Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe | Grow Your Business with Social Media

By Brock JohnsonBusinessMarketing
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  • Typical duration

    24 min

    per episode

Based on Podcast App listening data

Build Your Tribe | Grow Your Business with Social Media episodes

  • NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO - 885

    In this episode, Brock Johnson breaks down the new Instagram algorithm updates for April 2026, based on insights directly from Instagram’s CEO and recent data analyzing over 52 million posts. He starts by looking at the current state of engagement, including a 26% decline since 2024, and how Instagram now behaves like two separate platforms—Reels driving more reach, while carousels generate higher engagement.

    Brock walks through key strategic changes you should be making right now, including how to optimize and reorder carousel posts, why you should stop sharing feed posts to Stories, and how to properly recycle content without hurting performance. He also covers Instagram’s crackdown on aggregators and low-effort reposts, including what now qualifies as original content.

    From there, Brock  breaks down what’s currently working in video content, including why speech-based videos outperform music-only content, how showing your face early improves retention, and new interaction behaviors like single-tap pause. He also explains the concept of disconnected reach and what it means for growth.

    Finally, he covers new and emerging features, including editable comments, “Spin” Stories, and early testing of links in captions for Meta Verified users. This episode is focused on helping you adapt your content strategy based on what Instagram is actively prioritizing right now.

    Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos


    💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


    🎯 Related Links:

    • The State of Instagram Study

      • https://buffer.com/resources/state-of-social-media-engagement-2026/?utm_campaign=paid&utm_source=adwords&utm_medium=ppc&utm_content=20949967838&utm_term=&gad_source=1&gad_campaignid=20943525075&gbraid=0AAAAADq9yAoSgq3NnVvhSdJ-jbXOJ0srN&gclid=CjwKCAjwhLPOBhBiEiwA8_wJHBHZv515wV7qtCwR-jtnXUS3zQvAiNbPJ3TDtyctb8D-XJ-RKO6-ChoCDx0QAvD_BwE

      • Social Media Today Study

        • https://www.socialmediatoday.com/news/human-speech-and-presence-help-drive-reels-engagement/815381/ 

          🤓 Related Episodes:

          8 VIRAL Instagram Carousel Ideas to Boost Views and Followers

          • Watch: https://youtu.be/mV2nSkB-9-g?si=iOmyycw3SCRQugbt

          • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000756742349

            Get 10X More Views on Your Instagram Stories in 5 Minutes

            • Watch: https://youtu.be/wA2EOo8DuRw?si=_xVzxt_9vxPSLd7F

            • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086

              Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm

              • Watch: https://youtu.be/pWNDkFuV0RY?si=0k-k3qXi8XMKNZ1X

              • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868

                Connect with Brock on your fav social platform:

                • Instagram: @Brock11Johnson

                • TikTock: @brock11johnnson

                  27 min
                • How to BECOME KNOWN on Instagram in 2026 - 884

                  In this episode, Brock Johnson breaks down how to actually become known on Instagram in 2026. Instead of chasing viral videos, he explains why the real goal is building recognition—being known for something specific by the right audience. Viral content creates temporary attention, but recognition creates predictable growth and income.

                  Brock walks through the shift from going viral to becoming known, including how to define your “known for” statement so your audience can clearly understand who you help and what you do. He also covers the importance of clarity, specificity, and why confusing content leads to slow growth.

                  From there, Brock outlines the key strategies that build recognition over time: using repeatable formats, creating a recognizable content style, leaning into your personality and quirks, and reinforcing a small set of content pillars. He also explains why series-based content outperforms random posting, and how repetition is what actually makes people remember you.

                  Finally, Brock breaks down the role of frequency and volume in building familiarity, and why posting more—when done intentionally—is what leads to long-term recognition. This episode is focused on helping you shift from chasing views to building a brand people instantly recognize.


                  Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos


                  💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


                  🤓 Related Episodes:

                  Do You Really Need a Niche in 2026? My Answer Will Surprise You

                  • Watch: https://youtu.be/xN7eHN7kv4c?si=TtH8aEbS3FGcDv1z

                  • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810

                    Connect with Brock on your fav social platform:

                    • Instagram: @Brock11Johnson

                    • TikTock: @brock11johnnson

                      21 min
                    • My *Exact* System For Getting 10M Views EVERY Month - 883

                      In this episode, Brock Johnson  breaks down my exact system for generating over 10 million Instagram views every month. He shared the real numbers behind my results, including 12.8M views in December, 16.9M views in January, and 13.6M views in February, and explained the core principle behind the strategy: the more you post, the more opportunities you create for growth and views.

                      Brock walks through the structure of my posting system, including how often he posts to the feed, the mix of Reels and carousels, and the different types of content He publishes. Brock explains why he focuses on “base hits” instead of trying to make every post go viral, and why you can never predict which piece of content will take off.

                      Brock also shares the operational side of the system—how he  plans, batch, schedule, and reviews content using Metricool. This includes his weekly planning process, semi-weekly content creation schedule, how he reuses evergreen posts, and how Brock avoids repeating formats. The episode outlines a repeatable workflow for posting consistently at scale while keeping your content organized.


                      Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos


                      💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


                      Checkout Metricool:  Use code "Brock" 👉   https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260330_brock-johnson_upcycle-strategy_en&utm_content=audio&utm_term=q1


                      🤓 Related Episodes:

                      Get 10X More Views on Your Instagram Stories in 5 Minutes

                      • Watch: https://youtu.be/wA2EOo8DuRw?si=77G-gdHi0sSIrC4b
                      • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086


                        Connect with Brock on your fav social platform:

                        • Instagram: @Brock11Johnson
                        • TikTock: @brock11johnnson
                          29 min
                        • How Small Youtube Channels Can Make $50/Day In 2026

                          In this episode, Brock Johnson breaks down how small YouTube channels can realistically make $50 per day in 2026. He sits down with Sean Cannell to discuss why the common belief that you need millions of views to make money on YouTube is misleading, and how even smaller creators can build meaningful income with the right strategy.

                          They start by explaining the math behind $50 per day, including how YouTube RPM works and why many creators misunderstand how ad revenue is calculated. Sean walks through realistic RPM ranges for small channels and shows how different niches can dramatically affect earnings potential.

                          They then dive into monetization strategies beyond AdSense, focusing on affiliate marketing and why it can generate income faster for smaller channels. They discuss how creators can set up simple affiliate systems, how many sales it actually takes to reach $50 per day, and why SaaS affiliate programs are particularly powerful due to recurring commissions.

                          Another major theme of the episode is choosing the right YouTube niche and attracting higher-value audiences. We discuss how advertiser demand, viewer demographics, and topic selection influence RPM and long-term channel profitability.

                          Brock and Sean also explore the concept of viewer intent — one of the most important factors for turning views into revenue — and the types of videos that naturally convert viewers into buyers, such as product reviews, comparisons, and “best of” lists.

                          Finally, they bring everything together with practical advice for creators with fewer than 1,000 subscribers, including what videos to start making immediately and the fastest path to earning your first $50 day on YouTube.

                          Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos


                          💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


                          🧐 More About Sean:

                          Join Sean for a FREE Live Event - https://thinkmedia.samcart.com/referral/9q24YBF2/7a2Gb58NDf5TtqoZ

                          Check Out Sean’s YouTube - https://youtube.com/@thinkmediatv?si=P9EnI_lFh1j6VIt-


                          🤓 Related Episodes:

                          The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell

                          Watch: https://youtu.be/i7x1DOQCVxc?si=TRmFNqonesIQ22PF

                          Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000608764259


                          How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step)

                          Watch: https://youtu.be/EiCiZvC3UJg?si=Dj_p6d71UJIziQk2


                          Connect with Brock on your fav social platform:

                          • Instagram: @Brock11Johnson
                          • TikTock: @brock11johnnson
                            53 min
                          • 8 VIRAL Instagram Carousel Ideas to Boost Views and Followers

                            In this episode, Brock Johnson shares eight viral Instagram carousel ideas that can help boost views, engagement, and followers. He breaks down why carousel posts are performing well in the Instagram algorithm and how swipe-style content encourages longer viewing time, shares, and saves.

                            Brock walks through several carousel formats creators and businesses can use, including educational posts, storytelling slides, list-style content, and other repeatable structures designed to keep viewers swiping. He also explains how to structure each slide for clarity and engagement, and how to design carousels that are more likely to be shared. This episode focuses on practical carousel strategies you can use to grow your account and increase engagement on Instagram.


                            Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos


                            💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


                            🤓 Related Episodes:

                            8 NEW Instagram Carousel Ideas To Get More Followers

                            • Watch:https://youtu.be/ulebPxBw8Uw?si=Zqvvel5Zzmt7Va-w
                            • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000733676705


                              8 GENIUS Instagram Carousel Ideas to Get More Followers & Engagement!

                              • Watch:https://youtu.be/t7UDk-ItjrQ?si=B3wZqrwDLr8N1zgA
                              • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000717690263


                                Connect with Brock on your fav social platform:

                                • Instagram: @Brock11Johnson
                                • TikTock: @brock11johnnson
                                  17 min
                                • Brand Deals in 2026: How to Actually Get Paid (Even Without 10K Followers) - 880

                                  In this episode, Brock Johnson breaks down how to land brand deals in 2026—even if you don’t have 10,000 followers. He explains why follower count matters less than performance, how micro and nano influencers are securing paid partnerships, and what brands are actually looking for today, including conversions, content assets, and trust.

                                  Brock covers how to monetize before brand deals through affiliate marketing and UGC, how to pitch brands effectively, and how to structure performance-based partnerships. He also walks through how to price brand deals correctly, including usage rights, whitelisting, and paid ad considerations. This episode is focused on helping small creators get paid strategically and build recurring brand partnerships without relying on a large audience.

                                  Watch On YouTube  https://www.youtube.com/@BuildYourTribePodcast/videos


                                  💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


                                  🎯 Related Links:

                                  • FYPM (brand deal rate database) - https://www.fypm.vip/

                                  • Amazon Associates (affiliate program) - https://affiliate-program.amazon.com/

                                    🤓 Related Episodes:

                                    Do You Really Need a Niche in 2026? My Answer Will Surprise You

                                    • Watch:https://youtu.be/xN7eHN7kv4c?si=LwXOpANqEsQiVDe4

                                    • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810

                                      Personal Branding On Instagram For Beginners

                                      • Watch:https://youtu.be/foOBvu9F4gw?si=_fCKjT9P-S4SAqUn

                                      • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953

                                        How To Get Brand Deals on Instagram, Even as a Small Creator

                                        • Watch: https://youtu.be/7pNOteIUhfk?si=2nlFb2i5ry6cNpE5

                                        • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000714646058

                                          Connect with Brock on your fav social platform:

                                          • Instagram: @Brock11Johnson
                                          • TikTock: @brock11johnnson
                                            44 min
                                          • 1 Post Per Day Without Burnout - Complete Guide to Batching Content - 879

                                            In this episode, Brock Johnson shares a complete guide to posting once per day on Instagram without burning out. He walks through how to batch content efficiently, build a repeatable workflow, and create a sustainable system that allows you to stay consistent long term.

                                            Brock will cover how to organize ideas using tools like Google Sheets and ManyChat, film content in bulk, edit efficiently with tools like CapCut and Gling AI, and schedule posts in advance. He also explains how to use repeatable formats and upcycle content so you’re not constantly reinventing the wheel. This episode is focused on building a practical, sustainable Instagram growth strategy that lets you post daily while protecting your time and energy.

                                            Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos


                                            💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


                                            Tools:

                                            • ManyChat (DM automation tool)

                                              • https://manychat.com/meet-brockjohnson + Use Code BROCK

                                              • Zapier (automation integrations)

                                              • Google Sheets (content tracking system)

                                              • Metricool (social media scheduler) -

                                                • Use Code Brock 👉 ⁠https://metricool.com/⁠

                                                • CapCut Desktop (editing tool)

                                                • Gling.ai (AI editing tool)

                                                • Dropbox / Google Drive (cloud storage)

                                                  🎯Related Links:

                                                  • Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK
                                                  • Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/


                                                    🤓 Related Episodes:

                                                    Get 10X More Views on Your Instagram Stories in 5 Minutes

                                                    • Watch: https://youtu.be/wA2EOo8DuRw?si=cyCOoZ5i9ZFBczRu
                                                    • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086


                                                      He Beat The Instagram Algorithm | 39K Followers in 90 days

                                                      • Watch: https://youtu.be/4GMo8FNPpZ0?si=_UHvdWGrIiYTXc8o
                                                      • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000751730162


                                                        Connect with Brock on your fav social platform:

                                                        • Instagram: @Brock11Johnson
                                                        • TikTock: @brock11johnnson
                                                          33 min
                                                        • Get 10X More Views on Your Instagram Stories in 5 Minutes - 878

                                                          In this episode, Brock Johnson breaks down how to get 10X more views on your Instagram Stories in just five minutes. He explains why most Stories underperform, the common mistakes creators make—like simply resharing posts—and how to shift your approach to content that actually drives engagement.

                                                          Brock walks through specific Story frameworks, including the S.H.A.R.E. strategy for content that gets shared and the S.T.D. method for Stories that drive replies. He’ll also cover how to increase profile taps, boost Story reach, and use relatable, inspirational, timely, or even controversial angles to spark interaction. This episode focuses on practical Story strategies that align with how the Instagram algorithm distributes Stories in 2026.


                                                          Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos



                                                          💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


                                                          🎯Related Links:

                                                          • Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK
                                                          • Get Brock’s 25 Top Viral Hooks 👉http://InstaClubHub.com/25-viral-hooks/
                                                          • DM Brock “Swap” @Brock11Johnson for Hook Swap Library (40+ videos)
                                                          • Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/


                                                            🤓 Related Episodes:

                                                            NEW Instagram Algorithm | 10 Changes Direct From Instagram's CEO

                                                            • Watch: https://youtu.be/TwrUvnFwcfc?si=gRU3Py5vFUSQ4hhz
                                                            • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000748898277


                                                              9 NEW Instagram Updates That You Need To Know in 2026!

                                                              • Watch: https://youtu.be/SanUx9tKrMo?si=tNt7tAOWrHDYsGNE
                                                              • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000735024991


                                                                Head of INSTAGRAM reveals secrets to GROWING in 2026

                                                                • Watch: https://youtu.be/b_MGyd8TKdQ?si=E9xf3_4Lsuh9JIBt
                                                                • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795


                                                                  Connect with Brock on your fav social platform:

                                                                  • Instagram: @Brock11Johnson
                                                                  • TikTock: @brock11johnnson
                                                                    34 min
                                                                  • I Studied 1300 Hooks, Here’s What Actually Works - 877

                                                                    In this episode,Brock Johnson breaks down what he learned after studying 1,300 viral hooks and explains what actually works in 2026. Brock categorizes the most effective short-form video hooks, including pattern interrupt hooks, curiosity gap hooks, contrarian angles, bold claims, outcome-based hooks, and story-driven openings.

                                                                    Brock walks through how to structure the first three seconds of your Reels or TikToks to increase watch time and retention, and why certain hook formulas consistently outperform others. You’ll see real examples of list hooks, comparison hooks, authority hooks, relatable openers, and direct address strategies that drive views. This episode focuses on practical frameworks you can use to write stronger hooks and improve performance on Instagram and TikTok.

                                                                    Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos


                                                                    💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


                                                                    🎯Related Links:

                                                                    • Get Brock’s 25 Top Viral Hooks 👉http://InstaClubHub.com/25-viral-hooks/
                                                                    • DM Brock “Swap” @Brock11Johnson for Hook Swap Library (40+ videos)
                                                                    • Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/


                                                                      🤓 Related Episodes:

                                                                      NEW Instagram Algorithm | 10 Changes Direct From Instagram's CEO

                                                                      • Watch: https://youtu.be/TwrUvnFwcfc?si=gRU3Py5vFUSQ4hhz
                                                                      • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000748898277


                                                                        9 NEW Instagram Updates That You Need To Know in 2026!

                                                                        • Watch: https://youtu.be/SanUx9tKrMo?si=tNt7tAOWrHDYsGNE
                                                                        • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000735024991


                                                                          Head of INSTAGRAM reveals secrets to GROWING in 2026

                                                                          • Watch: https://youtu.be/b_MGyd8TKdQ?si=E9xf3_4Lsuh9JIBt
                                                                          • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795


                                                                            Connect with Brock on your fav social platform:

                                                                            • Instagram: @Brock11Johnson 
                                                                            • TikTock: @brock11johnnson
                                                                              28 min
                                                                            • He Beat The Instagram Algorithm | 39K Followers in 90 days - 876

                                                                              In this episode, Brock Johnson  breaks down how one creator beat the Instagram algorithm and gained 39,000 followers in just 90 days. He walks through the exact posting strategy that was used, including high-frequency posting, repeatable content formats, and how consistency played a larger role than tactics like trial Reels or trends.

                                                                              Brock will cover how posting up to 12 times per day was structured, how content was upcycled without a team, and why this system led to a major increase in reach and engagement. This episode focuses on the mechanics behind the growth, the posting cadence, and the lessons creators can apply if they want to grow faster on Instagram in 2026.

                                                                              Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos


                                                                              💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/


                                                                              🎯Related Links:

                                                                              Check out Jamie on Instagram - https://www.instagram.com/thejamiebrindle/

                                                                              Sign Up for Jamie’s newsletter - https://jamiebrindle.io/newsletter/


                                                                              🤓 Related Episodes:

                                                                              NEW Instagram Algorithm | 10 Changes Direct From Instagram's CEO

                                                                              • Watch: https://youtu.be/TwrUvnFwcfc?si=gRU3Py5vFUSQ4hhz
                                                                              • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000748898277

                                                                                Is Your Instagram Dead? Should You Start Over?

                                                                                • Watch: https://youtu.be/275pX26Kols?si=si9f6PLvpuKN54ef
                                                                                • Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000750999591


                                                                                  Connect with Brock on your fav social platform:

                                                                                  • Instagram: @Brock11Johnson
                                                                                  • TikTock: @brock11johnnson
                                                                                    56 min

                                                                                  About Build Your Tribe | Grow Your Business with Social Media

                                                                                  From the publisher's feed

                                                                                  Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe!

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