What constitutes a fair profit margin? Well, there are many factors at play; the complexity of the load, the supply and demand of truckers, and the niche itself – all in all, a fair profit margin starts at least at 15%.

Timestamps:

[00:00] What is a fair profit margin for freight brokers?

[00:28] Full truck load freight margin

[01:10] Operating at a higher margin

[02:11] The supply and demand of trucks

[03:01] Specialized niche

[03:34] Subscribe, Rate & Review

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Is cold calling dead? A better question to ask is, does cold calling work? The short answer is – of course. There is no one definite way to find prospects so in this episode of Freight Broker Boot Camp I share with you 13 creative ways to approach cold calling to get your business off the ground and running.

Timestamps:

[00:00] 13 cold call alternatives

[00:21] Is cold calling dead?

[02:06] #1 – Share interesting and relevant content

[02:44] #2 – Write for a blog

[03:15] #3 – Engage with potential customers on social media

[04:10] #4 – Join online groups where your customers hang out

[04:45] #5 – Share relevant content inside online groups

[05:05] #6 – Give away a 30 min free consultation in your area of expertise

[05:42] #7 – Leverage email to warm up your prospect

[06:11] #8 – Get referrals from your best clients

[06:38] #9 – Build a relationship with referral partners

[07:11] #10 – Answer questions on Quora

[07:46] #11 – Online paid ads

[08:26] #12 – Public speaking for free

[09:14] #13 – Host online events

[10:16] Subscribe, Rate & Review

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When it comes to getting customers as a freight broker, there’re plenty of misconceptions about how we get our customers. In this episode of Freight Broker Boot Camp, I go over the facts and misconceptions on how successful brokers build relationships and get those star customers!

Timestamps:

[00:00] How do freight brokers get customers?

[00:20] Facts and misconceptions

[01:14] Load boards

[02:00] Building relationship

[04:21] Outbound and inbound

[04:43] Cold calls, email, and outreach

[05:22] Referrals, paid ads, content marketing

[07:21] Carriers vs brokers

[08:21] Subscribe, Rate & Review

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Adapt a winning mindset – this is only one of the nine tips I share with you on how to 10x your odds of getting new shippers and keeping them. Relying on pure luck is not only reckless but damaging to any new freight broker because it is simply not a winning strategy. Stick around to learn how to develop effective sales skills and a winning sales system!

Timestamps:

[00:11] How to 10x your odds of getting shippers

[00:27] Biggest reason new freight brokers fail

[01:00] Two categories

[02:11] Develop sales skills and system

[02:47] #1 – Adapt a winning mindset

[03:09] #2 – Understand who your prospect is

[03:44] #3 – Before contacting shippers create a compelling sales hook

[05:50] #4 – Use a multi-touchpoint outreach strategy

[06:48] #5 – Learn how to leverage questions

[07:22] #6 – Learn how to overcome the 5 core objections shippers give you

[07:56] #7 – Closing the sale without feeling slimy

[08:32] #8 – How to turn 1 load into 6-7 figures through customer retention strategies

[09:46] #9 – Leverage modern technology

[10:30] Luck is not a winning formula

[11:05] Subscribe, Rate & Review

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Freight broker or freight agent – that’s the golden question! Which path should you follow as a newbie in the industry, the answer may not be what you expect!

Timestamps:

[00:00] Should I start as a freight broker or agent?

[00:41] Easiest start to become profitable

[00:51] The start-up cost

[01:29] Start as an agent

[02:17] Subscribe, Rate & Review

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Welcome back to another episode of Freight Broker Boot Camp, this week on the show I am joined by past guest and produce expert Eloy Lozano. With over 10 years of experience under his belt, Eloy has witnessed first-hand the ups and downs of the industry. In this episode, he goes into 10 tips all freight brokers need to know about the produce niche!

Timestamps:

[00:07] 10 tips freight brokers need to know about the produce niche

[00:36] Introduction to Eloy

[02:21] Types of produce shipped

[04:19] #1 – Know the temperature of the product you’re hauling

[06:00] #2 – Know the weight of the box and pallet you are loading

[07:22] #3 – Make sure your box and case count are accurate

[09:10] #4 – Make sure your driver pulps the product

[10:11] #5 – Always make sure your reefer is set on a continuous mode, not cycle

[12:13] #6 – Make sure your driver is signing off for the correct product and temperature

[13:46] #7 – Make sure all products can run at the same temperature levels

[15:29] #8 – Rates in produce are competitive, don’t be known as the cheapest

[18:08] #9 – Make sure your appointments are scheduled accordingly

[19:59] #10 – Make sure your driver has his load locks secured

[21:56] Biggest states for produce

[23:11] Subscribe, Rate & Review!

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Welcome back to another episode of Freight Broker Bootcamp, today on the show I go over five great cold emailing tips to get more shippers and your foot on the door. Consider these tips more of a conversation starter and a way to enhance your strategy when it comes to cold emailing!

Timestamps:

[00:00] 5 cold email tips to get more shippers

[00:19] what is cold emailing?

[01:39] #1 – Learn how to write catchy subject lines

[02:00] Keep it short

[02:31] Make it personal

[02:51] Use curiosity

[03:18] #2 – Keep the message short

[04:18] #3 – Personalize the message

[05:21] #4 – Use short paragraphs

[06:57] #5 – Don’t forget to follow up

[08:04] #6 – Write like you speak

[09:05] Subscribe, Rate & Review!

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If you think cold calling is dead, think again. In this episode of Freight Broker Boot Camp, this week on the show I share with you 10 cold calling statistics brought to you by highly credible sources like LinkedIn and Revenue.IO. The truth is there are a number of methods to hooking a buyer and these stats are here to give you some insight on success rates!

Timestamps:

[00:00] 10 cold calling stats

[00:44] #1 – 82% of buyers accept meetings with sellers who reach out via cold call

[02:32] #2 – 49% of buyers prefer to be contacted via phone

[03:24] #3 – Successful cold calls last 2x longer than unsuccessful

[04:57] #4 – Successful cold call includes 65% more “we” statements

[05:45] #5 – Opening a cold call with “how have you been” has a higher success rate

[06:46] #6 – Most successful sales calls average 14.3 minutes

[08:13] #7 – Mentioning a common connection can increase scheduling a meeting by 70%

[09:06] #8 – 78% of sales rep who use social media report having higher performance

[09:54] #9 – Asking “is now a bad time” makes you 40% less likely to book a meeting

[10:38] #10 – 44% of sales people do not follow up with prospect after a rejection

[12:06] BONUS! – 87% of prospects say sales people do not understand their needs

[14:07] Subscribe, Rate & Review!

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Recently Ranked "Top 30 Freight Podcast"

Is it realistic for freight brokers to be profitable in their first year in business? Absolutely!, it’s all about your mindset going in and the grit to back it up!

Timestamps:

[00:00] Can new freight brokers be profitable year one?

[00:46] Overhead as a startup broker

[01:33] The limiting mindset

[02:10] The first-year broker fallacy

[02:33] Subscribe, Rate & Review!

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Recently Ranked "Top 30 Freight Podcast"

So, you’ve been a truck driver for years, does that mean you’ll make a good freight broker? The answer is absolutely! In fact, their experience most closely align with all things freight broker related. In this episode of Freight Broker Boot Camp, I list 5 reasons why truck drivers make excellent fraught brokers!

Timestamps:

[00:00] Do truck drivers make good freight brokers?

[00:20] #1 – They speak the language

[01:51] #2 – They are well connected

[02:59] #3 – They have real life experience

[03:55] #4 – They are hard workers

[05:09] #5 – They know what shippers, carriers, and drivers want from brokers

[06:22] Subscribe, Rate & Review!

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If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More!

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Learn to Become A Freight Broker/Agent in 30 Days or Less!

Watch Freight Broker Training Videos FREE

Recently Ranked "Top 30 Freight Podcast"