How I Do Content

The real MVP of your content creation is NOT your social media channels.

It’s actually a marketing channel that you own...

That’s not at the mercy of an ever-changing algorithm...

And that gets you a VIP invite straight to the front of the line and in front of your soulmate clients.

If you hadn’t guessed, it’s email marketing.

Now it still blows my mind when people tell me they don’t have an email list!

And if you’re guilty of this content marketing sin - no need to stress - today’s guest on the How I Do Content Podcast is here to help.

I’m talking to email marketing wizard Yael Keon.

Yael is an email marketing consultant with 20 years marketing & strategy experience working in international corporations from high level strategy right down to day to day marketing administration.

With a unique ability to see the big picture and map out practical steps to achieve results, Yael now helps small business owners to navigate their way through the world of email marketing, helping them find the right strategies and methods for their unique business. This is done through The Email Experience membership, group programmes and one on one consulting projects.

Yael is actually one of the first email lists I joined back while I was studying marketing at uni and I’ve learnt so much from her in regards to the power of email marketing and why it’s an essential piece of your content creation puzzle.

There’s so many gold nuggets in today’s episode - from how to come up with content ideas for your emails, to the email automations you must have in your business and how you can use email marketing to work smarter not harder.

I know you’re going to love this episode - so let’s do this.

Things You’ll Learn in this Episode of How I Do Content

• Why email marketing is the real MVP of your content creation
• How to come up with content ideas for your emails
• The MUST HAVE email automation you need in your business
• How you can use email marketing to work smarter not harder

Connect with Yael Keon

• Follow Yael on Instagram at https://www.instagram.com/yaelkeon/ 
• Listen to the Easy Email Marketing Podcast https://yaelkeon.com/podcast/ 
• Download Yael’s FREEBIE: 80+ Fill in the Blank Email Headlines at https://yaelkeon.com/emailideas/ 
• Find out more at https://yaelkeon.com/ 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

There’s still a misconception in the online business space that Facebook Ads are a magic pill.

That you can throw some money at ads and hey presto - you’re a millionaire overnight. But that’s not how it works sadly (I mean I wish it was THAT simple!)

And your organic content matters more than you might think.

Because if your content and messaging is shit…well your ads won’t fix that.

Ads should be used to enhance your current results. Not as a quick money making scheme.

Ads + Organic Content are a match made in heaven - so as I’m the Content Wizard, on today’s episode of the How I Do Content Podcast, I’m talking to Facebook Ads Wizard Nat Alaimo.

Nat is a FB Ads Manager and Funnel Strategist for course creators. She uses ads to help businesses scale and get their message into the lives of more clients and students. She knows that sharing their message is what allows business owners to create impact, achieve freedom and unleash their magic.

Nat has spent 12+ years honing her strategic and technical skills in the Facebook World of digital marketing. Natalie mixes this strategic superpower and real-world experience with intuition and meaningful data to create ad + funnel strategies that fit her clients personality and business (because THAT’s when the best results happen).

In today’s episode Nat and I chat about all things Facebook Ads + Content. The kind of content that helps you create great ad funnels and everything you need to know about Facebook Advertising in 2022.

So let’s dive in

Things You’ll Learn in this Episode of How I Do Content

• Why you can’t throw money at Facebook Ads and expect results overnight
• Facebook Ads strategies that ACTUALLY work in 2022
• The role your content plays in your ad funnels

Connect with Nat Alaimo

• Follow Nat on Instagram https://www.instagram.com/nalaimo/ 
• Buy The Ads Profit Planner at https://nataliealaimo.com/services/ads-profit-planner/ 
• Take the Ad Personality Quiz https://nataliealaimo.com/quiz/ 
• Find out more at https://nataliealaimo.com/ 

Want more? 

• Join the March intake of the School of Content Wizardry at https://thesocialbolt.com.au/the-school-of-content-wizardry/ 
• Instagram: @thesocialbolt

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Join the March intake of the School of Content Wizardry at
 https://thesocialbolt.com.au/the-school-of-content-wizardry/ 

What do you want? MORE CLIENTS
When do you want them? NOW!

More clients means helping more people, more growth for yourself and of course more money.

And if you’re struggling to win clients in your online business - today’s episode is for YOU!

I’ll be sharing how to win clients online and specifically 5 things myself and my clients do to call in those magical soulmate clients.

Now #spoileralert all of these relate back to content - but never fear, I’m going to break it down and give you examples so you can get an idea of what that would look like in your business.

Let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• 5 ways that my clients win clients online
• What’s working right now when it comes to client attraction
• The role content plays in helping you win clients online and how you can replicate this in your business

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Hands up if you’re a perfectionist…you might not be able to see me - but my hand is indeed up.

Business has been an interesting experience - lots of lessons and growth. Lots of learning to let things go - because otherwise perfectionism has the potential to hold you back in business.

If you’re someone who identifies as a perfectionist - I have a wonderful guest for you on today’s episode of the How I Do Content Podcast.

My fellow recovering perfectionist - Beck Harris.

Beck is a freedom coach who blends a background in Yoga, Meditation, Reiki and Ayurveda with a fine tuned BS radar to help people pleasers and perfectionists tap into the lasting source of control - themselves.

She supports them to trust themselves, embody their truth and rewrite their success stories so they can live a life that feels like freedom.

She does this by supporting them to build strong self relationships and develop strategies to help counteract mindset blocks, plug energy leaks and improve overall well-BEing.

Beck is someone I’m lucky to call a friend and I’ve witnessed her develop her blend of unique magic from when she signed up for the School of Content Wizardry.

In today’s episode we chat about all things perfectionism and how it could be holding you back in your life and business.

So let’s dive in! 

Things You’ll Learn in this Episode of How I Do Content

• How perfectionism can hold you back in business
• The difference between having a really great eye for detail and being a perfectionist
• The steps you can take to move forward and overcome your perfectionism

Connect with Beck Harris

• Follow Beck on Instagram https://www.instagram.com/seedofsantosha/ 
• Join the Santosha community https://mailchi.mp/f5f772d6ac09/welcomeseedofsantosha 

Want more?

• Join the March intake of the School of Content Wizardry at https://thesocialbolt.com.au/the-school-of-content-wizardry/ 
• Instagram: @thesocialbolt

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Today is a very special day!

It’s Ned’s 9th birthday.

Now if you’re thinking “who the heck is Ned?!” - well he’s my best friend, my soulmate, the love of my life, my sidekick in life and business - and he’s my dog.

So if your next question is - “why the heck are you doing a podcast episode about your dog Tahryn?!”

Well you might be shocked to know that Ned is kind of a big deal around here. I would say (and most of my community would agree with me here) that he’s the main character of The Social Bolt.

And whenever I put up a poll on my Instagram stories asking who people want me to interview on the podcast - someone ALWAYS writes Ned.

Yes he has become an integral part of my business, my brand and Ned content is usually my top performing content.

Which is one thousand percent fine by me, because I’m totally obsessed with him too.

So in today’s episode I want to tell you the story of Ned + I and why I made the conscious decision to incorporate him into my business and content.

This is an ode to my dog Ned.

Things You’ll Learn in this Episode of How I Do Content

• How Ned came into my life and the day we first met
• Why I made the intentional decision to incorporate Ned into my business, brand and content
• The power of brand association and why it helps build a standout brand

Want more?

• Sign up for The Client Converting Challenge at https://thesocialbolt.com.au/the-client-converting-challenge/ 
• Join the waitlist for the School of Content Wizardry https://thesocialbolt.com.au/school-of-content-wizardry-waitlist/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’m really excited for today’s episode because the topic is one that you asked for - which is always my favourite kind of content to create.

Today’s topic is - From Free Content to Paying Clients.

Because I see you. You feel like you’re creating ENDLESS amounts of content but it’s not getting what you really want - and that’s more MORE CLIENTS.

Oh and on top of that, there’s ALWAYS a hot new content trend that you MUST TRY.

So it feels like you’re forever creating content, but it’s not really cutting through the noise and reaching your soulmate clients.

It’s totally not surprising to me that after all of this, you’re ready to throw your hands in the air and say “screw this”.

But before you swear off content creation for life…I got you.

Because you’ll always need to create content in your business. That’s how you communicate to your community that they need you (and your products or services) in their life.

Which is why in today’s episode of the How I Do Content Podcast I’m sharing with you the 5 C’s of Client Converting Content.

So if you’re ready to turn your free content into paying clients - let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• The 5 C’s of Client Converting Content - what they are and why they’re important
• How you can use them to turn your free content into paying clients 
• How to create content that stands out AND attracts aligned, soulmate clients.

Want more?

• Sign up for The Client Converting Challenge at https://thesocialbolt.com.au/the-client-converting-challenge/ 
• Join the waitlist for the School of Content Wizardry https://thesocialbolt.com.au/school-of-content-wizardry-waitlist/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Do you want to know what the secret is to building a 6-figure business?

Come in closer and let me tell you…

Ok, you ready?

Well it’s not really a secret.

But it’s got a heck of a lot to do with your mindset.

Yes - if you want to reach that magical 6-figure mark in your business in 2022 - your mindset is key.

And if you want to know what a 6-figure mindset looks like practically - well my guest today on the How I Do Content Podcast will tell you!

Today I’m joined by the wonderful Sofia Bernardi.

Voted as one of the top 30 coaches to look out for in 2021 by the New York City Journal, Sofia is a Mindset & Business Coach helping new and rising coaches master their mindset, create an aligned and profitable strategy & grow a 6 figure business using The Rising Coach Method.

Sofia has built a multi six-figure business at the age of 24, and credits her journey to the discovery of the power of the mind and the process she journeyed in her late teens and early 20s of overcoming her own personal trauma to recognise her greatness and potential.

Sofia now helps people cultivate confidence through the power of mindset, and scale to $10k+ months in their businesses.

In today’s episode, Sofia & I chat about all things mindset and she shares some of the practices and strategies she uses in her business.

So if you want to master your mindset and scale to 6-figures and beyond in 2022 - you’ll LOVE our chat.

Things You’ll Learn in this Episode of How I Do Content

• How Sofia deals with comparisonitis in business 
• Sofia’s favourite mindset practices and strategies she uses in her business
• The secret spell to creating an aligned and profitable strategy that supports you to grow a 6 figure business

Connect with Sofia Bernardi

• Follow Sofia on Instagram https://www.instagram.com/sofiarosebernardi/ 
• Join Sofia’s Rising Coaches Facebook Group https://www.facebook.com/groups/risingcoaches 
• Download the Ultimate Cheatsheet for Rising Coaches https://sofiarosebernardi.com/workbook-sign-up/ 
• Find out more at http://sofiarosebernardi.com/ 

Want more?

• Instagram: @thesocialbolt
• Download your FREE guide The Top 5 Content Trends for 2022 https://thesocialbolt.com.au/top-five-content-trends/ 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’ve been having MANY conversations with humans that are struggling to get back into the groove of things.

Firstly let me say, at the start of a new year this is totally normal. There’s nothing wrong with you and it’s not a race to get back into business and running at full capacity.

And when I’m feeling the same, what I find helps is a bit of magic.

A spark to get you feeling lit up and inspired.

So I had the PERFECT guest in mind for today’s episode of the How I Do Content Podcast.

Stepha Doyle is a Creative Embodiment Coach and international Photographer who guides people through a ‘Rebirth’ art experience in her photoshoots. She is also a facilitator, content creator, speaker and multi-passionate creative wildcard.

Beyond the titles and passions she’s human AF. Stepha’s mission is to activate your aliveness and liberate your wildest expression through her realness and her love of speaking the unspoken.

Stepha embodies authenticity and heart, and is here to leave a little sparkle, wherever she goes.

She is all kinds of incredible magic.

In today’s episode we dive into all things creation, money and magnetism. Specifically Stepha’s $11k in 22 days challenge and how her program Big Money Energy guided me to call in $22k in sales in just under 3 weeks late last year.

It’s Stepha’s hope that 2022 is your year to claim your wildest desires and dreams and make them a reality.

We hope you enjoy our chat.

Things You’ll Learn in this Episode of How I Do Content

• Stepha’s biggest lessons from her $11k in 22 days challenge
• The money stories that could be holding you back in your life and business
• How you can claim your wildest dreams and make them a reality

Connect with Stepha Doyle

• Follow Stepha on Instagram https://www.instagram.com/stepha_doyle/ 
• Sign up for Big Money Energy https://bme.stephadoyle.com/bigmoneyenergy 

Want more?

• Instagram: @thesocialbolt
• Download your FREE guide The Top 5 Content Trends for 2022 https://thesocialbolt.com.au/top-five-content-trends/ 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome back to a new year and a new season of the How I Do Content Podcast.

And to kick off the first episode of the year I’m looking into my crystal ball and sharing my online content predictions for 2022.

I’m spilling the tea on what you can expect and prepare yourself for in the content space this year.

Spoiler Alert - I have a feeling you might hate me for one of them in particular (can you guess which it is?!)

So let’s do this.

Things You’ll Learn in this Episode of How I Do Content

• My top 4 online content predictions for 2022
• What you can expect and prepare for in the online content space
• The role content creation plays in building a successful and profitable business. 

Want more?

• Join the waitlist for the School of Content Wizardry https://thesocialbolt.com.au/school-of-content-wizardry-waitlist/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

This is the last episode of the How I Do Content Podcast for 2021!

I still have to double check that yes we’re in December and that another year is nearly over.

So before I blink and it’s 2022 I wanted to do a recap episode of the year that was 2021.

To share some of my highs, my lessons and how I achieved some pretty magical goals - WOW what a year it’s been!

If I had to sum up 2021 in one word it’d probably be BIG. Big in many different ways.

If I didn’t sit down and make myself reflect on this year and what I’ve done, I know I would’ve overlooked a lot of this and that’s why I find actually taking the time to reflect and celebrate is so powerful.

So let’s begin for one last time this year.

Things You’ll Learn in this Episode of How I Do Content

• My reflections from the year that was 
• 3 things I’m most proud of from 2021
• Why reflecting and celebrating your wins is so important 

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE