How I Do Content

At the beginning of June I ticked over 2 years in business.

I was knee deep in the launch for the School of Content Wizardry at the time…

But I know it’s important to reflect on and celebrate these moments in business!

So in today’s episode of the How I Do Content Podcast I want to share with you some of my reflections from 2 years in business.

Full disclosure this episode was hard for me to record because talking about myself in this way feels uncomfortable for me.

But I hope that by sharing openly and honestly it’ll help you wherever you are on your business journey right now. Take the time to reflect on how far you’ve come. 

You are magic - don’t forget that.

So here we go - my reflections from 2 years in business.

Things You’ll Learn in this Episode of How I Do Content

• The 3 best business decisions I’ve made
• 3 important lessons I’ve learnt in my first 2 years in business 
• Why I’m proud of myself 
• What the future holds for myself and Ned

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Today’s guest on the How I Do Content Podcast is utterly fabulous!

She’s one of my favourite humans and a game changer in her space.

I’m talking about Lucy-Anne Lewis.

Lucy is a fat babe, a rebel and a body acceptance coach.

She’s both a qualified counsellor and a qualified life coach.

She’s anti-diet and pro self-love. 

And her mission is to help women accept their bodies so that they can be more confident and live their joy.

Because after spending far too much of her life trying to change her body, and being afraid to take up space in the world, she thought she might try accepting it instead, and it changed her life.

Lucy no longer spends time worrying about her body, instead she follows her joy every single day - because there is nothing wrong with her body

And she wants you to know that there is nothing wrong with your body either.

Today Lucy and I are chatting about body acceptance, body confidence, the Instagram announcement that has everyone in a tizz and why you need to stop apologising and start chasing your joy.

If you’ve ever held yourself back from living the life that you want because of how you look - this is a must listen.

Consider this your permission slip to show up in full colour and embrace what makes you magic.

Things You’ll Learn in this Episode of How I Do Content

• Lucy’s journey to body acceptance and how you can change your relationship with your body today
• That there’s nothing wrong with your body and why it’s time to embrace radical body acceptance 
• Why you need to STOP apologising and START living your joy

Connect with Lucy-Anne Lewis 

• Follow on Instagram: @lucy_anne_lewis
• Sign up to the Body Acceptance Academy here  
• Download Lucy’s FREE There Is Nothing Wrong With Your Body Toolkit here
• Find out more at www.lucyannelewis.com.au 

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’ve got a secret to tell you…

Ned can’t believe that I’m going to share this with you...

But here we go...

I script my podcast episodes…

SHOCK HORROR!
I KNOW!

The audacity of me to do this.

But before you lose your mind I want to share why…

Of course I don’t have to tell you why I do this...but hopefully by now you realise that I’m very honest and transparent about how I create content in my business.

And I find that people tend to make creating content far more complicated than it needs to be.

In today’s episode of the How I Do Content Podcast I'm sharing my all-time favourite content hack...

So if you’re ready to save yourself a forkload of time...every time you sit down to create content - let’s do this!

Things You’ll Learn in this Episode of How I Do Content

• My all-time favourite content hack to save yourself a forkload of time
• Why I script my podcast episodes and why it’s a genius idea
• What a hero piece is and how you can use this in your content creation process

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Lately I’ve been talking A LOT about sales and selling on social media because I know that when I say the word sales - you cringe a little.

You immediately think of that sleazy car salesman or one of those booths in the middle of the shopping centres that you have to avoid eye contact with.

BUT as I’ve said before - you didn’t get into business to make no money and sales are an important part of being in business.

So let’s bust a few misconceptions about sales.

And to do this I have another magical guest to share with you - and that is Harriet Mellor.

Harriet is a Sales Transformation Coach, Entrepreneur and Big Picture Sales Consultant; passionate about growing businesses and removing the stigma from Sales.

She works with her clients to create a bulletproof sales cycle that generates incredible results. 

And is known for growing sales from $0-$9.8m in less than 3 years whilst becoming one of the most sought after sales people in Western Australia. 

Pretty impressive right? So of course Harriet is the perfect person to chat with ALL about sales.

In today’s episode Harriet and I chat about the biggest misconceptions around sales and how you can start to feel confident about sales in your business.

Sales are MOST DEFINITELY NOT sleazy - don’t believe me - listen to this episode and take onboard the sales gems that Harriet drops and then make up your mind.

Make sure you have a pen and paper with you to take notes. 

Things You’ll Learn in this Episode of How I Do Content

• The biggest misconceptions around sales (think sleazy car salesman)
• Some of the biggest sales mistakes you can make and how to fix them
• The key mindset to have when approaching sales in your business
• How you can begin to feel confident about sales

Connect with Harriet 

• Follow on Instagram: @yoursalesco
• Connect via LinkedIn:  https://www.linkedin.com/in/harriet-mellor-a96a153b/  
• Join the The Sales Transformation Mastermind at https://www.yoursalesco.com/mastermindwaitlist 

Want More?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic here
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business
• Join the School of Content Wizardry here 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’m SO excited to introduce a very special wizard in my life.

She joined the very first round of the School of Content Wizardry and I’ve had the privilege of watching her truly blossom in her business and she’s become a very dear friend of mine. 

Today’s guest is a lifetime member of Ned’s Army - Mel Hogan. 

Mel is a Hypnotherapist, Past Life Regression Therapist, Life Coach & NLP Practitioner.

Like many healers Mel’s journey began when she hit rock bottom after a life changing event in 2017. 

She is an absolute powerhouse whose mission it is to help her clients get rid of toxic thought patterns and limiting self beliefs. That allows them to connect to their true self and step into epic levels of self belief so they can live soul driven purposeful lives.

Her zone of genius is the subconscious mind…

And something I see with a lot of my clients (myself included) is those limiting beliefs that hold us back from going all in on our business which in turn can impact how we create content. 

So in today’s episode Mel and I talk about the subconscious mind and how our subconscious programming and blocks get in the way of how we show up in our business. She also shares why mindset work is so important for business owners.

This is a must-listen for anyone who’s experiencing self doubt and a fear of being seen in your business. 

This is a super powerful conversation. 

Things You’ll Learn in this Episode of How I Do Content

• How Mel used her own personal experience to drive her business mission
• What the subconscious mind is and the role it plays in your life and business
• How your subconscious programming and blocks can get in the way of how you show up in your business - and what you can do to move through them
• Why mindset work is a key piece of the business puzzle

Connect with Mel Hogan

• Instagram:  https://www.instagram.com/melissahogan__ 
• Website:  www.melissahogan.com.au 
• Know Thyself Program Waitlist:  https://mailchi.mp/4fcec5ab83fb/knowthyself 

Join the School of Content Wizardry 

It’s your transformative lifetime membership to guide you to share your authentic voice, create your own magic content and get max impact out of every creation.

The Hogwarts Express headed to The School of Content Wizardry departs Platform 9 ​3⁄4 on July 5th.

Sign up here

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Today’s episode is a little different....

I’m throwing open the doors to the School of Content Wizardry to give you a little behind-the-scenes tour.

This is your inside look into my signature program to help reveal and spark your inner Content Wizard.

Enrolments are currently open for the July 2021 round of the School of Content Wizardry.

As the program has had a little face-lift I thought it would be helpful to share why I created the program, what it includes, what you’re going to learn and if it’s the right fit for you.

Then you can make the decision if you’ll be joining me + Ned aboard The Hogwarts Express headed to The School of Content Wizardry departing Platform 9 ​3⁄4 on July 5th.

So let’s begin the tour!

Things You’ll Learn in this Episode of How I Do Content

• Your inside look into my signature program to help reveal and spark your inner Content Wizard. 
• Why I started the School of Content Wizardry and how it’s evolved of the past 12 months
• What you can expect when you join the School of Content Wizardry
• If the School of Content Wizardry is a good fit for you and your business 

Join the School of Content Wizardry
It’s your transformative 12 week group experience to guide you to share your authentic voice, create your own magic content and get max impact out of every creation.

The Hogwarts Express headed to The School of Content Wizardry departs Platform 9 ​3⁄4 on July 5th.

Sign up here

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Surprise!

Today is a very magical day - the doors for the next round of the School of Content Wizardry are now open.

I’m especially excited to welcome a new group of wizards into the program which has also been given a little facelift.

The School of Content Wizardry is my transformative 12 week group experience to guide you to share your authentic voice, create your own magic content and get max impact out of every creation.

It’s your powerful and game-changing Marauder’s Map to reveal and spark your inner Content Wizard.

You and I know that the magic is already inside you…you just need to uncloak it. The School of Content Wizardry is the course that will show you how.

I’ve really listened to what you’re telling me you want to learn from a content creation perspective and then I’ve poured my heart and soul into creating it.

There is magic everywhere you look inside the School of Content Wizardry.

In today’s episode I’m sharing the most important details you need to know about the School of Content Wizardry.

Consider this your letter from Hogwarts to join me, Ned and the other incredible wizards inside the School of Content Wizardry.

Things You’ll Learn in this Episode of How I Do Content

• A little background into the School of Content Wizardry 
• All the details you need to know about the School of Content Wizardry
• What you can expect and learn when you join the wonderful wizarding community 

Join the School of Content Wizardry
We start on Monday 5th July

Doors are open now for a limited time!

Find out more and sign up here

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I have a fire-cracker of a guest to share with you today.

One of the key people in my support crew who has helped me get the fuck out of my own way so I can show up as me and share all the goods with you.

She is part hype-girl, part velvet sledge hammer…

I am of course talking about Amee Triscari.

Amee is a Life + Biz Strategist, whose idea of a good time involves beer, the beach, hanging out with her little sidekick Havana and empowering YOU to create a business that supports your dream life.

Her superpower is seeing you…all of you…especially the parts that you’re too scared to even acknowledge are there.

This helps you bring what makes YOU magic to the surface so you can sprinkle this in all the content you create.

She usually comes in like a wrecking ball...but the impact she’ll have on you is a game-changer.

Which is why I wanted to get her on the How I Do Content Podcast - to give you the ultimate pep talk.

In today’s episode we chat about one of the most important parts of creating content - that has nothing to do with actually creating content.

So prepare for a spectacular show!

Things You’ll Learn in this Episode of How I Do Content

• Why it’s so important to be connected to your WHY in business
• How knowing this helps you bring out what makes you magic AND speak to your community in a way that gets them to throw money at you 
• The reason why you hide, keep yourself small and not put yourself out there - and the negative impact it’s having on your business
• Why it’s time to fuck off the “shoulds” and get out of your own way

Join the School of Content Wizardry 

• Sign up at www.thesocialbolt.com.au/scw 

Connect with Amee Triscari 

• Instagram:  @ameetriscari 
• Learn more via:  www.ameetriscari.com/instagram/ 
• Download 5 Ways to Get the Fuck Out of Your Own Way https://ameetriscari.com/5-ways-download/ 

Want More? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic here
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I want to have a chat about something that I often work on with my clients and the wizards in the School of Content Wizardry.

And that’s selling on social media.I often find that people are scared to share their products and services on social media out of fear of coming across as too salesy…

But let me ask you a question?

When you started your business...did you want to make money from it?

If you did, I want you to know that selling is a very very important part of being in business. 

And talking about your offers on social media doesn't make you salesy or sleazy.⁠

A successful social media strategy INCLUDES promotional posts. 

You don’t need to shy away from talking about your offers…

And you can do it more than once in a blue moon! 

Which is why I wanted to share 5 tips to help you get comfortable selling on social media because you deserve to be paid for what you do.

So if you’re ready to feel confident AF about selling on socials...let’s go!

Things You’ll Learn in this Episode of How I Do Content

• 5 tips to help you get more comfortable selling on social media 
• That there is more than one way to sell on social media
• A simple reframe you can make when it comes to promoting your offers
• Why you need to know your ideal client like they’re a best friend
• The number of times your audience needs to see a message before they buy from you

Sign up for my FREE Masterclass

I’ll show you the exact potion to craft a magical promo post for social media that connects AND converts – aka one that gets people to click buy now. 

The masterclass will be held on Thursday 10th June at 9.30am (AWST)

Sign up here

Want More?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic here
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business
• Join the waitlist for the next round of the School of Content Wizardry here

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

So today I have a bloody brilliant guest to share with you!

My first interaction with this wizard was seeing a post she shared on Insta with the quote “Does your inner creative sound more like Snape or Fred & George?”

So OF COURSE we became biz besties!

She’s the best copywriter in the world...*big call I know* but I’m just stating the facts…

I am of course talking about Miish Grixti.

Miish is a copywriter and internationally certified coach. Along with crafting the works for her clients (sales pages, emails, landing pages, quizzes)...

She supports coaches and creatives to show up as themselves in their words, and use psychology-driven copy to make their clients feel seen, heard, and truly understood.

If you’ve ever wondered how I know how to write such magic copy…well Magic Miish is the answer!

Together over the last 12 months we’ve created just shy of TEN different sales pages. Miish has taught me how to craft sales pages that connect with my reader AND convert into sales.

So in today’s episode we’re talking all things sales pages and Miish shares some absolute game-changing nuggets of wisdom to help you create a sales page that gives your ideal clients a full body fork yes to working with you!

Miish’s idea of a good time is writing sales pages...so prepare for all her secrets when it comes  to creating sales page brilliance!


Things You’ll Learn in this Episode of How I Do Content

• The importance of having a sales page - above and beyond making sales
• How to create a sales page that gives your ideal clients a full body fork yes to working with you!
• The difference between ‘ok’ copy...and the kind that makes your dream clients say, 'WHOA, it's like you're in my head!'?

Connect with Miish Grixti 

• Join the waitlist for Miish's program Sales Page Brilliance here
• Follow Miish on Instagram @miishgrixti
• Learn more via https://miishgrixti.com/ 
• Take Miish’s quiz and discover “What's Your Superpower for Attracting Pinch-Me-Now-Kinda Clients?” 

Want More?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic here
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business
• Join the waitlist for the next round of the School of Content Wizardry here

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE