Behind the Scenes of a Monumental Membership Launch

In this episode of the Rave Results podcast, host Vix Meldrew takes listeners behind the scenes of her recent membership launch for 'Volume,' aimed at helping coaches, service pros, and creators. She details the timeline of events from conception to launch, including her strategies, lessons learned, and the mindset challenges she faced. Vix also shares the support she had from her business and mindset coaches, as well as her operational and design teams. Listeners get insights into the successful launch metrics and receive actionable lessons on building community, branding, and launching effectively. She emphasizes the importance of addressing current market needs and being consistent and present in community building.

00:00 Introduction and Overview

01:50 Membership Launch Timeline

06:32 Support System and Team

09:56 Mindset Challenges

17:00 Launch Data and Strategy

25:17 Lessons Learned and Future Plans

34:01 Final Thoughts and Wrap-Up

Unveiling the LOUD Framework for Explosive Community Growth

In this episode of the Rave Results podcast, Vix Meldrew discusses her new membership program, Volume, which focuses on sustainable community growth strategies. Vix shares insights on the foundational philosophies and frameworks integrated into Volume, and introduces a specific framework called LOUD (Lore, Openness, Uniqueness, Depth). She emphasizes the importance of creating content that fosters community growth, moving beyond vanity metrics, and adapting to changes in the social media landscape. Vix also highlights the significance of being a community leader and provides details on how Volume will help members enhance their content to achieve greater engagement, reach, and sales.

00:00 Welcome to the Rave Results Podcast

00:08 Introducing Volume: A Community Growth Membership

01:43 The Core Skill of Growing Your Community

04:28 The LOUD Framework for Content Creation

05:51 Why Your Community Growth Has Stagnated

13:38 The Importance of Authenticity and Uniqueness

18:00 Join Volume: Membership Details and Benefits

19:12 Free Masterclass: 1,000 Community Members in 100 Days

20:45 Conclusion and Final Thoughts

Vanity Equals Volume: Understanding the Importance of 'Vanity Metrics' in Social Media Success

In this episode, Vix Meldrew revisits the topic of 'vanity metrics' and their relevance in today's social media landscape. She discusses how content strategy has evolved from 2019 to 2025, emphasizing the crucial role of platforms like Instagram, TikTok, and Threads in driving traffic and community growth. Vix challenges the notion that views, likes, and follows don't matter, arguing that they are essential for increasing reach and engagement, which ultimately lead to sales. Additionally, she introduces her new membership program 'Volume,' aimed at helping creative entrepreneurs grow their communities and convert leads into sales through effective content creation and strategy.

00:00 Introduction to Vanity Metrics

00:09 The Evolution of Content Strategy

01:18 The Controversy Around Vanity Metrics

03:05 The Importance of Community Building

04:58 Reevaluating Vanity Metrics

08:13 The Role of Traffic in Business Growth

20:28 The Value of Virality

25:43 Effective Content Strategies for 2025

30:15 Introducing the Volume Membership

30:57 Conclusion and Upcoming Events

Proven Strategies for Membership Success: Lessons and Strategies from My Journey

In episode 51 of the Rave Results podcast, Vix Meldrew dives into the strategies that were successful in her previous membership and discusses how she plans to implement them again in her new venture. Vix candidly shares her challenges and triumphs while managing her first membership, emphasizing the importance of founding member launches, essential daily activities, in-person events, community curation, co-working sessions, expert contributions, and comprehensive tracking. She also touches on her personal struggles with ADHD and memory, methods she used to overcome them, and how she aims to ensure the success of her new membership.

00:00 Welcome and Episode Introduction

00:06 Reflecting on Past Membership Strategies

02:29 Strategy 1: Founding Members Launch

07:13 Strategy 2: Essential Daily Work

09:00 Strategy 3: In-Person Events

11:18 Strategy 4: Curating the Community

12:20 Strategy 5: Community Managers

17:37 Strategy 6: Co-Working and Co-Creation

19:55 Strategy 7: Tracking and Feedback

22:44 Conclusion and Upcoming Details

Lessons Learned: Mistakes from My First Membership

In the 50th episode of the Rave Results Podcast, the host celebrates the milestone and discusses significant changes coming to the show, including a potential rebranding. The episode delves into the mistakes made with the host's first membership, analyzing lessons learned from launching, scaling to 1,200 active members, and eventually closing it down. Key points include the importance of maintaining specificity, managing churn, pricing strategies, avoiding overstuffing content, accountability, the role of guest experts, and the right balance of call offerings. The host emphasizes intentionality, specificity, and effective member engagement for successful membership programs.

00:00 Welcome to the 50th Episode!

00:29 Exciting Changes Ahead

01:27 Launching a New Membership

02:24 Mistakes from the First Membership

05:20 Addressing Membership Challenges

14:19 Strategies for the New Membership

21:27 The Importance of Specificity

34:30 Avoiding Overstuffing and Ensuring Value

43:46 Final Thoughts and Next Steps

Community Growth: Why Qualification Trumps Quantity and Quality

In this episode of the Rave Results podcast, Vix Meldrew challenges the common perceptions around growing a community, questioning whether quantity or quality of content is more important. She shares insights from her experience and interactions with her free Slack community, emphasizing that the true key to community growth lies in qualifying your audience through strategically aligned content. Vix announces her upcoming membership program designed to help community builders, coaches, and entrepreneurs master this approach for scalable success.

00:00 Introduction and Today's Topic

00:49 Common Myths About Community Growth

04:50 The Real Issue: Qualification

10:23 Introducing the New Membership

13:19 Conclusion and Exciting Announcements

From Audience to Community: Your Blueprint for 2025

In this episode of the Rave Results Podcast, host Vix Meldrew discusses the crucial difference between having an audience and building a community. Drawing from her extensive experience with course creators, coaches, and service professionals, Vix emphasizes the significance of fostering a community for achieving consistent sales, steady inquiries, and impactful launches. She introduces her new offer focused on community growth, unveils the name 'Volume,' and shares insights on transforming passive followers into active, engaged community members. Listeners will learn how to build a shared identity, foster interaction, and scale their digital product sales by focusing on community growth.

00:00 Introduction: Audience vs. Community

01:22 Why Community Building Matters

01:47 Challenges in Launching Offers

02:50 The Importance of Leads

04:30 Marketing Basics: From Strangers to Clients

04:54 Engagement and Community Growth

08:13 The New Offer: Building Community

09:38 Identifying an Engaged Community

19:54 Transitioning from Audience to Community

21:25 Introducing the New Offer: Volume

23:41 Conclusion and Next Steps

Join my FREE Slack Channel to grow your community: https://vix.myflodesk.com/grow

In this episode of the Rave Results podcast, I’m sharing eight community campaigns that have shaped my business and personal brand over the years. From my early blogging days in 2014 to where I am now, each campaign played a huge role in teaching me how to grow loyal and engaged communities—and I’m spilling all the details! 

We’re talking about everything from creating the Blogger Beauty Box to hosting live dating events (Vix Swipes, anyone?), and how launching Grow & Glow turned into a six-figure membership for content creators. Along the way, I’ve learned the power of doing unscalable, personal actions and staying consistent when it comes to building those deeper connections. 

I’m also sharing my current focus for 2025: doubling down on growing my communities in fresh, meaningful ways. Plus, I’m inviting you to join my free Slack channel where we’re chatting all things community-building and sharing insider tips. 

Join my FREE Slack Channel to grow your community: https://vix.myflodesk.com/grow

In this week’s Rave Results podcast, I’m getting super real about a major “aha” moment I had recently—there’s been a critical gap in my offer ecosystem, and it’s been holding my clients (and me) back. 

After digging into market research, listening to client feedback, and chatting with my coach, realised I was missing a key piece: a strong focus on community building. This episode is all about how I identified that gap, what I learned from it, and the new offer I’m creating to bridge it. Spoiler: I’ll be building it in public! 

Here’s the breakdown: 

- 00:37 A look at my current offers (*Rave Results* and *Sales Spice*) 

- 01:46 How market research and feedback uncovered what was missing 

- 04:12 Why community growth is the missing piece for my clients 

- 12:06 Signs your community strategy needs a boost 

- 15:01 How I’m planning this new offer step-by-step 

- 21:55 Why I’m building it in public and what that means for you 

If you’ve ever wondered how to strengthen your client journey or felt stuck between offers, this episode will give you so many ideas for making things flow better—for your clients and your business. 

This week on the Rave Results podcast, I’m pulling back the curtain on one of the hardest calls I’ve had to make recently: canceling the launch of my program. Yep, I made the decision to hit pause, and in this episode, I’m spilling all the tea on why. 

From strategic tweaks and logistical hiccups to those pesky mindset wobbles, I’m walking you through what led me to this decision. I’m also diving into the worries we *all* have about what people might think and how I reframed canceling as a smart, long-term move—not a failure. 

Here’s a peek at what we cover: 

- 01:58 Why I knew this launch wasn’t the right fit (right now) 

- 03:10 The process of reevaluating my program and messaging 

- 08:46 The mindset hurdles that come with canceling something big 

- 11:14 How to cancel strategically, without turning it into drama 

I’ll also share why transparency is such a game-changer when making tough business calls—and a little preview of what’s coming next! Spoiler: I’m diving into lifetime access for Rave Results and the gaps I’m closing in my offer ecosystem in upcoming episodes.