Marketing School - Digital Marketing and Online Marketing Tips

In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies you decide to pursue. Tune in to learn how to identify your TAM, why it’s such an important marketing element, and how to leverage it as a part of your strategy.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Bigger Your TAM The Easier Your Marketing Will Be.
• [00:25] An overview of TAM (Total Addressable Market).
• [00:30] How to determine the TAM of the market you are in.
• [01:13] Why the one thing Neil would change in his past businesses is identify areas with a much larger TAM.
• [01:57] The role that TAM plays in the projects that investors choose to pursue.
• [02:51] The challenges of entering a field with a larger TAM.
• [05:14] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
• [05:34] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• UberSuggest
• Ahrefs
• Similar Web
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as we discuss these developments from a marketing perspective, how the industry will be affected by the fact that people are less likely to spend money, and how you can adapt to these changes.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Do High Interest Rates Mean for Marketing?.
• [00:25] An overview of current interest rates and how it affects borrowing.
• [01:10] Why we are seeing a global rise in interest rates.
• [01:45] Neil’s advice to marketers on conversion optimization and customer retention.
• [04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:35] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
• [04:56] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign outcome before launching it, as well as why Twitter is a great space for both Web3 and Web 2.0 advertising.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Our Thoughts on Twitter's New Ad Features.
• [00:28] An overview of Twitter’s new ad features.
• [00:44] Learn about the new Twitter campaign planner.
• [01:11] The ‘branded likes’ feature and how to use it.
• [01:33] Why Twitter has decided to release these new ad features.
• [02:25] A sneak peek into Twitter shop.
• [03:08] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:15] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So tune in to this great presentation from Noah Kagan! 

TIME-STAMPED SHOW NOTES:

• [00:35] Introducing today's guest speaker, Noah Kagan!
• [01:01] Noah's opening remarks about his experiences with passive income.
• [01:51] Looking at the growth of AppSumo and the current size of the team.
• [02:18] Getting clear on who your customers are!
• [02:51] The time investment that is needed to start seeing real results.
• [04:20] Noah's approach to measuring other people's success.
• [04:56] Why Noah gets excited about the element of play in new tech.
• [05:39] Getting active and then leaving things on autopilot. 
• [06:29] How much money do you actually need to live the life of your dreams?
• [07:27] Why Noah does almost no rebalancing and selling.
• [07:49] What you can get if you just ask, and why to listen to your calling!
• [08:35] Noah reflects on his ayahuasca experience and how it helped him.
• [03:24] Go to https://www.marketingschool.io for more resources and episodes!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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"The NFT World is getting more competitive every day, and you don't want to be left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches and stipends can be great for employee morale, but it can also run counter to running a lean business. Tune in as we discuss what it means to run a lean business and how you can achieve it without sacrificing the quality of your product or service!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Run A Lean Business Without Sacrificing Quality.
• [00:25] An overview of what it means to run a lean business.
• [00:56] How to ensure you have reliable cash flow.
• [02:24] Why you should hire experienced individuals with insight into what is and isn’t essential.
• [02:40] How to help your team invest in the concept of a lean business.
• [03:01] How to set up a profit sharing pool.
• [03:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:36] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
• [03:49] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Cash Flow Story
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or social media. You grow your agency by producing amazing work. Word of mouth is one of the best ways to grow your reputation and your agency. Tune in to learn why you need to offer a fantastic service and overdeliver on your client work!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The One KPI to Focus On When You Start Your Agency.
• [00:26] Why producing amazing work should be your top priority.
• [00:45] How delivering excellent results will reduce your churn.
• [01:09] An overview of what your churn goals should be.
• [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:37] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies like Apple and Google. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Our Teams Are Dealing With the Most Recent Apple Updates.
• [00:25] Why you shouldn’t worry about stuff you can’t control.
• [01:05] The importance of not relying on one channel.
• [03:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Extreme Ownership: How U.S. Navy SEALs Lead and Win

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

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In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by conducting interviews. It’ll give you a chance to be seen by their audiences and grow your reach. While this method requires hard work and dedication, the results will pay off in the long run. Tune in for an informative and insightful guide on how to grow your followers on any channel!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Get Your First 10k Followers on Any Channel.
• [00:30] Why you should interview other people to grow your channel.
• [01:06] How to be consistent and repurpose your content.
• [01:41] Why you need to make it easy to share your content.
• [02:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:18] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
• [02:29] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having fun and being curious about the people you meet. If you’re fun to be around and you enjoy helping others, eventually, you’ll be networking with amazing, talented people!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Network with Badass People During A Recession.
• [00:37] Focusing on having fun at events rather than making business connections.
• [02:17] Instead of trying to be interesting, be interested in other people.
• [04:11] Why you should think of networking as a long-term investment.
• [06:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
• [06:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [06:43] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens your scope, how best to leverage trending topics, and more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to 10x Your Social Media Presence.
• [00:25] How to repurpose your content for different channels.
• [01:02] Why an omnichannel approach is essential.
• [01:37] What Eric has learned from doing news jacked content on YouTube.
• [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
• [03:30] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.