Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

November 11, 2022Our Favorite Way to Grow Faster On YouTube #2275
In episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to grow your YouTube channel, but often it helps to only focus on one or two. Find out how we are growing our channels and why they are so effective!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s Topic: Our Favorite Way to Grow Faster On YouTube.
[00:25] An overview of Eric’s YouTube channel.
[00:37] The key error that Eric made with his YouTube channel.
[01:17] Why consistency is so important.
[01:47] Learn about Neil’s favorite way to grow on YouTube.
[03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:31] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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See omnystudio.com/listener for privacy information.
7 min
November 10, 2022How To Run The Perfect Marketing Meeting #2274
In episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is more. Tune in for our rundown of how to make sure your marketing meetings are productive, practical, and efficient, and leave your team feeling aligned and inspired!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Run The Perfect Marketing Meeting.
[00:25] How to ensure that your marketing team is aligned.
[01:35] What you can do to make marketing meetings more productive.
[02:51] How Jeff Bezos approaches his marketing meetings.
[03:13] Ensuring your meetings have an objective and solve a problem.
[03:50] How to give people the opportunity to give feedback on meetings.
[03:59] The value of tracking how much money you are spending on meetings.
[06:21]That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:24] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[06:36] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Traction: Get a Grip on Your Business
Chorus.ai
Gong
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
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10 min
November 09, 2022Where To Get Winning Content Ideas #2273
In episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is all about being relevant. Tune in to hear about our favorite tools, and learn how they can inspire you and ensure that your content gets seen by the right audience!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Where To Get Winning Content Ideas.
[00:26] Why we love using Quora to understand what is popular.
[01:27] How vidIQ can help you create excellent content on YouTube.
[02:31] Using social media and comments to get content ideas around trends.
[03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:32] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Quora
Google Suggest
AnswerThePublic
vidIQ
Google Trends
Exploding Topics
Ubersuggest
Instagram
TikTok
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
November 08, 2022This is What's Causing Your Ads to Struggle #2272
In episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate optimization, how to test your adverts, and what it takes to stay on top of the latest trends!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: This is What's Causing Your Ads to Struggle.
[00:25] Why conversion rate optimization (CRO) is integral to the success of your ads.
[01:25] How to use Facebook ad library for research and inspiration.
[01:55] Stay informed on the best practices for CRO.
[02:19] The best tools for doing ad research on different platforms.
[02:38] Why marketing is becoming more challenging.
[03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:47] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Facebook Ad Library
Ahrefs
Semrush
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
November 07, 2022Marketing Lessons Learned From Amazon #2271
In episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon does that most people don’t think about and how these decisions have benefitted the company. Discover why putting your customers first is so radical, the unexpected benefits of offering more products and services, and how these lessons have made Amazon the giant it is today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Marketing Lessons Learned From Amazon.
[00:25] How having more products and services impacts your traffic and revenue.
[01:13] Why Amazon is arguably the most customer-centric company in the world.
[01:33] Amazon’s repeated investment in its own business ventures.
[02:25] Why Amazon is willing to lose money in the short term.
[03:53] Once your audience is big enough, you are essentially an ad company.
[04:36] Why transparency is such a powerful marketing tool.
[05:23] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:29] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Amazon
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
November 06, 2022How We're Growing This Podcast To 100M Downloads #2270
In episode #2270, Neil and Eric talk about how they’re growing this podcast to 100M downloads. There are more podcasts than ever to compete with, but that doesn’t mean you can’t stand out from the crowd and increase your downloads. Find out how to use evergreen content to increase your downloads over time, what YouTube can do for your discoverability, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How We're Growing This Podcast To 100M Downloads.
[00:29] How to curate your podcast subjects to ensure more listens.
[00:53] Why you should regularly include evergreen episodes that do well in the long run.
[01:34] How to use YouTube to increase your discoverability.
[02:38] Examples of how you can increase your topics.
[03:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:49] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
November 05, 2022Eric Goes Back to School: Does College Help You Become a Better Entrepreneur #2269
In episode #2269, Neil and Eric talk about Eric going back to school and ask whether college helps you become a better entrepreneur. Tuning in you’ll learn about the Entrepreneurial Master's Program that Eric joined through his Entrepreneurs’ Organization membership and what he gained from the experience. We discuss some of Eric’s biggest takeaways, including the importance of having an X factor, how to identify yours, and the networking potential of joining a course!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Eric Goes Back to School: Does College Help You Become a Better Entrepreneur?
[00:27] Learn about the Entrepreneurial Master's Program that Eric joined.
[00:37] The Entrepreneurs’ Organization (EO) and its benefits.
[02:04] What Eric has learned from the Entrepreneurial Master's Program thus far.
[02:31] How one company found its X factor and transformed its business.
[03:24] The networking benefits of joining a program like this.
[04:15] Eric discusses whether he’d recommend this course to someone who wants to become a better entrepreneur.
[06:29] Visit https://live.levelingup.com/founders for information on our Private Founder's Events!
[06:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:44] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Entrepreneurs’ Organization
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
November 04, 20223 Things We Are Excited About in 2023 #2268
In episode #2268, Neil and Eric talk about 3 things they are excited about in 2023. 2022 has been a tumultuous year, from the war in Ukraine, to supply chain disruptions, to widespread uncertainty in the economy. But it’s not all doom and gloom. In today’s episode, we break down how these events are impacting the world and the three surprising things we are excited about for 2023.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 Things We Are Excited About in 2023.
[00:25] Why a bad economy can present exciting business opportunities.
[02:04] An overview of how silicon valley has influenced hiring practices in other industries.
[03:11] Why Eric is excited about YouTube in 2023.
[03:40] Neil’s thoughts on international expansion and why he’s excited about it.
[04:32] Understanding asymmetrical expansion.
[05:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:44] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
November 03, 2022The Simplest Way to Grow Your Business #2267
In episode #2267, Neil and Eric talk about the simplest way to grow your business. The internet has played an integral part in how people across the world experience globalization, and has facilitated the growth of countless businesses. Tune in to learn about the simplest method for expanding your reach and growing your business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Simplest Way to Grow Your Business.
[00:25] How to use international expansion to transform your business.
[00:32] What MrBeast did to appeal to an international audience.
[00:41] How Neil expanded his ad agency across the globe.
[03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:04] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
MrBeast on YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
November 02, 2022Counterintuitive YouTube Growth Tips #2266
In episode #2266, Neil and Eric talk about counterintuitive YouTube growth tips. Tuning in you’ll hear about some of the most surprising methods you can use to elevate your channel, from finding your optimal length to writing attractive headlines. Discover how the YouTube algorithm is evolving, what type of content users prefer, and why likes and subscribers don’t matter nearly as much as you may think!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Counterintuitive YouTube Growth Tips.
[00:25] How YouTube’s algorithm understands which video length you prefer.
[01:01] Why you should generate your own transcripts.
[01:47] Why your number of likes and subscribers don’t matter as much as you may think.
[02:29] What you need to know about clickbait headlines.
[03:03] The value of translating your videos.
[03:34] How much you should invest in your production quality.
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:45] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min

About Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.