How I Do Content

I learnt a very important lesson at uni and it had nothing to do with marketing.

In fact it’s become part of my entire business philosophy and I have my best friend Patrick to thank for it.

It’s also a big reason why so many business owners struggle to grow their business and magnetise soulmate clients.

So if you’re ready to learn more about this magical business philosophy and why it could be the reason you’re not making money in your biz - let’s do it!

Things You’ll Learn in this Episode of How I Do Content

• How my best friend shaped my business philosophy
• The link between this philosophy and why you’re struggling to grow your business and magnetise your dream clients
• The importance of business strategies that are unique to you and your business

Want more?

• Book your FREE 20 minute strategy session here 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

If social media is taking over your life and you’re struggling to figure out how to make it work for your unique business - you’re going to love today’s episode of the How I Do Content Podcast.

I’m super excited to chat with Chelsea Berman, the founder of Blossom Media.

Chelsea specialises in social media marketing for eCommerce businesses. She supports them to build go-to brands and create vibing online communities with social media strategies that actually work (and don’t take over your life!).

Chelsea knows her stuff! She’s grown up living and breathing social media and has generated some amazing results for her clients - like turning 1k into 100k through strategic Facebook advertising - AND helped them all feel confident on social media.

What I love about Chelsea’s journey is that she went from a 20-year-old university dropout with no entrepreneurial experience to building a blossoming business in the space of 2 years.

She is a wealth of knowledge when it comes to organic AND paid social media strategy and as someone who LOVES to chat about strategy, Chelsea and I are on the same page when it comes to how to go about creating content minus the stress, overwhelm and difficulty.

Chelsea and I chat about the value of having a tailored social media strategy and the practical steps you can take to help you start feeling confident about your social media strategy.

So if you’re ready to create a rock-solid social media strategy for your business - let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

• The importance of having a tailored social media strategy
• The elements of an effective social media strategy (aka one that works)
• Paid vs organic social media - which should you focus on?
• How to feel confident about your social media strategy

Connect with Chelsea Berman

• Find out more at https://blossommedia.com.au/ 
• Follow Chelsea on Instagram https://www.instagram.com/blossommedia_ 
• Access Chelsea’s go-to resources for cool creatives and budding business owners https://blossommedia.com.au/shop 
• Explore Chelsea’s courses - https://blossommedia.com.au/courses 

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

If you’re an avid listener of the How I Do Content Podcast you may have noticed that there was no new episode of the podcast last week.

And it wasn’t because I don’t love this podcast anymore or that I couldn’t have pulled together an episode if I wanted to.

But I decided to take a week off because that’s what I needed.

I’d just come out of the launch of Become a Launch Wizard, I was deep and course creation and to be completely honest with you -  I was feeling energetically torn and tired.

Now past Tahryn would’ve pushed through and worked late nights or over the weekend to get it out and into your ears for last week.

But this year I’ve made it a priority to look after myself first and not push through just because I think I should or because I don’t want to let people down.

12 months ago however, I was in a very different place.

So in today’s episode of the How I Do Content podcast I’m sharing why things are different in September 2021 and how “The Feel Good Business Strategy” has changed everything in my life and business for the better - and how you can do the same.

Consider this your little check in before you head into the last quarter for 2021.

Things You’ll Learn in this Episode of How I Do Content

• Why it’s perfectly ok to take a break! 
• What “The Feel Good Business Strategy” is and how it’s changed everything in my life and business
• How to make impactful changes in your life and business so you’re prioritising your wellbeing over everything else. 

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’m often asked how I have the confidence to show up on video especially as an introvert.

And to be honest it hasn’t always been this way and I’d be lying if I said that there are some days where I wish I didn’t have to - but the reality of being a business owner in an online space is that sometimes you gotta do things like showing on video because it’s important for your business and your community.

Video is a key piece of your content strategy and you need to be confident to show up on video.

Afterall people connect with people and video is one of the fastest ways to build connections and relationships with your community in the online space.

I TOTALLY understand that feeling you get when you think about showing up on video!

