Bootstrapped Secrets

How to rewrite the story in the minds of your customers, your friends, your family, and maybe even your spouse.

On today's episode Russell talks about his ability to tell stories that trump other people's and that's how he's been able to sell everything. Here are some of the amazing things you will hear in this episode:

• Find out why storytelling is so important to getting people to rewrite their own stories and believe your truth.
• Find out what the difference is between better story telling and one upping someone else's story.
• And see why practicing better story telling in all aspects of your life will help you be a better story teller with your business.

So listen here to find out how you can become a better story teller, to trump your customer's story.

Transcript - https://marketingsecrets.com/blog/213-story-trumping

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Behind the scenes conversation with a bunch of young entrepreneurs.

On today's episode, Russell talks to a class of young entrepreneurs about what it's like to start and run your own business. Here are some of the fun things in today's episode:

• How he got started with his first business of potato guns!
• He talks about what are the hardest, easiest, and best parts of being an entrepreneur.
• They discuss how risk is like riding a teeter-totter on a cliff...

So listen here to enjoy this special, fun episode where Russell talks to kids about entrepreneurship.

Transcript - https://marketingsecrets.com/blog/212-q-a-with-the-kids

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What happens when the opposition starts trying to keep you from sharing your message with the world.

On today's episode Russell talks about his response to a Buzzfeed article defacing Tony Robbins and how it started a couple of weeks of the internet being extra mean to him, and how he dealt with everything. Here are some of the crazy things in this episode:

• Find out why Russell had to come to Tony Robbin's defense on Facebook.
• Hear how Russell claps back at someone who attacked his business model.
• And see why really believing your own message can help you get through the noise of people who try to tear you down online.

So listen here to to some of Russell's insightful and helpful tips to keep beating your drum even when the opposition grows really loud.

Transcript - https://marketingsecrets.com/blog/211-this-is-where-you-find-out-if-you-really-believe-your-message-is-true

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Part 3 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination".

On this exciting conclusion of the Conversation Domination Presentation Russell talks about some of the platforms you can use to get people excited about your business. Here are some of the awesome things in this episode:

• How Facebook is a talk show, YouTube a sitcom, and podcasts are radio shows.
• How Russell utilizes each of these channels for his business, and how you could use them for yours.
• And why it's important to master these channels one at a time, before moving on to the next one.

So listen here to final portion of Russell's awesome Conversation Domination Presentation from Funnel Hacking Live 2018.

Transcript - https://marketingsecrets.com/blog/210-conversation-domination-part-3-of-3

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Part 2 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination".

On this second part of Russell's Conversation Domination Presentation at Funnel Hacking Live 2018 he talks about the different “channels” on your phone that you can use to gain a following. Here are some of the awesome things you'll hear in this episode:

• Find out what channels would be considered a reality show, a talk show, a sitcom, and radio show.
• See why Russell is so obsessed with Instagram, and why he thinks it is the most powerful platform.
• And find out how you can get 10,000 followers quickly in order to use the "Swipe up" capabilities on Instagram.

So listen here to the second exciting part of the Conversation Domination Presentation from Funnel Hacking Live.

Transcript - https://marketingsecrets.com/blog/209-conversation-domination-part-2-of-3

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Part 1 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination".

On today's episode Russell shares a presentation he did at Funnel Hacking Live 2018 about conversation domination. Here are some of the incredible things you'll hear in this episode:

• Why platforms like Facebook and Instagram are similar to TV channels in the 1960s.
• How Russell has been able to dominate on multiple social media platforms.
• And what the three types of traffic are, and how they work.

So listen here to find out how Russell dominates the conversation, and how you can too.

Transcript - https://marketingsecrets.com/blog/208-conversation-domination-part-1-of-3

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The realities of isolation as an entrepreneur and what you can do to protect yourself.

On this episode Russell talks about the different phases in entrepreneurship, and the isolation they bring. Here are some of the insightful things to listen for in today's episode:

• Why the loneliness that plagued Russell when he first got started being an entrepreneur has returned in recent months.
• How Russell is trying to combat the loneliness he feels as CEO of his company.
• And why it's so important to find a community that can support you in your journey as an entrepreneur.

So listen here to find out why entrepreneurship brings isolation and how you can fight it.

Transcript - https://marketingsecrets.com/blog/207-207-isolation-and-the-entrepreneur

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A quick coaching session for Justin Guarini from American Idol, which will hopefully help you as well.

On today's episode Russell gives some advice to the members of 2CCX about how to fix a funnel if it's not converting with paid ads. Here are some of the the helpful hints you will hear in this episode:

• How to keep the momentum going even when paid ads aren't working.
• Why people who listen to podcasts are the best buyers.
• And how hitting the podcast circuit made Russell change the title of Expert Secrets.

So listen here to find out what kind of advice Russell has if you're feeling frustrated by your paid ads not converting.

Transcript - https://marketingsecrets.com/blog/206-what-to-do-while-you-wait-for-your-paid-ads-to-work

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Here's a little trick to help you get off social media, make more money, and help your kids have an amazing summer as well.

On today's episode Russell talks about what it means to be a producer vs a consumer. He explains how it is going to help his kids get off the TV for the summer and being producing something and finding their voices. Here are some of the awesome things you'll hear in this episode:

• Where Russell heard about being a producer of social media, rather than a consumer.
• Why Russell thinks this concept is key to getting his kids off their screens for the summer.
• And how becoming a producer will help Russell's children find their voices so early in life.

So listen here to find out why being a producer is so important, and how you can use it to find your own voice.

Transcript - https://marketingsecrets.com/blog/205-producer-vs-consumer-what-are-you

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I did something this weekend that I've wanted to do for a decade and a half, and I'm hoping this episode gives you permission to do the thing that you've been dreaming about doing, but have been too afraid or too nervous to try.

On today's episode Russell talks about attending his first wrestling tournament after a 15 year absence and why it should inspire you to do something similar. Here are some of the awesome things you will hear about in this episode:

• Hear about Russell's former glory days of wrestling, and the history behind his love of the sport.
• Find out why he hasn't wrestled in so long, and why he wants to get back to it.
• And finally, be inspired to do your own thing that you haven't done for various reasons, and just do it.

So listen here to find out why Russell's wrestling again and why that should inspire you to do your own thing.

Transcript - https://marketingsecrets.com/blog/204-my-first-wrestling-match-in-15-years-and-what-that-has-to-do-with-you

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