How I Do Content

Instagram is quite the dumpster fire right now.

All the drama has been bubbling under the surface for a while now due to lower engagement and increasing unrest amongst users. And if I had to pinpoint the time it started - I’d say around the time they gave us the gift of Reels.

Add onto that the constant changes, the constant glitches and the introductions of new features every 5 minutes it’s turned Instagram into a pretty shit user experience.

Now today’s episode is not to spend the next 10 minutes bitching about Instagram - because that doesn’t help you.

But I do want to share what you can learn from the Instagram drama (particularly what NOT to do) and what it means for your business.

So let’s discuss.

Things You’ll Learn in this Episode of How I Do Content

• A snapshot of the Instagram drama and how Kim Kardashian and Kylie Jenner became involve
• What you can learn from Instagram - particularly what NOT to do
• What this all means for your business and how you can 

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The most important thing when you’re creating ANYTHING in your business is WHO you’re creating it for.

Put it this way - the success of your business is dependent on how well you know your ideal clients or customers.

Your offers, your content, your launches - all rely on truly getting to know your audience FIRST.

And the way you unlock this knowledge and kick big goals in your business – is through AUDIENCE RESEARCH.

And today’s guest on the How I Do Content Podcast is about to share the secret to nailing this important step.

Today I’m chatting to Nadine Nethery.

Nadine is the Founder of CAN DO! Content and a strategic copywriter for women-led brands who want to intentionally attract, delight and retain their dream customers.

Her strategic take on copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and grow a cheer squad that spreads the word for you (and comes back for seconds and thirds).

Over the years Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine.

In today’s episode Nadine shares why audience research is so important and oh so many practical ways to undertake and implement audience research as part of your business processes.

You’ll finish this episode super clear on how to get to know your audience through audience research so you can kick big goals in your business.

Get your notepad ready - it’s a good one!

Things You’ll Learn in this Episode of How I Do Content

• Why audience research is so important and how to make it a regular part of your business processes
• The most important questions to ask in your research to support you to hook your dream customers
• How to put your audience research into action to help you increase brand affinity and sales

Connect with Nadine Nethery

• Follow Nadine on Instagram at https://www.instagram.com/candocontent/ 
• Join The Audience Success Formula Waitlist at https://candocontent.com/asf-waitlist 
• Find out more at https://candocontent.com/ 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Now if you’re a regular listener you KNOW that I don’t like leaving my house…

And as an introvert I thrive off alone time - just Ned & I.

BUT I also run a business and even though it’s an online business - sometimes I gotta leave my house in the name of building my business.

I know all the extroverts are telling you that you gotta leave your house and talk to people if you want to grow your business.

I mean, easy for them right 😉

And while yes, home is best - networking events can be pretty cool if you choose the right ones to attend.

And if you go into them clear on what you want to get from the experience and set boundaries to manage your energy and look after yourself.

When you look at the benefits of networking events it’s clear why they should be part of your business strategy.

So in today’s episode of the How I Do Content Podcast, I’m talking about networking as an introvert. Specifically how I’ve used it to amplify my marketing, build connections and grow my business.

Things You’ll Learn in this Episode of How I Do Content

• The difference between an introvert and an extrovert
• The benefits of networking events as part of your business strategy
• My top tips for attending networking events as an introvert

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

One of my favourite things about my business is that I get to stay at home every single day with Ned all while I support my magical clients.

I’ve built a 6-figure business without having to leave my home which is pretty cool for an introvert like me!

Now I don’t know about you but I spend a lot of time in my office - so it needs to be a space I actually enjoy being in. And if you’re working from home a lot - you probably feel the same right?!

So today’s guest on the How I Do Content Podcast is going to share how you can create a magical home office space. I’m talking to Caylah Williams.

Caylah is the owner and interior designer at Invelope Design Studio - an interior design business based in Perth that specialises in helping new and first home owners, businesses and builders design their spaces to make it work for them.

As a kid, Caylah took the Home's lift out from the newspaper, 'critiqued' the floor plans and was forever drawing her own floor plans.