But it’s time to overcome those fears and start creating videos!

Which is why I’m next-level excited to chat with today’s guest - Katie Hokin.

Katie is a Mindset and Marketing Business Coach who works with passion-driven Consultants, Creatives and Coaches and supports them to show up online with confidence.

She was also my very first client. When no one else would give me a shot, she did and if it wasn’t for her, the Social Bolt wouldn’t exist and I wouldn’t be here talking to you.

So this is a full circle moment for me!

I know the value of having a Katie in your life and business - someone who believes in you and wants you to succeed.

So in today’s episode Katie and I dive into all things VIDEO - specifically creating video content, building authority and confidently sharing your own message online without time wasting.

If you’re ready to squash the fear and show up with confidence so you can attract your ideal clients and make more money - let’s get started!

Things You’ll Learn in this Episode of How I Do Content

• The biggest fears that hold us back from “showing up” online
• Why it’s important for you to use video as part of your content strategy
• Katie’s top tips to help you get started with video 

Connect with Katie Hokin

• Follow Katie on Instagram https://www.instagram.com/kt.creative 
• Get your hands on Katie’s Show Up on Social FREE DOWNLOADABLE GUIDE at https://www.ktcreative.com.au/video 
• Connect with Katie on LinkedIn https://www.linkedin.com/in/katie-hokin/ 
• Find out more at https://www.ktcreative.com.au/ 

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I KNOW launching can feel like a big, scary, hairy, beast of a thing…

Especially if you’ve never launched before OR even if you’ve launched before but it didn’t go exactly as you’d hoped…

It’s safe to say it’s enough to scare you SHITLESS.

But launching doesn’t have to be hard.

And I speak from personal experience with close to 30 launches under my belt and bang smack in the middle of one right now.

In today’s episode of the How I Do Content Podcast I want to share 3 things that no one tells you about launching.

These are things I’ve learnt along the way - the result of launching a digital product, a coaching series, a group program (multiple times) and a podcast in my own business as well as supporting clients to do the same.

I’ve seen what works and I want to share some key things to support you to feel confident to launch your magic into the world.

So let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• 3 things that no one tells you about launching
• Why more work doesn’t always result in more sales 
• The secret to a successful launch (which is not what you might think)
• The benefits of regular aunching (other than more $$)

Sign up for Become a Launch Wizard
Your step by step process from scared shitless to launching with confidence in 4 weeks.
https://thesocialbolt.com.au/become-a-launch-wizard/

Background Music is Copyright Free. You're free to use this music in your videos
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

In February 2021 I began the third launch of The School of Content Wizardry full of confidence.

This was a program that I’d poured my heart and soul into and I was well prepared ahead of the launch.

But by the time the cart closed...I’d crashed hard. The big goals and the high hopes that I had at the start of the launch disappeared and I found myself doubting EVERYTHING.

I’d be lying if I said it didn’t hit me hard.

But it wasn’t too long before it was time to launch again…

And the lingering doubts and fears from my last launch came bubbling to the surface.

A big part of launching is having the right energy so I knew I needed to work through these thoughts and move that old energy from my previous launch.

Enter Energy Magician - Maree Eddings.

Maree is an Energy Sensitive, Change Leader and Energy Healer who is on a mission to expand the energy consciousness of the world through her training programs Divine Leaders of Change Sistermind and The Energy Academy.

She wants to contribute to the world and help womxn rise up to their energy consciousness so that they too can hold their power in any situation and in any room and as a result shift that paradigm that we all experience.

Maree is also one of my all-time favourite humans. Her energy is infectious and when you’re in her presence you can’t help but feel lit the fuck up.

I went to her after that launch seeking her help and using her magical techniques she re-programmed those old doubts and beliefs and replaced them with more empowering and helpful thoughts.

And in June 2021 I had my biggest launch ever.

The work Maree & I did before and during my launch helped me stay connected with my energy and magnetise magical clients throughout my launch.

I’ve uncovered the power of energy work as part of my launch toolkit so in today’s episode of the How I Do Content Podcast - Maree will be sharing all her energy secrets and the energy practices she recommends that’ll support you to have your own successful launch.

Maree has also created Your Ultimate Energy Launch Checklist which is one of the EPIC bonuses as part of my Become a Launch Wizard program.

So if you’re ready to learn about the role energy plays in your launches - let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• What energy is and how women can use it to step into their power and hold it in any situation and in any room
• Why energy is such an important part of launching
• Maree’s favourite launch energy practices to support you to launch with success

Connect with Maree Eddings

• Sign up to Maree's Divine Leaders of Change Sistermind here 
• Follow Maree on on Instagram here
• Listen to Maree’s Podcast - Divine Leaders of Change here 
• Take Maree’s FREE Quiz - What’s Your Energy Vibration here
• Join Maree’s Facebook Group - Divine Leaders of Change Collective here
• Find out more at https://mareeeddings.com/ 

Sign up for Become a Launch Wizard
Your step by step process from scared shitless to launching with confidence in 4 weeks.
https://thesocialbolt.com.au/become-a-launch-wizard/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

When I recently asked what you wanted to know about launching - the resounding answer was “How I launched my first online course”

Was I surprised? Heck no!

Because as humans we’re curious and we want to know all the juicy details about how things work and what other humans are doing

And you’re lucky that I’m an open book and happy to share it all with you!

Which is why in today’s episode of the How I Do Content Podcast I’m revealing ALL.

I’ve gone back into my Asana launch board and I’ve crunched the numbers and I’m going to take you behind the scenes of how I launched the School of Content Wizardry for the very first time - the process, the lessons I learnt and of course how much money I made.

So if you’re ready to learn more about how I launch my first online course - let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• Go behind the scenes of how I launched my first online course The School of Content Wizardry (including how much money I made!)
• The process from ideation to hitting the launch button
• The top 3 lessons I learnt from launching my program for the very first time

Sign up for Become a Launch Wizard
Your step by step process from scared shitless to launching with confidence in 4 weeks.
https://thesocialbolt.com.au/become-a-launch-wizard/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The first and most important step of your content creation process is…

Understanding WHO your kinda people are and WHY they need you in their life.

Because when you do this…

Your content stands out in the sea of content out there

AND

You magnetise your soulmate clients.

The ones that make getting out of bed every day an absolute dream.

So how do you attract these kinds of humans into your life?

In today’s episode of the How I Do Content Podcast I’ve called on someone who is an expert at this - a fellow Hermione fan and one of my best friends - Bec Cuzzillo.

Bec Cuzzillo is a Spiritual Life & Business Coach, Candle Maker and Reiki Master on a mission to support women to claim their worth, master their mindset and step into the highest vision for their life and business.

As a fiery Aries woman, Bec helps you to get out of your own way, ignite your inner fire and start living your soul’s purpose.

Her approach combines the practical with the intuitive to ensure you walk away with the tools and strategies to build a life and business that you love.

Bec balances biz-life with mum-life, living in Canberra, Australia with her husband Matt and their beautiful little Noah (who is also my little mate).

Bec and I often have big chats about building soulful businesses filled with soulmate clients - so we decided to bring one of our epic chats to the podcast and chat through how you can magnetise your soulmate clients and build a life and business that sets your soul on fire.

Bec also shares her business journey from making candles to spiritual business coaching and how she blends spirituality and business.

This episode is filled with a magical blend of spirituality and practical business advice that Hermione Granger herself would be proud of.

I hope you enjoy it!

Things You’ll Learn in this Episode of How I Do Content

• Bec’s business journey from making candles to spiritual business coaching and how she blends spirituality and business
• Why it’s important to balance the masculine and feminine energy of your business
• Practical strategies to help you identify and magnetise your soulmate clients

Connect with Bec Cuzzillo

• Sign up to Feminine Fire at www.beccuzzillo.com/feminine-fire 
• Follow Bec on Instagram here
• Join Bec’s Facebook Group here
• Download Bec’s Goal Setting Guide Guidebook here
• Listen to Bec’s “Meet Your Inner Goddess Guided Meditation” here  

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Having an unshakeable mindset is just as important as having a content or a launch strategy in your business.

Because without it your subconscious self-sabotaging behaviours could keep you *stuck*

Your inner critic can run rampant worrying about ALL OF THINGS that’ll go wrong.

Instead what if you decided to get out of your own way, embrace every part of yourself and show up unapologetically as you are?!

In today’s episode of the How I Do Content Podcast I’m chatting to my friend, my twin trouble-maker and favourite Transformation & Mindset Coach Jaci Rogash.

Jaci is a Certified Transformation Coach, Writer and Speaker.

She’s no stranger to trauma and adversity, having been the victim of bullying, sexual assault, family violence and stalking before the age of 24.

This ultimately led her on her own deep healing journey. Through this process she discovered coaching and realised this was her true calling.

Jaci empowers her clients to move through their self-doubt, self-sabotage, fear of judgement and unhealthy subconscious patterns so they can discover a genuine happiness they’ve never known, and ultimately discover their true self.

Because if anyone knows how to do this - it’s Jaci.

Jaci and I go deep into her personal healing journey and how sharing her story has helped her transform her mindset and expand beyond what she ever thought was possible for her.

She also shares her favourite tips and practices to help you build an unshakeable mindset too.

This conversation is real, raw and honest and I’m just so grateful for Jaci for going there with me.

CONTENT WARNING: In this episode Jaci talks about her experience with sexual assault, stalking and suicide.

If you are in a vulnerable space right now or this conversation covers topics that could be triggering please listen with discretion. And reach out for help if needed.

Things You’ll Learn in this Episode of How I Do Content

• Jaci’s own healing journey which ultimately led her to become a coach
• Why being vulnerable is a NOT a weakness but in fact it’s a superpower
• Some of the most common fears that come up for business owners and how to move through them
• Jaci’s favourite tips and practices to help you build an unshakeable mindset

Connect with Jaci Rogash

• Follow Jaci on Instagram @jaci.rogash
• Sign up for Unshakeable Mindset here
• Join Jaci’s FREE Facebook Group Inner Transformations with Jaci Rogash here
• Take the quiz! Discover What’s Your Personal Development Style here

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

One of the most fundamental aspects of content creation is consistency.

But it doesn't just apply to how often you post⁠...⁠⁠

Consistency also means:⁠⁠

• Consistency in your messaging⁠⁠
• Consistency in selling ⁠⁠

AND of course

Consistency in your branding⁠⁠.

Because without it you're missing out on the opportunity to build a standout brand.⁠⁠

The type of brand that is uniquely yours and that builds real trust with your people.

A key part of showing up confidently online…is having a consistent visual brand that makes a stand-out first impression!

Which is why I have a very special guest on today’s episode of the How I Do Content podcast.

Graphic Design Wizard & Canva Creatress - Jacqui Naunton.

Jacqui is a graphic designer turned online design teacher for small biz owners.

She helps passionate business owners take charge of their business giving them the skills and confidence they need to create their own incredible visual brand and graphics through her signature program: DIY Design My Biz.

It’s also one of my all-time favourite programs.

Jacqui has taught me so many skills and helped me build my brand and one that is both uniquely Tahryn and that stands out in a sea of content.

In today’s episode Jacqui and I dive into why it’s important to have a consistent visual brand and the steps you can take to build your own standout brand.

Jacqui shares so much insight into how you can create a brand that is uniquely yours and that you’re proud to share with your community.

Let’s do this!

Things You’ll Learn in this Episode of How I Do Content

• Why it’s important to have a consistent visual brand
• The steps you can take to build your own standout brand
• How good design can lead to more income for your business

Connect with Jacqui Naunton

• Follow Jacqui on Instagram @whitedeergd
• Sign up to DIY Design My Biz here
• Download Jacqui’s FREE guide 7 Mistakes that Make Your Business The Last Choice here

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE