How I Do Content

If it’s even possible - I’ve found a word that rivals “launching” in terms of scaring the shit out of business owners.

That word is “sales funnel” - and when you add the words Facebook Advertising to that mix - it’s enough to scare you shitless.

And because it’s my mission to simplify marketing, remove the fluffy shit and get straight to the heart of what it takes to amplify your business growth - in today’s episode I’m talking to an expert in the world of sales funnels and Facebook Advertising - and that’s my friend and The Social Bolt’s own Facebook Ads manager - Kate Burgess.

Kate is a Digital Marketing and Facebook Ads specialist for online coaches, creatives and consultants.

She helps 6 and 7 figure, online service providers, to develop their sales funnels to generate more income and impact with Facebook Ads.

In today’s episode Kate will demystify sales funnels and Facebook ads and share how you can use Facebook Ads to fuel your sales funnel.

We’re going to shock you how simple it can really be - so let’s do this!

Things You’ll Learn in this Episode of How I Do Content

• What the heck a sales funnel really is and how you can use one in your biz
• Why Facebook Ads are a great tool to amplify your growth in a simple strategic way
• How to prepare for ads ahead of your next launch.

Connect with Kate Burgess

• Follow Kate on Instagram at https://www.instagram.com/kateburgessdigital/ 
• Book a call with Kate to chat Facebook Ads Management https://www.kateburgess.com.au/ready-to-chat 

Sign up for Become a Launch Wizard
Unlock all my favourite launch spells so you feel confident to launch your magical offer and make more sales than ever before.

Sign up at https://thesocialbolt.com.au/become-a-launch-wizard/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

There’s an increasing number of conversations right now in the online space around generating monthly recurring revenue vs launching.

These conversations are trying to pit them against each other in a UFC title fight to be crowned business model of the world.

So in today’s episode of the How I Do Content Podcast - I’m putting my hand up to defend launching.

I’m about to bust some myths and perceptions out there about launching and to give you some insight into how to generate consistent monthly revenue through launching.

So ding ding ding - let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• What launching REALLY is
• Some of the FALSE perceptions around launching
• How to maintain a regulated nervous system during your launch
• Ways to generate consistent monthly revenue through launching

Want more?

• Sign up for Become a Launch Wizard at https://thesocialbolt.com.au/become-a-launch-wizard/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I want you to be honest with me…

Where do YOU sit on your priority list?

Be really honest with yourself here.

Because as business owners there’s always a social media post that needs to go out or more client work that needs to be finished.

And then if you’re Mum - add in school drop-offs, kids' sports, putting away that laundry…

The list is endless, which means you tumble further and further down that list, leaving you feeling exhausted and wondering how people on social media make it seem so easy.

Today’s guest on the How I Do Content Podcast is going to give you insight into what it really means to prioritise yourself.

I’m talking today with my friend Sharon Marriott.

Sharon supports busy working mums to overcome the feelings of overwhelm, exhaustion and mum guilt and to feel more ease and calm each day.

She runs THREE businesses and is a FIFO wife and Mum of twins, oh and a Dog Mum too.

In today’s episode, Sharon shares how she juggles mum life / biz life / FIFO wife life and still prioritises herself and some practical and simple ways you can start to prioritise self-care and self-love in your life.

So let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• How to prioritise yourself (but REALLY prioritise yourself)
• What real self care looks like (#spoileralert it’s not bubble baths)
• Practical and simple ways you can start to prioritise self-care and self-love in your life

Connect with Sharon Marriott

• Follow Sharon on Instagram at https://www.instagram.com/sharon__marriott/ 
• Book your Mindfulness Moments Call https://calendly.com/sharon-marriott/mindfulness-moments-call 

Want more? 

• Sign up for Pre-Launch Wizardry: The Intensive at https://thesocialbolt.com.au/pre-launch-wizardry-the-intensive/ 
• Join the waitlist for Become a Launch Wizard at https://thesocialbolt.com.au/become-a-launch-wizard-waitlist/ 
• Instagram: @thesocialbolt
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Last week we were celebrating 50 episodes of the podcast BUT the celebrations aren’t quite over because today is the podcast’s first birthday!

Yes, today marks 1 year of the How I Do Content Podcast!

So in today’s episode, I’m sharing how you can launch a chart-topping podcast and maintain that momentum, creating a really epic asset for your business.

Because if I can launch a podcast and get it to #1 in Australia and #2 in New Zealand in Marketing on Apple Podcasts - then you sure as heck can too!

So when you’re ready to dive into all the juicy details and continue the party - let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• Why you should consider starting a podcast
• How to maximise the number of downloads when you first launch your podcast 
• What to do to maintain the momentum from your podcast launch

Want more?

• Sign up for Pre-Launch Wizardry: The Intensive at https://thesocialbolt.com.au/pre-launch-wizardry-the-intensive/ 
• Join the waitlist for Become a Launch Wizard at https://thesocialbolt.com.au/become-a-launch-wizard-waitlist/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

HOLY FLYING DEMENTORS - It’s Episode 50 of the How I Do Content Podcast!

I thought it would be a whole lotta FUN to get YOU to submit questions you really want to ask me and then throw over the hosting mic to the magical Ellie Swift (aka my always biz coach) to ask them.

The result = a whole heap of magic insight into Tahryn the human AND Tahryn the Biz Wizard.

I’m so excited to share this fun and fabulous 50th episode with YOU.

To get to 50 episodes when I never thought I’d even record one.

To speak to magical humans who inspire me every fucking day.

And to you. For listening. Whether this is your first episode or your 50th episode listening. 
Thank you from the bottom of my Ned-loving heart for listening to the How I Do Content Podcast.

It still blows my mind that there are magical humans out there who tune in for every single episode.

I’m so grateful. 

Things You’ll Learn in this Episode of How I Do Content

• My biz coach Ellie Swift takes the mic to ask me the questions you most want to know
• The biggest shifts (strategy, business model and mindset) I’ve experienced since starting my business journey
• The Harry Potter character I most relate to and why

Want more?

• Sign up for The Biz Wizard Coaching Series at https://thesocialbolt.com.au/biz-wizard-coaching-series/ 
• Join the waitlist for Become a Launch Wizard at https://thesocialbolt.com.au/become-a-launch-wizard-waitlist/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Connect with Ellie Swift 

• Follow Ellie on Instagram: @elliehswift
• Listen to Ellie’s Podcast - Shine Online with Ellie Swift: https://ellieswift.com/podcast/ 
• Find out more at www.ellieswift.com

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I recently shared a post on the Gram titled “My focus for my first 3 years in business” - and it went nuts.

If you’re a ride or die listener here at the How I Do Content Podcast - you’ll know that I love to really pull things apart and give you the lowdown on how things in business really work.

And if this is your first time listening - hello and welcome to my brain.

So in today’s episode, I’m going to go into even more detail about that post and give you the ultimate behind the scenes info you need to make consistent cash in your first 1 to 3 + years in business.

I’m also going to share the ways in which 1:1 coaching has supported me to build an incredible 6-figure business in those 3 years and how YOU can maximise your coach for years 1 to 3.

Before we dive in - I want to let you know that I currently have 3 spots available for 1:1 business coaching. This is my Biz Wizard Coaching Series where we get crystal clear on your unique business strategy (your offers, your content, your messaging, your launches) so you can build the business of your dreams. A business that showcases your unique blend of magic and that works FOR you. One that makes you money AND is fun.

So if you want one of those 3 spots - lock it in here: https://thesocialbolt.com.au/biz-wizard-coaching-series/

Things You’ll Learn in this Episode of How I Do Content

• The focus for each year of my first 3 years in business
• How 1:1 coaching has supported me to build an incredible 6-figure business
• My recommendations for what to focus on for years 1 to 3 in business and how you can maximise your coach 

Want more?

