Bella In Your Business: Pet Sitting and Dog Walking Podcast

Hey, jumpers! Have you heard about Reels? They're the talk of the town in the social media world these days. If you run a pet care business, you might be curious about what all the fuss is about and how it could benefit you. Well, no need to worry because we've got you covered - we'll fill you in on everything you need to know! In this episode of the  Bella in Your Business: Pet Industry Business Podcast, we discuss the benefits of using  Reels for pet business owners. We learn about the importance of showcasing personality through reels, as it allows for a behind-the-scenes look at the business and can connect with potential clients on a deeper level. Bella provides practical tips for creating effective reels, including recording funny and adorable interactions with animals and collaborating with other businesses. You simply can’t afford to miss this episode! Let’s dive in!

Topics Discussed and Key Points:

Three reasons to jump on reels

The meaningful relationships and the meaningful changes

In-Person intensive and why they are powerful

Better Marketing with Bella

Benefits of having a thriving social media content

The importance of personality in pet business reels

Creating effective pet business reels

15  reel ideas

Using Instagram reels for pet business owners

Timestamps:

[00:36] Introducing today’s show

[02:50] In-Person Intensive

[05:36] Reason One: showcasing personality

[07:23] Reason two: reels are highly shareable and can help to reach a wider audience

[08:42] Reason 3: standing out from the competition

[10:23] Three quick reel ideas

[11:29] Better Marketing with Bella Program

Notable Quotes:

[00:01:09] “What if I told you if you only spent 10 minutes a week on marketing, you could bring in at least three new leads a week?” [00:01:20]

[00:04:48] “I want you to understand that this is not a popularity contest. This isn't about, Oh, I got 45 likes. Who cares if that does not transfer into actual paying clients?” [00:04:59]

[00:05:41] “As a Tedster dog walker, you are the face of your business. Your clients want to know who they're trusting with their furry family members. Reels allow you to showcase this, and your personality gives your followers a behind-the-scenes look at your business.” [00:05:56]

[00:06:03] “Don't be afraid to show your silly side to your followers as they will love to see your fun and playful side impact. They will connect with you even more when creating a reel. It's important to keep in mind that your target audience wants to see more of who you are and what you do.” [00:06:19]

[00:07:26] “When you post a reel, it's more likely to show to a wider audience. And if that reel is full of content that the audience is craving, you're going to get more followers.”  [00:07:36]

[00:09:07] “Prospective clients might resonate with your care approach and be much more likely to think of you when they need support or their own pet reels can also be a great way to showcase your knowledge and expertise in the pet care industry.” [00:09:19]

[00:09:57] “Reels can also help engage with the audience and build a community around your business. Use reels to ask questions, run polls, create fun challenges, and lastly, really can help you create consistent brands across all your social media platforms.” [00:10:11]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

Better Marketing with Bella

Bella’s book: The Four Types Dogs Evey Business Needs.

Connect with Bella

Website

Facebook

Instagram

YouTube

People Mentioned

Pawz' Oasis

Becky Lee

Stephanie with Chicago Urban Pet Care

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping

Transcript:

Welcome, everybody to another episode of Bella in your business. My name is Bella vasta. And today we're going to talk about three reasons to jump on reels. If you haven't already, I'm going to give you some good ideas and examples of things that some of our community is already doing. And especially right now, in the mastermind, we're talking all about video this month, and even have special guests coming in to teach us the best chances at going viral. So you're not gonna want to miss this episode. But first, I would love to tell you, to make sure you subscribe rate and review the podcast, it's a really easy way to help other people find us and join in on these conversations we're having about helping your business thrive. So what if I told you, if you only spent 10 minutes a week on marketing, you could bring in at least three new leads a week? Well, that's what some of our clients are experiencing right now. And you know what it's through? It's actually through reels. But for most of us, that would be a heck yes. Like, yeah, I would want to know how to do that. But wait, what would I have to do? And because if you're like most business owners out there, you know that you should be leaning into reels, you've heard about them reels, tiktoks like videos, right? On social media, but it irritates you. Because I hear this all the time.

Because you already feel like you have too much to do. And you don't want to show up on camera. And for some reason, people think that reels are equal to your face on camera, and I get it. Like I have just now started recording my podcast and no longer can I do it with the hair on top of my head, makeup dripping down my face and imagery. champs I got ready to like do this for you, right? And so I get that, but that's why batching helps. But so far. Um, I want you guys to have an open mind today, because in this episode, I'm going to give you three reasons why you should start using Rails today and share three easy real ideas to get you started. So I'm not just going to be talking about the concept. I constantly fight with my coach on this because I give away so much free information to you guys all the time. I am telling you the how instead of the what or why. And usually, the how in most consulting firms is reserved for paid gigs. But you know what, like, I just want to help you guys so much. And then the ones I want to work with one-on-one other ones that are already trying to do stuff. Shout out to my big intensive last week, I flew to Seattle, which was so much fun. I don't know why I didn't realize that it wasn't just like San Francisco with all the hills, amazing food, went to you know, the tours place the pike market and that was neat. I just love the feeling of community. But I met with Tamra and she's with batch pet care. She's been with them for a very long time like 15 years. And last year she just took her business from 400,000 to 800,000 which is amazing. And so naturally a lot of systems and processes needed to be changed. She took her dog with her I got an Airbnb she came we spent the day ordering lunch and we just had the best time ever. And so those are the connections and the meaningful relationships and the meaningful changes that I love. There are certain communication or like things that we can have you know on this podcast is a one-way or in the mastermind, we can type or if you do intensives with me the six packs The 45-minute sessions that I do, those are great when we have pointed things, but the in-person intensives are massively powerful and move the needle because we're able to sit there and laugh and cry and get frustrated. Honestly, we go through the gauntlet of emotions and work through things. So all of your Yeah, but are all of those things that prevent you from creating action in your business, because you're not sure of all these things, we can hash those out. So we had a fantastic time, as I always do in the intensives. And it was amazing.

So alright, I'm getting back to this, though, that was a little bit of a tangent. But it was important to tell you guys, I want you to picture this, you are completely booked full of clients who love what you do, and who are paying you top dollar for it. You have a host of fans on Facebook and Instagram, where they're connecting with you and liking and share your content. You're constantly getting fat followers each week because of how many people are sharing and engaging with your content. Now, guys, I want you to understand that this is not a popularity contest. This isn't about oh, I got 45 likes, who cares if that does not transfer into actual paying clients? Let me say that again. Who cares unless it translates to actual paying clients? Now in the better marketing developer program, we teach you how to translate that. And so does that all sound too good to be true? Because it's not. And I know it because I've watched a lot of you use these tips. I have so many examples in my Instagram highlights of you guys taking exactly what I say to do and immediately having results. I do not talk of my own volition I talk to help you.

Alright, so having thriving social media content will help you and your business and your bottom line. So let's talk about the details. Reason number one reels are a great way to show off your personality. As a pet sitter and dog walker, you are the face of your business. Your clients want to know who they're trusting with their furry family members. reels allow you to showcase this, okay, and your personality and give your followers the scene look at your business. Share a reel of you and your furry client on a walker at the park or show off your grooming skills. Don't be afraid to show your silly side to your followers will love to see your fun and playful side. They will connect with you even more. When creating a reel. It's important to keep in mind that your target audience wants to see more of who you are and what you do. For example,...

In today's digital age, having a strong social media presence is crucial for any business looking to succeed. With millions of people using platforms like Facebook, Instagram, and Twitter every day, it's more important than ever to make a great first impression. And that's where having a good social media profile comes in.

Hey there, welcome to today's episode of Bella in Your Business: Pet Industry Business Podcast! We are going to be chatting about something super important - having a great social media profile! With Facebook and Instagram being such popular platforms, it's crucial to make sure your profiles are top-notch. We will be covering all the do's and don'ts, so you can make sure you're putting your best foot forward. And hey, don't forget to join us for the Better Marketing with Bella program too! It's going to be awesome. Let’s dive in!

Topics Discussed and Key Points:

The importance of a good social media profile.

Announcement: Better Marketing with Bella

The first thing that people see in a profile picture

Why you should use your logo in your profile picture

The importance of having a well-crafted bio that accurately describes the business and its mission

The importance of including contact information in the profile.

The things to avoid in a social media profile

Use relevant keywords and not generic hashtags in your bio

Using links with tracking code

Why you should make sure that your Facebook Cover is updated frequently

Timestamps:

[00:09] Introducing today’s show

[00:48] How to join the Better Marketing with Bella program

[04:10] Your profile picture

[05:16] The Bio

[06:46] Links

[07:31] Content

[08:23] Using low-quality images, bad videos, or bad points of view

Notable Quotes:

[00:03:21] “Your social media profiles are the first thing that people see when they come across your page, it's essentially your online business card, and it's crucial to make a first impression.”

[00:03:31] “A well-crafted social media profile can help you stand out and connect with your target audience. On the other hand, a poorly executed profile can turn potential followers away, this translates to money lost.”

[00:06:35] “Avoid using generic descriptions or too many hashtags. You want your bio to be easily read and understood. It's not a place where you shove in all the hashtags.”

[00:07:31] “Your content is what will keep your followers engaged and coming back for more. Make sure that your content is consistent with your brand and reflects your brand's business values.”

[00:10:00] “Your social media is saying something about you. What is it saying is the important part?”

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

Better Marketing with Bella

Connect with Bella

Website

Facebook

Instagram

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping

Transcript:

Welcome to another episode of Bella in your business today. Oh my gosh, we haven't talked about this yet. I'm excited about this topic, we're going to talk about what you should and should never, never, ever appear in your social profile for Instagram and Facebook, you would not believe how many people are missing out on some of this stuff. And I want to make sure that this is not you. So yes, it might seem like we're going back to basics today. And sometimes going back to basics is a great idea. But I'm gonna go through this pretty fast because I want to make sure that none of you guys are making this mistake. And I also want to make sure that you guys have some of these things because you're missing out if you don't. So there's gonna be a little bit more straight to the face. But I've got two announcements for you. The first one is that we are open for better marketing with Bella right now, which means that you have an opportunity to jump in right now, your first payment is not until June 15. We have two options for you. We have the Chihuahua plan, which includes I believe, emails and photos, and captions. That's really like an effective cost-effective or like anyone can afford. So at the very least, you need to just kind of like get in the program, you need to get in the program. Because if and when you want to upgrade, we always give the open spots first to people that are in the 12 programs. The second thing is the higher program, golden retriever, that is where you can get the emails, the videos, the captions, the calendar, the coaching calls group, and one on one. The blog outlines real outlines, I mean, the value is so overwhelming, it's crazy. And sometimes one of the problems that people have with the program is that there's so much content that they forget or don't find the time to schedule it. But guess what, I'm in the business of solving your problems. So we have got an amazing VA for like $47 a month, we'll post the whole thing for you. I say consider her like your insurance policy. But I digress. If you're interested in that, go ahead and shoot me an email at [email protected] or just go straight to jump consulting dotnet forward slash marketing. And if you can go through the hiring process or the check-through process, that means that we still have seats available, but it wouldn't wait too long. Because honestly, like I mean, this program is getting pretty, pretty popular. Alright, let's get into it. I want to make sure that you also subscribe to the podcast. If you find this podcast interesting. Please hit subscribe, and share it on your social media, I love that I will re share your stories as if you tag me too. And also leave a review.

Okay, let's get into this the importance of a good social media profile. So I have literally like, you know, as I'm checking people out, we talk to people online all the time, I'm always looking in their biographies. Who are you? Where are you located? How can I contact you? How can I get your website and find out more? What makes you special? What's your logo look like? How professional or unprofessional Are you? I am making all of these judgments and do not get it twisted. Any of your potential clients are too and that's why we're going to talk about it. Social media profiles are the first thing that people see when they come across your page is essentially your online business card. And it's crucial to make a first impression, a good first impression. A well-crafted social media profile can help you stand out and connect with your target audience. On the other hand, a poorly executed profile can turn potential followers away. This translates to money lost. When I say that the sales process has a lot of different notches in it, it's a big circle with like a lot of stops. This is one of them, you stand to lose a fair amount of profit and potential clients with a lost opportunity of not having a good social profile. So that's why it's essential to put in an extra five minutes and make sure that you got all of this going on.

So first, let's talk about a profile picture. Your profile picture is one of the first things people will see when they come across your page. It's crucial to choose a clear high quality image that represents you or your business. You want to use your logo, always. And if your logo doesn't fit in it, then it's okay to kind of rework your logo so that you have like a social media like a version of your logo that fits on social media. For example, for anyone that gets a logo, I always tell them to make sure they have a version that fits in the square or circle. And also that fits in a rectangle you're going to need for websites square circle is going to be for all your social media. Okay, if you look closely, you'll see jumped consulting. We have the parachute and then the words jumped consulting stacked underneath the parachute or we have a parachute on the left with the words jumped consulting stacked to the right, for the rectangle version. You guys need to do that too. I want to see your logo and your profile picture, not you, not a picture of a pet, and not anything else other than your logo because we need that for brand recognition. Next is the bio. And obviously, it's a brief description of what your business is. But you want to be intentional and specific about what you do. Are you a cat sitter? Are you a dog walker? Are you a pet sitter? Are you a pet taxi? Do you want to list all your services out there, please don't tell me where you're located. So that the viewer has confidence that they're spending their time researching someone that is in their area, a lot of you leave that one out, you want to say in the Scottsdale area, for example, if and then also talk about like the solutions that you provide. So maybe if you're a dog walker and pet sitter, your audience's pain point might include worries about leaving their pet alone during the day while they're away at work. In your bio, you could speak directly to these concerns by highlighting the services you offer that alleviate these worries, such as, Hi, we're a professional dog walking company in North Scottsdale since 2002, helping busy pet parents while they're away at work or on
business or pleasure travel. Boom, you can steal that if you want, I don't mind.

Additionally, you also want to use keywords that describe your business and highlight what sets you apart from others in your industry. Avoid using generic descriptions or too many hashtags. You want your bio to be easily read and understood. It's not a place where you shove in all the hashtags. Okay? The next thing is links. Can you go check your links right now, you guys, this happens to us too. Sometimes the links get broken....

Are you struggling to make sales on social media? Do you feel like your content is not reaching the right audience? Then this episode is the one you've been looking for.

Welcome to the latest episode of Bella in Your Business: Pet Industry Business Podcast. In this episode, Bella talks about the importance of using hooks, hashtags, and hype to boost your social media sales. With her extensive experience in social media marketing, Bella shares practical tips on how to create attention-grabbing hooks that resonate with your target audience. This episode is a must-listen if you want to take your social media game to the next level and increase your sales. And that's not all - don't forget to check out Better Marketing with Bella, the coaching program, and success stories. It's a fantastic resource that can help you improve your social media strategy and leadership skills.

So, tune in and enjoy!

Topics Discussed and Key Points:

Using hooks, hashtags, and hype

Why you should not put hashtags on Facebook

The hooks should convey a sense of urgency

Why it is important to put hashtags in the comments section

Consistency is key when it comes to creating hype

Engagement pressing

Improving Social Media Strategy with hooks and hashtags

Timestamps:

[00:33] Introducing today’s show

05:22] Importance of hooks

[05:28] Creating effective hooks

[07:55] Importance of hashtags

[10:26] Hype and ways to generate it

[13:46] Better Marketing with Bella

Notable Quotes:

[00:02:47] “I felt like I was putting so much effort into creating posts that showcased my love for animals and my clients in my expertise as a pet sitter or even my expertise as a dog is as a coach now. But it wasn't seeing engagement or new clients coming from social media.” [00:03:04]

[00:05:44] “To create a hook think about what your potential clients are struggling with and how your services can help solve their problems.” [00:05:51]

[00:05:55] “Creating a strong hook is crucial in social media marketing because it's the first thing that people see when scrolling through their feeds. A hook should grab their attention, pique their interest, and make them want to learn more about your business.” [00:06:09]

[00:06:18] “Your hook should also convey a sense of urgency. People are most likely to take action if they feel like they need to act quickly.” [00:06:27]

[00:06:57] “If you can carefully craft a hook that is so juicy that people want to press, see more because they need to read the rest of it that counts as engagement pressing, see more counts as engagement.” [00:07:14]

[00:08:55] “People are stalkers online. They are going to stalk you. Let it be easy.” [00:09:03]  [00:16:24] “Social media literally should not have to be this hard, but it should be a source of engagement and new clients and new employees.” [00:16:35]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

Waitlist: Better Marketing with Bella

Connect with Bella

Website

Facebook

Instagram

YouTube

Did you love this episode?

If you liked this episode about hooks, hashtags and hype, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome back to another episode of Bella in your business. My name is Bella vasta. And I know the last episode I told you that when it came out, I was going to be on a plane to loom. So because of that, I am also recording this right now it's March 4. So I have yet to hear your feedback on the last podcast, and who took advantage of those three different main ideas I gave you to make your social media delight your clients? And so we will report back on those soon. I am. Today we're going to talk more about social media, we're going to talk about how to use hooks, hashtags, and hype to make more sales, and I'm going to break down all three of those. Because it's something that's like really important that often goes unnoticed. It's something that is like it's right in front of us. But because it's right in front of us, we don't comprehend it, right? It's like that whole scene when you're in the woods, and you can't see the forest, right, you can just see the trees in front of you. But first, before we get into all of that, I really want to ask you, do you like this podcast? Has it provided you with value? If it has, can you please press subscribe, so that you get a notification every single week that they come up? And can you also please leave a review, I would just appreciate it so much. It is one thing that you can do. Or just to say thank you if you find value in these, and I sure hope you do, if there's ever anything you guys want to hear about, let us know, we usually plan out our content about four to six weeks in advance. And as you can see by today, I also like to batch my content sometimes, especially when I know that you know my schedule is going to be a little hairy. At the time of the release of this podcast, I will have been home for about a day and a half back from my vacation, my working vacation, if I'm honest. And I just won't have enough time to do it and get it to the team. So we're doing it now.

Anyways. So we are going to talk all about making use of the hooks' hashtags and height. And what it's going to do is it's going to help you feel more compelling, and how make sure that you're getting found by the right people. You're drawing in and attracting the right kind of people. They're getting excited by what you have to offer. Because let's face that it can be frustrating. I mean, I remember when I first started posting my pet business. And if you're on my team, you've probably heard me say this. So what factor like you write something and like Yeah, so what? So what you need to think about that when you're writing stuff. So what you got to give value to people. And so before I understood that, I felt like I was putting so much effort into creating posts that showcased my love for animals and my clients, and my expertise as a pet sitter, or even my expertise as an adult as a coach now, but it wasn't seeing engagement or new clients coming from social media. I wasn't connecting with people, I wasn't drawing them in, and I was spending way too much time crafting the perfect caption, and selecting the best photos. I mean, 2025 minutes is insane. But my posts kind of just felt like they were falling into a black hole. And no one cared about him. Do any of you guys relate? Anyone Bueller? Through trial and error, I figured out how to use hooks hashtags, and hype. And that's what we're going to delve into today. I'm also going to keep using behind-the-scenes examples because as I've learned this, it wasn't until I learned it that I could hire for it. That's like a really big point right there. It wasn't until I understood it. Could I hire for it? Because they didn't understand it. I didn't know what to hire for. And we have an amazing person on our team right now. Her name is Andrea. And she's on her team is also Rebecca. And Rebecca helps with a lot of the social media posting and scheduling and spreading it everywhere. So Instagram, Facebook, Pinterest, YouTube, all the places all the things tic tock. But Andrea helps us with the strategy we meet every two weeks again, if you guys follow me on Instagram, you've seen the behind-the-scenes footage of our meetings and things. If you don't follow me on Instagram, why not go hit follow right now? Tell me Hello. Tell me that you heard about it on the podcast. It's just Bella vasta. And if you want also a special offer a way that I can help support you and your social media goals. Stay tuned to the end.

But these three elements we're gonna get straight into it right now first, hooks. Hooks draw people in grab their attention and garner interest in what you're talking about. Hashtags, make sure that your content gets found by the right people. And spoiler alert. Too many are the wrong ones can not hurt you. They don't do much for you, so you're wasting your time. And the third one is hype. It's the way to keep people interested. It's the way you say what you say, the tone that you use, and the phrases that you communicate not only what you do, but why it's important. Without these three things, you won't be able to connect with your audience. And ultimately, you'll lose out on relationships that lead to clients who want that. So let's start with hooks. The hook is the attention-grabbing statement or question that appears at the beginning of your post. Some examples are something like, what was the last time you wondered her. in case no one told you today. I can't believe no one told me this unpopular opinion, but those are all hooks. It's what makes people stop the scroll and pay attention to what you have to say. To create a hook. Think about what your potential clients are struggling with, and how your services can help solve their problems. For example, are you tired of leaving your furry friend alone all day while you work

Creating a strong hook is crucial in social media marketing because it's the first thing that people see when scrolling through their feeds. A hook should grab their attention, pique their interest, and make them want to learn more about your business. By addressing your audience's pain points, you're now able to show them how your services can solve their problems. In addition to solving problems and pain points, your hook should also convey a sense of urgency, people are most likely to take action if they feel like they need to act quickly.

Once you've created a strong hook, it's important to follow up with supporting information that explains how your services can help solve your audience's problems. But you want to be also careful not to be too promotional....

Hey, jumpers! It's no secret that in today's fast-paced world, businesses are constantly searching for ways to gain a competitive edge over one another. With modern technology, many companies are looking towards social media platforms to connect with their target audience. Unfortunately, though, not many businesses are hitting the mark when it comes to delighting their clients through social media. That's why it's crucial to find effective strategies for standing out from the crowd and impressing your clients.

Welcome to Bella in Your Business: Pet Industry Business Podcast! In this episode, we're going to dive into some awesome ways to delight your clients through social media. We have got three amazing tips to share with you, i.e. showcasing your work to delight your clients, sharing funny pet pictures, and engaging with your clients. Trust us, these tips are going to take your social media game to the next level and have your clients smiling from ear to ear! So, sit back, relax, and tune in to this episode to learn more about how to be creative and delight your social media clients.

Let's do this!

Topics Discussed and Key Points:

How to leverage social media

Social media is not to sell, social media is to be social, it's to build relationships

Why you should be creative on social media

Different ways to get a different point of view

How to create a sense of loyalty and trust that can keep clients coming back to you.

The creative energy

Social media is a secondary source, it is not a primary source

Timestamps:

[00:13] Introducing today’s show

[05:21] Showcasing your work to delight clients

[08:15] Sharing funny pet pictures

[09:59] Engaging with your clients

[12:59] Recap

Notable Quotes:

[00:02:10] “There are certain ways that you do this if you are advertising on social media and it's not a Facebook ad, you need to stop. You really do. If you have your phone number, your website, you know, on any of the graphics, you need to stop. All of that stuff is in your social profile.” [00:02:27]

00:03:50] “When you're able to go above and beyond to make your audience feel good or laugh or get inspired, they will keep coming back for more. It's kind of like that brand that you follow that you don't mind following because they're so relevant, timely, valuable, funny something.” [00:04:13]

[00:09:16] “Nobody cares about pet pictures unless they're their own pets or unless it's a pet that looks like their pet, they just don't. So, you need to get more creative with it.” [00:09:25]

[00:10:00] “So engaging with them through social media is not only a way to delight them, but it's also an effective strategy of building long-term relationships with your customers when you respond to their comments on your post and thank people who share your content, you're showing up for your followers that you value their input and appreciate their support.” [00:10:18]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

Waitlist: Better Marketing with Bella

Connect with Bella

Website

Facebook

Instagram

YouTube

Call to Action:

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping

Transcript:

Hey, welcome, welcome to another episode of Bella in your business. My name is Bella vasta. And guess what guys, we are going to shift a little bit from the hiring trends that we've been on. And we're going to step aside over back to social media. Because if you've been with me for a long time, you have heard me say, there are two problems that you're always solving. It's getting more clients, and it's getting more employees. And wouldn't you know that I have a solution and a program for you? To help with both of those. It's called better marketing with Bella. And although you can't get into the program right now, because the doors aren't open, you can get on the waitlist by just shooting me an email, Bella at junk consulting.net, we have two different levels this year. It's called the Chihuahua and the golden retriever, the two hours you can just get 10 graphics a month. And with captions, if you just wanted to do it like that maybe you have a very small budget, it's very affordable, everyone can afford that. Or you can get the full monty where you can get emails, blog outlines coming back next year, reels, graphics, videos, emails, group coaching, personal coaching, captions, a content calendar, and a whole lot more. So you guys aren't gonna want to miss out on this. But regardless of what we're talking about on the podcast, you can group it into getting more clients or getting more employees. And with better marketing with Bella, as you'll see, in all the testimonies, people have started to showcase their employees. This past week, it was Employee Appreciation Day, how many of you guys jumped on that trend, not even trend, but just appreciate your employees in general, it's a really good highlight reel on your Instagram if nothing else, but you should do it for a lot more than that.

So I want you guys to kind of start thinking about how you can leverage social media. And the number one thing I think I'm going to tell you frequently is that social media is not to sell. Social media is to be social. It's to build relationships. And there's certain ways that you do this. If you are advertising on social media, and it's not a Facebook ad, you need to stop, you really do. If you have your phone number, your your website, you know on any of the graphics, you need to stop, all of that stuff is in your social profile. In fact, next week, we're going to talk a lot about that it's going to be the anatomy of a social post, how to use hooks, hashtags and hype to make more sales. But today, we're actually going to talk about something different. We're going to talk about three ways to delight your clients through social media, because it's going to be pretty important. You're probably asking yourself, okay, but why? And so let me prove my point. And I'm going to kind of give you an example here. I want you to think of your favorite restaurant, that you go back to time and time again, I want you to think about why do you go back there, you probably don't go back there because it's the cheapest, there's probably something about the way they make you feel. Or it's the experience or the delivery or the quality of food. Maybe it's the ambiance, maybe the service is next level. Maybe you never have to ask for more water, because they already know to fill up your water glass when it gets empty. The reason why you love that restaurant is because in some way or another, it's absolutely delighted you, it's probably gone above your expectations. Or maybe it's provided a space for you to rest and relax that you didn't know you needed. Maybe it just makes you feel good. Maybe the food makes you feel good, right?

Some food just doesn't make us feel good. Um, all right. delighting your audience on social media is a lot like that experience. When you're able to go above and beyond to make your audience feel good or laugh or get inspired. They will keep coming back for more. It's kind of like that brand that you follow that you don't mind following. Because they're so relevant, timely, valuable, funny, something that's the brand I want all of your jumpers to be. That's the brand you guys can be. Not only when it comes across the feed people recognize it because it's got the same aesthetics. But they also lean in because they always have something interesting to say. If you're going to be a jumper with me, and you're on this podcast, pony up because this is what we're going to do. Now granted, this is only a podcast and I cannot give all of this information to you. We reserved that for the intensives for the one on one coaching calls with the marketing program.

But hopefully, this is going to whet your whistle it's going to get your wheels you know grinding here and thinking oh my god, yeah, I can be doing this or the next time you do one. So if you're struggling and he feels like you just can't grow the way you want to. I want to teach you this. Today, I'm going to talk about three different things I'm going to show you, showcasing videos of what you do, and sharing funny pet pictures, most of you guys are doing this wrong, by the way. And number three engaging in a meaningful way with your audience.

So let's get to it. The first one showcasing your work. So as a dog sitter, or a dog walker, pet sitter, taking photos and videos of your clients, the furry ones, it's a great way to show your work and delight your clients. It's really cool. If you start asking your staff like, hey, I want to get pictures of the dogs going the bathroom, or finding that perfect spot. Or maybe right when you get to the door, their excitement of seeing you if any doors have like you know, glass or, or or window maybe they're sitting in a window, something that they can replicate that they see in every single house. So when you do that and you have a lot of of that you could splice them all together, you can do it very easily on reels or Tik Tok is my favorite platform to create content, honestly. But you can just upload all of them, it'll even find music that will put it to the exact beat.

And so when you can showcase your work, maybe, you're a cat sitter, and maybe you just want to put the phone on the floor, and just get pictures of you sweeping the floor at eye level to the floor. Maybe you want to show before and after the litter boxes, and the mess that is around them. That's a good one. I've never seen you guys do before and afters of, the litter boxes, guys, this is what happens during my coaching calls, I just, start brainstorming,...

Recruiting and hiring the right candidates can be a challenging process for organizations, and mistakes can be costly. However, with the introduction of standardized scoring systems, many organizations are now finding it easier to make informed hiring decisions.

Standardized scoring systems provide a consistent framework for evaluating candidates, allowing organizations to assess applicants based on objective criteria. This helps to reduce bias and subjectivity in the hiring process, ensuring that candidates are evaluated fairly and accurately.In the latest episode of Bella in Your Business: Pet Industry Business Podcast, we delve into the topic of using a standardized scoring system in the hiring process and its four key benefits. We provide valuable insights on how this approach can help organizations find the most suitable candidates for their job vacancies. If you want to know more about the advantages of standardized scoring and how it can enhance your organization's hiring process, be sure to tune in to this episode. We will cover various benefits of this method and offer practical tips on implementing it efficiently. Enjoy!

Topics Discussed and Key Points:

Investing in the hiring process

The four advantages of having a standardized scoring system 

Why objective assessment of each candidate is important

Identifying patterns for successful candidates for future hiring decisions

The comprehensive hiring evaluation process

Transparency in the hiring process

The use of JazzHR to revolutionize the hiring process

Survival response

Timestamps:

[00:05] Introducing today’s show

[03:23] Standardized scoring allows for an objective comparison of candidates

[05:15] Standardized scoring system helps to identify patterns in successful candidates, which can be used to inform future hiring decisions.

[06:26] Standardized scoring system allows easy tracking in the documentation of candidate evaluations

[09:47] Standardized scoring system  allows for efficient review of candidates

Notable Quotes:

[00:03:59] “When you're relying on intuition or gut feelings, you might be overlooking important skills or qualities that are essential for success in the position. With a standardized scoring system, you can ensure that you're evaluating each candidate fairly and thoroughly, giving you the best chance of finding the right person for the job.” [00:04:19]

[00:04:31] “If you did not have a standardized scoring system and you showed up to an interview having a really bad day in a bad mood, whatever is going on in your life, your perception of that person could be skewed with a standardized scoring system.” [00:04:46]

[00:04:53] “ Develop a system that has a standardized scoring system so you can pass it on to other people to do it for you so that you are only left with doing a final interview.” [00:05:06]

[00:07:18] “By having clear documentation of candidate evaluations, you can ensure that you're making hiring decisions that are fair, which can help you build trust and confidence with potential candidates.” [00:07:29]

[00:10:47] “The how it might be a little bit mind-bending the how is where non-jumpers get stuck up and they try to do it and then they're like, nope, can't do this. This is too annoying. Or Oh my God, I did it. And it doesn't work because they don't understand that it is a fluid work in progress. The first time that you do it, you are not going to get it. Okay, you're going to fail.” [00:11:08]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

Book: Alexander and the Terrible, Horrible, No Good, Very Bad Day 

JazzHR

Connect with Bella

Website

Facebook

Instagram

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping

Transcript:

Welcome back to another episode of Bella in your business. My name is Bella Vasta, your host. And today we're going to be talking about the four advantages of having a standardized interviewing scoring system. You're not going to want to miss this episode because it's something that is not talked about widely in our industry. But first, before we get into that last week's episode talked about the red flags that you need to be aware of, and I got a voice message I wanted you to listen in on here it is your times that I literally cannot find the words to just explain how motivating your recent podcast was on hiring and, you know, comparing it to dating, I heard you say that once a while ago, I mean years ago, and it couldn't be more true.

So she is, of course, talking about episode 328. As I said, it was about the six red flags that you need to be aware of during the interview process. And it wasn't just her I also got another piece of feedback. Leah mentioned how to spot negativity was excellent, exactly what I needed to hear on how to ask those questions and maybe spot the nonteam player. She continued to say that the red flags hit home and it felt like I was talking to her because it's one employee that has been experiencing this that she's kind of ignored. So me talking about it really kind of brought it to her consciousness. You guys, I'm telling you about this, because I live for this feedback. Like I love it. When you guys, let me know what is hitting home for you where I'm hitting the marks. It all matters because it helps me figure out what I'm going to talk to you guys about next. And that leads us to today. And that's exactly why we are involved in a whole hiring spree right now we're talking a lot about hiring, we will shift in a little bit back to marketing for a little bit.

But for now, today, we're definitely going to talk about the four advantages of having a standardized interview scoring system. And it's probably happened to every one of you, like have you guys ever, you know, sat down to interview people and you think the interview goes well, and that they're a fit only to find weeks later that they're actually not, maybe they can't show up reliably. Maybe their attitude has become an issue. Maybe they seem to under like, do not understand like your whole entire process. And I mean, let's face it, it gets costly, right? And then you get into the conundrum of oh, well, I don't want to, I don't want to invest in any of my new employees until I know they're gonna work out. If you've ever thought that it's not investing in the new employee until they work out. It's investing in your hiring process. It starts way before that. Now, can you always can you be foolproof or like 100%? Of course not. We're all human. But there are many things that many people can do, that they're not doing in order to get the proper person which means then you can actually invest in them and in the training. So how can you stop the cycle, the standardized interviewing scoring system, and you'll fit, you'll be able to really figure out you know, who's likely to work out long term, who you definitely shouldn't hire who will be the best culture fit. And ultimately, you're evaluating all the candidates fairly, which you are legally obligated to do. So let's dive in.

The first one that I want to talk to you about is that standardized scoring allows for an objection and objective comparison of the candidate and that they're all valued equally. So it can make it more streamlined and efficient. And you can set clear criteria of what you're looking for in a dog walker, and assign a score to each candidate based on how well they meet the criteria. It'll take the guesswork out of the hiring process and ensure you're objectively assessing each candidate. Not only does it save you time and effort, but it can also help you make better hiring decisions. When you're relying on intuition or gut feelings. You might be overlooking important skills or qualities that are essential for success in the position. With a standardized scoring system, you can ensure that you're evaluating each candidate fairly and thoroughly, giving you the best chance of finding the right person for the job. I mean, imagine that you're just having a bad day like Alexander's no good, terrible, horrible bad day. Maybe I'm dating myself. That was a book I used to read when I was little. It was about this kid who just had a really bad day. If you did not have a standardized scoring system, and you showed up to an interview, having a really bad day in a bad mood, whatever is going on in your life, your perception of that person could be skewed. A standardized scoring system will ensure that you're not, or let's up level this because I know many of my jumpers here are of the scaling mindset. Develop a system that has a standardized scoring system, so you can pass it on To other people to do it for you so that you are only left with doing a final interview. Doing this, as I said, it's going to ensure that everyone is evaluated based on the same criteria. Therefore, it's no guessing work or gut work.

All right, here's the next one. It can help to identify patterns in successful candidates, which can be used to inform future hiring decisions. So with standardized scoring, you can identify patterns in the qualities and characteristics of successful candidates, which can help you make more informed hiring decisions in the future. This is definitely like, top-level, this isn't something a lot of people do. How many times have you gone back to the scoring systems of the people you've hired to try to find patterns? Oh, they scored well in this area. And I know if they nailed this area, they ended up being a really good employee, or this section was a little bit iffy, but I still kind of like pushed them through because I liked them. And I negated the standardized scoring system....

Just like dating, hiring can be a beautiful thing. You fall in love, get married and have children. For a while there's nothing but bliss in your marriage — then it all falls apart. You're devastated and heartbroken over the loss of something so great. But what if there was a way to avoid all of that devastation? The problem is, most people don't pay attention to the red flags until they've already lost everything.

In this latest episode of Bella In Your Business: Pet Industry Business Podcast, we take a closer look at six key red flags that should be on your radar during the hiring process. This episode provides useful insights and a new perspective on the hiring process, whether you're a seasoned HR expert or a job seeker searching for your next career move. By tuning in, you'll gain valuable advice on how to identify red flags and avoid costly mistakes in the hiring process. Enjoy!

Topics Discussed and Key Points:

The six red flags

Red flags that you see in real life also happen when hiring

The hiring process and marketing are just like the dating process

It's important to hire employees who are dedicated, knowledgeable and passionate.

What have we normalized that we shouldn't have?

Why it is important to be professional during the interviewing process

Timestamps:

[00:04] Introducing today’s topic

[03:30] Why hiring process and marketing are like a dating process

[03:24] The six red flags

[07:31] Lack of preparation

[10:26] Poor communication skills

[13:13] A negative attitude

[15:03] Dishonesty

[16:41] Lack of enthusiasm

[17:58] Inappropriate behavior

[19:33] Recap

Notable Quotes:

[00:03:29] “Not only is hiring the wrong person going to hurt your company culture, the person would basically be a bad apple, but it'll also cost you money and put them through hours of onboarding and training that you'll have to do.” [00:03:49]

[00:04:20] “If you pick the right people, you should be happy to train them because you're investing in your biggest asset, which is your personnel.” [00:04:30]

[00:04:57] “When you're dating, you're looking for someone who shares your values, your interests and your vision for the future. Right? You want someone who's going to make you feel comfortable, who you can trust, and who you can see building a life with. This is a.k.a building your business with. When you're interviewing a candidate for the job, you're looking for many of the same things.” [00:05:18]

[00:07:33] “If an interviewee has not taken the time to research the company or the role, it might be a sign that they're not fully committed to the position.” [00:07:40]

[00:17:47] “You want someone enthusiastic about the job just like you want someone enthusiastic to take you out on a date.” [00:17:54]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

 Pet Care Team Training

Connect with Bella

Website

Facebook

Instagram

YouTube

Call to Action:

Kindly consider leaving a five-star rating and writing a review for us on iTunes as it helps to expand and enhance our community. Your feedback can assist other listeners who may also benefit from our content. Additionally, don't forget to subscribe as it will greatly support us. If you find our podcast helpful and know someone who could benefit from it, please share it with them. This gesture will be greatly appreciated and will help us reach a wider audience. Always remember when life gets down, always keep jumping.

Transcript:

Welcome back to another episode of Bella in your business. My name is Bella vasta. And today we're going to talk all about red flags. Yes, sir, really, those red flags that you might see in real life also happen when hiring, we are on a big hiring, stretch of topics. Last time, we talked all about benefits, and you guys seem to really like that, I got a lot of feedback saying that you hadn't thought about the benefits that you could offer. And realize now that you know, in this day and age, you do need to be addressing what kind of benefits there are to working for your company. And also, it does seem that we were able to, you know, kind of get you thinking that benefits do not need to sound like a really big expensive benefit package that you might get at a big corporation and that you too as a small business owner do have benefits. And you do need to market them to attract new people. So if you guys did not hear our last episode, go ahead and go back to that episode. And I also want, to ask you, I haven't asked, I'm giving you all this information. And this is a teaching podcast. But I would love for you to hit subscribe, please hit subscribe, it would help us tremendously. And if you like what you hear and you feel like it might help people that you know, maybe your local networking pet sitting or dog walking group, maybe a local group that you have online, you're part of a Facebook group, I would love it, if you would share the episode in there, I would be eternally grateful. And that would be the biggest thing that you could do to say thank you if you are enjoying these episodes, so do not forget to like and subscribe to the episodes.

Now today is going to be fun. Because if you have been on this journey with me or if you have already known me, you're not just getting to know me, you know that I consider the hiring process, much like the dating process. And because it is. But it also is marketing, which is why in better marketing with Bella, the doors are gonna be opening in about a month. So I've been waiting to get in there. Good news. It's, it's coming soon. So stay tuned. But, you know, even in better marketing with Bella, it's why, you know, most people think of marketing as marketing for clients. But marketing is also marketing for employees, right? It's how are we attracting them. And so nothing different than a bumble Tinder match.com hinge profile, or just good old fashioned being out at the bar, or, you know, out at coffee or somewhere where you meet somebody, you want to, like put your best foot forward, right? You want to appear attractive in all the ways that that word can be used. And, while we're doing that, we also need to be aware. And while we're being aware, we need to know what what what flags to look for.

So like, Have you ever been on an interview, and you're just not sure if they're the right person for the job? But you're so desperate and you didn't really have many other qualified applicants, that you just decided to take a chance. That's like the worst thing you could do. Because what happens is, then you're in the Facebook groups complaining and saying that hiring doesn't work. Because really, the system was broken, you didn't see the red flags, you hired the wrong person. And we just need to tweak it. Like, that's all you got to do. You got to make sure you have a ton of applicants. And then you need to know what you're looking for. So I want you to reframe your thoughts on this today, not only is hiring the wrong person going to hurt your company culture, which we also talked about a few episodes ago, by the person would be a bad apple. But it will also cost you money and put them through hours of onboarding and training that you'll have to do. And that's another objection I hear too. They go oh, well, Bella, I'm gonna wait to make sure that they work out 30 or 60 days, and then I'll invest in pet care team training or whatever other training you guys do that, you know, cost money. And I'm like, wait a minute. So what you're saying is to prove yourself to me. I don't believe in you yet. And you have to be a show circus monkey proving yourself to me. Yeah, training does cost money. That is a fact of running a business. Guess what, it's also an expense, which is good. And if you pick the right people, you should be happy to train them because you're investing in your biggest asset, which is your personnel. So I want you I want you to think about you know, this whole thing is dating. They don't open the door red flag. They don't ask you about yourself a red flag. They don't react nicely to you disagreeing with them or saying no red flag. Well, it's like literally the same thing in interviewing, interviewing is dating. And the likability process throughout is double-sided. And it's marketing like I was saying.

So think about it. Like when you're dating. You're looking for someone who shares your values, your interests, and your vision for the future, right? You want someone who's going to make you feel comfortable, who you can trust, and who you can see building a life with. This is aka building your business. When you're interviewing a candidate for the job, you're looking for many of the same things you want someone who shares your company's values, who has the skills and the experience that you need, and who you can see yourself working with long term who you're you're proud to give them a t-shirt with your logo, which represents your blood, sweat, and tears, and be like, Go represent me, you want someone who's going to fit in with your team, and who's going to be reliable and trustworthy, and who you can see yourself bit building a business with. And just like dating, the interview process can be nerve-wracking and depressing even, if you want to make a good impression on the candidate, just like you want to make a good impression on a potential partner. You might worry about saying the wrong thing, or whether or not they like you. But just like dating, it's important to take the time to get to know the person you're interviewing. That's the biggest mistake I see. So many business owners making. They just like after the first date, they're like, Okay, great, fill out this application, let's get married. It's like what? You know nothing about this person. So if you're one of those people that you know, ask them a couple of questions and have them fill out an application, talk to them on the phone, trust your gut,...

We all love to hear this kind of news -- "Congratulations on your new job" or "You got the promotion - Isn't that great?" However, these kinds of things take time and are more than just executive decisions. There are several things that attract top talent and retain them long-term. One of them is offering employee benefits that not only help to create a work environment where they want to stay but also deliver tangible benefits to keep them happy and productive.

Greetings and a warm welcome to Bella In Your Business: Pet Industry Business Podcast. In today’s episode, we talk about the top five most valuable benefits that can help companies attract and retain the best job candidates in the highly competitive job market of today. During the episode, we go over nine ideas for employee benefit packages that can be offered to employees, such as health insurance, flexible schedules, retirement savings plans, and more. You simply can't afford to miss this episode, particularly if you're aiming to hire and retain top-performing employees.

Let’s get started!

Topics Discussed and Key Points:

Top five benefits that attract and retain top job candidates

9 Ideas to add to the employee benefit package

Benefits help with satisfaction and retention.

Paid vacation, sick leave, and personal days can greatly incentivize potential job candidates.

Employees' pet care discounts

Timestamps:

[00:47] Introducing today’s show

[02:34] Health insurance

[03:24] Retirement savings plan

[04:07] Flexibility

[05:13] Professional development opportunities

[06:19] Paid time off<

[07:17] Pet-friendly policies

[07:48] Wellness amenities

[08:56] Generous paternal policies

[09:17] Employee discounts and perks

[09:37] Recap

Notable Quotes:

[00:01:15] “The fact of the matter is, with this type of climate, this hiring climate, people are looking for benefits. They're looking at the employee market right now and they're looking for places where they can belong.” [00:01:28]

[00:01:28] “Just because you started this from your own blood, sweat, and tears years ago, it does not mean you cannot offer benefits.” [00:01:36]

[00:02:22] “If you have a mix of traditional and innovative perks, you can really create a culture that values and supports your employees.” [00:02:31]

[00:04:14] “Many job candidates value having a flexible schedule or the option to work remotely, and it could allow for a better work-life balance and the ability to manage personal responsibilities.” [00:04:25]

[00:06:30] “Paid vacation, sick leave, and personal days can be a huge incentive for potential job candidates. Having the opportunity to take some time off or recharge can improve their overall well-being or job satisfaction.” [00:06:41]

Links:

Resources

Podcast: Bella in Your Business: Pet Industry Business Podcast

 Pet Care Team Training

Access Destination Hire

Connect with Bella

Website

Facebook

Instagram

YouTube

Call to Action:

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in your business. What is going on you guys, it is February 16. And we are here still talking about hiring. In fact, the destination hiring group has been popping off the past two weeks. And we're kind of coming to a close on that. So I hope you didn't miss out. But if you did, you can still join, all you got to do is go to jump consulting dotnet forward slash destination higher plug in the code 20 Bella, to get $20 off, it was only $27 You can get a 21-page download with all kinds of free templates, that alone is worth it. And what you can do is you can just reread everything the group is closing this weekend. So there is still time if you act now. Anyways, we're gonna get into it.

Today we are going to talk all about the top five benefits that can attach, attract and retain top candidates. And you guys here's the thing, I want you to realize that I know we're all small businesses, and most of us just started from nothing. And I think a lot of times we have this thought process in our head of oh my gosh, we definitely cannot afford benefits, we cannot say we have benefits because I'm just a small mom-and-pop business. And you know, I'm not a big corporation, and I don't have all the money for that. And I'm just trying to stay afloat. But the fact of the matter is, is that with this type of climate, this hiring climate, people are looking for benefits. They're looking, it's an employee market right now. And they're looking for places where they can be long. And just because you are, you know, you started this from your own blood, sweat, and tears years ago, it does not mean that you cannot offer benefits. And today, I'm here to give you a whole bunch of ideas, let's see nine to be exact, that you can kind of think of to add to a quote-unquote, employee benefits package. All of these might not be right for you. In fact, they probably aren't. But I do want you to consider these. And perhaps you can add this to your company, therefore adding happiness to your employees and more bragging rights to your hiring ads. So without further ado, let's get going. I literally have a coaching call coming up in 10 minutes. So this is not going to be a long podcast episode, you're gonna be able to get in and get it and get out.

So we talked about why it's important to attract them. But you know, these benefits help with satisfaction and retention. And, you know, if you have a mix of traditional and innovative perks, you can really create a culture that values and supports your employees. So the very first one and the most obvious one that everybody thinks of is health insurance. Now, yes, it is a pain in the butt to like get, but there are insurance plans out there that you actually could afford to have. And so high quality health insurance is often at the top of many job seekers' lists. And obviously, it's important for you to have coverage for yourself and your family. But what I would do is I would talk to an insurance broker, and I would find out what opportunities they might have and what the price points are before you go and say that's not for me, or that's going to be too expensive. I want you to consider how much does it really cost? And what kind of benefits can you get? Because you might be surprised. So don't discredit things just because of your own fears. All right, jumpers, we don't do that. We make decisions. And we make decisions based on facts.

The second one is a retirement savings plan. Having a retirement savings plan such as a 401 K, or pension plan can provide financial security for the future, and help you plan for retirement. Now with this, this definitely means that again, you can maybe match some of it or all of it or whatever you want. All of the things that we're talking about today are complete expenses for your business. So this will help reduce your income, which is a good thing. So I mean, if you were sitting pretty fat, and happy at the end of 2022, and you had some profits to play with, this is definitely an opportunity, this whole podcast, all these ideas are things that I want you to think about.

The other thing is flexibility. And this might sound like really, you know, abstract, and it kind of is so you'd have to define it. But many job candidates value the ability to have a flexible schedule or the option to work remotely. And it can allow for a better work-life balance and the ability to manage personal responsibilities. So we all know that dog walking is pretty much in the middle of the day or the middle of the day in the morning. And that petsitting is morning, afternoon, and evening. But what happens in those in-between slots, if you have it organized that way, which is the way that I recommend you do it? You typically have a flexible schedule because it's not typical like bank hours where you clock in at eight and clock out at five with an hour lunch break. They're not chained to your location. They're able to be running around and not traditional not like sitting in an office. And that's kind of cool. and your shifts are also, you know, staggered, right? So let's, let's leverage that. So so far we've got health insurance and retirement saving plans. And then we've got flexibility.

The next one, number four is professional development opportunities. Many job seekers are looking for companies that offer training and development opportunities such as mentorship programs or learning further, these employees can grow and advance their careers. And so things like adding pet care team training, nudge nudge, wink, wink, I'm also the co founder. But it's a program where you can train your employees in under two hours, in an exciting way, with a checklist, and you get so many bonuses like quarterly blueprints for your team meetings and monthly training reminders that you can pass on to them. But they can potentially get two certifications. One is for pet sitting and dog walking. And the other one is for pet First Aid CPR. I mean, they own that now, you can't take them, that away from them. That is their knowledge. And that is pretty cool, especially for someone who's going to vet tech school or maybe wants to become a veterinarian, or work with animals just in general. All right. And so when you can say, you know, we certify you, that is, that is a perk.

Alright, paid time off. So I want you to think about this. A lot of states actually require you to do this. But we don't really actually talk about it, right? So paid vacation sick leave personal days can be a huge incentive. For potential job candidates, having the opportunity to take some time off and recharge can improve their overall well-being or job satisfacti

In today's fast-paced business world, companies are constantly looking for ways to stay ahead of the competition and attract the best and brightest talent. However, many people today ignore the power of creating a winning workplace culture as a key component of attracting top talent. A strong workplace culture not only attracts top talent, but it also increases employee engagement, productivity, and overall business success. In this episode, we will explore the importance of workplace culture and the strategies that companies can use to create a culture that attracts and retains top talent. So sit back, relax, and let's dive into the world of attracting top talent with a winning workplace culture.

Topics Discussed and Key Points:

What is a destination hire group?

How to attract top talent with a winning workplace culture

Why it's important to include company values in hiring and onboarding

A strong company culture is built on a sense of community and belonging

The four blueprints of team meetings

How to encourage a sense of belonging and community

Work-Life Balance

Why open communication is essential for building trust and a collaborative work environment

It is an employee's world right now

Biggest Takeaways:

[00:02] Introducing today’s show

[01:08] Destination Hire Group

04:45] The importance of building a successful workplace culture for any business

[04:57] Company values and what they should communicate

08:16] Attracting top talent

[12:34] Emphasizing work-life balance

[15:35] Encouraging open communication

[17:38] Recognizing the employee’s good work

Notable Quotes:

[00:00:16] “You can be in the camp where you can say there's no one to hire or no one's going to do it as well as I am, or people don't stay with me long or there are so many things that we could say. But the one thing that we can control within the whole entire hiring gauntlet is our own mindset.” [00:00:35]

[00:04:45] “Building a company culture that people want to be a part of, it's a very important aspect of creating a successful and sustainable business.” [00:04:54]

[00:05:00] “Your company values should reflect your beliefs and behaviors that are most important to your organization. These values should be clearly communicated to your employees and incorporated into every aspect of your business, from hiring to onboarding to decision-making day-to-day interactions.” [00:05:20]

[00:08:17] “If you foster a sense of community, it's going to really attract people. People want to belong. Maslow's hierarchy of Needs is like we want to belong.” [00:08:28]

[00:12:36] “You might be a glorified workaholic. You might work from 6 a.m. until 10 p.m. at night, but if you expect your employees to do that, that's not going to be good. So you really want to emphasize a work-life balance.” [00:12:50]

[00:14:44] “People do not want to be slaves. They don't. You might be a slave to your business, but they can't be.” [00:14:51]

[00:15:11] “Sometimes when we're workaholics it's because we're running from something in our life or we're in survival mode and we're afraid. And a scarcity mindset. We're afraid we're not going to ever have enough. And we need to stay busy. And if we don't stay busy and we slow down and stop, something is going to eat us and we will die.” [00:15:29]

Links:

Resources

 Pet Care Team Training

Access Destination Hire

Connect with Bella

Website

Facebook

Instagram

YouTube

Call to Action:

If you liked this episode about workplace culture, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other Jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in your business, we are going to continue the hiring conversation. You're gonna hear a lot about that this year because I am determined to help elevate this industry this year on hiring.You know, you can be in the camp where you can say there's no one to hire, or no one's going to do it as well as I am. Or people don't stay with me long. Or, or or or there are so many things that we could say. But the one thing that we can control within the whole entire hiring gauntlet is our mindset. And that's why I'm going to be pouring into you constantly this year. And while I'm dedicated to it, it's why right now we've got a group called destination hire, because you should be the destination that people keep coming back to wondering, are they going to hire me? Do they email me back? Do I get an interview, you should be the destination. That's why I call it a destination hire. And if you're missing out, or you don't know what I'm talking about, this is a two week group. It started on Monday. And every single day I post a minimum of two teaching posts, they're packed full of value.

And one nicely edited. If I do say myself video, where again, I'm teaching but there it's exciting. It's not just a boring talking head. I mean, boring. With me, that doesn't mix anyways. But if you want to join it, go to a jump consulting dot net forward slash destination hire, the group is only $47. And you get a 20-page PDF full of stuff like job descriptions, training schedules, text messages, questions to ask, job offer letters, job rejection letters, and all kinds of stuff. So I think that, uh, I know that you would benefit from being in that group. And it is super cheap. We have it super cheap because I'm not looking to make money off of it. What? Yeah, no, I'm not, I mean it when I say that I want to help everybody as much as I can. So because of our sponsors, pet care team training, where you can train your staff on video in under two hours.

And get pet sitting and dog walking certification. And because of our other sponsor, Jazz HR, where you can create a job posting on multiple boards, like 15, plus boards, and then also have an incredible hiring process like an interview and onboarding training process. And then also, of course, the jump mastermind, which we talked about here. Because of those sponsors, we're able to make it such a low price for everybody and make it affordable. So like anybody can access it, right? Because access is key. And then the education and what you do with the implementation, the cost is really just to carry the admin costs, like the guy who edited those videos, or my team who goes and uploads the content, or the emails and all that other stuff that goes into it. Anyhow, we're gonna get into it today. Last week, if you didn't listen, we talked about the retention revolution, and how to decrease high turnover rates. And we talked about a bunch of different ways that you can do that. We're going to continue on to that. And we're going to talk about how to attract top talent with a winning workplace culture. Now, I know this is like really hard because a lot of us I mean, we all most of the majority of the listeners, all of you have started this business from your blood, sweat, and tears, it started from that very first walk that very first client. And sometimes it's really hard to get out of our heads and think like we what, what is our workplace culture?

And what are we looking for? So hopefully today, I'll be able to jog your memory a little bit and into Bella fashion. I'm going to go through my notes here that I have for you. And hopefully, keep this on between like 13 to 20 minutes or so it depending on how many tangents I go on. So let's get started. So building a go, actually, no, let's not get started. Have you hit the subscribe button? Have you hit the subscribe button, I would be so grateful if you did. And I also would be so grateful that if anything in this episode struck you or any other episodes, you just hit that share button on Facebook, or your Instagram story, or wherever else you do it. Maybe you're in a petsitting Facebook group and you've found it to be valuable. I do try to make this worth your time and give you valuable information that you can actually go out there and use and as you heard in our last episode. You know, people do go out and implement it and guess what it works. Okay, for real, we're gonna get going now. So building a workplace culture that people want to be a part of. It's a very important aspect of creating a successful and sustainable business. And so, the first thing I want you to kind of think about is what do you value. What's the most important to you?

Does your workplace culture values should reflect your beliefs and behaviors that are most important to your organization, these values should be communicated to your employees and incorporated into every aspect of your business, from hiring, to onboarding, to decision-making day-to-day interactions. And this is something that, you know, even in-destination hire, or when I do intensives, and we build out people's hiring programs, that's really where we start. Because that's what's going to make you different and attractable versus all the other people that are out there, it's gonna be what makes you stand out, and what keeps people with you. So not just attract them, but also retain them. So one way to incorporate your company values into hiring and onboarding is to make sure that they are communicated. Now, I used to work for the Marriott when I was in college, it was the worst job ever. It was PBX, which was basically Thank you for calling McDowell Mountain Ranch man, like, how can I help you? Yes, Hold, please. Like, you know, It'd be my pleasure to connect with you. It was terrible. Like I didn't even have a window in this office. But one of the things that Mary it made us do is we had to carry around this like business card size, with like all of their values. And at any moment, upper management could be like, what's value number three, it was so cheesy. So don't do that.

...

Are you tired of constantly having to replace employees and going through the hiring process over and over again? Imagine having a team that stays with you for the long haul! Imagine never having to worry about the retention of your staff. What would that look like to your business?

I've got the secret to reducing turnover rates and keeping your employees happy, engaged, and committed. In this episode, I'm going to reveal the retention revolution and share with you the key steps to creating a positive and thriving company culture.

And if you missed my BIG announcement on social, we are gearing up to start a new hiring group, Destination Hire. A two-week group jam-packed with everything you need to know about hiring, templates, sample schedules and a free 20-page download PDF. Listen for a special code in this episode for $20 off! Then head over to jumpconsulting.net/destinationhire

Biggest Takeaways:

5:21 Destination Hire

12:27 Hire the right people

13:07 Foster a positive work culture

15:08 Address any conflicts or issues

Recommendations:

Hiring is the forefront of your business and the first step in good employee retention. But if your hiring starts off on the wrong foot, your retention of said employee will be less likely. That is why I created Destination Hire, a two-week group designed with YOUR hiring needs in mind. From hiring to onboarding/training, retention, employee letters, sample job duties, templates to utilize, a 20 page free download and a plethora of resources. This group has everything you will need to kick your hirin gear up. In this episode I give you a code to receive $20 off, head over to jumpconsulting.net/destinationhire and sign up today, the group begins February 6th!

Links:

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Destination Hire

Transcript:

Welcome to Bella in your business. Today is February 2, 2023. I believe when this is posted, which is also Groundhog Day.

Does your life feel like Groundhog Day?

Does your business feel like Groundhog Day where you get up and you do the same thing every single day and you're not moving forward?

If you answered yes to that, chances are that it's because you have a hiring problem. And as always, I want to come in and help you save the day. But first, I want to actually play something for you.

This was from one of our listeners back on episode number 321. It was called four easy steps to ask for testimony. And while you absolutely should, I also included a downloadable script for you for free. But I got this voice note from someone and I want you to hear it.

Oh my god, Bella. I'm listening to of course spelling your business and my car. And I'm listening to the testimonial episode. And I flipping love it. I can't wait to execute all the steps. When I'm done driving, I'm gonna listen again. And write down all the nose. You are amazing. I love that in your business.

Isn't that great? That is actually from Becky Lee, who was just on the podcast back on episode 222. And she talked all about how she was kicking butt with hiring, and marketing, and all of that stuff, you guys, it should not go unnoticed that the people that listen to the podcast and then implement things from the podcast, the mastermind better marketing, they see results.

You heard from Connie, probably 20 or 30 episodes ago, where I had told you guys and taught you how to respond to people who are DMing you in a way that like stands out and lands you the sale. And you heard from Connie like 20 episodes ago on how she like literally landed the sale and gained hundreds of dollars. So you guys, the doers, see the results. And I promise I don't just talk out here for like an experiment like stuff works.

And it's super exciting. When I see your success, I get really energized by it. It helps me live my purpose. But listen, if you are one of those people out there today who feel like it is Groundhog Day, because guess what it is at the time of this posting. And you're just going through the same thing over and over and over again. It's also sometimes the definition of insanity. A lot of you I've been asking and talking with you on Instagram right now.

And a lot of you have said that, you know, yeah, I want to hire but there's no one to hire or I get ghosted, or I just can't find anyone or they just don't work out or they quit, or, or or and I get it because the whole hiring process is it's very discouraging. It's very depressing as a business owner, right? You understand deep down whether you're conscious of it or not, that your net worth is your net work, okay, which in this case is the employees or your internal staff, your operations, whoever you have around you. And if we can't get great people on our team, then we can not move our business forward, which means we can not live out our vision or accomplish goals or have that quality of life that so many people blindly started a business because they wanted to work-life balance. They wanted to be their boss. But then somewhere along the line, you became a hostage to your company. Somewhere along the line, you became the backup if someone was sick. Somewhere along the line, if someone wanted to take off, you became that person that needed to do it or you're just so darn busy that you have no time to hire, let alone do everything that you need to do to prepare to hire, which would be SOPs, handbooks, manuals, figure out what kind of questions to ask them to figure out how to front load the whole thing. So you're just flying by the seat of your pants. Because that's what you do. You're a hustler. You figure it out. And it might not be great but you have hope for a better future. That's why you keep going every day. But guys, I'm here to tell you today about how to decrease high turnover rates. But before I get into that, I do want to make an announcement. And this is a really big announcement. I do this only like once a year. This year. We have gone bigger than we have ever gone in as long as I've been doing this. You might have joined me for the bosses in charge group. That's actually how I met Becky. It was like a year or two ago. And she found me through that. And she went in and just joined the mastermind, and she joined better marketing and Bella. And now like, the rest is history, like literally, and she's taking vacations and doing all kinds of amazing things. But I'm doing another hiring group. It's called destination hire. And the reason why it's called destination here is because I believe that your hiring ad should be the destination that that applicant keeps going back to, they are applying for multiple jobs, it's not just your job, but they keep going back to your job hopefully because they want to work for you. And they're really, really excited to work for you. And so Listen, guys, this is what I'm going to do from February 6 to February 17. That's two weeks, it's a Monday through Friday kind of group. And what I've done is, it's already scheduled, I have a minimum of two posts every single day. And these are teaching posts. This is like a high-paced class, okay? You don't have to do anything per se, there's no homework unless you choose to take action on the things that I'm teaching you. But every single day, there are a minimum of two posts, sometimes three, and these are long posts. The total post when I wrote this all out was 13,000 words. To give you an idea, my book was only 10,000 words. There's a lot of content in here. And as I was writing all this content, and again, this was actually over Christmas break, I was writing it, because I got that excited. And that fired up. I also decided to give you over 20 pages of a free PDF download that has tons of things, you guys, literally I wrote hiring ads for you. I wrote a sample job duties. I wrote a job offer email, I wrote a job rejection letter, and I wrote 10 engaging text messages. I wrote sample training schedules, like three-day training schedules. And like what you do on each one, I did interview questions, I did a knockout question, I did employee assessments, I gave you a standardized ranking system, I gave you a 30-day employee check-in checklist. And then we also correlated all of the Bella in your business hiring podcasts that like you can go back and listen to because you know we have over 330 episodes, that's a lot. And you can find them all. So I put them in a nice list for you. Also all the hiring blogs, basically anything I've ever written. And then, of course, all the mastermind resources. And this is basically like going to my intention is to literally like Firehose you full of so much information. So whether you think you're ready to do it now, or you will be ready in the future. This is a group you're not gonna want to miss out on, it's being offered at $47. But because you're listening right now, I want to reward you I love my podcast listeners a view go to jump consulting dotnet forward slash destination higher. That's junk consulting dotnet forward slash destination hire, you're gonna see it being offered $47. That's it. But wait, there's more. If you type in 20 Bala, I'll give you $20 off of that. I'm not looking to make money off of this, you guys, I'm not. I'm looking to pay my designers and pay my community manager and pay all the people that have had to put the tech together and all just basically bare minimum cover the costs. I'm not looking to make money off of this. I am looking to inspire and motivate you with honest-to-God hopes that you will take advantage of our sponsors. I'm going to be so completely clear about this our sponsors, there are three sponsors, one guess what jumped mastermind, but you couldn't, I bet you couldn't predict that. Because of the job mastermind. That's where everyone's hiring this is people doing it differently. Also pet care team training, Pet Care Team training.com. I am the co founder, where you can get all of your staff trained on training v

Are you feeling lost and unsure of where to turn as you navigate the challenges of entrepreneurship? It may be time to seek out a business mentor who can provide valuable advice, support, and encouragement.

I think it's important to have a few mentors in your life, especially when it comes to running a business. These people can provide valuable support, advice, and encouragement as you navigate the challenges and opportunities of entrepreneurship. But finding a good business mentor isn't always easy, and it requires a bit of effort and perseverance.

One thing I see a lot is people blindly following anyone who calls themselves a mentor, without really knowing if they have the experience and expertise to truly help them. That's why I've been so open and transparent on this podcast - I want you to understand who I am and what I stand for, because it's not enough to just reuse what other people are saying without actually doing the work.

So, how do you find a business mentor that will actually help you thrive? This week I am diving in to help you discover exactly how and who will help you succeed.

Biggest Takeaways:

2:15 Identify goals

4:14 Ask for recommendations

4:33 Join professional organizations

5:13 Attend conferences

6:10 Use online tools and resources

6:39 Be proactive and persistent

11:28 Trust their guidance

Recommendations:

Business mentors are a key component to helping businesses thrive. Having that person to help guide you, answer questions or just be an ear of support makes all the difference in the world. The Jump Mastermind is a place where business owners come together to grow and scale their businesses while having 24/7 support at their finger tips. They partner up to keep each other accountable, they are provided HR help, group coaching, and an endless amount of resources they can access at any time. If you are every struggling and feel alone in your business, this is a group you might not just want but truly need.

Links:

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript:

Welcome to another episode of Bella in your business. My name is Bella Vasta, your host, I want to thank you for spending some time with me. I hope you've been enjoying the new podcast this year. And don't forget to like and subscribe and maybe even leave us a review. We'd love it if you, you know, heard something really good about you. And if you want to know more inspired share it. We're focusing on trying to get as many ears on the podcast as possible this year. And you could be a really big help for us to do that. So without further ado, let's get going on today's show, a business mentor, and how can you find one that will help you thrive? Now mentorship comes in so many different fashions. They can be a paid structured thing to you think Gary, you say Gary Vee is one of your mentors because you follow Him and you listen to everything that that man puts out, which is a lot. And he doesn't know it, it's kind of like a one-way kind of thing. But that also is a mentor. So there's a very big spectrum. And, but you should have one or two or three, a bunch of them. And I would argue if you're listening to this podcast, I might be one of them for you, which would be an extreme honor. But I want you to kind of think about this stuff. Because I think that we need mentors in our life, for everything. I mean, not necessarily a mentor for every single area. But it's always good to have some smart people around us that we can rely on and know that they're gonna give us sage advice. And so today, I'm going to give you six things, a big overview to look through, and then I'm going to cut through all the crap, I'm gonna give you seven hardcore things to think about, it's gonna be a quick episode.

So you might if you are able to get out your pen and paper because I'm going to kind of go through this pretty fast. But like I was saying, finding a business mentor can be very valuable and rewarding because it's going to allow you to gain insight and guidance from someone with more experience and expertise. In the business world. A good business mentor could provide support, advice, and encouragement, and they can help you navigate all the challenges and opportunities of running a business. However, finding a business mentor isn't always easy. And it requires a bit of effort and perseverance. One of the things that I see is people blindly following people, and they have no idea if their house is made of sand or gold. And it makes me cringe. So bad. It's one of the reasons why I've been so open with you guys and over-shared maybe at some points on this podcast because I want you to truly understand who I am and what I stand for. Because it's not just enough to slap together some Canva template and reuse what other people have been saying. And try to say it for yourself. There are so many people out there teaching that haven't actually done it. So beware of that. There we go already off script you guys. So the first thing you got to think about is identifying your needs and your goals. Before you start looking for a business mentor. It's important to take some time to think about what you want and need from a mentor. Consider your goals and objectives and think about the specific areas of your business where you'd like guidance or support. This would help you focus on and search and identify potential mentors who are well suited for your needs.

For example, maybe you're looking for someone to help and guide you with finances like a CFO, or a chief financial officer. Or maybe you want to learn more about sales and marketing. There are a lot of different types of things. And just because someone's a business mentor, it doesn't mean that they're necessarily going to be able to help you with your biggest pain point. So you want to identify it. The next thing you want to do is ask for recommendations. This is why I believe that in that saying your net or your what is it your net worth is your net, your net circles. Oh gosh, I forget what it is. Someone DM me if you know what I'm talking about. It's saying your network is your net worth. That's what it is. Yes, I remember that. And so you want to ask for recommendations. One of the best ways to find a business mentor is to ask for recommendations for people you know and trust. This could include business associates, friends, family members, and colleagues, these individuals may know of someone who would be a good mentor for you. Or they may be able to introduce you to someone who could help or they might even be able to mentor you. Another one. Number three is to join professional organizations and networking groups, professional organizations and networking groups can be a great place to find potential mentors. These organizations often have mentoring problems. mentoring programs, one that comes to mind is scoring the score officers if you've never seen them before, look them up SC O R E and number four is attended conferences and events, conferences and events can be excellent with opportunities to meet potential mentors and make connections, look for events that are relative to your industry or area of interest, and take time to network and introduce yourself with other attendees. You never know who you might meet. And attending conferences and events is a great way to expand your network and find potential mentors. Now, I want to say that because the pet industry is not as large or robust, as many of the other industries, I would encourage you to kind of go outside of our typical conferences as the level of how do I say this? Education is kind of mediocre. And I would much rather you go to something like Social Media Marketing World, which is one of the world's largest social media conferences, it's coming up in San Diego in March. There's South by Southwest, there's a lot of conferences that are about small businesses, or marketing or sales or social media that you could go to where the networking is just impeccable. And I'm speaking from personal experience, of course.

Number five, use online tools and resources in today's digital age. There's a variety of online tools and resources that can help you find a business mentor, like LinkedIn, they have a mentoring program that allows users to connect with mentors and mentees. There are also many online forums and discussion groups where you can find potential mentors. And also, many websites and platforms offer mentoring services, where you can find mentors who are willing to work with you on a paid or unpaid basis. So Google, number six, is proactive and persistent. Finding a business mentor is not always easy. It's literally like dating. And it could take some time and effort to find the right person. Don't be discouraged if you don't find a mentor right away. And be proactive and reach out to potential mentors, make connections, follow up with people you meet, and be persistent in your search. With a bit of effort and persistence, you can find a business mentor, who can help you achieve your goals and succeed in the world of business.

All right, now, here's where I'm gonna get down and dirty. Because I've got like seven things, one of them I already touched on because I can't help myself and go off script. But the first one is, check out what Okay, now you found this person, right? So we've gotten to the point where we've done all those steps I just told you about. And we've found we've identified a person, you think that this is who you want, okay? Now, you need to think about these things. And this is important, you guys, first one the fruits of their labor. Who have they helped? And what are their results? You should, as we four episodes ago talked about testimonies, you they should have an abundance of like maybe it's people endorsing them on LinkedIn, maybe it's testimonies on their website, maybe it's, you know, Rags to Riches stories about people,...