Build Your Tribe | Grow Your Business with Social Media

In today's episode, Brock Johnson is sharing what getting 2 billion views on Instagram has taught him about human psychology, starting with the core insight behind it all: people share to say something about themselves, not about you. Shares are the number one metric because content only spreads when it becomes a tool for someone else's identity, and the most-shared posts aren't the best-made, they're the most identity-affirming. He breaks down principles like why no one is paying attention to your mistakes, why posting more and saying things again matters more than perfecting a single post, why simplicity wins, and why audiences can smell inauthenticity immediately.

Brock also gets into the say-do-need gap, the difference between what people say they want, what they actually want, and what they need, and how understanding that gap shapes what you post, what you sell, and what you actually deliver. He covers negativity bias and why content framed around a mistake or a myth outperforms neutral or purely positive versions of the same idea, plus the mindset side: discipline over motivation, systems over bold moves, and the delusional optimism required to keep believing everything is figure-out-able.

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In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics like most-liked comment contests and scavenger hunts, identity callout hooks ("keep watching if...", generational comparisons), and challenge-based content like the 1-mile-per-follower format and 20-minute daily workouts. He also walks through immediate action prompts, transformation reveals (before/after, Day 1 vs. Day 100, time-lapse builds), and teaching formats using whiteboards, projectors, and slideshows.

Brock rounds out the list with lighter formats: the "who I do it for" joke angle, caveman talk delivery, and the bad/better/best structure for showing progression. Each of these ideas is built around a proven engagement mechanic, and he explains why they work from a psychology standpoint so you can adapt the format rather than just copy the trend.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses AI when two things are true at the same time: He can verify the output is accurate, and people actually want the AI version of that specific task. Writing code passes that test. Writing hooks doesn't.

What Claude does own is everything mechanical and repetitive that never needed a human in the first place — this is what he means by "lazy," and it has nothing to do with motivation. Brock walks through the full backend stack: Claude organizing shot lists by location and complexity, Claude Cowork driving Remotion to cut and caption footage he has already scripted and recorded, automatic file organization straight off the SD card, scheduling and format-spacing through Metricool, a repost engine that resurfaces top performers every 60–90 days, DM and comment triage sorted by urgency (not answered), true sales attribution instead of vanity metrics, and a live follower/metrics wall. None of it creates anything — it just clears the mechanical work off his plate so the only thing he's spending time on is the part only Brock can do.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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In today's episode, Brock Johnson breaks down eight mistakes that are quietly hurting your Instagram growth, even if you don't realize it's happening. He covers why deleting underperforming posts is a mistake, since bad posts can teach you just as much as your hits, and why chasing algorithm changes instead of studying your actual audience behavior keeps creators stuck. He also gets into inconsistency in posting and niche, the trap of mono-posting the same type, format, and style every time, and why hunting for hacks like hashtags and trending audio distracts from what actually moves the needle.

Brock closes out with two mistakes that trip up even experienced creators: never reusing your best-performing content or reworking your flops, and misunderstanding what actually makes Stories work. He breaks down the three things Stories are built around, watch rate, tap backs, and replies, and walk through exactly which habits, like sharing feed posts to Stories or skipping engagement stickers, are working against you without you knowing it.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

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In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts, callout targeting, negativity bias, and open loops — and explains how each one stops the scroll in the first second. From there Brock moves into retention mechanics like the Zeigarnik effect, rapid cuts, visual countdowns, contrast framing, and micro-cliffhangers that keep people watching to the end. He breaks down the emotional triggers that make content land, including social proof, loss aversion, relatability shock, righteous anger, and aspiration mirroring.

Brock also covers the sharing psychology behind identity signaling, "send this to" prompts, in-group language, and measured controversy, then finish with engagement drivers like the deliberate error, binary questions, fill-in-the-blank prompts, reciprocity, and curiosity-based CTAs. For each trick he gives a concrete example across different niches so you can see how to apply it to your own content, whether you're in fitness, finance, cooking, or anything else. The goal is to give you a practical toolkit you can pull from every time you sit down to script a Reel.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

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In today's episode, Brock Johnson breaks down a 7-step system for making money with a small Instagram account, and it starts with picking the right topic. The goal is finding where your proficiency meets profitability — where a skill you already have overlaps with something people will actually pay for. He walks through how to build a list of every hobby, interest, passion, and skill you have, then validate demand using tools like YouTube, Google Trends, Udemy, Teachable, and Amazon, or simply by posting and listening to how people respond. Lived experience beats everything here, so I explain why the topics you've actually walked through carry the most weight.

From there, Brock covers the execution side: optimizing your profile, committing to a minimum of one Reel per day with 80% focused on your topic, and signing up for affiliate programs to start promoting. I get into why listening is the key to uncovering real needs, how building in public compounds trust, and why selling in the DMs converts far better than a bio link. He closes by explaining the follow-to-DM and ManyChat automation approach — a 4-step viewer-to-customer system that lets you have those DM conversations at scale.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

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💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking for engagement — including that asking for likes actually gets you 5% fewer likes, while comments jump 203% and saves climb 92% when you prompt for those instead.

Brock also gets into the practical tactics you can apply right now: editing comments, reordering your profile, and writing a different caption for each carousel slide. Then he tackles the bigger shifts — Meta's plan to replace 90% of its content review staff with AI, why removing bots from your account could hurt more than help, and why Mosseri says the "best time to post" is a myth despite HubSpot, Sprout Social, Hootsuite, Buffer, and SocialPilot all publishing conflicting windows.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯Related Links:

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

Head of INSTAGRAM reveals secrets to GROWING in 2026

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Connect with Brock on your fav social platform:

In today's episode, Brock Johnson breaks down the recent changes to the Instagram Stories algorithm and what they mean for anyone trying to grow their views. He covers what still suppresses story performance — feed post reshares, long talking videos that get skipped, and link stickers — and explain why the single Story is no longer the format to rely on.

Brock walks through the new framework he’s using, structured around STED: keeping stories Still rather than single, going Text heavy, layering in DM automation, and building in a Hidden Element. He also gets into the weight boost that comes from profile visits, how to use hidden content across your cover, bio, highlights, and tagged posts to drive them, and how tap backs — hidden emojis or words that viewers comment to unlock something — can push engagement and views higher.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

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🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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In today's episode, Brock Johnson breaks down a daily system for growing on Instagram in about 15 minutes a day by using AI to handle everything except the filming. He starts with the reframe that anchors the whole approach — you're not an influencer, you're a business owner who posts content — and then walks through the mindset shift for what AI is actually for: multiplying the ideas already in your head rather than replacing you. Brock covers the trap of subscribing to endless new AI apps versus mastering a few tools deeply, and he lays out the prerequisites on both sides: the Instagram fundamentals (niche, optimized profile, 12 posts) and the AI stack he relies on (Claude, Poppy AI, and Metricool or another scheduler).

From there Brock gets into the actual structure — a 15-minute daily skeleton prioritized around one Reel per day, responding, second posts, and stories — and reframe it as a weekly schedule of 105 minutes so you can batch record and stay efficient. He walks through his full Claude Cowork workflow for collecting inspiration, generating ideas in Poppy AI, organizing shot lists, editing with Remotion, and scheduling posts, plus how he uses Claude Code to build a custom app that pulls all your comments and messages into one place, sorts them, and drafts responses in your voice.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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🧐 Free Claude Prompts 👉https://stan.store/Brock11Johnson/p/claude-prompts--grow-on-instagram-in-15-minutes-p

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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In today's episode, Brock Johnson walks through seven trial reel ideas you can use to grow on Instagram. He starts with the basics you need to know before you post a single trial reel: you need at least 1,000 followers to access the feature, the number of trial reels you can post varies by account, and duplicates won't work — each one has to be its own piece of content. From there, Brock gets into the actual ideas, starting with the "if this reel gets me to X followers, I'll do whatever the top comment says" format and its variations, including doing the opposite of the top comment or buying whatever the top comment names.

He also covers reposting your most viral reels with small edits — speeding them up or slowing them down, cropping in or out, mirroring them — along with CapCut memes, "dear algorithm, connect me with" reels, and B-roll or plain text reels featuring quotes, hot takes, one-line surprising tips, or text on a window. He finishes with two formats that lean on audience participation: the "first impression" reel, where you ask people to be honest about what's wrong with your account or guess your follower count without looking, and the "seeing if the algorithm prefers this or that" test.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

💥 Ultimate Instagram Masterclass registration 👉  https://instaclubhub.com/ultimate-instagram-masterclass 

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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