eCommerce MasterPlan

By Chloë Thomas

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here fo... more

4.9

6161 ratings

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FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 664 episodes available.

eCommerce MasterPlan episodes:

December 19, 2022 3x Conversion Rate from Paid Search for BCorp Audiobook App Xigxag
Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers the first ever listen and read experience without a subscription. Founded in 2019, they’ve already got 50,000 app downloads and are fast approaching £100k in annual revenue.
In this episode we delve into mastering paid search, how 90% of their content is automatically generated to boost SEO, going app-first in the eCommerce world, their recent B Corp certification and being sustainable with ebooks and audiobooks, and how to enable social experiences within an app.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Find out more about Treyd at https://ecmp.info/treyd

Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan

Mentioned in this episode:
null
null

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
38min
December 12, 2022The Big Trends in eCommerce
Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode...
Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? Well - his job is to identify the best eCommerce stores to invest in for future profits and growth - so this is your chance to find out what's big right now.
Our guest Raphael Thiolon is an Executive Director at Verlinvest a global private equity investment company with offices around the world.
Raph leads the global Verlinvest Digital Consumer practice, with investments in eCommerce stores, marketplaces and digitally-native brands, past investments include:
Who Gives a Crap,
Lazada,
Chewy,
and Purplle – an Indian beauty site.

Learn more about Klaviyo >> https://ecmp.info/klaviyo
Find out more about Treyd at https://ecmp.info/treyd

Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Mentioned in this episode:
null
null

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
32min
December 05, 2022What does successful sustainability marketing look like in 2023? With Sustainable eCommerce's Giles Smith
Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably.
He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution in SIXTEEN countries.
He's recently undertaken a project to turn all he's learnt (and what's worked for some of the greatest sustainable eCommerce brands) into a Playbook you too can follow.
We're sharing the tips and ideas from this playbook including
what shifting from Purpose 1.0 to Purpose 2.0 looks like
AND the 3 layers of Active Transparency.

There's both lots of inspiration AND great advice in this episode
Whether you're a "sustainability-to-the-core" brand or an eCommerce business just looking to be better - you'll get a LOT of out this episode.
promise.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Find out more about Treyd at https://ecmp.info/treyd

Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Mentioned in this episode:
null
null

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
53min
November 28, 2022 Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year - meet TruWood
Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand.
Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far!
Founded in 2016 they now are doing about $3million a year.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Find out more about Treyd at https://ecmp.info/treyd

Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Mentioned in this episode:
null
null

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
33min
November 21, 2022 Tapping into an under-served market with eCommerce Startup Tiwani Heritage
Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions.
They sell their 100% biodegradable and plastic free products via their Shopify store and marketplaces.
Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in the UK.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
37min
November 14, 2022 Selling $500k in your first 4 months on Shopify with Buderflys' brilliant Shea Gerhardt
Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand.
Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment.
Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing – including going out of stock multiple times.
Whilst Shea shares plenty of great tips, this is definitely one of those super-inspiring episodes. Especially around the impact of really drilling down into WHO your customer really is, and taking that into every aspect of the business.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
35min
November 07, 2022 Growing a Sustainable eCommerce Brand 60% a year with Bert Beagley-Brown from TOG Knives
Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan.
Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign.
Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
35min
October 31, 2022 Weird Marketing Strategies to 2x your Shopify Store with Sheets & Giggles Colin McIntosh
Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world.
It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a month; AND they’ve just been named number 309 on the Inc 5000 list of the fastest growing companies in America.
We're discussing the marketing strategies he's using to double his sales every year.
And they are NOT what you expect...
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
34min
October 24, 2022Why Customer Research and a Slow Startup works for Gusto Snacks with Giuseppe Baidoo
Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand.
Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges!
Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units.
We're talking about
slow startup launches,
customer research,
accelerating the growth plans,
wholesaling.

Get all the links and resources we mention at eCommerceMasterPlan.com

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
31min
October 17, 2022The Ops Perspective on Fashion with Needle & Thread's Mark Liddington
We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with.
Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world.
They also sell through outlets such as Selfridges, Harrods, Zalando and others.
Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track for over £20 million in sales through all channels this year.
We first chatted to Mark from Needle and Thread Just before the pandemic hit in March 2020 (episode 262).
Listen for updates on:
how they survived the pandemic, and lessons learnt
their increased focus on sustainability
team, marketing, 3PLs and more

Get all the links and resources we mention at eCommerceMasterPlan.com

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
...more
35min

FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 664 episodes available.

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