Marketing School - Digital Marketing and Online Marketing Tips

In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Reasons Why Your Lookalike Audience Isn’t Converting.
• [00:25] Why you need to narrow your focus to optimize conversion rates.
• [00:48] Learn how ad fatigue could be affecting your conversion rates.
• [01:18] How to use a more hard-sell approach with your lookalike audience.
• [02:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:06] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn’t do business with your peers. Tune in to learn why this isn’t always true and how to choose a mastermind that will help you network and grow your business!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The #1 Benefit of Joining a Mastermind Nobody Talks About.
• [00:30] How masterminds can help you network.
• [01:02] How to know when you should do business with your peers in a mastermind.
• [02:58] Advice on how to choose a mastermind that will help you grow your business.
• [03:20] Sign up for our mastermind at https://www.live.levelingup.com. 
• [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:33] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• YPO
• yWhales
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a way that we seem to perpetually be forced to interact with screens, whether it’s for work or leisure. We delve into the benefits of taking a break, and how spending time in nature can help you regenerate and be more calm and productive.  

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Reasons to Take One Day Off – Especially From the Screens.
• [00:32] The benefits of being in nature when you take a break from your screen.
• [01:07] How getting away from your screen can help you be more productive.
• [01:45] Learn about Eric’s morning routine and how it helps him achieve balance.
• [03:15] Why setting aside time to do nothing is great for creativity.
• [03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:47] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Dopamine Nation: Finding Balance in the Age of Indulgence

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help you organize your swipe files, collaborate with clients, create content faster, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Modern Marketing Tools That Will Make Your Life Easier.
• [00:30] How Foreplay will help you organize your swipe files.
• [01:01] Save time on boring tasks with UiPath.
• [01:18] Learn about the free conversion benchmarking tool, Varos.
• [01:43] Discover Ubersuggest’s new free writing tool.
• [02:07] Use Motion for better collaboration.
• [02:49] Why Lemlist is a great tool for automating your outreach and cold emails.
• [03:24] Learn about a great alternative to Loom and other organizational tools. 
• [04:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:07] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Foreplay
• UiPath
• Varos
• Ubersuggest
• Motion
• Lemlist
• Bubbles
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and there are a lot of lessons to learn. Tune in as we discuss the key lessons we’ve uncovered about hiring and why it’s so important to find the right people!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The One Thing That Was the Biggest Hurdle in Our Business Career.

[00:27] The key lesson that Neil and Eric have learned about hiring.

[00:43] How to hire the right people.

[01:22] What the best leaders know about recruiting.

[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[03:22] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2221, we talk about three major mindset shifts that changed our lives. Sometimes the biggest mindset shifts can happen due to external circumstances, like getting married or having kids, and you can’t always predict how they will shape you. To gain insight into the major mindset shifts that have had a significant impact on our lives, and how they happened, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Major Mindset Shifts That Changed Our Lives.
• [00:45] How Neil discovered that money isn’t everything.
• [03:01] How Eric has seen Neil change since getting married and having kids.
• [03:15] What Eric has learned from Warren Buffet and how it shifted his mindset.
• [04:39] Why you don’t always need to give feedback.
• [06:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [06:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2220, Neil and Eric discuss how to build a $1 million one-person operation. There are many benefits to having a smaller organization but if you want consistency, longevity, and the ability to potentially sell your business and create a much higher net worth, you need to hire people. Tune in as we discuss the pros and cons of companies of different sizes and what it truly means to run a $1 million one-person operation.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Build a $1M 1 Person Operation.
• [00:25] The benefits of a smaller organization.
• [00:51] Our preferences when it comes to the size of our organizations.
• [01:13] Why having a small team isn’t necessarily the best way to run a business.
• [02:02] How to create high leverage products without spending all your time on them.
• [02:36] Examples of successful $1 million one-person operations.
• [03:12] How running a one-person operation affects your longevity. 
• [04:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:17] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Nomad List
• OKAY.com
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2219, Neil and Eric talk about how Eric sold out 12,345 NFTs in 19 minutes. The world of crypto and NFTs moves fast. Gone are the days when you could do a launch selling profile pictures and make millions of dollars instantly without delivering anything of value. To find out what Eric did for his launch strategy and why he’s so proud of the product they’ve put out into the world, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Eric Sold Out 12,345 NFTs in 19 Minutes.
• [00:36] Learn about the meta of NFTs.
• [00:47] NFTs are currently experiencing a bear market; here’s what that means.
• [00:56] How NFT launches have changed and the role of free minting.
• [01:14] Why Eric is proud of the product he and his team have created.
• [02:21] An overview of Goblintown and its freemium success story.
• [03:13] Follow @levelingupNFT on Twitter to learn more!
• [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:25] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Goblintown
• Leveling Up NFT on Twitter
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the crypto crash to high inflation rates, to the war in Ukraine, there have been a lot of factors influencing our global economy. But what does this mean for you if you want to sell your business? Tune in as we break down where the economy is at, and how to know whether now is the right time for you to sell.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Is Now A Good Time To Sell Your Business?
• [00:37] An overview of the macroeconomy in late August 2022.
• [00:58] Ask yourself what amount of money would be enough before you decide to sell.
• [02:15] Why you need to do what’s right for you, regardless of what others may think.
• [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:07] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t necessarily work for you, which is why you need to use all the tools at your disposal to continually experiment and find what is most effective for your context. Tune in today as we discuss what the best marketing leaders do and how their unique skill sets allow them to find what works for their company.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Best Marketing Leaders Do This.
• [00:30] Why the best leaders are extremely data-driven.
• [01:27] Delegation as a skill and why you need to master it as a leader.
• [01:54] Why the best marketing leaders are also world-class recruiters?
• [02:44] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
• [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:57] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.