Glennda's Guru

Your real estate business is only one part of who you are.Nicole Reber joins Glennda Baker to talk about why real estate agents should show more of their personality and interests online, from historic homes and fashion to Porsche colors. Nicole shares how her background in art, poetry, fashion, and social media ultimately became part of what makes her stand out in real estate. They also get into finding your niche, building visibility through content, and why being “on brand” doesn't have to mean talking about real estate all the time.

💼 Subscribe and stay tuned each week for all the wisdom, insights, and insider secrets as Glennda “keeps it real” with agents, brokers, and content experts on what it really takes to be successful in the real estate industry and the steps required to get there.

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The future of real estate marketing isn't just about AI. It's about building trust, creating authentic content, and using the right tools to grow your business more efficiently.In this episode of Glennda's Guru, Glennda Baker sits down with Jo Wong, General Manager of Pop.Store, live from VidCon to discuss how content creation is reshaping the real estate industry. They dive into why every agent is now a creator, how AI can help you save time without replacing authenticity, and the biggest mistakes agents make when building their online presence. Whether you're just getting started on social media or looking to scale your business, this conversation is packed with actionable insights to help you market smarter and connect with more clients.

Check out Glennda's Pop.Store to learn more:https://pop.store/glenndabaker

💼 Subscribe and stay tuned each week for all the wisdom, insights, and insider secrets as Glennda “keeps it real” with agents, brokers, and content experts on what it really takes to be successful in the real estate industry and the steps required to get there.

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The real estate industry is changing, and so is the National Association of Realtors.In this conversation, NAR CEO Nykia Wright shares how the organization is navigating one of the biggest turning points in its history. From rebuilding trust and responding to industry challenges to advocating for homeownership and reshaping the future of real estate, this discussion offers an inside look at what’s happening behind the scenes.Whether you’re a real estate professional, homeowner, investor, or simply interested in where the housing industry is headed, this episode provides valuable insight into the decisions shaping the future of real estate.

💼 Subscribe and stay tuned each week for all the wisdom, insights, and insider secrets as Glennda “keeps it real” with agents, brokers, and content experts on what it really takes to be successful in the real estate industry and the steps required to get there.

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In this episode of Glennda’s Guru, Glennda sits down with Taya DiCarlo to discuss what 20 years in real estate has taught her about success, self-worth, content creation, referrals, navigating life’s toughest challenges, and why the best professionals never stop learning. From building a business through authentic content to knowing when to walk away from the wrong clients, this conversation is packed with insights that go far beyond real estate.And everybody loves the idea of collecting rent checks… until the maintenance requests start rolling in. Owning rental property sounds simple. The reality? Applications, lease agreements, rent collection, tenant screening, maintenance requests, and keeping track of it all. That's why tools like TurboTenant exist. Everything stays organized in one place, making it easier to manage properties without your phone becoming a full-time customer service line. And the best part, it's FREE!

Learn more about TurboTenant: http://bit.ly/turbotenantxGG600:00

Don’t miss out on this insightful episode of Glennda’s Guru!

🏡💼 Subscribe and stay tuned each week for all the wisdom, insights, and insider secrets as Glennda “keeps it real” with agents, brokers, and content experts on what it really takes to be successful in the real estate industry and the steps required to get there.

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What does a realtor actually do?In this episode of Glennda's Guru, Glennda Baker sits down with Bennett Richardson, Chief Marketing & Communications Officer at the National Association of Realtors, to talk about trust, communication, member value, and the work consumers never see behind a real estate transaction.

From changing how the industry communicates to showing the expertise that happens behind the scenes, this conversation goes deeper than buying and selling homes.

00:00 Intro

02:52 What NAR Got Wrong: Member-First Communication

09:13 Building Trust Through Realtor Expertise

11:08 Why Consumers Misunderstand Real Estate

18:53 The Biggest Challenge Facing Real Estate Today

23:36 The Hidden Work Realtors Do Every Day

27:35 Final Thoughts

Learn more about TurboTenant: https://bit.ly/turbotenantxGG5

💼 Subscribe and stay tuned each week for all the wisdom, insights, and insider secrets as Glennda “keeps it real” with agents, brokers, and content experts on what it really takes to be successful in the real estate industry and the steps required to get there.

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Andrew Jevin joins Glenda Baker to talk about the real reason social media changed his career, how authenticity became his biggest advantage, and why human connection still matters so much in real estate.From being mocked as “the snapping realtor” in the early Snapchat days to building one of real estate’s most talked-about communities through Social Summit, Andrew shares how showing up as yourself can completely change your business.The conversation also dives into the emotional side of real estate, why agents often become trusted confidants for their clients, and how community, visibility, and authenticity are shaping the future of the industry.Don’t miss out on this insightful episode of Glennda’s Guru!

🏡💼 Subscribe and stay tuned each week for all the wisdom, insights, and insider secrets as Glennda “keeps it real” with agents, brokers, and content experts on what it really takes to be successful in the real estate industry and the steps required to get there.

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In this conversation, Chris Smith breaks down one of the biggest misconceptions agents have, and why simply “posting” isn’t enough anymore.Agents are still reporting the news…but today, people don’t care about the news.They care about your opinion on it.This episode dives into:– why playing it safe doesn’t work on social media– what actually makes content stand out today– and how agents can start creating content that people engage withIf you’re trying to grow your presence online, this is a shift you need to understand.Don’t miss out on this insightful episode of Glennda’s Guru!

🏡💼 Subscribe and stay tuned each week for all the wisdom, insights, and insider secrets as Glennda “keeps it real” with agents, brokers, and content experts on what it really takes to be successful in the real estate industry and the steps required to get there. 🛎️💥

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💻: The Conversion Code

In this episode of Glennda’s Guru, Glennda Baker sits down with Atlanta powerhouse Quiana Shonte Watson to unpack the real story behind building a successful brokerage from the ground up. This isn’t surface-level advice — it’s a deep dive into the strategy, mindset, and bold moves that separate top agents from everyone else. From navigating the competitive Atlanta market to scaling a brand that commands respect, Quiana shares exactly what it takes to rise in a space where most agents plateau.
But here’s where it gets real: this conversation pulls back the curtain on the sacrifices, risks, and behind-the-scenes decisions that don’t make it to Instagram. If you’re an agent, broker, or entrepreneur trying to level up, this episode delivers the kind of unfiltered insight you rarely hear. Glennda keeps it sharp, honest, and straight to the point — exactly how you need it if you’re serious about success in real estate.

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In this episode of Glennda’s Guru, we take a closer look at where the real estate industry is headed and what it means for agents.
With over 1.5 million agents in the U.S., the gap between top performers and the rest is becoming more apparent. As technology continues to evolve, the industry is shifting toward fewer, more productive agents who are able to do more business and deliver better client experiences.
We break down how this shift is happening, what’s driving it, and how agents can adapt to stay competitive in a rapidly changing market.
Because in real estate, it’s not just about keeping up, it’s about staying ahead.
💼 Subscribe and stay tuned each week for all the wisdom, insights, and insider secrets as Glennda “keeps it real” with agents, brokers, and content experts on what it really takes to be successful in the real estate industry and the steps required to get there. 🛎️💥
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This episode pulls back the curtain on a side of luxury real estate most agents will never experience. From strict NDA agreements to properties that are never publicly shown, Krista Watterworth Alterman breaks down how deals actually happen when you’re working with billionaires and high-profile clients.
In markets like Palm Beach, it’s not uncommon for buyers to make decisions based solely on curated photos, private conversations, and trust — without ever stepping foot inside the home. And when names like Michael Jordan are involved, the level of secrecy goes even deeper. This isn’t just real estate… it’s a completely different game where privacy, access, and reputation are the real currency.
Don’t miss out on this insightful episode of Glennda’s Guru! 🏡
💼 Subscribe and stay tuned each week for all the wisdom, insights, and insider secrets as Glennda “keeps it real” with agents, brokers, and content experts on what it really takes to be successful in the real estate industry and the steps required to get there. 🛎️💥
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