How I Do Content

My level of excitement for today’s guest is equivalent to when Neville Longbottom won Gryffindor the House Cup in the Philosopher's Stone.

This wizard has taught me the ins and outs of social media over the last 3 years.

With her teachings I was able to create social media content that connected with my community and in doing so helped me build a fully booked business within four months of going full time in The Social Bolt.

She is the Queen of Instagram - I am, of course, talking about Brooke Vulinovich. 

Brooke is an Instagram specialist, international keynote speaker, creator of the global Social Club Membership and Academy and a regular guest on Channel 9 News Perth.

Brooke specialises in educating businesses on exactly how to leverage the power of Social Media to increase their brand awareness and boost their bottom line. 

Her online coaching community - the Social Club Membership - (which I’m a proud member of) has empowered thousands of businesses in 32 countries with the knowledge, confidence and tools to get real results and sell using Instagram.

What I love about Brooke is how she’s incorporated her personality into everything she’s created but also in a strategic way (aka it helped build her empire). 

In this episode we talk ALL things Instagram - specifically how to actually make sales - and what donuts and Ned have to do with this.

It’s filled with so many nuggets of gold...so many truth bombs...and if you’re using the magic of social media to grow your business and make sales - you are going to LOVE this episode!

Things You’ll Learn in this Episode of How I Do Content

• How to incorporate your personality into your brand on social media
• The mistakes to avoid when creating content for social media
• That there's more than one way to create content for social media
• Why you don't have to be the most extroverted of extroverts to show up on social media 
• The fastest way to grow your account and explode your engagement
• The one Instagram strategy that Brooke swears by

Connect with Brooke Vulinovich

• Follow Brooke on Instagram: @brookevulinovich
• Check out the Social Club on Instagram: @socialclubcommunity
• Learn more via: www.brookevulinovich.com
• Join the Social Club Membership: https://www.brookevulinovich.com/membership 

Want More?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

One question I get asked A LOT is...⁠

"As an introvert how do you show up and talk on stories, how do you go live on Facebook, how do you run guest masterclasses?"⁠

And as an introvert I TOTALLY understand that feeling you get when you think about showing up on video!

The thought of people judging you...

The fear of making a mistake...⁠

Or completely blanking on what to say...

BUT what is the impact of you NOT showing up?

There's no magic potion that’ll make you become an instant extrovert...

But the thing is - if you don't show up - you're doing a disservice to your business.⁠⁠

When you let your fears stop you from showing your face...you're missing out on building a beautiful community of raving fans who turn into amazing clients. ⁠⁠

People buy from people.

It's as simple as that.⁠⁠

My business went to the next level when I just stopped letting the fear of making a mistake or people judging me or being uncomfortable for 15 seconds get in the way of connecting with my community.⁠⁠

And I promise the more you do it...the easier it will get!⁠⁠

So in today’s episode I’m sharing 5 tips to help take action and show up confidently and consistently in your business (even if you’re an introvert!).

Let’s do this!

Things You’ll Learn in this Episode of How I Do Content

• How letting your fears stop you from showing up online impacts your business 
• The magic spell that helps me show up online as an introvert 
• My top 5 tips to help you start showing up online TODAY 

Want More?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’m Hermione-at-exam-time level excited because I have THE most magical guest to share with you today.

A woman who’s had the biggest impact on my business (and my life) and who makes it to the top of my gratitude list time and time again.

She is someone I met before The Social Bolt even existed…

Her course was the first ever online course I invested in…

And she’s been my business coach since the very beginning of The Social Bolt.

I am, of course, talking about Ellie Swift.

Ellie’s a Marketing & Mindset Coach for high-performing women who are ready to build heart-driven, intentional and abundant online businesses.

I cannot overstate the impact she’s had on my business and my life so much that I’ve been able to build and grow my business to the point where I’m launching this podcast.

I often thank past-Tahryn for being brave enough to go all in and make that decision to invest in myself and my business with Ellie by my side. 

I really couldn’t think of a better first guest for The How I Do Content Podcast.

Ellie and I chat customer journeys, client relationships, content strategy, creating content that connects with your community and soulful selling amongst other things...I could quite literally talk to her for hours and hours!

So if you’re ready to dive in and learn why strategy ISN’T a dirty word - let’s begin. 

Things You’ll Learn in this Episode of How I Do Content

• Why an empowered and nurturing customer journey is good for you and your clients
• The importance of this customer journey in helping you to create content that connects AND converts
• That strategy and selling DOESN’T mean you gotta use bro marketing tactics
• What the content creation process looks like for a million dollar business

Connect with Ellie Swift 

• Ellie’s Instagram: @elliehswift
• Ellie’s Website: www.ellieswift.com
• Ellie’s Podcast - Shine Online with Ellie Swift: https://ellieswift.com/podcast/ 

Want More?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Today I’m sharing how I became fully booked within 4 months of going full time in my business.

This isn’t a magical story about wishing on a star and it falling into my lap…

But the real and practical details of my journey.

The intentional decisions that I made to call in those new clients in the first 4 months…

AND

That I also relied on when I went from fully booked to zero clients overnight thanks to my old mate COVID

4 simple but powerful strategies that you too can draw on in your business to help you call in those Beyonce-level clients.

So if ‘get more clients’ is on your wishlist - let me share exactly how I did it.

Things You’ll Learn in this Episode of How I Do Content

• The intentional decisions I made that helped me become fully booked
• Why I chose to invest in a business coach from Day 1 
• How I built a community by getting clear on who I wanted to help and why 
• What happens when you embrace and share the REAL you through your content
• How and why consistency is your best friend when it comes to business

Want More?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Join the waitlist for the next round of the School of Content Wizardry http://thesocialbolt.com.au/school-of-content-wizardry-waitlist/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE  

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome to the How I Do Content Podcast!

I’m Tahryn, a content strategist and coach.

I like to bring a bit of magic into everything that I do which is why I’m a self-appointed Content Wizard.

Side Note: I’m also Harry Potter obsessed!

You CAN create content in a way that is simple, fun and authentic to you. 

I want you to feel CONFIDENT and EMPOWERED to let YOU shine through all the content you create.

This podcast will be a mix of heart led strategy, my favourite content creation spells and chats with some of the wizards who’ve shaped the way I create content.

This is not about transfiguring yourself into something you’re not…

Or creating content a certain way because you think you “should”... 

This is about embracing how wonderfully magic YOU are and recognising the power of sharing this through your content.

⁠I want you to know that no one is YOU and that is your superpower.⁣⁠

Just as the wand chooses the wizard, your content should be tailored in a way that is unique to you and your business.

This means harnessing your unique magic to help you create your own magic content so you can save time and enchant your dream clients...without having to change who you are.

Your people are out there.⁠..waiting for you!

So it’s time to reveal and spark your inner Content Wizard so that you can sustainably serve your community in a way that feels true to who YOU are AND helps you build a sustainable business.

That is what I’m here for. 

From the bottom of my Ned-loving heart THANK YOU for being here.

I can’t wait to share ALL of the magic with you.

Want More?

• Website: https://www.thesocialbolt.com.au 
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Join the waitlist for the next round of The School of Content Wizardry http://thesocialbolt.com.au/school-of-content-wizardry-waitlist/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE