BJ Fogg is one of the world’s top experts on habits. He is a behavior scientist and the founder and director of the Behavior Design Lab at Stanford University. He is also the New York Times bestselling author of Tiny Habits: The Small Changes That Change Everything, which introduces readers to his breakthrough method for creating lasting behavior change. As a sought-after speaker and consultant, BJ has helped thousands of people transform their lives through habit formation.

In this classic episode of ⁠the Elevate Podcast⁠ BJ joined host Robert Glazer on to discuss why habits are the foundation of all achievement, and how to form the habits needed to reach your full potential.

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