Build Your Tribe | Grow Your Business with Social Media

Brock Johnson has posted on Instagram for more than 1,800 consecutive days, and in this episode, he shares the exact AI system he wishes he had from day one. He breaks down his RAMP framework — Research, Assemble, Multiply, Process — and explains how to use Claude, Claude Code, and Claude Cowork to build an Instagram workflow that runs almost entirely on autopilot.

The episode covers seven of the biggest content creation challenges: not knowing what to post, writing weak hooks, filming inefficiently, constantly task switching, ignoring carousels, failing to schedule content, and not understanding why posts succeed or fail. For each challenge, Brock demonstrates the automation he recommends, from generating weekly research summaries based on saved posts and favorite accounts, to testing scripts with a "would this make sense to a stranger?" filter, to using Claude as a virtual director that creates optimized shot lists for filming.

He also explains how Canva templates combined with Claude Cowork can transform existing Reels into carousels, how Claude Cowork can automatically schedule posts in Metricool based on custom rules, and how his own system keeps more than 150 Instagram posts scheduled up to six months in advance. Toward the end of the episode, Brock shows how Claude Code can build dashboards that analyze content performance and uncover trends creators often miss.

One of the biggest takeaways is that no coding experience is required. Instead of writing code, creators simply describe the workflow they want, and Claude Cowork handles the technical implementation. The episode wraps up with a challenge to build one automation using the RAMP framework, along with an invitation to Brock's end-of-July webinar series that teaches how to grow on Instagram in less than 15 minutes a day.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

💥 Ultimate Instagram Masterclass registration 👉  https://instaclubhub.com/ultimate-instagram-masterclass 

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

This New AI Tool Will Revolutionize How You Use Instagram

12 NEW Ways To Use Claude On Your Instagram In 2026

Make Viral Instagram Reels Using Claude (Step By Step)

Connect with Brock on your fav social platform:

In today's episode, Brock Johnson walks through a workflow built around Poppy AI that solves one of the most common bottlenecks in content creation — turning inspiration into action. Most creators scroll, save posts, and never do anything with them. This system changes that by automating the gap between finding content you like and actually producing your own version of it.The workflow starts with saving posts to a Google Sheet via an iOS shortcut, which Claude then pipes into Poppy AI daily. From there, Poppy extracts the reusable elements from each saved post — the format, hook, style, and script structure — and drafts a version tailored to your niche. You review, approve, and refine before filming and editing. Your taste stays in the loop; the bottleneck gets removed.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🧐 Checkout Poppy AI 👉https://brockjohnson.getpoppy.ai/

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

12 NEW Ways To Use Claude On Your Instagram In 2026

Make Viral Instagram Reels Using Claude (Step By Step)

The Biggest Dangers of Using AI For Your Personal Brand

Connect with Brock on your fav social platform:

In today's episode, Brock Johnson covers 12 ways to use Claude as a practical tool inside your Instagram workflow in 2026. These aren't generic AI tips — each one is built around a specific, recurring task that most creators either avoid or spend too much time on, from comment management and trend adaptation to content repurposing and collab outreach. Brock walks through each use case in detail, including using Claude to mine your saved posts for content patterns, generating Story engagement prompts before a feed post drops, tracking which past Reels are due for a repost, drafting comment replies in your voice, translating trending formats into your niche, splitting long-form ideas into carousel slides, organizing ideas and files, building batch day prep sheets, and drafting personalized collab pitches. If you're already using Claude for writing, this episode is about putting it to work deeper inside your content system.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

Make Viral Instagram Reels Using Claude (Step By Step)

Watch: https://youtu.be/9oFqIJX43H8?si=vhHRi5wqPZXePmeI

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495

8 VIRAL Instagram Carousel Ideas to Boost Views and Followers

The Biggest Dangers of Using AI For Your Personal Brand

Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today’s episode, Brock Johnson shares 9 Instagram carousel ideas that can help boost your views and grow your followers in 2026. He’ll show how to create high-performing carousel posts that not only capture your audience’s attention but also encourage interaction and sharing.

Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advantage of Instagram’s algorithm. Whether you’re looking to diversify your content or create posts that convert, these creative carousel ideas will help you achieve your growth goals on Instagram. If you’re ready to level up your Instagram content strategy, this episode provides actionable tips to help you maximize your carousel posts.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🚨 Check Out the Viral Carousels Webinar: https://stan.store/Brock11Johnson/p/the-secret-to-growing-on-instagram-without-reels

🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm

Watch: https://youtu.be/3_rL_E88x-k?si=xOsc2PYjPkHbj1fG

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986

Give Me 23 Minutes, I Guarantee I Will Blow Up Your Instagram

Watch: https://youtu.be/O_rsTEiUSrU?si=63qVRU2a9-8MSfon

https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000767212075

8 NEW Instagram Carousel Ideas To Get More Followers

Watch: https://youtu.be/ulebPxBw8Uw?si=3-RdH9nb1bm5OMYk

https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000733676705

Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson breaks down the real driver behind Instagram's algorithm: shares. While most creators focus on likes and comments, shares — what Adam Mosseri calls "sends per reach" — generate significantly more reach per interaction than any other engagement type. He covers the data behind why shares matter, including figures from an Insta Club study comparing the reach value of each engagement type, and explain what a share actually represents at a human level.From there, Brock walks through the five types of shareable content using the SHARE framework — Simple, Hook-driven, Authentic, Relatable, and Entertaining — and then go deeper into five specific content categories that consistently drive shares: motivational, call-to-arms, relatable, controversial, and timely content. He also covers why purely educational content tends to get saved rather than shared, and concludes with two practical tips for making any piece of content more shareable, including why telling your audience to share — and giving them a reason — is one of the most underused tactics on the platform.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯 Check out InstaClubHub!! For just  $7! https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm

Watch: https://youtu.be/pWNDkFuV0RY?si=HrPrVxvb6foURtvw

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868

Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026

Watch: https://youtu.be/oPCnHa6WWdg?si=uKjE4V5JVfDyrc_Y

https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773253992

Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson shares honest, practical advice for business owners who are thinking about starting on Instagram in 2026. The foundation of it all is building a personal brand — and the first skill worth developing is getting comfortable on camera. From there, Brock covers the mindset shifts that matter most early on: you don't need to be an expert, but you do need real experience; quantity beats quality when you're starting out; and building in public is one of the fastest ways to grow both an audience and a business.

He also gets into the practical side — how to think about your niche and MVP before chasing a big vision, what realistic growth actually looks like month over month, why staying in your lane matters more than most people admit, and why understanding your audience's psychology will always outperform chasing the algorithm. This episode is less about tactics and more about what it actually takes to show up consistently and build something real.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

Make Viral Instagram Reels Using Claude (Step By Step)

Watch: https://youtu.be/9oFqIJX43H8?si=RhDzrrzQm4f1iJqW

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495

16 Easy Instagram Reels that are Proven to Go Viral

Watch: https://youtu.be/h7Wkd7ziDhA?si=hUhl-SpHpQb3UVuR

https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763790606

Head of INSTAGRAM reveals secrets to GROWING in 2026

Watch: https://youtu.be/b_MGyd8TKdQ?si=AH7OLpSYSJki183q

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795

Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson walks through a step-by-step system for creating Instagram Reels using Claude — from ideation all the way through editing and scheduling. The workflow is built around two tools working together: Claude Cowork for research and editing tasks, and browser-based Claude for scripting. By the end, the goal is a repeatable content production system, not just a one-time process.

Brock covers each phase of the workflow in detail: using Claude Cowork to monitor a saved Instagram folder and pipe links into a Poppy AI board for ideation, scripting with Claude, filming, editing with Claude Cowork and Remotion, and finally adding captions and scheduling the post. Whether you're a solo creator or a business owner looking to systematize your content, this episode breaks down exactly how to set it up.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🎯 Related Links:

Instagram Video Downloader 👉 https://reelsvideo.io/

Remotion 👉 https://www.remotion.dev/

Checkout Metricool:  Use code "Brock" 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260601_brock-johnson_access-ig-music_en&utm_content=audio&utm_term=q2

🤓 Related Episodes:

11 Ways To Use Claude Ai On Your Instagram In 2026

Watch: https://youtu.be/r67tdvZ06qA?si=ui0MrC0iWgHQHlb9

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000762372111

How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step)

Watch: https://youtu.be/EiCiZvC3UJg?si=hXKl6f0M0z8K5Rkz

The Biggest Dangers of Using AI For Your Personal Brand

Watch: https://youtu.be/F09L-gyQAjA?si=zD2vrLmYB8xy24IW

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000768379508

Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson covers 10 recent Instagram algorithm updates and platform changes for June 2026. The most significant shift is how Instagram is weighing watch time and skip rate as the primary indicators of content quality — understanding how these metrics work together is essential for anyone trying to grow on the platform right now.

Brock also walks through the rest of the updates, including clickable affiliate links in posts, the removal of 15 million bot accounts, selfie verification, the new Instants feature, clarification from Adam Mosseri on how DMs affect reach, why deleting a post won't hurt your reach, music integration for third-party schedulers, the ability to schedule trial Reels, and the official launch of Instagram Plus at $3.99/month — which includes a notable set of new features for Stories, profile customization, and audience management.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram 

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

💥 Checkout Metricool:  Use code "Brock" 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260601_brock-johnson_access-ig-music_en&utm_content=audio&utm_term=q2

🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

What is "Instagram Plus"? 7 NEW Instagram Features

Watch: https://youtu.be/CJDXv-g7GUc?si=pdAC6PoZvT3nSyAB

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000768904488

My *Exact* System For Getting 10M Views EVERY Month

Watch: https://youtu.be/LU_c530SrzE?si=2YZ3BkhvqYuD1wUa

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000758194351

Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson walks through his complete editing process for Instagram Reels, including the tools he uses and how he decides which tool is right for each type of project. 

Brock also covers why most editing bottlenecks actually start at the filming stage, and share the specific filming habits he has built that make editing significantly faster — including how he scripts, pace his takes, and use visual markers to stay organized in the timeline. 

From there, Brock breaks down my full editing stack: CapCut for desktop edits, Gling for long-form clip editing, the Edits app for trend-based and audio-specific Reels, and when he hands things off to a professional editor. 

Brock also shares a handful of practical tips for speeding up your editing workflow, including editing on desktop, working with audio on, using keyboard shortcuts, and tackling one task at a time rather than trying to do everything at once.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 Related Links:

Check out Hannah for editing 👉 https://ellevatededits.com/brockjohnson?am_id=brock3196

Check out CapCut 👉 https://www.capcut.com/

Check out Gling 👉https://www.gling.ai/

Connect with Brock on Instagram @brock11johnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

16 Easy Instagram Reels that are Proven to Go Viral

Watch: https://youtu.be/h7Wkd7ziDhA?si=BHrvr-UGj-IcQfsW

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763790606

8 EASY Instagram Reels That Take Less Than 5 Minutes!

Watch: https://youtu.be/KsyWHhlFFQM?si=HskZYQbdb9WRf1dL

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000639066060

Connect with Brock on your fav social platform:

In today's episode, Brock Johnson covers 8 Instagram features that most users overlook but can have a real impact on views, growth, and engagement. These are not widely talked about, and many creators are leaving significant reach on the table by not taking advantage of them. Whether you're looking to grow your audience, increase engagement, or get more eyes on your content, these tools and features are worth adding to your strategy. Brock walks through each one and explains how to use them effectively to improve your results on the platform.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 Related Links:Check out Collabs 👉 https://www.instagram.com/p/DYcc0tGFn_w/?img_index=1

Checkout Metricool:  Use code "Brock" 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260601_brock-johnson_access-ig-music_en&utm_content=audio&utm_term=q2

🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Related Episodes:

Complete Guide To Growing On Instagram With Trial Reels

Watch: https://youtu.be/GPfBBoroS-E?si=mB-8zGasgFDavavE

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646

Make 150 Trial Reels for Instagram in 15 minutes using ChatGPT and Canva

Watch: https://youtu.be/tyM-Ab7YFIY?si=iTGIgRJdy6sEjeSD

Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000745732873

Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson