Marketing School - Digital Marketing and Online Marketing Tips

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic:  Ayman Abdullah on Advanced Hiring Techniques. 
• [00:43] The playbook used by some of the best companies in the world that nobody talks about.
• [00:55] How to find the people willing and able to be promoted into the role you’re recruiting for.
• [01:29] Why if you want a specific VP, you should hire them as an advisor.
• [01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar.
• [02:19] How to relieve the pressure on your team if you can’t find the right candidate. 
• [02:33] Why you shouldn’t be too passive in the hiring process.
• [02:49] Why you should never underpay. 
• [03:49] How people who interview well don’t necessarily make the best hires.
• [04:07] Why skills tests should be part of your hiring process.
• [05:04] Why hiring is your number one job as a CEO.
• [05:16] Find out more about the Leveling Up Founders Event at live.levelingup.com

Links Mentioned in Today’s Episode:

• Find out more about the Leveling Up Founders Event at live.levelingup.com

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels.
• [00:29] What the statistics show us currently.
• [00:44] Other features on Instagram, and why TikTok is not necessarily winning.
• [01:35] Repurposing content and maximizing your reach across the platforms.
• [01:48] Meta's numbers around engagement with Reels.
• [02:20] Why we recommend posting to YouTube Shorts.
• [02:51] The benefits of the social media sites copying each other.
• [03:14] That’s it for today!
• [03:19] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to hear a breakdown of how Acquisition.com helps its clients along with Leila’s top insights on marketing and sales, and why it’s so important to optimize before your scale!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Operating Lessons from Building The $110M Acquisition.com Machine.
• [00:25] Get to know today’s guest, Leila Hormozi, Managing Partner and COO of Acquisition.com.
• [00:35] Learn about Acquisition.com’s three-step mechanism.
• [00:58] An overview of what it’s like to partner with Acquisition.com.
• [01:11] The value of optimizing before you scale a company.
• [01:41] How Acquitision.com helps companies optimize.
• [02:35] Examples of what most companies need to optimize.
• [04:37] How customers that are reached through organic marketing differ from those reached through paid marketing.
• [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [10:03] Visit https://live.levelingup.com for information on our Private Founders Events!
• [10:30] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Leila Hormozi on LinkedIn
• Leila Hormozi on Instagram

• Acquisition.com

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs.
• [00:39] Updates on Starbucks' recent partnership with Polygon.
• [00:52] Thoughts on why Starbucks is taking these steps right now.
• [01:52] The example that Starbucks is setting for embracing new tech.
• [02:55] Some of the exciting avenues that are emerging from this partnership.
• [04:16] That’s it for today!
• [04:21] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

"The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine.
• [00:41] What inspired Codie to depart from M&A to create content and how it blew up?
• [02:01] How content is the new leverage and its misunderstood value?
• [02:19] The four types of leverage and how they came into existence. 
• [03:02] The 21st-century type of leverage: attention.
• [03:23] Why having a personal brand is essential to using leverage to its maximum potential.
• [03:49] The power of attention arbitrage. 
• [04:39] Why and how you should grow on the internet without dancing like a teenager.
• [05:07] Why Cody is focusing more on the why than the how.
• [05:31] The problem of people not spending enough time on content. 
• [05:52] Find out more about the Leveling Up Founders Event at live.levelingup.com.
• [06:22] That’s it for today! Don’t forget to rate, review and subscribe!
• [06:29] Go to https://marketingschool.io/ to learn more!

Links Mentioned in Today’s Episode:

• Codie Sanchez 

• Find out more about the Leveling Up Founders Event at live.levelingup.com

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your way. Tune in to learn more about where to put your energy, how high to aim, and selecting the right people to show up! 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Throw A Slam Dunk Live Event.
• [00:27] The event that Eric recently threw in Beverly Hills.
• [01:17] Breaking down the priorities of events, and why people are the main focus.
• [02:17] Creating an event that has space for connection, collaboration, and elevation.
• [03:22] Why filtering the attendees can the boost the value on offer.
• [04:04] Reasons to attend different size events to spread a wider net.
• [04:32] The infrastructure and planning that goes into something memorable.
• [05:15] That is it for today!
• [05:20] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The $100M Brand Building Playbook.
• [01:08] Learn how our guest, Alex Hormozi, first started building and selling companies.
• [03:55] How Alex founded Acquisition.com.
• [04:28] The story of how Alex obtained the domain name for Acquisition.com.
• [05:48] Alex’s attitude to his wardrobe and why he is a practical dresser.
• [07:52] Alex’s brand-building playbook and an overview of their current online reach.
• [08:26] Why it’s faster to buy rather than build.
• [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:24] Visit https://live.levelingup.com for information on our Private Founders Events!
• [03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Alex Hormozi on Linkedin
• Alex Hormozi on YouTube
• Acquisition.com
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:23] Today’s topic: How Event-Based Tokens Will Change Marketing.
• [00:28] Unpacking the meaning and potential of event-based tokens.
• [01:30] Building a community and having fun while doing it!
• [01:57] The difference between tokens and charging dollars.
• [02:56] Examples of how we become tied to communities.
• [03:12] That is it for today!
• [03:20] Go to https://www.marketingschool.io for more resources.
•  

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aiming towards as you grow yours!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Lessons and Strategies of Growing a 600K YouTube Channel with Vanessa Lau.
• [00:44] The first lesson: pay attention to what is fueling growth for other people.
• [01:21] Lesson two: Piggybacking on titles to get on “suggested”.
• [02:34] The benefits of investing in third-party platforms like TubeBuddy.
• [02:59] Why a higher click-through rate shouldn’t always be the goal.
• [03:51] The next lesson: How to read your audience retention report.
• [04:35] Why your intro should be 30 seconds or less.
• [05:16] What you want to aim for when looking at your audience retention report.
• [05:36] Find out more about the Leveling Up Founders Event at live.levelingup.com 
• [06:06] That’s it for today! Don’t forget to rate, review and subscribe!
• [06:13] Go to https://marketingschool.io/ to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Recap of Eric's Leveling Up Founders LA Private Event.
• [00:42] Neil's high points of the event: meeting amazing people, new learnings, and fun!
• [02:00] Attracting attendees with great speakers, impressing them with the community atmosphere.
• [03:18] Communicating different perspectives through the presentations.
• [03:28] A few thoughts on future events.
• [04:13] That’s it for today!
• [04:15] Go to https://www.marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.