Marketing School - Digital Marketing and Online Marketing Tips

In episode #2265, Neil and Eric talk about how AI is completely changing the marketing game. AI has been doing some pretty astonishing things lately, from generating intricate conversations to magnificent artworks. And its proficiency in creating visuals from text prompts has left many people wondering how this technology is going to impact different industries. Tune in as we discuss these exciting advancements and how it is changing the marketing game!

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In episode #2264, Neil and Eric talk about how to grow a podcast fast in 2023. Podcasts have grown exponentially over the past several years and show no signs of slowing down. Tune in to learn how you can grow your podcast over a short period of time and become more competitive in 2023!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Grow A Podcast FAST In 2023.
• [00:35] How to use short-form content to increase your discoverability.
• [01:20] SEO tactics and how they can help you grow your podcast.
• [01:54] What keyword research can do for your podcast growth.
• [02:58] How interviewing established figures can boost your traffic.
• [03:53] Why you should make all your past episodes available in your feed.
• [04:51] Our advice on how to run ads and impressions on other podcasts.
• [06:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [06:12] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• The Diary Of A CEO with Steven Bartlett Podcast
• Ubersuggest
• Logan Paul on YouTube
• MrBeast on YouTube
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023 & beyond. We break down the challenges of discoverability in podcasting, how to get your voice out there, why consistency is key, and what we’ve learned from building this podcast. Tune in now to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Podcasts Are A Huge Growth Hack for 2023 & Beyond.
• [00:27] The challenges of discoverability in podcasting and how to increase yours.
• [00:56] What we can learn from the Andrew Tate model.
• [01:34] The current level of competition you can expect when you enter podcasting.
• [03:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:56] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it for the long haul if you want to see big, consistent returns. But that doesn’t mean you can’t institute effective strategies to get fast results. Tune in for insightful tips and practical strategies on how to rank on the first page of Google quickly and efficiently!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Get On The First Page Of Google Instantly.
• [00:25] How to use Google News to rapidly increase your traffic.
• [00:57] What you can do to utilize trends and ‘newsjacking’.
• [01:33] Understanding how Google serves its customers.
• [02:01] How to capitalize on opportunities for international expansion through Google.
• [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:20] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Exploding Topics
• My First Million Podcast
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2261, Neil and Eric talk about why ugly businesses are the best businesses. Many of us are inspired by new and exciting industries, but some of the best businesses are based on basic necessities that everyone needs. It may not be glamorous, but it’s far more consistent than trends! Tune in to learn the ins and outs of why ugly businesses are best!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Ugly Businesses Are the Best Businesses.
• [00:37] Why you don’t need to have a trendy business to be successful.
• [02:18] Why running an agency could be considered an ugly business.
• [03:44] What Codie Sanchez can teach us about buying and running ugly businesses.
• [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:05] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Codie Sanchez
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2260, we share the best strategy for each social platform. if you want to know what is really moving the needle on Facebook, Instagram, LinkedIn, TikTok, and of course YouTube, be sure to join us. Tuning in you will hear about editing titles, the length of your videos, and when and how to promote your posts.

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: The Best Strategy for Every Social Platform
• [00:26] Why to push YouTube videos hard early on.
• [01:23] The power of changing a video title.
• [02:57] Creating engagement on LinkedIn, through stimulating conversation. 
• [03:33] A quick thought on what's working on TikTok.
• [03:41] How live content boosts your Instagram numbers.
• [04:24] Facebook and the length of videos; why to go over five minutes!
• [04:56] What's working on Twitter right now for getting more impressions. 
• [05:40] That’s it!
• [05:46] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious knock, and it has been so nice for us to return to some exciting conferences since things have opened up. Tune in to hear the top reasons that we still love speaking in front of the right audience!

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: Why We're Doubling Down On Speaking in 2023.
• [00:25] Ramping up after the quiet period of the last two years.
• [00:45] Creating brand awareness and connecting with your ideal audience.
• [01:16] Repurposing content across channels, while building relationships.
• [02:27] Having fun at events while networking!
• [02:53] We all want to hang out with people who are working hard and doing cool things.
• [03:12] That’s it for today!
• [03:15] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new possibilities in animation, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:35] Introducing Josh Robbins, Founder of immi.io.
• [01:56] Learn about the animation tool, immi.io, and how it was founded.
• [04:15] The many ways that immi.io can be used in Creator Mode, from karaoke to real estate. 
• [04:41] Learn about the streaming service that they will be launching next month.
• [06:11] What Josh expects from this technology in the long term.
• [07:11] The immersive world that Josh is building with his partners at AMGI studios.
• [08:34] Josh’s approach to marketing and how they are creating more awareness.
• [12:45] The concept of digital ownership and how it has been facilitated by Web3.
• [14:41] Josh’s predictions for the future worth of NFTs like Crypto Punks.
• [16:46] An overview of the brands that AMGI is currently working with.
• [17:17] The exciting potential partnerships between AMGI and entertainers like Coldplay and prominent K-Pop groups.
• [19:21] How AMGI is building community while also attracting brand deals with artists, musicians, and gaming studios.
• [20:42] How AMGI represents and evolution from traditional studios like Pixar.
• [22:50] What it was like for Josh growing up with Tony Robbins as his father. 
• [25:17] What Josh’s father taught him about creating possibility. 
• [26:38] The single act of kindness that shaped Tony’s outlook on life.
• [29:44] Find out what is in Josh’s learning stack and what he is consuming. 
• [30:49] Hear about Josh’s current approach to investing.
• [32:29] Where you can find Josh and learn more about immi.io, AMGI Studios, and My Pet Hooligan. 
• [33:29] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [33:35] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Josh Jenkins-Robbins on LinkedIn
• America’s Best 401K
• immi.io
• AMGI Studios
• My Pet Hooligan
• My Pet Hooligan on Twitter
• CryptoPunks
• Bored Ape Yacht Club
• Doge Pound
• CAZ Investments
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to learn more about Canva, Sprout Social, Supermetrics, and many more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Neil & Eric's Marketing Software Stack.
• [00:34] Analytics tools Eric uses; Mutiny, Typefully, Shield, and Sprout Social.
• [01:15] Some of Neil's analytic tools: Canva, vidIQ, ClickFrog, and more.
• [01:58] A little about Salesforce, Convertkit, and Canva.
• [02:21] More tools for email and content creation.
• [02:51] Bonus tool recommendation: Loom.
• [03:33] SimilarWeb, Ubersuggest, Supermetrics, and a few more Google tools!
• [03:57] That’s it for today!
• [04:01] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2257, we talk about the poll we ran to determine the most valuable social channel. Across the different platforms, the highest value was attached to YouTube, and it is not hard to see why. With that being said, each site has its merits and there is nothing to stop you from pursuing an omnichannel approach to maximize the reach of your content. Tune in to hear about some suggestions! 

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: We Ran A Poll To Determine The Most Valuable Social Channel.
• [00:25] The context of the poll and its findings.
• [01:00] Value of channels depends on the kind of business you are in.
• [01:32] We recommend an omnichannel approach to get as much play as possible
• [01:59] Looking at some comparative YouTube stats.
• [03:01] Subscriber count is not everything, topics are also important.
• [03:49] Creating great content that appeals to the masses.
• [04:31] That is it for today!
• [04:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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