Tim Urban is on a mission to increase our collective ability for critical thinking. He is the founder, writer and illustrator of the popular website Wait But Why, a long form blog that regularly reaches millions of readers. He has delivered a TED Talk, “Inside the Mind of a Master Procrastinator,” which has been viewed 29 million times. And, most recently, he is the author of the smash-hit book What’s Our Problem: A Self Help Book For Societies, which is available wherever books are sold.

In this classic episode, Tim joins Robert on the Elevate Podcast to talk about his ladder framework for thinking, why how you think is more important than what you think, and more.

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