Do you have trouble breaking old habits, creating new ones, or accomplishing your goals? If so, you might be relying on your willpower to make changes, and according to Benjamin Hardy, organizational psychologist and author, willpower doesn’t work! In order to create true, lasting change, you need to utilize your environment to support your goals. 

In this #YAPClassic, Hala and Benjamin chat about key topics from his book Willpower Doesn’t Work, discuss the alternatives to willpower and how to commit to something, share how you can alter your surroundings to help you make changes, dive into the importance of morning rituals, and talk about how to get into a peak state. 

Topics Include:

 - What motivated him to write Willpower Doesn't Work 

- Traditional beliefs behind willpower 

- Why does willpower suck? 

- Alternatives to willpower and how to commit to something 

- Social pressure and making it public 

- Importance of investing in your goals 

- How to alter environment to help accomplish your goals 

- How to optimize primary and secondary connections

- Fostering high stress and high recovery environments 

- Playing roles in different situations 

- Importance of morning rituals and how to get into peak state

- Ben’s recommendation for millennials 

- And other topics… 

Dr. Benjamin Hardy is an organizational psychologist, author, and the world’s leading expert on the application of the Future Self science. His books have sold hundreds of thousands of copies, and his blogs have been read by hundreds of millions.

He’s published six books, Willpower Doesn't Work, Personality Isn't Permanent, Who Not How, The Gap and the Gain, Be Your Future Self Now, and 10X is Easier than 2X. 

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Resources Mentioned:

YAP Episode #7: Willpower Sucks, Just Change Your Environment: https://www.youngandprofiting.com/7-willpower-sucks-just-change-your-environment-with-benjamin-hardy/ 

YAP Episode #154: Social Entrepreneurship with Mark Batterson: https://youngandprofiting.com/154-social-entrepreneurship-with-mark-batterson/ 

Benjamin’s Website: https://benjaminhardy.com/ 

Benjamin’s LinkedIn: https://www.linkedin.com/in/benjaminhardy88/ 

Benjamin’s Instagram: https://www.instagram.com/benjamin_hardy_phd/ 

Benjamin’s YouTube: https://www.youtube.com/channel/UC07WXGmXVbNrv3VMOp5DvDw 

Benjamin’s Facebook: https://www.facebook.com/benjaminhardy88/ 

Benjamin’s Twitter: https://twitter.com/BenjaminPHardy 

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Website: https://www.youngandprofiting.com/ 

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