Marketing School - Digital Marketing and Online Marketing Tips

It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise. 

Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance.
• [00:29] The transformative health plans Fountain Health provides.
• [00:37] The value of preventative healthcare.
• [01:19] Rob shares his background in insurance.
• [01:56] The tests involved in preventative healthcare.
• [02:19] How Fountain Health applies the concept of convergence to its mission.
• [03:33] Rob’s specialty in insurance and what led him to Fountain Health.
• [04:38] Fountain Health Insurance’s core offering. 
• [06:09] How Fountain enables companies to provide employees with premium healthcare.
• [07:37] How they aim to bring healthcare breakthroughs to the general public.
• [07:59] The competitive cost of Fountain Health Insurance.
• [08:41] The types of companies Fountain is currently working with.
• [09:46] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance.
• [10:27] What Rob is most excited about in terms of health trends and breakthroughs. 
• [11:29] Fountain’s plan to extend outside of the States.
• [12:15] Fountain’s approach to marketing.
• [13:11] The value Rob gleans from the challenges he’s faced along his career path.
• [14:43] How his upbringing informed his value system.
• [16:07] Rob shares his favorite business or personal growth books.
• [17:20] The marketing opportunity Tony Robbins’ book Life Force has provided for Fountain Health.
• [18:17] The importance of preparation.
• [19:12] How self-employed individuals can gain access to Fountain Health Insurance.
• [20:13] A recap of the medical tests covered by Fountain Health.
• [21:06] Find out how to reach Fountain Health!
• [21:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [21:25] Go to https://marketingschool.io/ to learn more!

Links Mentioned in Today’s Episode:

• Robert Rossiter on LinkedIn
• Fountain Health Insurance
• Fountain Life

• The Future Is Faster Than You Think

• Levels

• Never Split the Difference

• Personal Power

• Life Force

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In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Copywriting Hacks for High-Converting Copy.
• [00:28] An overview of what we mean by high-converting copy.
• [00:38] How comparisons can help you increase conversion rates.
• [00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor.
• [01:21] Why you should be incorporating stellar testimonials.
• [01:43] How to address all the potential objections people may have to buying your product.
• [03:03] Use your company data to back up your claims.
• [03:32] How to optimally write your headlines and encourage followers to read further. 
• [04:26] Think about how your writing can be entertaining. 
• [05:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:05] Check out https://www.marketingschool.io/jobs to see our job postings!
• [05:16] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven’t heard of before. Most social media platforms have introduced a live function over the past few years, but not everyone has given much thought to how you can optimally use it. We discuss how we’ve seen this application being used to great effect, and what this could mean for your social media channels.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of.
• [00:25] How to use the live feature to grow your YouTube channel.
• [01:23] How to apply this growth hack to other social media platforms.
• [01:46] Why your content needs to be amazing for this strategy to work.
• [02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:01] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, especially when you’re starting out. There are also a handful of great companies that make it easier than ever to start the process. Tune in to find out whether white labeling is right for you!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should Your Agency White Label Its Work?
• [00:25] A quick overview of white labeling and how it works.
• [00:37] The benefits of white labeling, especially when you’re starting out.
• [01:01] How white labeling is like a higher form of affiliate marketing.
• [01:36] Our recommendations for pursuing white label partners.
• [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:16] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Boostability
• GoDaddy
• Disruptive Advertising
• White Label IQ
• MarketHire
• Betterly
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of speaking at live conferences, from acquiring customers to further establishing your brand!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Neil & Eric Are Speaking At Live Conferences Again.
• [00:27] Why nothing beats the in-person connection you get at a live event.
• [00:46] How speaking establishes you as an authority in your field.
• [00:58] Why it’s one of the best ways to generate customers in the B2B sector.
• [01:28] Why it’s all about catching people at the right time.
• [02:06] The deeper relationships you can form at these events.
• [03:26] The benefits of speaking at an event where there are more established figures than yourself.
• [04:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:38] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it’s easy to feel like you need to be a jack of all trades, especially if you’re working at a young startup. But once a company gains more resources they have the option of allowing marketers to narrow their focus. Not only is narrowing your focus a great way to grow, but it also solves a lot of problems. Tune in to learn why you should not just do that with your business, but with your marketing as well.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Many Marketing Channels Should One Person Focus On?
• [00:25] How you should distribute your marketing employees once you are able to grow and scale your team.
• [01:13] The downside of trying to be a jack of all trades as a marketer.
• [01:33] Why a good leader should ensure his marketers aren’t overburdened.
• [02:23] Why being focused allows you to grow and how to extend that to your marketing team.
• [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:32] Check https://www.marketingschool.io/jobs to see our job postings!
• [02:46] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your investment. Tune to learn about Neil and Eric’s investment strategies, and why investing in themselves continues to pay off, time and time again.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Invest in Others or Yourself?
• [00:25] Neil gives an overview of his investments.
• [01:43] Learn what the number one performer in Neil’s portfolio has been.
• [02:01] An overview of the two levels involved when you invest in your own business.
• [03:41] Why investing in your education is a crucial component of investing in yourself.
• [04:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:41] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing no-brainer offers, and making the most of your customer list can help you lower your paid ad costs and subsequently allow you to grow your business!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Simple Ways to Lower Your Paid Ad Costs.
• [00:25] Why you need to optimize your creatives to lower your paid ad costs.
• [00:56] Discover how to make a no-brainer offer.
• [01:37] Upload your existing customer list to the platform that you're using for paid ads.
• [02:10] Include more creatives into your rotation to spread the workload and combat ad fatigue.
• [02:34] Be sure to include upsells and downsells as part of your sales strategy.
• [03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:10] Check https://www.marketingschool.io/jobs to see our job postings!
• [03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• $100M Offers: How to Make Offers So Good People Feel Stupid Saying No

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can only go so far by yourself. Tune in to learn how to build an exceptional team and achieve new levels of growth!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Best Way to Grow Isn't Marketing.
• [00:25] Why the best way to grow is by having a great team.
• [01:20] Learn how to hire and become a better leader.
• [03:01] Why recruiting great people is what matters at the end of the day.
• [04:14] Check https://www.marketingschool.io/jobs to see our job postings!
• [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:31] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Who

• Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become attached to certain perks and benefits. Unfortunately, economic environments aren’t always on the upswing, and sometimes companies need to adapt to harsh economic realities. Tune in as we discuss what happens when workers become complacent or entitled, what can be done to avoid it, and how to address it in your company.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It.
• [00:30] An overview of what we mean by entitlement, and how it was demonstrated during a recent meeting at Meta.
• [02:01] Why you want your staff to be adaptable, especially when the economy is volatile.
• [02:26] How to address entitlement creep in your company.
• [03:14] Why hiring good people is the best way to grow your company.
• [04:43] How employees with a bad attitude affect their teammates.
• [05:02] Eric’s weekly newsletter at Single Grain and how he has addressed entitlement.
• [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.