How I Do Content

As we head into the last couple of weeks of the year, people are celebrating the year that was and all of their wins - and if you’re thinking to yourself, “well fuck 2021 was not that great for me and my business” - firstly I want to say that I feel you, and you’re not alone.

Because sometimes life and business can feel really challenging and not go exactly how you planned - and that’s ok.

Sometimes the best thing you can do is surrender and let go of what you want and trust that things will evolve as they need to.

And in the meantime I have an incredible conversation to share with you with someone who truly gets it - because she’s been on quite the journey in the last 12 months.

In today’s episode of the How I Do Content Podcast I’m talking to my friend and fellow wizard - Tracy O’Meara Smith

Tracy Holistic Health Practitioner blending a unique range of tools including Bowen and Flower Essence Therapy to help calm, and transform pain, and crisis into relief and personal empowerment.

Tracy is a truth-teller and wildflower nerd who strongly advocates for generational healing and change.

Having two daughters of her own, she is unapologetically human and through her own complex journey, she is super motivated to leave this world a better woman and a better place.

In today’s episode we talk about healing, why the connection between body, mind, and spirit is so important, and Tracy’s advice on what you should do when things in life and business don’t go to plan.

We hope you enjoy the conversation.

Things You’ll Learn in this Episode of How I Do Content

• Why the connection between body, mind and spirit is so important
• How to reconnect to your inner wisdom to guide you 
• What to do when things in life and business don’t go to plan

Connect with Tracy O’Meara-Smith

• Follow Tracy on Instagram https://www.instagram.com/tracy_omeara_smith/ 
• Connect with Tracy on Facebook https://www.facebook.com/SilverdaleHolisticTherapy 
• Download your copy of Tracy’s Book of Healing https://landing.mailerlite.com/webforms/landing/v2j4c0 
• Find out more at www.silverdale.com.au 

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

I remember my first branding shoot well.

It was a week into being full time in my business and it wasn’t exactly my idea of a good time - but you know why I did it?

Because people buy from people.

And if I wanted people to know, like and trust me (especially just starting out) - I needed to share photos of me.

Stock photos can only get you so far.

And before you say “oh Tahryn, but I hate getting photos of myself taken because I’m not photogenic at all”

I call bullshit on that as does today’s guest on the How I Do Content Podcast.

Laura Summla (or Social Laura as you may know her from the Gram) is a coffee enthusiast, wannabe skateboard pro and your fun AF branding photographer in Perth, Western Australia. 

She’s originally from Estonia and has been in Australia for the past 13 years.

Capturing people as their raw self and letting them be themselves in front of the lens is her passion.

And she’s here to show you that professional photos don’t have to be icky and awkward.

But if you want to step into the next level of your business vision - you need professional photos - and Laura’s pretty good at taking them!

She’s all about empowering you to be your true self and accepting yourself as you are right now.

In today’s episode Laura & I chat about the importance of getting photos of you for your business and how you can prepare for your next photoshoot.

If you’ve been putting off booking your next brand photoshoot - you wanna listen to this. 

Things You’ll Learn in this Episode of How I Do Content

• The importance of getting photos of YOU for your business
• Why Laura doesn’t believe in heavily editing your photos 
• How to prepare for your next brand photoshoot
• Laura’s tips to help you feel camera confident

Connect with Laura Summla

• Follow Laura on Instagram www.instagram.com/sociallaura_ 
• Connect with Laura on Facebook www.facebook.com/sociallauraau 
• Download your copy of Laura’s FREE Pose Guide https://www.sociallaura.com/poseguide 
• Find out more and book your next photoshoot at www.sociallaura.com 

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

As we head into the last month of the year and as you start to reflect on everything that’s happened in the past 12 months you might realise that there’s things in your life and business that don’t feel quite right.

With everything that’s happened in the past couple of years, it’s become super clear that life’s too short to be doing shit you hate right?

You want to create and live a life that you absolutely LOVE - which means letting go of the things that are no longer serving you.

So I have the perfect guest to share with you today on the How I Do Content Podcast - Candice Harvey. 

Candice is a living, breathing, walking, talking example of what creating and living a life you love looks like.

Within 9 months, Candice got married during COVID, moved from Adelaide to the Sunshine Coast with her husband to “live their best life”, and said goodbye to the corporate world after 15 years to start her dream business.

Through Mindset Coaching and Leadership Mentoring, Candice has helped 100s of people get clear on what they really want out of life. She establishes the “what and why” that is holding someone back and works alongside her clients to make their goals and dreams a reality.

Candice is passionate about helping people break away from simply going through the motions, discovering what is truly possible, and finding both their self-belief and self-confidence to get out there and make it happen.

What I love about Candice is she is so passionate about the work she does and she always puts her full ass into everything she does in her business - EVEN if she’s scared shitless.

In today’s episode we chat through the 3 simple steps you can take to create a life you LOVE and why you might be the biggest block to getting everything you want (and of course how you can get the hell out of your own way).

Things You’ll Learn in this Episode of How I Do Content

• How Candice made the leap from corporate life to start her dream business
• 3 simple steps you can take to create and live a life you LOVE 
• How to get out of your own way and start living a life you love
• What’s a self audit and why they’re important

Connect with Candice Harvey

• Follow Candice on Instagram https://www.instagram.com/candiceharvey__/ 
• Sign up for the FREE ONLINE EVENT - “Let’s Make 2022 Exceptional” https://mailchi.mp/candiceharvey/lets-make-2022-exceptional 
• Download Candice’s Free Guide - “3 Steps to Start Loving Life Again” https://mailchi.mp/b8ac15c35600/3-steps-to-start-loving-life-again 
• Find out more at https://www.candiceharvey.com/ 

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Can you believe it’s the end of November already?!

This is the time of year to reflect back on the past 12 months and look ahead to all the magic that’s about to happen in the next 12 months.

So in today’s episode of the How I Do Content Podcast I’m doing a bit of both and talking about my favourite subject - launching.

You’re probably thinking about what you’ll be launching next year (side note: if you haven’t yet - make sure you put a date in your calendar to do so!)...

So to help you with your launch planning I thought it would be helpful to share some of my launch trend predictions so you can set yourself up for launch success.

I’m going to focus on the offers you’ll launch, your launch content and your actual launch period.

So if you’re ready to learn my launch trend predictions for 2022 - let’s do this!

Things You’ll Learn in this Episode of How I Do Content

• The launch trends you can expect in 2022
• Why the connection and conversations you have with your community will be pivotal to the success of your launches in 2022
• How you can get your launch content in front of as many eyeballs as possible
• The importance of a strategic plan for your launches

Want more?

• Sign up for Become a Launch Wizard https://thesocialbolt.com.au/become-a-launch-wizard-bf/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

When I started this podcast it was always my vision to share the voices of amazing humans who I’ve been fortunate to learn from…

So in today’s episode of the How I Do Content podcast I’m talking to one of my all-time favourite teachers - Annie Gichuru.

Annie is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build culturally & racially diverse, inclusive and equitable businesses.

Annie has become a leading Diversity, Equity and Inclusion (DEI) coach & consultant for online entrepreneurs, most notable of which is her partnership with The Beautiful You Coaching Academy, where she supports trainees and coaches.

Following the death of George Floyd it became really clear to me that there were some real blind spots in both my life and business and that I needed to make changes and do the work.

And I knew that Annie was the person I wanted to learn and unlearn alongside of. 

Annie’s grace, gentle spirit and passion for a racially equitable world is setting her apart in the coaching and personal development industry as a compassionate educator with an incredible space holding ability.

In today’s episode Annie & I chat about why representation matters and how you as an online business owner can create a diverse, equitable and inclusive business.

This is such an important conversation that ALL business owners need to hear.

Things You’ll Learn in this Episode of How I Do Content

• Why representation matters
• The impact of a lack of representation in your business
• How you as an online business owner can create a diverse, equitable and inclusive business.
• Why DEI work is a non-negotiable for business owners and how you can overcome your fears 

Connect with Annie Gichuru

• Follow Annie on Instagram https://www.instagram.com/upliftingstudiostv  
• Sign up for the FREE LIVE TRAINING - “Allyship in Action” https://www.upliftingstudios.com.au/allyshipinaction 
• Download Annie’s FREE Guide - “How to become a genuine ally and advocate for POC” https://www.upliftingstudios.com.au/becoming-an-ally/ 
• Join the Waitlist for REPRESENTED https://www.upliftingstudios.com.au/represented-waitlist 

Want more?

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The other day I thought to myself - “I miss launching”.

Now it’s probably got something to do with the fact that I haven’t launched anything in a couple of months - and if I’m honest - I’m a sucker for the whole launch process.

I love:

• My step-by-step launch process
• Whipping out my Asana launch board template and filling it with due dates and things to do
• Creating purposeful launch content that speaks to the soul of my community
• Having conversations with people during my launches

Ahhhh launching!

So to cure my longing for launches - in today’s episode of the How I Do Content podcast, OF COURSE I’m going to be talking about launching!

I’m sharing my biggest launch lessons from 2021. These are lessons I’ve learned from both my own launches as well as my clients' launches.

So let’s begin! 

Things You’ll Learn in this Episode of How I Do Content

• Why a launch plan is essential to your launch success
• The different types of content you need to share during your launches
• The importance of handling objections 
• Why you MUST follow up your launch leads

Want more?

• Secure your "Your 5-figure launch plan for 2022" strategy session at https://thesocialbolt.as.me/your-5-figure-launch-plan 
• Sign up for Biz Wizard Coaching Series https://thesocialbolt.com.au/biz-wizard-coaching-series/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I recently shared about my mission to bring more joy and balance to my life and business.

With my Feel Good Business Strategy to guide me, all of the decisions I’ve been making in the past 12 months have been helping me to build an aligned and profitable business.

And what better way to support you on your journey towards your own aligned and profitable business than to chat with someone who knows a thing or two about doing just that.

Rachel Kurzyp is a marketing coach, copywriter, speaker and teacher - and mum to her gorgeous furchild Pacey.

She supports multi-passionate women to build an aligned, sustainable and profitable business without having to choose between their passions, compromise their values, and use unethical marketing tactics.

Rachel has helped over 3,000 creative entrepreneurs gain financial freedom allowing them to use their businesses to make a positive contribution to the world.

We’ve shared many voice messages about the ups and downs of business life, especially in the last 12 months, and Rachel has always inspired me with how she does business.

In today’s episode of the How I Do Content podcast we chat about Rachel’s recent decision to retire her entire product suite and focus on 1:1 coaching and how you can create a profitable business model that supports your unique way of being.

I hope you enjoy this amazing discussion!

Things You’ll Learn in this Episode of How I Do Content

• What an aligned and profitable business looks like 
• Behind the scenes of Rachel’s decision to retire her entire product suite and focus on 1:1 coaching 
• How you can create a profitable business model that supports your unique way of being

Connect with Rachel Kurzyp

• Follow Rachel on Instagram https://www.instagram.com/rachel_kurzyp/ 
• Take Rachel’s Quiz - Grow your business based on your plant persona quiz at www.rachelkurzyp.com.au/quiz/  
• Find out more at https://www.rachelkurzyp.com.au 

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Recently I ran some free strategy sessions and spoke with 23 business owners to help them get clear on their strategy for the rest of the year.

And with the end of the year fast approaching - I thought it would be helpful to share the 3 things for you to focus on for the rest of 2021 so you can end the year in style.

Before you freak out - today’s episode of the How I Do Content Podcast is NOT about adding more things to your to-do list - because I know you’ve already got enough on there!

And by now I hope you know that I’m never going to recommend anything that’s so complicated you need a PhD to understand.

If you’re ready to create some magic in the lead up to the end of the year - let’s do this!

Things You’ll Learn in this Episode of How I Do Content

• Why your biz goals drive your biz activities 
• The 3 things you need to focus on to achieve your goals
• How to end the year on purpose 

Want more?

• Sign up for Biz Wizard Coaching Series https://thesocialbolt.com.au/biz-wizard-coaching-series/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Having 10k followers means nothing if you’re not able to convert them into clients.

And if you’re struggling to make sales from the Instagram followers you do have, more followers isn’t going to fix it.

But never fear - have I ever left you hanging?

Today’s guest on the How I Do Content Podcast is a wizard at creating content that converts into clients!

Monique Lombardo (aka The Socialista) is a Marketing Coach for Service-based businesses and coaches and helps them transform their Instagram so they can turn their followers into dollars!

You may also know her as the Queen of Reels.

With her magical and magnetic Reels she’s exploded her Instagram following and translated those followers into a multi-six figure business in 3 years.

Not only is she my go-to source of info for all things Reels, but I love her energy and she’s such a big cheerleader for other women in business.

In today’s episode of the How I Do Content Podcast, Monique shares her best tips to help you use the power of Reels to grow your Instagram following AND your income.

And for my fellow introverts - don’t worry, Monique shares some ideas for Reels that don’t involve pointing and dancing.

So if you’re ready to rise with reels - let’s do this

Things You’ll Learn in this Episode of How I Do Content

• The most important elements of a magic reel
• How to actually make sales using social media 
• An introverts’ guide to Reels
• The key trends coming in 2022 and how you can use these in your business

Connect with Monique Lombardo

• Follow Mon on Instagram https://www.instagram.com/thesocialista_/ 
• Sign up for Rise with Reels www.risewithreels.com 
• Find out more at www.thesocialista.com 

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Calling in support in your business is a non negotiable in my opinion - whether that is in the form of team or a coach.

You don’t have to do it alone.

And sometimes you need a loving kick up the butt or some straight up truth bombs to get you out of your head and into taking action.

So if you’re sick of the stories you’re telling yourself and you want to make shit happen in your business - today’s guest on the How I Do Content Podcast is most certainly up for the challenge.

Tracey Spencer is an award winning creative business coach, the author of Rock Your Light, a speaker, Kundalini Yoga Teacher, Queen of the Lightworkers and Mum to Ollie & Spencer.

She’s also known to be:
An Aries Firecracker
A bit of a straight talker
An Igniter of dreams
A Lover of the truth bomb
And an All round fucking legend

Tracey is on a mission to help women eliminate self-doubt and go big with their lightwork.

And her superpower is seeing the magic inside of you before even you can and she has a way of speaking straight to your soul that activates this magic and sets your soul on fire.

My life and how I felt about myself changed the moment I sat in Tracey’s presence at Lightworkers Live in February 2020.

And when shit hit the fan in my business a month later, I was so grateful to be inside the Lightworkers Academy because I needed that Tracey fire to keep me moving when things were hard.

So in today’s episode Tracey & I are going to be dropping some truth bombs. These lessons really helped me so I know that you need to hear them too.

Prepare yourself!

Things You’ll Learn in this Episode of How I Do Content

• How to build a community of like minded legends
• How to create content that speaks to the soul of your community
• 4 business truth bombs to support you to rock your light

Connect with Tracey Spencer 

• Follow Tracey on Instagram https://www.instagram.com/tracey__spencer/ 
• Get your hands on Tracey’s book “Rock Your Light” http://traceyspencer.com.au/rockyourlight/ 
• Jump into the Creative Vortex and birth your creative vision http://traceyspencer.com.au/creative-vortex/ 

Want more?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE