Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

In this episode Debra Dobbs of The Dobbs Group with @properties talks about the origins of her real estate career. Debra attributes her success to providing top level customer service to all clients. Specifically she believes agents should understand both their client’s needs and also the needs of the client on the other side of the transaction. Debra discusses why every real estate professional should be able to determine the motivation behind buying and selling decisions and also how to interpret the emotions tied to that decision. Last she discusses Debra’s Little Black Book and why her team has put hundreds of hours into this document for her sphere of influence and website visitors. Click here to download Debra’s Little Black Book!

If you’d prefer to watch this interview, click here to view on YouTube!

Debra Dobbs can be reached at (312) 307-4909 and [email protected]

In this episode Penny O’Brien from Baird & Warner shares how she started her career in real estate seven years ago and she’s grown to one of the top agents in Chicago. She talks about how open houses are invaluable to helping an agent find more business. Penny’s previous career was in the marketing sector and she spends time discussing various endeavors she’s attempted and what’s currently working for her. Last, Penny discusses best practices to keep in touch with clients such as sending home-buying anniversary gifts.

If you’d prefer to watch this interview, click here to view on YouTube!

Penny O’Brien can be reached at 630.207.7001.

Welcome to another episode of Fireside with Facebook!

In this episode Scott Shapiro from Facebook’s Real Estate Group introduces their newly published guide for agents titled Real Estate Professionals Guide to Success. This whitepaper provides statistics about buyer and seller behavior and offers suggestions on how agents can think about using social media to better connect with their audience. Scott also discusses Facebook usage stats and how the platform is being used not only as a social connection tool, but also as a search engine.

Please click here to download Facebook’s Real Estate Professionals Guide To Success.

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose, keeping it real listeners receive a special discount, so please visit Gogo podcast.com That’s Gee oh, gee Oh podcast.com for your special discount and now on with the show.

Okay, welcome everyone to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And today, we have our newest series, which is titled fireside with Facebook. Now what we’ve done is teamed up with the real estate team at Facebook to produce regular episodes designed to help agents better use Facebook and their entire product suite. And we have Scott Shapiro who is a senior client partner at Facebook with us as our our regular guest. Let me tell and our co host, I should really call him a co host. Let me tell you, that’s a step up from a guest for sure. Let me tell you a little bit about Scott. Yeah, you’re welcome. Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive business forward. Now in addition to the client partner role, Scott also serves as the industry relations liaison between Facebook between the Facebook real estate sales team and the real estate industry, helping to educate agents, brokers and leaders on Facebook’s platforms, and best practices. He is the real estate guy. Now prior to joining Facebook, Scott was a sales executive ABC, where he participated in sales advisory roles acting as a consultant for both digital and sports teams. Scott, welcome, once again to keeping a real, this is our second fireside chat. And we are beyond excited to have you on the show.

Scott Shapiro 2:26Likewise, DJ, I look forward to these I think, one you know, I enjoy our conversations. And I think because we have conversations complete agents feel that you know, they’re not being lectured. But rather just participating in a conversation ...

Welcome to the July episode of Learn With A Lender with Joel Schaub of Guaranteed Rate!

In this episode Joel shares the importance of finding mentors that inspire you to get to the next level in your business. Joel believes growth is incremental so he recommends aiming for daily discipline and small victories instead of large leaps. He also talks about the importance of finding professional partners who want to give back and help you grow. Joel also discusses mortgage rates and shares a tip for talking to buyers about dollar amount instead of rate percentage. Last, Joel encourages our listeners to explore their passions and to find a way to contribute to your community.

If you’d prefer to watch this interview, click here to view on YouTube!

Joel can be reached at [email protected] and 773.654.2049.

Transcript

D.J. Paris 0:00On this episode of Keeping it real is brought to you by Joel Schaub at guaranteed rate. As a realtor it’s important to partner with only the most trusted name in mortgage lending. Joel has 1000s of satisfied clients and gives $1,500 of his commission back to your buyers on every closing. He is known for his ability to close even complex deals start to finish in only 14 days to learn what 1000s of others already know. Make a note to call Joel at 773-654-2049 or email [email protected] Guaranteed Rate is an equal housing lender licensed in all 50 States Consumer Access Number 2611 And now on with the show

Okay, welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I’m your guide and host through the show and today, once again is our monthly series learn with a lender with Joel shop from guaranteed rate. Now Joel is the vice president of lending at guaranteed rate. He has been doing loans at a high level since 2003. And has got to that level because of what he does specifically for agents and which is he gives part of his commission back to the buyer on every transaction. Now last year alone, Joel gave back over $291,000 in closing costs to buyers who worked with him and that put Joe’s volume in the top 1/10 of 1% of all loan officers nationwide. Now out of 400,000 loan officers in the country. Joel is ranked number one 137 year to date he has done 234 transactions is highest amount every year to date for just under 87 billion in closing and in the last 40 days alone. Joel did 81 On time closings for $28 million again in the last 40 days. 81 closings incredible and today alone. Joel has six closings that he’s working on in between doing a being so kind to be on our show. Now, if you’re looking for a loan officer, we cannot more highly recommend Joel he’s the very best we’ve ever worked with. Joel can be reached at Joel at email him by the way. [email protected]. Or you can shoot him a text message or call him at 77335 Sorry, 773-654-2049. Let’s say hello to the biggest Cubs fan. I know Joel Schaub Welcome once again to the show,

Joel Schaub 2:43DJ, thanks so much for having me. And the numbers and all the accolades,

Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com.

In this episode Chris Linsell from The Close introduces The Close Pro – a monthly subscription service providing access to all of The Close content and also premium content including, exclusive marketing courses, weekly small group coaching and access to their entire resource library. Second, Chris discusses the changes that are being seen in the real estate market as a result of the #BlackLivesMatter movement and how important it is to be on the right side of history. Last, a probable second wave of COVID19 is discussed and what real estate agents can do to be prepared for another possible lock-down.

If you’d prefer to watch this interview, click here to view on YouTube!

Chris Linsell can be reached at [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose, keeping it real listeners receive a special discount, so please visit Gogo podcast.com That’s Gee, oh gee, oh podcast.com for your special discount, and now on with the show.

Welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I am your host and guide through the show. And today, we have another episode of our monthly series closing time with Chris Lynn Zell of the closed.com. I know this is a partnership with the close.com. And let me tell you a little bit about their website, which is specifically for real estate professionals. Now the close is a new kind of real estate website designed to give agents teams and brokerages actionable strategic insight from industry professionals. They cover real estate marketing, lead generation technology and team building strategies from the perspective of working agents and brokers who want to take their business to the next level. Now please visit the closed.com That’s th e Cl O e.com. And subscribe to their newsletters so you can be notified every time they publish an article. They are our favorite web website, real estate website blog specifically designed to help agents. We’re super thrilled to have them. And today we have Chris Lynn sell. And let me tell you about Chris. Chris is the closest resident expert on real estate topics ranging from marketing lead generation, transactional best practices, and of course, everything in between. And he’s also a licensed agent in the state of Michigan. Chris has been part of hundreds of transactions from modest rural starter homes to massive waterside compounds. And when he isn’t writing, you’ll find Chris or servicing as clients, you’ll find Chris fly fishing the trout streams of Michigan or at the stage it is community theaters latest production. Chris Welcome once again to the show.

Chris Linsell 2:36DJ, so glad to be back.

Aubrey LaRue, a recipient of NAR’s 30 under 30, values connections more than contracts and transactions. Aubrey’s business goals include creating and fostering community with her clients. She also shares that each week she schedules several coffee/lunch/happy hours with her sphere and also her team organizes events throughout the year. Aubrey is a big believer of growing through generosity and talks about how she continues to add value to clients after the sale.

If you’d prefer to watch this interview, click here to view on YouTube!

Aubrey LaRue can be reached at (423) 799-2332 and [email protected]

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose, keeping it real listeners receive a special discount, so please visit Gogo podcast.com That’s Gee oh, gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And in just a moment, we’re going to be speaking with Aubrey LaRue. Before we get to Aubrey, a couple of quick announcements. First, we have a brand new series. With partnered with Facebook, Facebook has a real estate group. And they’re gonna be coming on every single month to talk about the various tools they have for real estate professionals. So we have our first episode up, you can find that on our website, keeping it real pod.com. Or just scroll through your app, your podcast app, and you should see that episode, it’s a few behind this current one. And also, please always remember to tell a friend, the best way you can support our show is to tell other real estate agents about it and so that they can learn from top producers like Aubrey that we’re going to be interviewing in just a moment. So send them a link to our website. Again, that’s keeping it real pod.com Follow us on Facebook facebook.com forward slash keeping it real pot and as always, and as always, thank you for continuing to listen, support our show and send us your suggestions about who we should be interviewing. We’re now interviewing people from all over the country. So if there’s a top producer in your area that we don’t know or we haven’t had on the show, let us know and we’ll schedule an interview with them. So thanks again. And now on to our interview with Aubrey LaRue.

