Build Your Tribe | Grow Your Business with Social Media

In this episode, Brock Johnson breaks down what he believes is the “death of valuable content” on social media — and why educational content alone is no longer enough to grow in 2026. Brock explains how the internet has shifted from valuing information to valuing attention, retention, and delivery. He also explains why many creators struggle because their content is still being delivered in boring or outdated formats, even if the information itself is useful. Then Brock breaks down the framework he uses to make educational content more engaging: the 6 A’s.

This episode is focused on helping creators evolve their content style so they can still educate while holding attention in a much more competitive content environment.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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Get 10X More Views on Your Instagram Stories in 5 Minutes

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Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it’s currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users.

Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story viewing, Story rewatch analytics, unlimited custom audience lists, 48-hour Stories, weekly Spotlight boosts, animated Superlikes, and viewer search functionality. He also explains how these tools could change the way creators, businesses, and everyday users interact with Instagram Stories moving forward.

Throughout the episode, Brock shares my thoughts on which features are likely to matter most for creators, which ones could impact engagement behavior, and how Instagram may continue moving toward subscription-based features and personalization tools in 2026. This episode is focused on understanding what Instagram Plus is, how it works, and what these updates could mean for the future of the platform.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO

Watch: https://youtu.be/a34p7BHRryQ?si=Wn0FMxrDyo9XXbKF

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Instagram: @Brock11Johnson

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In this episode, Chalene Johnson joins Brock Johnson to break down the biggest dangers of using AI for your personal brand and why the future of content creation is becoming less about information and more about trust, personality, and differentiation.

They start by discussing how AI is training creators to become forgettable by pushing everyone toward the same styles, formats, and messaging. Chalene explains why so much content online suddenly feels identical, and how this is contributing to what Brock calls the coming “trust recession” on social media.

From there, she breaks down how AI is changing the rules of personal branding. Information alone is no longer enough because anyone can generate it instantly. Instead, your personality, perspective, quirks, values, and communication style are becoming the real product. She explains the idea of “assets of differentiation” and why subtle human differences are becoming more valuable in an AI-saturated internet.

They also talk about the slippery slope most creators don’t notice with AI—where enhancement slowly turns into identity replacement—and how creators can use AI without losing authenticity. Chalene shares how she personally uses AI today, where she draws the line, and why authenticity is quickly becoming a competitive advantage.

Finally, they discuss the growing divide between AI-optimized creators and trust-optimized creators, the importance of having an anti-message, and why trust may become the most valuable currency online over the next few years. This episode is focused on helping creators use AI strategically without sacrificing the human elements that actually build connection and long-term influence.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

Learn more about Chalene:YouTube: https://www.youtube.com/@chalenejohnson/videos

Podcast: http://Chalene.com/TCSpodcast

Patreon: http://chalene.com/moreInstagram: @chalenejohnson https://www.instagram.com/chalenejohnson?igsh=NTc4MTIwNjQ2YQ==

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How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step)

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down one of the fastest ways to grow your Instagram in 2026: starting a daily challenge. He explains why this format works so well for both consistency and virality, and how it creates built-in momentum that keeps people coming back to your content.

Brock walks through multiple daily challenge templates you can use, including “Day X of doing Y until Z,” “Day X of doing something for every follower,” and ongoing challenges tied directly to audience growth or engagement. I also share real examples of creators who have used these formats to grow quickly, and how you can adapt them to your own niche.

From there, he explains the two ways to approach challenges—using them for consistency or for virality—and how your strategy should change depending on your goal. If you want consistency, Brock shows how to keep your challenge simple and sustainable. If you want virality, he breaks down the importance of commitment, curiosity, and building a journey people want to follow.

Finally, Brock covers practical tips like how to pivot your challenge if needed, what to expect after the initial posts, and why early dips in performance are normal. This episode is focused on helping you choose the right challenge structure and execute it in a way that leads to real Instagram growth.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content.

Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to new viewers. He then explains the evolution of gear—from starting with a phone and basic tools to upgrading over time—and why your equipment matters less than your strategy early on.

Next, Brock breaks down the role of building a team, including the four key hires that made the biggest difference: an editor, thumbnail designer, channel manager, and sponsorship manager. He also shares practical advice on hiring, including starting small, testing with short trial periods, and using AI tools or beginner talent to reduce risk.

Finally, he covers the most important factor: your content. Brock explains why packaging is everything—thumbnail, title, and the first 60 seconds—and how to approach each one strategically. This includes thumbnail design tips, title optimization using tools like VidIQ, and how to structure your opening to keep viewers watching. This episode is focused on building a repeatable system for growth and understanding what actually drives subscribers on YouTube.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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In this episode, Brock Johnson  breaks down the best Instagram marketing strategy for small businesses in 2026 and explains how to generate more clicks and sales—even if your current “sales posts” are underperforming. He focuses on the two factors that actually impact revenue: your strategy and the tools you use.

Brock walks through what’s no longer working, including relying on “link in bio,” generic graphics, feature-based messaging, and inconsistent selling. Then he shows what to do instead: using DM automation to drive conversions, creating hyper-engaging content (either raw and real or polished and cinematic), and using creative formats like scavenger hunts, hook swaps, and clones to capture attention.

Brock also covers how to shift from feature-based to benefit-based selling, why genuine selling outperforms scripted approaches, and how increasing your frequency of selling—without feeling pushy—leads to better results. This episode is focused on practical changes small businesses can make to improve conversions and turn Instagram into a consistent sales channel.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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In this episode, Brock Johnson breaks down 16 easy Instagram Reels ideas that are proven to go viral. These are simple, repeatable formats you can use to increase views, boost engagement, and grow your audience without overcomplicating your content.

Brock walks through a wide range of Reel styles, including visual tricks like iPhone zoom and hidden messages, interactive formats like scavenger hunts and emoji puzzles, and high-performing concepts like reaction videos, award-style Reels, and “dude with a sign” content. He also covers storytelling-driven formats, humor-based ideas, and emotional triggers that consistently perform well.

Throughout the episode, Brock highlights key strategies like hook swaps and outro swaps, showing how small changes in structure and framing can significantly improve retention and performance. This episode is focused on giving you plug-and-play Reel ideas that are easy to execute and aligned with what’s currently working on Instagram.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching.

Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video.

Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable.

Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase engagement, and create short-form videos that consistently perform.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually.

Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track trending audio, aggregate audience questions from comments and DMs, and generate weekly performance recaps so you can make better decisions based on your data.

He also walks through more advanced use cases, including building a swipe file of high-performing content, creating a living brand voice document, drafting partnership outreach messages, and using Claude with tools like ManyChat to qualify DMs. This episode focuses on turning AI into a system that supports your content strategy, improves efficiency, and helps you grow faster on Instagram.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section.

Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers creative strategies like hook swaps, all-or-nothing editing, and how to make your content more shareworthy using the S.H.A.R.E. framework.

He also discusses why including a human face and voice improves performance, how committing fully to your content (even filming in public) increases impact, and why posting more frequently still plays a major role in growth. This episode focuses on the practical shift from hashtags to content-driven discovery and how to adapt your strategy accordingly.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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