Marketing School - Digital Marketing and Online Marketing Tips

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune in as we answer all these questions and more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Ideal Content Cadence (If We Had Unlimited Resources).
• [00:37] Neil’s ideal daily content cadence, including blog posts, long-form video, images, a podcast episode, and multiple stories.
• [01:38] What Eric’s ideal team would look like, including up to 50 people!
• [02:23] Channels Eric would target, including Instagram, TikTok, Twitter, and LinkedIn.
• [03:06] Tips for implementing these ideas using the resources you have available to you.
• [03:22] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, you simply need to know where to look. If you’re interested in learning more about effective ways to identify and hire good video editors at scale, then make sure you tune in for this quick and informative episode!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Hire Short Form Video Editors at Scale.
• [00:25] How Eric stumbled onto a brilliant strategy for recruiting quality video editors at scale.
• [01:51] How you can use social media to identify people with good video editing skills.
• [02:18] Find out how to reach out to us if you are interested in this type of work!
• [02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:55] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
• [03:11] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Upwork
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Introducing today’s guest, Alan Miltz, founder of Cash Flow Story.
• [01:23] A high-level overview of Cash Flow Story and why Alan founded it.
• [03:14] Alan breaks down the concept of The Power of One.
• [04:11] Why a company’s cash flow is often misunderstood, why cash flow is so important, and how to optimize it.
• [06:23] How The Power of One empowers employees to contribute to optimizing cash flow.
• [09:31] The immense impact that a 1% change can have within a company.
• [11:00] How daily changes accumulate to have a much larger impact.
• [12:47] The levers you need to pull to implement The Power of One and how to identify the ones you have control over. 
• [13:44] The growing number of companies that have implemented Cash Flow Story. 
• [15:13] The typical amount of time it takes to see results after implementing The Power of One. 
• [16:26] Alan shares a case study of how one company transformed after implementing The Power of One.
• [18:08] How their software will change the way people understand their company’s numbers and how they react to them. 
• [18:57] Find out how you can contact Alan Miltz and take advantage of his unique product. 
• [19:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [19:21] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Alan Miltz
• Alan Miltz on LinkedIn
• Cash Flow Story

• Good to Great: Why Some Companies Make the Leap...And Others Don't

• Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform Synthesia, its AI technology, and how it compares to manual translations.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Create Videos in 60 Different Languages Using AI.
• [00:25] Learn about the new platform called Synthesia for translating videos into different languages.
• [00:41] The biggest problem with Synthesia: it’s not as good as manual translations.
• [01:05] An overview of Synthesia’s market presence and offerings.
• [02:01] The promise of AI and why there is still a lot of development that needs to happen.
• [02:17] Why Synthesia is worth checking out, despite its flaws.
• [03:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:19] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
• [03:54] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Synthesia
• G2 Reviews
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engaging writing. Find out how we would approach our strategies for blogging, marketing, video creation, and more, if we were to start from scratch today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How We Would Start From Scratch Today.
• [00:25] What Neil’s experiences have taught him about entrepreneurship as a risky undertaking.
• [01:10] Why Eric loves what he’s doing and why money isn’t everything.
• [02:59] What Neil would do from scratch as a marketer to build his audience.
• [03:25] Eric’s strategy for how he would focus on video if he were to start from scratch.
• [04:25] The important role that blogging and content writing still plays in marketing and exposure.
• [05:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:34] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
• [05:46] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for other apps and integrating that into their own properties, making them even more popular. Today we take a closer look at TikTok, what makes it so successful, and how marketers should be thinking about Facebook’s upcoming revamp. Make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Meta Announces TikTok Redesign of Facebook.
• [01:07] The Federal Trade Commission’s opinion of TikTok and the looming threat that it might be banned.
• [01:28] How TikTok is winning the attention game.
• [01:56] The surprising amount of activity and vibrancy we’ve seen on Facebook lately.
• [02:12] Examples of how Facebook’s strategies have worked in the past and why it bodes well for the future.
• [02:55] Our key takeaways from the latest developments at Facebook: seize the opportunity early.
• [03:42] Check https://www.marketingschool.io/jobs to see our job postings!
• [04:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:02] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way of empowering others to make their own decisions. Tune in as we discuss the risks and nuances of giving advice when to unpack your experiences, and more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why It’s Better To Experience Share Than To Give Advice.
• [00:34] Why Eric prefers to experience share than give advice.
• [01:29] The risks of giving advice to someone.
• [02:22] Examples of instances where giving advice is helpful and why you should add a disclaimer.
• [03:34] How we approach recommendations on this podcast and why it’s all backed up by reputable data.
• [04:03] The expression ‘strong view loosely held’ and why it resonates with us.
• [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:34] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

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• Twitter @ericosiu

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In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of inflation. Tune in to hear about how this affects us as marketers!

TIME-STAMPED SHOW NOTES:

• [00:23] Today’s topic: The Layoff Tidal Wave Has Started.
• [00:30] Why market downturns are so closely related to layoffs.
• [00:49] What Michael Burry has said about the near future!
• [01:20] A few stats from around the world right now about staff cuts.
• [01:47] What marketers should be thinking about during a recession.
• [02:47] Why these layoffs have been a long time coming for many companies.
• [03:06] Examples of the heavy inflation we have been seeing.
• [03:28] Making the most of the opportunities of a recession. 
• [04:00] That’s it for today!
• [04:01] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

• The Big Short

Leave Some Feedback:

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In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric's attitude towards posting on heir blogs, and what this means in the constantly evolving climate of internet marketing! 

TIME-STAMPED SHOW NOTES:

• [00:23] Today’s topic: Why Neil and Eric Don't Blog Often.
• [00:27] How our blogging practice has evolved over the years.
• [00:58] Why content goes stale and stops ranking highly.
• [01:27] The spaces that are still worth exploring and exploiting right now.
• [02:45] Updating content, and integrating elements from other examples.
• [03:08] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

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• Twitter @ericosiu

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In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize, we cover it all! Tune in today, and get started on building your best channel yet!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Lessons Learned Doing Audits on Our Youtube Channels.
• [00:25] Differences between SEO on YouTube and Google!
• [00:53] Why auditing your channel is so important to your improvement.
• [01:21] The metrics to focus on and try to boost.
• [02:06] Noting the topics that are most successful.
• [02:41] The power of research; why diving deep into content performance can make all the difference.
• [03:36] That’s it!
• [03:40] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.