Okay, today on the show, we have Aubrey LaRue. From Frank Trimble homes Keller Williams, in Chattanooga, Tennessee. Let me tell you a little bit about Aubrey, after moving from Florida to Chattanooga, Tennessee in 2013.

Welcome to another episode of Coaching Moments With Ryan D’Aprile from D’Aprile Properties!

In this episode, Ryan discusses his custom made software that projects an agent’s future production. He goes through the data modelling in detail to show how an agent can finish 2020 strong. He also discusses how Facebook and Instagram are ideal research tools to deepen connections with your sphere of influence. Last, Ryan points out how important it is to take care of your physical being to make sure you have the energy needed to hit your business goals.

If you’d prefer to watch this interview, click here to view on YouTube!

Ryan D’Aprile can be reached at 312.590.6416 and [email protected].

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show

Hey, welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today is our monthly series called coaching moments with Ryan Day, April. Now, let me tell you a little bit about Ryan if you’re unfamiliar or new to the show, Ryan de April is a progressive thought leader focused on providing for his agents and staff. His strengths are his motivational skills, his coaching style and his dedication to training. Ryan has 14 offices depot properties throughout Chicagoland, also Wisconsin, Indiana and Michigan and has hundreds and hundreds of brokers that he coaches and trains depot properties is a coaching company with eight strategic coaches who work week in and week out with every agent individually focusing on business planning, coaching and accountability. Now if you’d like to take your career to the next level, or if you’re just not getting the attention you need from your firm, check out D APR properties, visit the APR properties and that’s da p r i l e properties.com. Once again, Ryan Welcome to the show from Lake Geneva.

Ryan D’Aprile 2:02Thanks, DJ. Yeah and beautiful Lake Geneva love and life right now. It’s great to be up here.

D.J. Paris 2:06I just got back for the ones for everyone listening you won’t be able to see Ryan is very tan. I am very pale. I just got back from Tampa, Florida. So I’ve been in Savannah, Georgia and Tampa in the last month. Both places where I should have gotten a tan. I do not tan Ryan Ryan is very tan so I’m very jealous.

Ryan D’Aprile 2:25We’re lucky we my family lives here in the summertime. So I usually work Monday through Thursday in Chicag...

In our July episode of Monday Market Minute with Carrie McCormick of @Properties provides an update on the current red-hot Chicago real estate market. She is seeing an increase in activity around suburban homes and provides advice on how to handle multiple-offer scenarios for both buyers and sellers. Carrie also discusses Alcove, the newest Wicker Park development that she’s representing. She points out that selling pre-construction properties requires the ability to tell the story of the finished product.

If you’d prefer to watch this interview, click here to view on YouTube!

Carrie can be reached at [email protected] or by phone at 312.961.4612.

Please follow Carrie on Instagram by clicking here.

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose, keeping it real listeners receive a special discount, so please visit Gogo podcast.com That’s Gee, oh, gee, oh podcast.com for your special discount, and now on with the show.

All right, welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Parris, and I am your go, ghost, I’m your host and guide through the show. I’m not a ghost. But thank you, for everyone tuning in. You might be watching us live right now in our private Facebook group. If you’re not a member of our group, please follow us on Facebook facebook.com forward slash keeping it real. Or you might be listening through a an app, which is great. We also do video episodes. And we’re going to be today specifically showing some some some video. So if you are listening, we encourage you to click on the link in the notes see the video because we’re going to be showcasing a development here in Chicago. But today is our Monday market minute with Carrie McCormick. Now if you’re not familiar with Carrie Carrie has been with us all the way since the very beginning that we started the show almost five years ago, she comes on every single month to talk about the Chicago market and what real estate professionals and also buyers and sellers need to know what’s going on in the market, how it’s responding. And you know how you can you know, take advantage of those current trends. She is a broker for over 20 years at add properties, one of the very top brokers not only at at properties, but in the entire Chicagoland area. She is in the top 1% of 1%. And there’s 44,000 agents, he or she is always in about the top 20 Out of all of those in production. She’s an absolute, we’re so grateful to have her she’s an absolute professional. And Carrie, welcome once again to the show.

Carrie McCormick 2:23Thank you so much. Good intro.

D.J. Paris 2:26Thanks. So before we get to you,

Talbot Sutter from Sutter & Nugent in Palm Beach County shares how he started his career in real estate as a young entrepreneur. Talbot believes that the key to success is to consistently rise before the sun, dress professionally and starting work. He goes on to explain why he started his own firm and how technology (specifically social media) has helped his firm succeed. In luxury real estate, Talbot believes, you have to be able to sell not just a home, but a lifestyle. To wrap up the episode Talbot shares his thoughts on expired and FSBO leads.

If you’d prefer to watch this interview, click here to view on YouTube!

Talbot Sutter can be reached at 561-512-8505 and [email protected]

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show

Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and in just a moment, we’re going to be speaking with Talbot Sutter. Before we get to Talbot quick reminder of two things we ask all of our listeners to do to help support our show number one, tell a friend I think of one other real estate agent that could benefit from hearing interviews with top 1% producers and send them a link to our website which is keeping it real pod.com Every episode we’ve ever done is there we are just crossed over the 100 and 80th Episode mark. So thank you to all the listeners and fans who keep telling us to keep going and we will so thank you and the second thing we’d like you to do is also follow us on Facebook find [email protected] forward slash keeping it real pod. You can watch all of our interviews you can listen to our interviews you can also see all the articles we post about how to help you grow your business so once again facebook.com forward slash keeping it real pod and now on to our interview with Talbot center

okay today on the show we have Talbot Sutter from Sutter and Nugent in West Palm and Palm Beach, Florida. We tell you about Talbot Talbot is a lifelong resident of Palm Beach Gardens and a third generation Palm Beach County, Florida native. Upon graduating from FSU, Florida State University, Talbot moved back to his hometown in Palm Beach Gardens and began his real estate career. In fact, he was fully committed to a career in real estate before he graduated Florida State. He secured his real estate license well before he completed his education. I did not do anything like that in college, so I applaud anyone that had that foresight.

Welcome to our monthly feature, Social Bootcamp With Gogo Bethke!

In this episode, Gogo discusses the importance of being consistently active in social media. She goes into detail about branding and how to view social media as a “store front.” Gogo also provides tips on how to feature local businesses in your posts and stories and how that can lead to new business. Gogo also talks about her Social Bootcamp and explains what she and her team teach. Last, Gogo gives some tips on how to get the most engagement from your social posts.

If you’d prefer to watch this interview, click here to view on YouTube!

DISCLAIMER: Gogo’s 30-day moneyback guarantee is no longer available.

Gogo Bethke can be reached at [email protected] and at her Instagram account.

Purchase Gogo’s Bootcamp by clicking here – Keeping It Real Podcast listeners get a discount!

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the Show

All right, welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today we have our monthly series yet again called Social bootcamp with gogo Beth key. Let me tell you a little bit about Gogo. If you’re new to our show, go go Beth ki came to the United States in 2003. To build her American dream. She was broke, she had no sphere of influence, no experience, barely spoke English and only $6 to her name. So that left her with nothing else but Facebook to help build our business, which is where she started, she created gogos real estate and her real estate career began. Now with the power of social media gogo has sold over 45 million and residential real estate transactions. She shares the good, the bad, and the ugly side of real estate. And our honest snippets in our everyday life got her 10s of 1000s of social media followers. And in the real estate community, she has earned the nickname the social media queen. Now after being asked to present at various conferences and events with realtors. She built her own social media Bootcamp for realtors called Go Go’s bootcamp. Today she has a team of almost 200 agents growing nationwide. Her goal is to help as many agents as possible make a name for themselves in real estate use utilizing social media. Now if she can do it, this girl from Transylvania, Romania with no formal US education, no sphere of influence, no money,