After completing work experience at a firm in Perth at 15, Caylah knew interior design was the career for her and worked to get her Bachelor of Arts with Honours in Interior Architecture from Curtin University.

Caylah has since been in the construction and design industry for 11 years and began Invelope Design Studio in 2019 after helping family, friends and new clients furnish their new homes. This cemented her love for interior design, architecture and chasing ways to be creative everyday.

The best part for Caylah is seeing her clients go from overwhelmed and stressed about their interior design choices to enjoying the design journey and loving their final spaces, knowing that the choices made are carefully considered for their space, lifestyle and needs.

We hope you enjoy our chat!

Things You’ll Learn in this Episode of How I Do Content

• The difference between an interior decorator, interior designer and interior architect
• The essential items you may be missing in your home office 
• Tips to make your current set up more functional and comfortable for long term use
• Caylah’s biggest lessons from running her business

Connect with Caylah Williams

• Follow Caylah on Instagram at instagram.com/invelopedesignstudio
• Find out more at https://invelopedesignstudio.wixsite.com/home

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

In the online business space having a community of like-minded humans is essential for your business success.

Because think about it like this - your community are the people who:

• Engage with your content
• Attend your masterclasses or challenges
• Buy your offers 
• Tell their friends about your offers 

So knowing how to build a community of soul connections and paying clients is important!

It’s also one of the questions I’m asked about most frequently so on today’s episode of the How I Do Content Podcast I’m speaking with a special soul who has created and cultivated their own magical community - and that’s Fionnuala Doherty.

Fionnuala is a yoga teacher and retreat space holder, a life coach & a reiki practitioner.

She has supported many women to uncover the career of their dreams, find soul friends & community & to truly own their limitless potential.

I’ve witnessed her build and cultivate such a supportive community of humans who love her AND buy everything she’s selling - so in today’s episode Fionnuala shares how she has done that and why having a community is so important in both life and business.

And if you’re thinking about a membership model for your business - make sure you listen to the end of our chat as she shares her experience creating and launching her online membership.

There’s so many nuggets of gold in our chat - I know you’re going to LOVE it!

Things You’ll Learn in this Episode of How I Do Content

• The secret to building and nurturing a community of friends and paying clients 
• Why community is such an important part of life and business
• Fionnuala’s tips for creating and launching an online membership

Connect with Fionnuala Doherty

• Follow Fionnuala on Instagram at www.instagram.com/infinniteyou 
• Find out more at www.infinniteyou.com

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome back to the 3rd and final part of my 3 lessons from 3 years in business series. 

I SO hope you’re enjoying this mini series - I’ve loved diving deeper into these lessons.

If you haven’t listened to part 1 - press pause on this episode and go back and listen to them first.

Part 1:  https://thesocialbolt.com.au/3-lessons-from-3-years-in-business-3-part-series-part-1/
Part 2: https://thesocialbolt.com.au/3-lessons-from-3-years-in-business-3-part-series-part-2/ 

If you’re a long time listener of the podcast you’ll know how much I’m an advocate for sustainable business practices over the good old shiny object.

The online space is rife with these little bastards.

I see so many business owners get distracted and spend their time and energy trying to keep up with all of the new trends and “must have” business tactics.

And on top of that E-V-E-R-Y-O-N-E seems to be in a race to crack the 10k followers, the 10k months or the 6-figure year the fastest.

But you’re not Usain Bolt.

And you’re putting unnecessary expectation and stress on yourself when you try to chase the shiny objects (aka the new business tactic that’ll bring you fame and fortune).

In today’s episode I’m sharing why you need to STOP wasting your time endlessly chasing fads and START building rock solid business foundations.

So let’s dive into lesson #3!

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome back to part 2 of my 3 part series to celebrate my 3rd business birthday!

I mean why not make it my biz birthday month of magic right?!

I’m sharing 3 of the biggest lessons from my first 3 years in business.

If you haven’t listened to part 1 - press pause on this episode and go back and listen here https://thesocialbolt.com.au/3-lessons-from-3-years-in-business-3-part-series-part-1/

And in today’s episode, I’m sharing lesson #2. The knowledge that has helped me to process and move through challenges in my business faster so I can make my juicy biz visions a reality.

And as always I’ve given you some practical steps you can take too!

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Last week, The Social Bolt turned 3!

Yes - time flies when you’ve got Hermione’s time-turner or when you run your own business - amirite?!

Never in a wizard’s years, could I have prepared myself for the experience of running a business.

I thought I was prepared - oh sweet, innocent Tahryn.

So to celebrate my 3rd biz birthday, over the next 3 weeks I’ll be sharing 3 of my top lessons from 3 years in business.

Thank you to my friend Harriet for this epic suggestion for a podcast series.

In today’s episode I’m sharing lesson #1 - which is something I learnt from my best friend Patrick and it’s been a game-changing perspective for myself and my clients over the past 3 years.

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

One thing I hear a lot is “there are hundreds of other [insert what you do here], how am I meant to stand out online and get clients?”

Think about how many plumbers, electricians, business coaches, photographers there are - yet new businesses are always popping up. If there wasn’t a market for these services - that wouldn’t be the case.

Your soulmate clients are out there searching for you, so what are you doing to get noticed?

Standing out online in a saturated market can feel difficult but it’s not impossible.

Today’s guest on the How I Do Content Podcast is someone who has done just that! I’m talking with my friend and fellow Perth biz legend - Claire Smith.

Claire is a family photographer in Perth and she creates images to last a lifetime - a legacy.

Photography became her passion because she loved capturing her kids doing their thing. Whatever it was that was lighting them up in that moment, she wanted to capture it. 

And she’s turned that passion into a thriving photography business in a short amount of time.

I love Claire’s story! In today’s episode she shares her advice on how to stand out online in a saturated market, the role content has played in building her business and how she deals with everyone’s mate, imposter syndrome.

If you’ve ever said to yourself, I can’t start my business because there’s too many [insert what you do] or no one will ever buy from me because I’m not doing anything special or new - you MUST listen to this episode. 

Things You’ll Learn in this Episode of How I Do Content

• Claire’s advice on how to stand out online in a saturated market
• The role content has played in building a thriving photography business
• How to get comfortable with imposter syndrome so you can keep moving your business forward

Connect with Claire Smith

• Follow Claire on Instagram at https://www.instagram.com/photosbyclaireperth/
• Education for Photographers https://photosbyclaireperth.com/education 
• Find out more at https://photosbyclaireperth.com/ 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I was asked a cracker of a question recently, so of course, I’ve turned it into a podcast episode so you can benefit from my answer and my knowledge.

Bookmark it.
Save it to come back to.
Because you’ll probably need it at some point.

In today’s episode of the How I Do Content Podcast, I’m sharing how to turn your launch around when you’re not getting results.

And no my advice is NOT to throw your launch in the bin and swear off launching forever and ever…

Now if you think that sounds slightly dramatic - I’ve seen so many people go into their launch full of excitement and showing up online and sharing their offer and the next minute NOTHING.

They go multiple days without sales, they’re constantly told no - so they stop mid launch and convince themselves launching is not for them.

And I get it!

When you’re in the messy middle of your launch - that feels like the safest and easiest option.

Because it might shock you to know that my launches don’t always go to plan.

But that’s NOT a reason to stop mid-launch and sentence launching to Azkaban, never to launch again.

Turning around your launch when you’re not getting results comes down to your ability to problem-solve on the go AND a rock solid mindset.

Based on my experience launching - there are some things you can do to turn your launch around.

So if you’re ready to turn that launch around – let’s dive in.

Things You’ll Learn in this Episode of How I Do Content

• How to turn a slow launch into a sold-out launch
• 5 things you can do to generate results in your launch immediately 
• Why launch tactics aren’t necessarily going to save your launch 
• How to learn from a not so successful launch

Sign up for Become a Launch Wizard

It’s time for you to feel confident to launch your magical offer
https://thesocialbolt.com.au/become-a-launch-wizard/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE