Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

Welcome to another episode of Fireside with Facebook!

In this episode Scott Shapiro from Facebook’s Real Estate Group talks about Facebook Creative and how to best utilize it for your business. Scott also discusses how to evolve your social media postings from talking only about listings to sharing more about the services you provide. Scott provides examples how an agent can different types of posts including stories to relay their message to their followers. Last, Scott talks extensively about the usage of advertisement in Facebook and various ways an agent can use it to generate leads and more engagement.

To view the presentation, click here to download.

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show.

Right Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show, and today is our regular series called Fireside Chat with Facebook. And we’ve teamed up with the real estate team at Facebook corporate to produce episodes designed to help agents better utilize Facebook and their suite of tools including WhatsApp, Instagram, Messenger, and all their other tools. And we have Scott Shapiro here from Facebook with us as our guests. Let me tell you a little bit about Scott Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their business forward. In addition to the client partner role, Scott also serves as the industry relations liaison between the Facebook real estate team and the real estate industry helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. Prior to joining Facebook, Scott was a sales executive at ABC, where he also participated in a sales advisory role acting as a consultant for the digital and the sports teams. Scott once again, welcome to keeping it real.

Scott Shapiro 2:00Thanks, DJ happy holidays, everyone. Hope everybody had a great Thanksgiving before we started streaming live DJ and I were talking about Thanksgiving 2020. And hope everybody had a safe and happy Thanksgiving and look forward to happy safe Christmas and Hanukkah season for everybody.

D.J. Paris 2:16And we were also mentioning how fortunate we are that social medias is a thing during the pandemic that we can stay in touch with, with our friends, our families, if we’re not able to be there in person. And a lot of people of course, are struggling right now with to do that, at least we have, you know, tools like like Facebook to do that. So we’re really, really, it’s really we were talking about I was saying how much how much easier it was to stay in touch with people, you know, during during the lockdown.

Welcome to another episode of Coaching Moments With Ryan D’Aprile from D’Aprile Properties!

In this episode Ryan talks about mindset and its importance in an agent’s business. Next, Ryan discusses about why one must cultivate habits, accountability and endurance for continued success. Ryan also emphasizes why coaching is essential and how you should think of coaching as an investment in your business. Last, Ryan and D.J. discuss teams and how to get the most out of being in a team.

If you’d prefer to watch this interview, click here to view on YouTube!

Ryan D’Aprile can be reached at 312.590.6416 and [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country and her step by step training program will take your social media game to the next level. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show

right welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today is our regular monthly coaching moments with Ryan de April. Now if you’re not yet familiar with Ryan or you if you’re new to the show, a Ryan comes on every single month to give our listeners and our viewers a coaching moment and a coaching session. Let me tell you about Ryan Ryan’s April is a progressive thought leader focused on providing for his agents and his staff at depot properties. His strengths are his motivational skills, his coaching style and his dedicated dedication to training. He has 14 offices throughout the Chicagoland area and also in Wisconsin, Indiana and Michigan with hundreds and hundreds of top producers Day April properties is coaching company with eight strategic coaches who work week in and week out with every agent individually focused on business planning, coaching and accountability. If you’d like to take your career to the next level, or if you’re just not getting the attention you need check out Jaipur properties. Visit D APR properties.com Welcome once again, Ryan. Thank you DJ appreciate you having me. For everyone who’s who’s watching this and not listening can see Ryan’s got a whole setup. Now with a microphone. It’s very, you have like a nicer setup than me. So now I have to upgrade my I know, I know what I’m asking Santa for this year as a better equipment.

Ryan D’Aprile 2:08I had our eye, our head of branding, watch our last broad podcast and she said what are you doing? The cameras up your nose. So she took control and all sudden here. Here

D.J. Paris 2:21the microphone you’re using is actually called a Yeti. And I when I first started this podcast, that’s the exact exact microphone I used to use. So that’s a good one to definitely it’s a great it’s a great mic. Anyway.

Ryan D’Aprile 2:35So my cocktails in the summ...

Welcome to the December episode of Learn With A Lender with Joel Schaub of Guaranteed Rate!

At the beginning of the episode, Joel talks about rates and what they mean today for buyers and sellers. He also discusses how an agent can discover their niche and from there shares how to add value. Joel also discusses client gifts and how to show appreciation so that you’ll be remembered. Last, Joel emphasizes the importance of market education so you can be perceived as the industry expert.

If you’d prefer to watch this interview, click here to view on YouTube!

Joel can be reached at [email protected] and 773.654.2049.

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by Joel Schaub at guaranteed rate. As a realtor it’s important to partner with only the most trusted name in mortgage lending. Joel has 1000s of satisfied clients and gives $1,500 of his commission back to your buyers on every closing. He is known for his ability to close even complex deals start to finish in only 14 days to learn what 1000s of others already know. Make a note to call Joel at 773-654-2049 or email [email protected] Guaranteed Rate is an equal housing lender licensed in all 50 States Consumer Access Number 2611 And now on with the show.

Hi, welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris, I am your guide and host through the show and today, once again is our monthly series called Learn with a lender with Joel shop from guaranteed rate. Now Joel is the vice president of lending at guaranteed rate. He’s been doing loans at a high level since 2003. And his got to that level because of what he does specifically for agents, which is he gives part of his commission back to the buyer on every single transaction. Last year alone, Joel gave back over $291,000 in closing costs back to the buyers who worked with him. And that put Joel’s value in the top 1/10 of 1% of all lenders nationwide. out of 400,000 lenders in this loan officers in this country, Joel is ranked number one 137. This year to date, he has done 484 closed transactions, which is his highest amount that he’s ever done. And in his whole career for just under 177 million, and he’s on pace to close out the year with over 500 closed transactions. Now if you’re looking for a loan officer, we cannot more highly recommend Joel, he’s the very best we’ve ever worked with. He is actually doing my transaction right now. That is how much I believe in Joel that he is my guy too. So he should be yours as well. Joel can be reached directly on his email, which is [email protected]. Again, [email protected]. Or you can shoot him a text message or call him at 773-654-2049. Once again, let’s say hello to the biggest Cubs fan. I know Joel Schaub welcome. Hey,

Joel Schaub 2:39thanks so much for having me. The numbers and all of that are great. But what really matters is this kind of communication that we have so often, you know, I like to give back. And you know, I like this kind of communication where we’re helping agents and no matter where we’re at in the world. We’re here to do it. So I’m happy to be here today.

D.J.

Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com.

In this episode Chris Linsell from TheClose.com talks about the importance of making resolutions for the next year so that 2021 is your best year ever! Chris emphasizes little decisions you can make that will have a big impact on your business. Chris also talks about the cost of closing a deal and explain how to calculate it for clients. Last, Chris discusses best practices should any listener be thinking about switching teas or brokerages.

If you’d prefer to watch this interview, click here to view on YouTube!

Chris Linsell can be reached at [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country and her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show

Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today is our monthly series called closing time with Chris Lynn sell from the closed.com. This is a partnership between keeping it real and the clothes.com. But let me tell you about the clothes if you’re new to our show. Now the clothes.com is the kind of real estate website designed to give agents teams and brokerages actionable strategic insight from industry professionals. They cover real estate marketing, lead gen technology and team building strategies from the perspective of working agents and brokers who want to take their business to the next level, please visit the closed.com That’s th e c l o s e.com And subscribe to their newsletter so you can get notified every time they publish an article. Now with us as always as crystal and Sal. He is a staff writer and real estate coach for the close. Chris is the closest resident expert on real estate topics ranging from marketing lead gen transactional best practices and everything in between. He’s also a licensed agent in the state of Michigan. And Chris has been part of hundreds of real estate transactions from Mark modest rural starter homes to massive waterside compounds. When he isn’t writing, you’ll find Chris fly fishing or performing on the stage of his community theaters production. Although I guess probably doing that virtually right now. But as always, Chris, welcome once again to keeping it real excited as always to have you glad you we were talking earlier. Glad you had a good Thanksgiving.

Chris Linsell 2:14Yeah, DJ, great to talk to you again. Really great to be here. I have managed to claw my way out of my Thanksgiving dinner coma just in time to be able to talk shop with you so excited to be here.

D.J. Paris 2:27Just this morning before I went to work, I took an inventory of my leftovers. And I have I kept a tally from Thanksgiving not including thanksgiving to how many times I had eaten leftovers from from from that Friday,

In our December episode of Monday Market Minute, Carrie McCormick from @Properties talks about her predictions for the real estate market in 2021 and why she believes it will be a buyer’s market. Carrie also shares how her business has recently shifted from a buyer’s agent to a seller’s agent and emphasizes how essential it is to understand where the market is going. Carrie discusses the importance of marketing and the impact it will make in your business. Last, Carrie and D.J. talk about client holiday gifts.

If you’d prefer to watch this interview, click here to view on YouTube!

Carrie can be reached at [email protected] or by phone at 312.961.4612.

Please follow Carrie on Instagram by clicking here.

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country and her step by step training program will take your social media game to the next level. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show

Welcome to keeping it real, the largest podcast for real estate agents and buy real estate agents. My name is DJ Paris. I am your guide. And host through the show today on the show is our monthly series called Monday market minute with Carrie McCormick from at properties and she’s also from the Carey McCormack Real Estate Group. Now Carrie is a top 1% producer in Chicago with over 20 years of experience helping buyers sellers and investors. In fact, in the past 12 months out of 44,000 real estate agents in the Chicagoland area. Carrie is currently ranked number eight in production. She’s a true superstar and an expert in everything from first time homebuyers, veteran investors and luxury properties. She also works a lot with a lot of developers and is often chosen to represent their high end developments, including the one that I am closing on, hopefully in the next month or two. So I have direct experience working with Carrie, she’s awesome. But please visit Carrie at her website, which is Carrie McCormick r e.com. And also this week, or actually, yeah, this week, she is doing her her favorite things on Instagram. And she’s giving away an item every single day she is going to be talking about her favorite things that she enjoys in her life and then doing a giveaway every single day. So you can find her on Instagram, Carrie McCormack real estate. Carrie once Welcome once again to the show.

Carrie McCormick 2:05Thank you, thank you so much. And yes, please check out my Instagram and for a chance to win. It’s I’m also supporting some local businesses to my favorite local businesses. So it’s, it’s good for everybody.

D.J. Paris 2:17Yeah, those local businesses really can use the help right now. So everyone, we should all be thinking about ways to support those local, especially restaurants and some of those at risk industries.

Adam Riddle from Nexus Commercial Realty in Denver discusses the beginning of his career in real estate and how he eventually founded his firm. Adam talks extensively about the secrets of finding investors and finding properties. According to Adam agents should educate themselves on income producing real estate so they can begin to have those conversations with clients. Last, Adam talks about the problems faced in inherited multifamily properties and the challenges of property management.

If you’d prefer to watch this interview, click here to view on YouTube!

Adam Riddle can be reached at 303.257.7627 and [email protected]

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee, oh, gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris, I am your guide and host through the show. And guys, we are almost finished with 2020. And we know 2020 is a particularly difficult year for everyone, of course, and so our hearts go out to anyone who has been affected by the challenges that we’ve all been facing. But we also are going to keep doing this podcast to help give you tips and ideas of how to keep your real estate business moving forward. And we have big plans for 2021. And we’ll be sharing those with you shortly. But as always, please, the best way you can help support our show is by telling a friend think of one other real estate agent that could benefit from hearing these interviews with top producers like the one we’re about to share with you, Adam riddle who’s amazing. And we’re going to keep sharing those with you throughout the upcoming years until we just can’t do it anymore, which hopefully will never come. But we’re doing it now. So guys, thanks again, tell a friend and also find us on Facebook, please follow us we’re at facebook.com forward slash keeping it real pod. And we post lots of great articles that we find that are worth reading to help you grow your business. And of course all the episodes we do there. So again, tell a friend, follow us on Facebook and check out our website. If you haven’t yet. It’s keeping it real pod.com If you’re you know somebody who just wants to check out some of our episodes and not download them, you can do that right on our website. And you can check out everything we’ve ever done there and stay in touch to please let us know what guests you want to see in 2021. We want to know if you have a top producer, even if you don’t know them personally, but you’re like that’s the man or the woman in my community that’s just crushing it and I’d like to know how they did it. Let us know we’ll reach out to them. We’ll convince them. So guys keep keep supporting our show. Keep listening and I hope everyone has a safe,

Welcome to our monthly feature, Social Bootcamp With Gogo Bethke!

In this episode Gogo talks about the importance of building a preferred vendor list for your clients. Not only is it a great resource for your customers, but it also helps support local businesses! Next, Gogo discusses affiliate relationships and introduces Vivint for home security systems to our listeners. Gogo emphasizes how important it is for every agent to look out for additional ways they can generate income aside from sales transactions.

To have a look at the services Vivint provides, click here!

If you’d prefer to watch this interview, click here to view on YouTube!

Gogo Bethke can be reached at [email protected] and at her Instagram account.

Purchase Gogo’s Bootcamp by clicking here – Keeping It Real Podcast listeners get a discount!

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount and now on with the show.

Right, today on the show, we have our monthly series social bootcamp with gogo bath key. Gogo Beth he came to the United States in 2003. To build her American dream she was broke. She had no real estate experience no sphere of influence barely spoke English and only $6 to her name, and that left her with nothing else but Facebook to help start her real estate business which is how she began she created gogos real estate and began her real estate career now with the power of social media gogo has sold over 65 million in real estate transactions. She shares the good the bad, and the ugly of real estate and her honest snippets into her daily life earned her 10s of 1000s of social media followers and in the real estate community, she has earned the nickname The Queen of social media. After being asked to present at various conferences and events with realtors. She built her own social media Bootcamp for realtors called Go Go’s bootcamp. Now today she has a team of almost 250 agents nationwide. Her goal is to help as many agents as possible make a name for themselves in real estate utilizing social media. Now, if she can do it, this girl from Transylvania, Romania with no formal US education, no sphere of influence, no money, no experience and an accent, then anyone can do it as well. Please follow gogo on Instagram at gogos real estate. And also please consider investing in her bootcamp. We are big, big fans of gogos bootcamp, it’s about the only product that we recommend to our listeners and viewers. And there’s a special discount if you go to her pod to her bootcamp via the link Gogo podcast.com,

Hans Struzyna, a top producer from the Bay Area with Gunderman Group at Keller Williams, is a former U.S. Olympic rower. In this episode Hans talks about his experience as an Olympian and the discipline that helped carry over into his real estate practice. Next, Hans talks about the switch from a professional athlete to a real estate professional. He shares marketing strategies and his plans for 2021. Last, Hans talks about his own podcast and the challenges he faced with the post-production of his episodes which led him to starting a post-production company for podcasts.

If you’d prefer to watch this interview, click here to view on YouTube!

To check Hans’ Another Way To Play Podcast, click here.

For more information on the services StreamLined Podcasts provides, click here.

Hans Struzyna can be reached at (510) 768 – 8228 and [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee, oh gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris. As always, I am your guide and host through the show. And also, as always, we want to thank everyone who is listening to these words right now, because you’re the reason we do this show and really appreciate it. And we would also ask that you keep the train rolling by doing just really one thing, tell a friend think of one other real estate agent that could benefit from hearing from great producers like Hans, which we’re about to get to in just a moment. And tell them about the show and you can send them over to our website where they can stream every episode we’ve ever done right from the site, but they can also subscribe via really any podcast app because we’re on every directory so just shoot them over to keeping it real pod.com And you can see every episode that we’ve ever done there so thanks again guys. But now on to our interview with the Olympic athlete turn top real estate agent Han ster Xena.

Right today on the show we have Constance Xena from the Gunderman group with Keller Williams luxury International in the San Francisco Bay Area. We tell you a little bit about Hans Hans is a US Olympian turned top producing Bay Area realtor and as a realtor partner with the Gunderman group, the top team in the East Bay of the San Francisco Bay area. Now having done this is absolutely incredible, over 50 million in just under four years. Hans believes in being coachable, applying what he learns to the benefit of his clients and ultimately providing as much value as possible to his clients. And at the end of the day,

In this episode Dan DeCapua from The Spotlight Home Team in Ann Arbor talks about the shift in his career from a successful touring comedian to a top producing real estate agent. Dan believes that being successful in real estate is all about pulling past experiences to breakthrough through into your business. He talks extensively how he used comedy to build his business in real estate. Last he reveals activities that kept his business running while in lockdown and provides suggestions on what agents can do if there will be a second lockdown.

If you’d prefer to watch this interview, click here to view on YouTube!

To get Dan’s Free E-Book, click here!

Dan DeCapua can be reached at 734-730-7061 and [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents, and for real estate agents. My name is DJ Parris. I’m your guide and host through the show in just a moment, we’re going to be speaking with Top Producer Dan to Cabo. Before we get to Dan, I would like to first of all, as always think everybody who is listening or watching this right now, really appreciate your support. And we have grown this thing over the last five years because of you. So if you want to help us keep growing, which we would really appreciate, number one, keep listening. We put out two to three episodes a week, we really appreciate every single one of you who tunes in to listen to these top producers share their secrets of success. And also please tell a friend think of one other agent that could benefit from hearing from top producers like Dan and send them a link to our show. Easiest way to do that. Really just have Senator we’re a website which is keeping it real pod.com We have links for all the different podcast sort of directories and but even if they’re not a podcast person, they can actually stream every episode right on our website. Once again, that’s keeping it real pod.com And now on to our interview with dan de kappa.

Today on the show, we have Daniel de kappa otherwise known as the funny agent from the spotlight home team in Ann Arbor, Michigan. Let me tell you a little bit about Dan. Dan’s goal has always been to get a standing ovation from both his audience and his clients. Before his successful career in real estate. He toured as a stand up comedian performing on cruise ships in colleges and comedy clubs all over the country including Zane he’s here in Chicago and I’ve probably seen Dan we were just talking beforehand about a show that he likely was on many many years ago with Mitch Hedberg.

Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com.

In this episode Chris Linsell from TheClose.com talks about the impact of the election for the real estate industry. According to Chris president-elect Biden will introduce new legislation since democratic policy around housing are more rooted in the idea of assistance. This may provide a cash-infusion into the real estate market. Next, Chris focuses on a few election promises of the president-elect regarding the real estate business and analyses the impact it will have in the market when/if they are implemented.

If you’d prefer to watch this interview, click here to view on YouTube!

Chris Linsell can be reached at [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. Keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show.

Right Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide. And host through the show and today is our monthly series called closing time with Chris Lynn Zell from the clothes.com. This is a partnership between keeping it real and the clothes.com. And let me tell you about the clothes. Now the clothes.com is a kind of real estate website designed to give agents teams and brokerages actionable strategic insight from industry professionals, they cover real estate marketing, lead generation technology and team building strategies. From the perspective of working agents and brokers who want to take their business to the next level, please visit the closed.com That’s th e c l o s e.com And subscribe to their newsletters so you can get notified every time they publish an article and with us as always is crystallin Sal, he is a staff writer and real estate coach for the close. Chris is the closes resident expert on real estate topics ranging from marketing, lead generation transactional best practices, and everything in between. He’s a licensed agent in the state of Michigan. Chris has been part of hundreds of transactions from modest rural starter homes to massive waterside compounds. When he isn’t writing, you’ll find Chris fly fishing or performing on the stage of his community theaters production. Although probably virtual productions at the moment, hopefully, soon, you’ll be back on the fit the physical stage. But Well, Chris, welcome once again to keeping it real. We’re excited to have you,

Chris Linsell 2:19TJ thanks for having me. Really great to be back. Good, good to see it feel like it’s been a feel like it’s been a wild time. We’re in some sort of weird time warp. So I can’t tell if it’s been a month or a year since we’ve talked to each other. Good to be

D.J. Paris 2:32by? Yeah, I agree. It’s so for people who are listening.