• Sign up for The Biz Wizard Coaching Series at https://thesocialbolt.com.au/biz-wizard-coaching-series/ 
• Join the waitlist for Become a Launch Wizard at https://thesocialbolt.com.au/become-a-launch-wizard-waitlist/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The most powerful marketing strategy has nothing to do with posting Reels with seamless transitions and trending audios…

But it DOES have a shitload to do with Y-O-U and how you show up in the online space.

In a world of same sameness it takes a brave soul to really embody your highest self and to show up and share from that place. And in all honesty - that’s how you really stand out online.

We need humans who are committed to showing up in FULL COLOUR - and today’s guest on the How I Do Content Podcast is such a leader at embodying this energy.

And that is my friend and leading lightworker - Kylie Holmes.

Kylie Holmes is a Past Life Healer and Intuitive Coach for big-hearted women, light workers and leaders.

She supports her clients to land in their full essence and embody their wildly messy, beautiful self so that they can remember who they are at soul level, and thrive in this world as the powerful human that they are.

Known for her grounded, magnetic energy and her powerful intuitive guidance, Kylie holds her clients in unconditional love, which allows them to dive into the depths and come home to their truth. Her clients often describe working with her as transformational, magical, life changing, validating and more often than not, a little bit weird (in the best of ways, of course).

You’ll often find her writing and singing songs for her clients, snuggled up on the couch with her dog, Bodhi or with her feet on the earth immersing herself in the beauty and magic that surrounds us.

So in today’s episode Kylie shares her magic with you and gives some amazing insights into how you can embody your highest self and really thrive in your business. And of course make sure you listen to the end where Kylie and I talk about our dogs.

Let’s GO!

Things You’ll Learn in this Episode of How I Do Content

• The impact of your past life on your present life
• How to build self trust and safety so you can show up and share your magic
• How to embody your highest self and thrive in your life and business

Connect with Kylie Holmes

• Follow Kylie on Instagram at https://www.instagram.com/kylieholmes_/ 
• Download Connect to your Higher Self: A Meditation at https://wondrous-producer-4689.ck.page/f4eed25e1b 
• Listen to the Leading Lightworkers Raw + Unfiltered Podcast at: https://podcasts.apple.com/nz/podcast/leading-lightworkers-raw-unfiltered/id1592381285 
• Join the Leading Lightworkers: Raw + Unfiltered Facebook Group at https://www.facebook.com/groups/4490462161025077 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

For every offer I’ve launched in my business in the past 3 years - I’ve made sales every single time.

Yep! I recently launched my Create Your 6 Figure Offer Intensive and I sold more than double my sales goal and I did it with ease!

And the way my brain works is that I like to pull this knowledge and data apart and see exactly WHY I’ve been able to consistently make sales in my business - and then of course to share it with you because it’s something you want to know.

So in today’s episode of the How I Do Content Podcast I’m sharing the secrets to making sales on repeat in your business.

So if you’re ready to learn all the juicy details - let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• How I’ve been able to make sales every single time I’ve launched an offer in my business
• The secret to my sales success and how I create offers that sell
• 6 things you can do to make sales on repeat in your business 

Want more?

• Sign up for The Biz Wizard Coaching Series at https://thesocialbolt.com.au/biz-wizard-coaching-series/ 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’ve lived with depression and anxiety since I was 16 years old.

And living with anxiety and depression and running a business is interesting to say the least. It adds that layer to the experience of being a CEO in your business - coping with all of the things going on in your business and going on in your mind.

But I also know the power of my voice, of sharing my story, and of connecting with other people through shared experience.

Because what I also know to be true - there’s always someone out there who needs to hear what you’ve got to say.

Sharing your story could change someone’s life.

I know this because today’s guest on the How I Do Content Podcast is someone who’s story impacted me - long before the Social Bolt ever existed.

I’m so happy to chat today with the amazing Lou Fitz from The Anxiety Project.

Through a Lived-Experience approach, Lou supports passionate anxious individuals to find their Inner-Confidence, Inner-Truth & lift the bar on self-knowledge by learning who the fuck they are, why they are the way they are, so they can own themselves authentically without the worrying mind-shitstorms getting in the way!

Lou shares her lessons learnt from coming out the other side of a 20 year battle with anxiety & 4 year battle with depression. Through her relatable, raw AF story telling, she will have you laughing, crying, and feeling a whole lot better about the ‘craziness’ inside your head, and inspire you to take back control and be Authentically YOU!

In today’s episode we dive into Lou’s experience with anxiety and she shares some really great insight into tools and techniques to support anxious biz owners and why sharing her story was so important to her.

You’ll love Lou.

And if you are in a vulnerable space right now or this conversation covers topics that could be triggering please listen with discretion. And reach out for help if needed. Please know that you’re not alone. 

Things You’ll Learn in this Episode of How I Do Content

• What the catalyst was for Lou to take on her anxiety and why she started The Anxiety Project
• Lou’s favourite tools / techniques for anxious business owners 
• The power of telling your story and the impact it can have on others 

Connect with Lou Fitz

• Follow Lou on Instagram at https://www.instagram.com/the.anxietyproject/
• Join the Confidence to Be Mastermind https://theanxietyproject.com.au/confidence-to-be-mastermind/ 
• Listen to the Getting Vulnerable Podcast: https://theanxietyproject.com.au/podcast/ 
• Find out more at https://theanxietyproject.com.au 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Ever seen those business owners who are out there living your dream life?

You know the ones - they’re making great money, having a heap of FUN doing it AND they still have time to live their life as well.

Now you might look at them and wish your life and business looked more like that…

The good news is that if it’s possible for them, it sure is possible for you too.

And for proof - on today’s episode of the How I Do Content Podcast, I’m talking to Jess Williamson.

Jess is an award winning mindset & business coach and serial entrepreneur having scaled 4 successful businesses in the last 5 years and who recently sold her last business internationally… It's safe to say, Jess loves to keep busy!

Jess has been featured in publications such as Forbes, Channel 9 news and the West Australian, to name a few, for her expertise in growing businesses online.

In the last 2 years, Jess has found her true passion in her work as a business coach. Through her 1:1 coaching and Dreamers & Doers Membership she loves helping other female entrepreneurs unleash their potential and believe that anything is truly possible! Combine that with her coaching certifications, experience in business and her innovative strategies for growth, you’re going to get a tonne out of Jess today!

When Jess isn’t busy supporting her clients and getting them epic results in their businesses… or running her own empires… She loves to explore and go on adventures or relax at the beach!

Jess is proof that it’s possible to build a successful business that you LOVE and that makes you money.

In today’s episode Jess shares how she plans her business around her life (not the other way around) and gives you an insight into the strategies she used to scale her businesses.

This is a MUST LISTEN episode.


Things You’ll Learn in this Episode of How I Do Content

• How to plan your business around your life (not the other way around)
• The strategies Jess used to have a $55k month
• The key to creating offers that people actually want to buy

Connect with Jess Williamson

• Follow Jess on Instagram at https://www.instagram.com/jess.williamson8/ 
• Listen to the Couch Chats Podcast https://www.jessicawilliamson.com.au/podcast 
• Watch the $55k month MASTERCLASS at https://www.jessicawilliamson.com.au/offers/NxiAjYKU/checkout 
• Download the FREE Workbook & Mini Training : How to overcome the LIMITING BELIEFS holding you back from your wildest dreams at https://www.jessicawilliamson.com.au/limiting-beliefs-signup 
• Find out more at https://www.jessicawilliamson.com.au/ 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE