Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

In our October episode of Monday Market Minute with Carrie McCormick of @Properties, Carrie assesses the market in Chicago as bipolar – properties in suburbs seeing excessive movement while properties in the city are struggling with showing requests. Carrie also discusses the importance of agent knowledge about the history of the real estate market to be able to add value for your clients. Last, the importance of open houses is discussed and best practices around making the most of them.

If you’d prefer to watch this interview, click here to view on YouTube!

Carrie can be reached at [email protected] or by phone at 312.961.4612.

Please follow Carrie on Instagram by clicking here.

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show.

Hey, welcome to keeping the largest podcast for real estate agents and buy real estate agents. My name is DJ Paris. I am your guide and host through the show and today on the show. We have our monthly series The Monday market minute with Carrie McCormick from App properties and from the Carey McCormick Real Estate Group. Now Carrie is a top 1% producer in Chicago with over 20 years of experience helping buyers sellers and investors. In fact, in the past 12 months out of 44,000 real estate agents here in the Chicagoland area. Carrie is currently ranked number 16 in production, she’s a true true superstar and expert and in everything from first time homebuyers, veteran investors and luxury properties. She also works with a lot of developers and is often chosen to represent their high end developments. And I know this to be a fact because I am purchasing a property that Carrie also represents through a developer currently. So that is just how she is everywhere here in the Chicagoland market. We are thrilled to have her on our show, please visit Carrie at her website, which is Carrie McCormick r e.com. And also visit her on Instagram Carrie, what is your Instagram? I don’t have it in front of me.

Carrie McCormick 1:58It’s Carrie McCormack real estate.

D.J. Paris 2:01Yeah, so at Carey McCormick real estate on Instagram, but please check out her website Carrie McCormack r e.com. It’s really, both her social media and her website are great, great models for what agents can aspire to have to promote yourself, you know, to your sphere of influence and for people to find you online. Carrie, welcome once again to the show.

Carrie McCormick 2:20Thank you. Thank you for having me. What a wonderful and crazy world we’re in now, right? Yeah,

D.J. Paris 2:27well, not only not only are we connected in this home that are this, this condo that I’m buying, we also just found out that we might be going to the exact same res...

Welcome to the September episode of Learn With A Lender with Joel Schaub of Guaranteed Rate!

Top producers are not born, they’re made! In this episode Joel shares his own climb to becoming one of the most successful loan officers in the country. Joel attributes his success to daily business-building activities that anyone can replicate. Joel emphasizes the importance for agents to get into meaningful conversations with clients as often as possible. Last, Joel talks about the importance of having a mortgage partner for your business.

If you’d prefer to watch this interview, click here to view on YouTube!

Joel can be reached at [email protected] and 773.654.2049.

Transcript

D.J. Paris 0:00On this episode of Keeping it real is brought to you by Joel Schaub at guaranteed rate. As a realtor it’s important to partner with only the most trusted name in mortgage lending. Joel has 1000s of satisfied clients and gives $1,500 of his commission back to your buyers on every closing. He is known for his ability to close even complex deals start to finish in only 14 days to learn what 1000s of others already know. Make a note to call Joel at 773-654-2049 or email [email protected] Guaranteed Rate is an equal housing lender licensed in all 50 States Consumer Access Number 2611 And now on with the Show

All right, welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name, as always is DJ Paris. I’m gonna maybe I’ll change my name one of these days just to just to add some variety. But for now, I’m DJ Paris and I am your guide and host through the show and today once again is our monthly series learn with a lender with Joel Schaub from guaranteed rate. Now, Joel is the vice president of lending at guaranteed rate, he’s been doing loans at a high level since 2003. Is got to that level because of what he does specifically for agents, and which is what he wishes he gives back part of his commission to the buyer on every transaction. Now last year alone, Joel gave back over $291,000 in closing costs back to the buyer who worked with him and that puts Joe’s volume at the top 10 Or sorry, 1/10 of 1% of all lenders nationwide. In fact, out of 400,000 loan officers in the United States, Joel is ranked number 137. This year to date, he has closed over 352 sales transactions, his highest amount ever for just under $126 million. Joel is on pace to close out the year with over 500 transactions. Now if you’re looking for a loan officer, we cannot more highly recommend Joel he’s the very best we’ve ever worked with. Joel can be reached at [email protected]. Again, [email protected]. Or you can shoot him a text message or call him directly at 773-654-2049. Let’s say hello to the biggest Cubs fan. I know welcome Joel,

Joel Schaub 2:36what should I change my name to that would be great too. Maybe we’ll come on in a month or two. We both have different names.

D.J. Paris 2:42I have I have such a goofy name like you know, I go by DJ but my full name is Delphin. The D is dolphin the J is Joaquin and the Paris is unusual. And then I’m the third. So like if I even said my full name people be like well, he clearly made that up.

Jereme Kleven is the founder My Home Group, the fastest growing real estate company company in the United States. My Home Group also has the biggest producing teams in Arizona. Jereme believes that the ultimate goal of a brokerage is to add value to agents. According to Jereme firms should be putting the agent in the spotlight (not the brokerage). Jereme discusses the importance of human connection every agent should have with their clients and how to nurture relationships beyond the transaction.

Click here for more information on Jereme’s podcast MyDailyDose.

If you’d prefer to watch this interview, click here to view on YouTube!

Jereme Kleven can be reached at 480.685.2760 and [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris, I am your guide, and host through the show. And in just a moment, we’re going to be speaking with broker owner, Jeremy Kleven. Before we get to Jeremy, I want to first thank everyone who is listening to this right now. Because just by listening to us or watching us, you are supporting our show, and we couldn’t do it without you. So from the bottom of all of our hearts that make the show happen, we all collectively say thank you. And please tell a friend, think of one other real estate agent that could benefit from hearing from top producers and send them a link to our show. Easiest way to do that, send them over to our website, keeping it real pod.com Every episode we’ve ever done is there we even have different categories of episodes there so they can pick and choose whatever they want to listen to. And also follow us on Facebook facebook.com forward slash keeping it real pod we post articles that we find every single day on that Facebook page designed to help you grow your business. So in a moment here, we’re going to be speaking with Jeremy clevon. And I’m really, really excited about this because not only is Jeremy a broker owner, he has 2800 agents at his firm in Arizona, including the number one team in Arizona, this Jeremy this guy, he knows the top agents in the state and most of them work for him. So he is going to be such an amazing resource to help you learn what is what is it that separates a top producer for somebody who wants to be a top producer. So without further ado, let’s bring on Jeremy clevon.

All right, today on the show, we have Jeremy clevon. From My Home Group real estate in Arizona. Let me tell you a little bit about actually before we tell you about Jeremy, I’m going to tell you why I am super excited before I read Jeremy’s bio, because this is a personally a very,

Welcome to another episode of Fireside with Facebook!

In this episode Scott Shapiro from Facebook’s Real Estate Group discusses Facebook Ads and Marketplace. Scott points out that there is a way to integrate your agent website with Facebook Ads to promote listings your clients already viewed on your site. Next we cover Marketplace which is a curated shopping destination within Facebook. Finally, Scott advises real estate professionals to use Facebook as a platform for growing their business through creating a dynamic experience.

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show

Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today is our regular series called Fireside Chat with Facebook. Now we’ve teamed up with the real estate team at Facebook to produce episodes designed to help agents better utilize Facebook and their entire suite of tools, including Instagram, WhatsApp, messenger, etc. And we have Scott Shapiro from Facebook corporate with us as our ongoing guest. Now Scott is Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their businesses forward. In addition to the client partner role, Scott also serves as the industry relations liaison between the Facebook real estate sales team and the real estate industry helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. Prior to joining Facebook, Scott was a sales executive at ABC, where he also participated in in a sales advisory role acting as a consultant for the digital, for digital and for the sports teams. Scott, welcome once again to keeping it

Scott Shapiro 2:00real. Thanks, TJ. It makes me realize I need to get you a revised like cut down version of the bio. I’m like, you know less about me more about like how we help. Realtors are like, Whoa. That is what they all have to do after our session today is how do we cut that thing down? A little bit. But it’s a pleasure to be here. It’s a pleasure always to have time with you to really help agents and brokerages think about how best to use our platforms, we are so fortunate to have the relationship we have with you. I always love just sitting back and talking about the industry and about technology. So it’s always a treat to to have these fireside chats. And I’m excited for the one we have lined up today.

D.J. Paris 2:40I used to fantasize when I when I first started this podcast, because the number one question that we got from our listeners with risk because we interview all these top producers, and they share these really insightful strategies about how to grow one’s business. And oftentimes social or digital advertising is covered, but not really in detail. And so I used to think about when we first started, like, Gosh, I wish there was a real estate team at Facebook.

In this episode Tracy Cousineau talks about how she began her career in real estate and how she found quick success. After 21 years in the business, Tracy shares her success strategies and secrets. Tracy also hosts The American Dream TV and talks about the show, what they cover and how it works as a promotional vehicle. Tracy also shares how her women empowerment group, which started as a support network for entrepreneurs, has now evolved into a soon-to-be-released book, Million Dollar Trap.

If you’d prefer to watch this interview, click here to view on YouTube!

Tracy Cousineau can be reached at 770-378-3161.

Welcome to another episode of Coaching Moments With Ryan D’Aprile from D’Aprile Properties!

In this episode Ryan D’Aprile and Lindsay Miller first discuss accountability. Ryan points out the importance of habits and why completing mundane activities consistently, even when one is busy, is the most important factor for success. Next, Ryan discusses emotional intelligence and why agents who have a high EQ tend to be top producers. Last, Ryan stresses the importance of managing expectation around your business.

If you’d prefer to watch this interview, click here to view on YouTube!

Ryan D’Aprile can be reached at 312.590.6416 and [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show

right welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show today is our monthly coaching moments with Ryan de April. Now, if you’re not familiar with Ryan, or if you’re new to the show, Ryan comes on every single month to provide our listeners and our viewers a coaching moment and a coaching session. So let me tell you a little bit about Ryan Ryan is a progressive thought leader focused on providing for his agents and staff at April properties. His strengths are his motivational skills, his coaching style and his dedication to training. Now he has 14 offices throughout Chicagoland. Also he has offices in Wisconsin, Indiana, and Michigan with hundreds and hundreds of top producing agents Table Properties is a coaching company with eight strategic coaches who work week in and week out with every agent individually focused on business planning, coaching and accountability. Now if you’d like to take your career to the next level, or if you’re just not getting the attention, you need to check out D APR properties visit D APR properties.com. Welcome Ryan. And in addition to Ryan, before we get to Ryan, I also want to welcome Lindsay Miller to the show, Lindsay it works at D APR properties as well. She and Ryan worked very closely in crafting a lot of the curriculum, the coaching, and they are basically partners in crime. So we’re super excited to have both Lindsey and Ryan on the show today. Thanks, guys. Welcome.

Ryan D’Aprile 2:15Thanks for having us. Welcome, Lindsay. Thanks, Ryan. Thanks,

Lindsay Miller 2:19TJ. I’m so happy to be here.

D.J. Paris 2:21And I think Lindsay, I think this is the first time you’ve been on the show. I miss remembering it’s possible, you know?

Lindsay Miller 2:28Yeah, you’re right. It’s the first time I’m really really excited. A little nervous, because I’m usually a behind the scenes person. But I am really excited. I love your show.

Tracy McLaughlin from The Agency shares how she transitioned from a successful television journalist to become the top real estate agent in one of the most exclusive counties in the U.S. Tracy emphasizes the importance of branding and talks about how to consistently execute brand awareness to rise above the pack. She also discusses her newest book Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home’s Value. Finally, Tracy discusses her best strategies on how to establish optimal pricing for properties.

Click here to purchase Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home’s Value, which will help you in providing the best service to your clients! 

If you’d prefer to watch this interview, click here to view on YouTube!

Tracy McLaughlin can be reached at 415.699.6680 and [email protected]

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Parris as always, and I am your guide, and host through the show. As always, at first, we always like to just say thank you to all of our listeners and viewers, for helping support our show, keeping us growing. And of course, the best way you can always do that is by telling a friend, think of one other real estate agent you know, that could benefit from hearing the secrets of top producers, like the guest I’m about to mention, and send them a link to our show, you can always find us at face of sorry, had our website, keeping it real pod.com but also follow us on Facebook. Why? Because not only do we post every episode we’ve ever done on our Facebook page, we also post articles that we find online specifically to help you grow your business. We do that every single day. So find us on Facebook facebook.com forward slash keeping it real pod. Now today I am really excited. We’re about to introduce our guests here in a moment. Her name is Tracy McLaughlin, and I’ll tell you why I’m so excited. Number one, she is the top number one realtor in one of the most exclusive counties in the entire country, Marin County. So we are so excited to hear for how does somebody get to the very top of the most exclusive area or one of the most exclusive areas of this entire country. So guys, without further ado, let’s bring on Tracy McLaughlin.

Today on the show, we have Tracy McLaughlin from the agency in Marin County. Tracy was named Marin County’s top producing agent in 2019 for a record breaking 14 straight year with over 176 million and close transactions in 2019.

Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com.

As a real estate agent time is your most valuable commodity. You need to plan your time to maximize running your real estate business. In this episode, Chris emphasizes different time management strategies and best practices to help plan your days. Chris and D.J. also shares some of their favorite pieces of technology for more effective time management.

If you’d prefer to watch this interview, click here to view on YouTube!

Chris Linsell can be reached at [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show

Welcome to keeping your real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris and I am your guide and host through the show, and today is our monthly series titled closing time with Chris Lynn sell from the close. Now this is a partnership between keeping it real and the closed.com. And let me tell you about the close. Now the close.com is the kind of real estate website designed to give agents teams and brokerages actionable strategic insight from industry professionals. They cover real estate marketing, lead generation technology and team building strategies. From the perspective of working agents and brokers who want to take their business to the next level, please visit the closed.com That’s th e c l o s e.com And subscribe to their newsletter so you can get notified every time they publish an article now with us as always is crystal and Sal. He is a staff writer and a real estate coach for the close. Now Chris is the closest residents expert on real estate topics ranging from marketing lead gen transactional best practices and everything in between. He’s a licensed agent in the state of Michigan. Chris has been part of a hundreds of real estate transactions from modest rural starter homes to massive waterside compounds. When he isn’t writing you’ll find Chris fly fishing or performing on the stage in his communities theater sorry of his community theaters production, although I guess obviously those that might be put on hold or virtual productions right now. Chris, welcome once again to keeping it real. We’re excited as always to have you. Thanks, DJ. Yeah, spending more time in the river and less time on the stage. But that’s, that’s fine. Either way I’m getting I’m getting a mental kind of vacation. Every once in a while. I’ve heard that phishing is become more popular as a result of COVID Are you seeing more more Fisher people out there? You know, maybe, but honestly, I I’m like, you know, don’t don’t even ask I’m not giving away my secret spots. I go deep, I go deep into the woods. And truthfully, I love catching fish. But that’s kind of a bonus for me. I want to be out by myself standing in the water connecting with with nature and you know,

Welcome to our August episode of Insights with Zillow!

Let’s face it – Zillow understands home buyer and seller behavior better than anyone. In this episode, Chris Lapp from Zillow talks about best practices for online lead conversion. Chris emphasizes the importance for agents to have a dynamic online presence, especially now that’s we’re in a global virtual marketplace. Chris shares how to handle the first call with your lead based on the vast research that Zillow has collected. Chris provides tips on how to interact with the lead and gives step by step instructions on what to say (and what NOT to say). Last, Chris talks about agent safety and how to protect oneself when meeting face to face.

To download Zillow’s Conversion Playbook, click here.

If you’d prefer to watch this interview, click here to view on YouTube!

Interested in seeing what marketing options Zillow has for YOUR business? Click here!

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by zillow.com Hey podcast listeners. Are you looking for ways to boost your business and expand your network? I want to encourage you to check out what advertising options are available to you on zillow.com. If you haven’t checked out Zillow in a while or maybe never have before, please send an email to keeping it real at Zillow group.com That’s keeping it real at Zillow, group.com and one of Zelos team members will be in touch with you to see the options available in your market as well as learn about their new products and tools to help your business grow. Again that email address is keeping it real at Zillow group.com And now on to the show.

Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name as always is DJ Paris, and I am your guide and host through the show. Today we have our newest monthly series insights with Zillow. Now everybody listening knows about Zillow and they know that Zillow is at the forefront of the home buying and selling process here in the digital age. For example, currently, Zillow is averaging over 190 million unique visitors to their website every single month. That reach is incredible. And they’ve become experts at buyer and seller behavior because of the sheer volume of users on their website. And this means that they have insights based on hard data, not just theory. And they’re going to talk about some of these insights here on our show. We couldn’t be more proud and excited to have Zillow as our guest today. Representing Zillow is Chris lap from the corporate partnership team on the West Coast. I have personally known Chris for several years, he’s a fantastic resource to listen to, and also to help agents take some of these Zillow insights to increase their overall real estate production. But let me tell you a little bit about Chris before we get started. So Chris Lappe has been with Zillow for four years he serves as the corporate partnership manager. In this role, Chris works with some of the largest and most strategic real estate brokerages across the country to drive partnership opportunities with Zillow. Chris has a doctorate degree in the field of communication, and has years of experience coaching agents and brokers nationwide to implement best practices and strategies for online lead conversion. Welcome to keeping it real, Chris, once again.

In this episode Tristan Ahumada, the CEO of Lab Coat Agents, shares how he decided to make the shift from a history university degree to pursuing a career in real estate. He discusses how he built the Lab Coat Agents platform as a result of wishing to create value on sharing best agent practices. Tristan also talks about the importance of stress management and how to garner inspiration from successes of top agents. Last, Tristan explains the services Lab Coat Agents provide in their platform.

Click here to visit the Facebook page of Lab Coat Agents

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris, I am your guide, and host through the show. And in just a moment, we’re gonna be speaking with Tristan Ahumada from labcoat agents. Before we get to Tristan. Just a few quick reminders, guys, we just celebrated our 200th episode. And we want to say thank you for everyone that listens to our show, who tells other agents about our show, and of course, for all of the guests that appear on our show. So thank you, thank you, thank you. And also a special thank you to our producers zonna She is the reason why we have gotten to 200 episodes, she’s come on board in the last year, we’ve done over 75 episodes, and she is the main reason why these keep continually getting pushed out. So special thanks to our producer zonna. And guys, Also, please remember to as always tell a friend think of another agent out there that you know could benefit from hearing from top producers like Tristan and all the other guests we’ve had and send them a link to our show the best way to do that, send them to our website, which is keeping it real pod.com We have every episode we’ve ever done, we even have all the different categories of episodes broken down so you can see and listen to exactly what you want to write on our website. And of course, we’re on every podcast, app and directory. So just pull up a podcast app on your phone and search for keeping it real if you haven’t already done that. And last please follow us on Facebook find [email protected] forward slash keeping it real pod. We post all of our episodes there and every single day zonna finds an article that was written somewhere about how real estate agents can improve their business and posts that article. So guys, thank you again so much. Here’s to 200 more and now on to our interview with Tristan Yamada.

Hey everyone Today on the show we have Tristan who Mata from labcoat agents.com. Let me tell you about Tristan. Now Tristan, he’s actually a legend in the real estate community. I’m gonna tell you a little bit more about him. Specifically,