Marketing School - Digital Marketing and Online Marketing Tips

In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea as some people say, and a few tips for making the most of this avenue.

TIME-STAMPED SHOW NOTES:

• [00:22] Today’s topic: Should You Work With SMB Clients?
• [00:25] Typical messaging about working with SMB clients.
• [00:46] A few things to keep in mind about reducing churn and ensuring growth. 
• [02:00] The skillset associated with working with SMB clients.
• [02:46] That’s it for today!
• [03:24] Go to https://www.marketingschool.io to find more episodes.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

• Growth Everywhere

• Single Grain

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In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more.

TIME-STAMPED SHOW NOTES:

• [00:23] Today’s topic: Our Framework For Scheduling Social Content.
• [00:37] Neil's process for his different forms of content, and the parts he outsources. 
• [02:25] Eric's team's scheduling process and how Sprout Social fits into this.
• [03:31] Why podcasts are the easiest kind of content to schedule.
• [02:35] A reminder to go check out our YouTube channel!
• [03:50] That’s it for today!
• [03:53] Go to https://www.marketingschool.io/improve to help us get better.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results.
• [00:34] Focusing on continually causing compounded growth.
• [01:42] Tackling one big thing every day. 
• [03:48] Why focus is so important and the mistakes we made early on.
• [04:27] That’s it for today!
• [04:38] Go to https://www.marketingschool.io to learn more.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

• The ONE Thing

• Joe Hruska

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In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Generative Search Will Change Marketing Forever.
• [00:28] The conversation that sparked this episode.
• [01:53] What will change in the realm of content creation with these advances?
• [02:49] Why you should start playing around with this technology now.
• [03:30] That’s it for today!
• [03:24] Go to https://www.marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: If We Could Only Have One Marketing Tool - Our Choice Is.
• [00:32] Why AB tests are crucial to successful marketing.
• [01:01] Learn what Neil’s top tool choice would be.
• [01:07] Eric’s top tool and why he would choose it.
• [01:38] Why experimenting is integral to creating leverage.
• [02:08] Why creating a culture of experimentation is so important.
• [02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:05] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• WYSIWYG
• Mutiny HQ
• Andrew Chen
• Andreessen Horowitz
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

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In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media strategy, even if he is a reprehensible figure. Tune in as we discuss how controversial content affects your online exposure, and why this isn’t always the best marketing tactic.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What You Can Learn From Andrew Tate's Marketing.
• [00:25] Disclaimer: Why we do not support Andrew Tate.
• [00:39] How being controversial online can cause virality.
• [01:24] Why being controversial generally doesn’t result in successful marketing.
• [02:04] How Andrew Tate’s relevance has fluctuated.
• [02:24] Marketing lessons anyone can learn from Andrew Tate’s social media.
• [02:51] Why controversial marketing is not the best way to generate long-term sustainable revenue. 
• [03:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:57] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportunities we missed for big companies like Uber and Airbnb, and why one of the best ways to make money is by investing in yourself.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Investments We Missed Out On and Lessons Learned.
• [00:25] Learn about some of the companies Neil missed out on investing in.
• [00:37] What Neil learned from missing out on investing. 
• [00:49] Why it’s actually okay to miss out on other people’s investments.
• [02:13] Companies that Eric didn’t invest in and why he decided to invest in himself instead.
• [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:33] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Uber
• Airbnb
• Riverside
• Betterment
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Split Tests You Won’t Regret Running.
• [00:25] How to use Paypal, Apple Pay, and Shop Pay to run your first split test.
• [00:59] Why you should test one and two-step checkouts.
• [01:22] Learn what order bumps are and how to implement them.
• [01:47] Why upsells are crucial.
• [02:11] How personalization can increase optimization.
• [02:30] Find out who you should be surveying and how to run tests based on the results.
• [03:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:10] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
• [03:22] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• PayPal
• Apple Pay
• Shop Pay
• Optimizely
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are fearful”. We can learn a lot from this statement, especially during times of uncertainty. Join us as we discuss the relationship between debt, rising interest rates, and how to leverage your assets and capitalize on more affordable marketing!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Rising Interest Rates Will Make Marketing More Affordable.
• [00:25] The relationship between debt and rising rates.
• [01:43] What Warren Buffet can teach us about how to deal with rising interest rates.
• [02:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:48] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-essentials and luxury items. Tune in to learn how to handle your money smartly and why you shouldn’t spend your earnings as if you are a millionaire!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich.
• [00:25] Why the best way to succeed as a marketer is by saving your money.
• [02:35] Why people often feel pressure to appear rich and how to live more frugally.
• [03:12] The difference between being wealthy and rich.
• [03:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:52] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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