Expert Edge Podcast

The recession is not just coming, it's here. Many people will move into fear, anxiety, and overwhelm with just the word being spoken. However, there is a silver lining in every recession. In fact, I think it's more than silver, it's gold. And, it all starts with your perspective and the decisions you make over the next few months.

This episode will help to quickly give you perspective on how to navigate the next season so that your coaching business continues to not only grow but actually thrives.

If you found this valuable please take a screenshot and share it on Instagram and tag

@colinboyd

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode117

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

If you're interested in Sell From Stage Academy® make sure to put your name down on the VIP waitlist so you get access to all the bonuses when we open up very soon!

https://training.colinboyd.co/SSA-Waitlist

Have you ever sent an email to your list and heard crickets? This happens way too often for many coaches and it's because most don't understand how to create a genuine connection. You can go to so much effort to share your content on social media and even run a launch, but if you don't have copywriting that first connects with your audience and then converts them into clients a lot of the efforts can go wasted.

This is the exact reason why I wanted to bring on copywriting expert (and our ELITE Copywriting Coach) Hollie Tkac. In this episode, we dive deep into the secrets of creating conversion copy (without coming off pushy and sales-y)

In this episode you'll discover:

• The difference between writing an email that gets no response compared to one that gets you a crazy amount of sales
• Simple practical tweaks that you can make to your next email that will increase open rates and cause your audience to go wild for your stuff
• The big mistakes that many coaches make that cause their emails to have low engagement and low sales (we will fix these quickly and easily for you)

If you found this valuable please take a screenshot and share it on Instagram and tag

@colinboyd and @HollieTkac

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode116

Connect with Hollie on Instagram:

https://www.instagram.com/hollietkac/?hl=en

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here:

http://colinboyd.co/elite

Many people live their lives restricted by the fears and failures of the past. Whether it was a failed business, relationship, or finances, these can all impact our willingness to step out and really shine our light.

If you are ready to step out of the fears of the past and into the hope of a bigger future then this episode with Harper Collins Best Selling Author, Julie Solomon, will truly allow you to break free.

In this episode we explore:

• The reason why you may be still holding onto your past failures
• 3 step process to recognize and resolve your fears for good
• How to identify the beliefs that are sabotaging your progress and shift them so that your mindset is set for faster growth
• The secrets to finding your story and sharing it with your audience in a way that is empowering and generates clients.

Julie has also released her new best-selling book: "Get What You Want: How to Go From Unseen To Unstoppable".

You can get a copy where all good books are sold.

Here is a direct link to the Amazon book

Here are Julie Solomon's details:

https://juliesolomon.net/

https://www.instagram.com/julssolomon/

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I would love to hear from you.

Want to start using your signature story and other Infusion Selling™ techniques to turn your listener into clients? Make sure to check out our Infusion Selling™ System.

http://colinboyd.co/infusion

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode115

If you're interested in running webinars and virtual events that generate more the six figures every time, you can apply for a Six-Figure Virtual Stage Session here (very limited availability):

http://colinboyd.co/elite

Building trust with your audience is one of the most important things for converting them into clients. You must master telling your story in order to build trust faster and enable your audience to trust you. In this episode, I was featured on Sean Cannell's Think Media podcast where we discussed how you can use your story to connect and convert clients.

If you found this valuable please take a screenshot and share it on Instagram tagging, Colin and Sean.

@colinboyd @seancannell

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I would love to hear from you.

Want to start using your signature story and other Infusion Selling™ techniques to turn your listener into clients? Make sure to check out our Infusion Selling™ System.

http://colinboyd.co/infusion

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode114

Here are Sean Cannell's Details:

Think Media Podcast:

https://www.youtube.com/c/ThinkMediaPodcast

http://seancannell.com

https://instagram.com/seancannell

https://www.facebook.com/seanthinks

If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here:

http://colinboyd.co/elite

Your overall energy is one of the secrets to building a successful expert business. As coaches, content creators, and speakers we must ensure that our energy is high at all times. The problem is that most entrepreneurs tend to put their health on the back burner while they try to grow their business. In this episode, I interviewed Health Consultant Tanessa Shears on how you can biohack your life as an entrepreneur to reduce brain fog, increase your energy and have the best sleep you've ever wanted.

In this episode you'll discover:

• How to reduce brain fog using simple strategies before you go to sleep (so you wake up feeling energized and ready to face your day)
• The specific foods and liquids you must avoid because they reduce your energy and lower your quality of thinking which leads to poor business decisions
• How to create the best quality sleep and therefore increase your overall energy tenfold.

If you found this valuable please take a screenshot and share it on Instagram tagging Colin and Tanessa.

@colinboyd

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode113

Here are Tanessa Shears Details:

Podcast: Becoming Limitless [tanessashears.com/podcast]

Entrepreneur's Playbook (12 Ways to Biohack Your Energy) [tanessashears.com/energy]

Tanessa's Instagram: https://www.instagram.com/tanessashears/

If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here:

http://colinboyd.co/elite

I've had the privilege of coaching thousands of students over the last 13 years. I was reflecting on what was the difference between those students who go on to see immense success and others who have struggled. Especially when the content, community, and coaching experience stay the same. I discovered 3 success traits that my top student displayed that I believe have led to their growth.

As a lifelong student myself I reflected on the specific traits that have led to my success and how I've seen them in my six and seven-figure students consistently.

In this episode you'll discover:

• How to get your LEARN:DO ratio at the right level - and why putting on the 'learner hat' is not always the secret to success
• The one trait that separates the successful and struggling students... it has nothing to do with skill and everything to do with their mindset
• You'll walk away from this episode feeling inspired and challenged to step up to your next level in your coaching can course business

If you found this valuable, please take a screenshot and share it on Instagram

@colinboyd

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

[Limited Availability] If you're interested in a 6-Figure Strategy Session with Colin you can apply here:

http://colinboyd.co/stage

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode112

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

LINKS MENTIONED IN THE SHOW:

Here is the link to my Virtual Studio

http://colinboyd.co/virtualstudio/

Running an Expert business can be exhausting. There are so many things that are required of you as a content creator including social media, content delivery, launching, customer experience, and the list goes on. If your energy is really low or you aren't feeling great, then you really have very little chance of scaling your business up.

That's why I think this conversation is one of the most important ones to have in growing your business. This episode is focused on replenishing your energy so that you can show up as your authentic self and make more of an impact than ever before.

In this episode you'll discover:

• The three most powerful principles to understand so that you can replenish your energy and feel like yourself again
• Boundary Creep - this one idea is the reason why most entrepreneurs are exhausted and end up feeling trapped in their business
• You'll walk away with a practical guide that you can implement this week to feel twice as much energy and confidence than ever before

If you found this valuable, please take a screenshot and share it on Instagram

@ colinboyd

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

[Limited Availability] If you're interested in a 6-Figure Strategy Session with Colin you can apply here:

http://colinboyd.co/stage

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode111

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

LINKS MENTIONED IN THE SHOW:

Here is the link to Annie Grace's book 'The Naked Mind'

https://amzn.to/3srRFcr

The 5 Minute journal

https://amzn.to/37zPa0E

Marketing your expert business can be a difficult and overwhelming experience. There are so many social platforms and marketing channels to choose from, but all of that doesn't matter if you don't get the fundamentals right!

In this interview, I asked marketing expert, Laura Higgins, how she has helped so many businesses market themselves effectively and really stand out in their niche. In this episode, you'll discover some easy-to-use strategies and techniques that will help you attract the right people into your offers faster!

In this episode you'll discover:

• The one thing that most coaches don't do enough of in their marketing (this commonly overlooked strategy can make you money in the next 24 hours)
• How to create a lead magnet that doesn't just get you leads...but also generates sales
• Exactly what you need to be doing 'in between' your launches so that your list and audience grow and therefore when you launch again, you actually scale your business

If you found this valuable please take a screenshot and share it on Instagram Colin

@ colinboyd

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode110

Here are Laura's Higgins Details:

https://lalasocialclub.co/

Here is her Marketing Playbook for you to download and use:

https://mymarketingplaybook.com/17-creative-content-instagram-2/

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here:

http://colinboyd.co/elite

Email can be one of the most powerful tools for you as an entrepreneur. But, most coaches and course creators are doing it completely wrong. Email is effective when you use it as a vehicle to build a strong connection and ultimately convert them into your programs. In this episode, we unpack with email marketing expert Bobby Klinck exactly how to stop writing emails that suck and start creating ones that your audience looks forward to opening each week. Bobby has just released a new book called Email Marketing That Doesn't Suck!

In this episode you'll discover:

• Why your weekly newsletter will never give you the results you want and exactly what to do instead
• The secret to connecting with your audience through personal stories (this will give you so many great ideas for your email marketing)
• Why the 'click through' rate doesn't matter and the real focus you should have with your emails.
• Bobby's new book "Email Marketing That Doesn't Suck" and the strategies you can use right away.

If you found this valuable please take a screenshot and share it on Instagram Colin

@ colinboyd @ bobbyklinck

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode109

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Bobby's new Email Marketing book here:

http://colinboyd.co/bobbyemail

Join the next free 'Sell From Webinar Workshop'

https://colinboyd.co/workshop

If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here:

http://colinboyd.co/elite

One of the hardest parts of growing your business is the moment when you make an offer. For so many coaches and course creators, this can be a really uncomfortable transition. Maybe you're running a webinar and you've taught some great content and then you have to transition into your pitch. Or you're having a one-to-one call with a prospect and you want to invite them into your program. This transition point is what I called the point of sale. In this episode I talked about how to feel more comfortable making an offer to your audience so that you grow your business, make more money and serve more people.

In this episode you'll discover:

• The simple acknowledgment strategy I use to move past my fear and into confidence when I'm about to pitch to an audience
• The one thing you should be thinking about when you are about to make an offer, and it's got nothing to do with making money
• My journey from pitching programs and making $250, to now doing a $100,000 per presentation and how you can do that too

If you found this valuable please take a screenshot and share it on Instagram Colin

@ colinboyd

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode108

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Join the next free 'Sell From Webinar Workshop'

https://colinboyd.co/workshop

If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here:

http://colinboyd.co/elite