maybe even how they can stalk you on social,

sir. My name is Becky Lee, but it spelled like T Lea and I am a dog walking pet sitting dog training business in Oakland County, Michigan. We serve all of Oakland County, which is pretty large and we're kind of right outside of Detroit. A lot of people can kind of get it from there. And so on Instagram, I am at PAWS around Motown on Facebook, I am paws around Motown. That's the name of my company because Detroit Motown music that's me.

And that's gonna be really important because you guys are gonna want to go check out her socials after hearing what we're going to talk about today. So Becky,

Hey there! Are you ready to learn the secret to making it rain with testimonials? Look no further, because on this episode, we'll be sharing all of our best tips and tricks for collecting and using client feedback to boost your business. We also have a freebie download for you as well! In this episode, we'll be discussing how to make it rain testimonials and how they can help build trust and credibility with clients. Asking for testimonials can also serve as social proof, showing others that your services are reliable and effective. Additionally, sharing testimonials can help foster a sense of community and connection with clients, which can improve customer loyalty and retention. It's important to highlight the most important parts of a testimonial, rather than posting long paragraphs that may not get read. Testimonials can be used in various ways, such as on social media, on your website, or in email marketing campaigns. When asking for testimonials, be sure to make it easy for clients to leave a review and to thank them for their feedback. Remember to also follow up with clients who have had a negative experience and see if there's anything you can do to improve their satisfaction. By following these tips, you can effectively use testimonials to market your business and build strong relationships with clients.

Biggest Takeaways:

8:10 Steps for asking for testimonials

8:16 Send a message or email to your client

10:45 Ask for testimony once feedback is received

12:50 Post testimonials to social media

14:50 Ask if they will share on their socials

Grab Your Freebie!

Recommendations:

Testimonials are the proof behind the work. It shows potential clients how satisfied current and past clients are with you and your company. A freebie like I am giving to you today is like the freebies and challenges our members regularly see in our Mastermind group. This group is not only filled with like-minded business owners who are making huge strides in their businesses. But it is filled with HR advice, group coaching, freebies, challenges and so much more that helps push them to the next level. If you haven't checked it out yet, this is your sign to see what we are all about.

Transcript:

Welcome back to another episode of Bella in your business Happy New Year. It is now 2023. My goodness, I'm so excited to be here with you, we have so much in store for you this year that you, you're gonna be blown away, I have kind of personally sat down, and I'm going to be going in pretty heavy on hiring and hiring methods. I've learned a lot over the past two years working with all of you guys. And I've really understood how proper phases and hiring, interviewing, onboarding, and training how that entire process is so sorely neglected. And it is the root cause for a lot of the reasons why people are not having success in hiring. And not just in the pet industry. So I'm letting the cat out of the bag here a little bit.

Before we get into today's topic about getting testimonies from your clients, and I have something free for you. But this year, I'm going to be focusing a lot on that. And you are going to be getting the fruits of that labor over and over again, I have so much written I have like over 10,000 words, written so far, all broken up into tiny sections and details and nitty gritty. And I'm going to be showing you a lot of that starting in February here on the podcast. So you're definitely not going to want to miss that.

This month, we also have a really cool interview coming up with two of them, we're going to change the cadence of me sitting here talking with you. And we're going to be bringing on Becky Lee, and Stephanie Sargent from that they're in the mastermind and better marketing, but you're gonna hear their unique individual stories, and how they've gone about the kind of coming through COVID and dominating their markets, it's definitely going to be inspirational, and really motivating. I got motivated,