Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat.

Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels.

And they have recently gained their B Corp certification!

In this episode we discuss:

• The alignment of sustainability and customer expectations 
• How demographics have changed within the past decade
• Exploring print as a means of marketing 
• Utilising a multichannel approach to advertising 
• Reducing the carbon footprint of an eCommerce store

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear.

Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.

In this episode we discuss:

• Communicating directly with your customers
• Where to find effective keyboards to improve SEO
• How to arrange shipping and product sourcing in a sustainable manner
• Why operating within a niche market can kick start an eCommerce brand 
• How tailoring your website’s content to a specific demographic can help drive conversions

Learn more about Bloomreach >>> ecmp.info/bloomreach

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.

Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.

In this episode we discuss:

• The benefits of the circular economy  
• Transitioning to sustainable packaging 
• Improving product design whilst saving money and reducing waste
• The economic and ecological downsides of outsourcing 
• The future of eCommerce

Learn more about Bloomreach >>> ecmp.info/bloomreach

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:

Do we need a more radical solution to the overstock problem?

Our experts for this session are:

• Camilla Olson from Savitude
• Megan McCann from M1LE LONDON

Listen now as we discuss the strategic and behavioural changes that are necessary to really change the overstock situation. Prepare to be inspired!

This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.

If you sign up to the event right now you can get your hands on:

• the video version of this episode
• at least one more session
• access to our “Overstocks Handbook”

Do you want to clear your excess stock fast? 

Do you want to maximise your future margins?

Do you want to avoid filling all your marketing channels with discount messages?

Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth.

Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.

In this episode we discuss:

• Starting eCommerce from scratch 
• Marketing luxury items 
• Full time staff vs. contractors 
• The changing landscape of social media advertising 
• Augmenting what’s already working

Learn more about Bloomreach >>> ecmp.info/bloomreach

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:

Is the solution to overstocks in our Returns data?

Our experts for this session are:

• Ronald Dod from Realift
• Matt Williams from Returnalyze

Listen now to learn how much value you can get out of your returns data, and how that can help avoid future overstocks.

This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.

If you sign up to the event right now you can get your hands on:

• the video version of this episode
• at least one more session
• access to our “Overstocks Handbook”

Do you want to clear your excess stock fast? 

Do you want to maximise your future margins?

Do you want to avoid filling all your marketing channels with discount messages?

Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2,000 to 4,000 orders a month.

In this episode we discuss:

• How their sustainability journey began in 2008
• Lessons learnt going through 3 re-brands
• The key challenges of being a reseller versus own-brand
• Why great customer service leads to customer retention
• How Digital PR to improved The Kid Collective’s website organic reach

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:

How do we forecast better to avoid future overstocks and ease cash flow issues?

Our experts for this session are:

• Ciara Stockeland
• Mark Hook from Inventory Planner

Listen now to find out how you can forecast better to avoid future problems.

This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.

If you sign up to the event right now you can get your hands on:

• the video version of this episode
• at least one more session
• access to our “Overstocks Handbook”

Do you want to clear your excess stock fast? 

Do you want to maximise your future margins?

Do you want to avoid filling all your marketing channels with discount messages?

Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.

In this episode we discuss:

• What is an eCommerce roadmap and how do you create a simple one?
• The best ways to visualise your ideas
• The 3 common pitfalls to avoid
• Developing long-term, measurable goals 
• The next steps once the roadmap is in place
• … and can you get away without it?

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Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---

Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:

Where else can you Sell your Excess Stock without sending it to landfill?

Our experts for this session are:

• Moe Hachem from Sneaker Impact
• Simon Payne from Sole Responsibility

Listen now to learn ways to ensure your products don’t become rubbish, to maximise your margins, AND to turn that overstock back in to cash - fast.

This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.

If you sign up to the event right now you can get your hands on:

• the video version of this episode
• at least one more session
• access to our “Overstocks Handbook”

Do you want to clear your excess stock fast? 

Do you want to maximise your future margins?

Do you want to avoid filling all your marketing channels with discount messages?

Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock