Marketing School - Digital Marketing and Online Marketing Tips

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders!

TIME-STAMPED SHOW NOTES:

• [00:30] Today’s topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders.
• [01:06] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders. 
• [03:27] Examples of companies where EF played a crucial role in bringing their founders together.
• [05:15] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate.
• [06:41] A brief look at the early days of EF.
• [08:23] A breakdown of the process EF uses to foster, connect, and support co-founders. 
• [11:26] The support within the EF community and how they help alumni.
• [14:02] An overview of EF’s acceptance criteria.
• [15:26] Why the paths to success look different depending on the country you’re in.
• [18:50] An outline of how EF’s internal teams are structured around the world.
• [20:59] The methods that EF uses to map talent networks.
• [22:49] How global economic trends have affected venture capitalists in the past two years.
• [25:24] The returns that EF investors have seen over the past seven years.
• [28:50] How the pandemic affected EF and the role of remote work in their company.
• [32:59] Matt’s reading habits and how they were disrupted by the pandemic and having children.
• [34:40] The advice that helped Matt finally finish Ulysses.
• [36:08] Matt’s impressive dedication to note keeping and why he uses Obsidian. 
• [38:05] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [38:13] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Matt Clifford on LinkedIn
• Matt Clifford on Twitter
• Entrepreneur First
• Y Combinator
• Obsidian
• Roam Research
• Notion
• Must read book: Ulysses

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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

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In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What is Google Analytics 4?
• [00:28] An overview of GA4, the next generation of Google Analytics.
• [00:59] Why GA4 is an excellent analytics tool for all your existing channels.
• [01:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [01:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
• [02:08] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them. The market has been doing some crazy things lately, and everyone is feeling the effects. Tune in to learn about the opportunities that exist during a down market, as well as the utility of NFTs, the impact they will have in the long run, and how to build something amazing. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them.
• [00:28] The benefits of starting a company during a down market.
• [01:18] Examples of long-term utility for NFTs.
• [01:44] Why the key to success is building something amazing.
• [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
• [03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a difference to your output and growth. Tune in to find out about Spiralyze, Shortlist, MarketerHire, and more!

TIME-STAMPED SHOW NOTES:

• [00:23] Today’s topic: 5 Marketing Services That We Use To Grow Faster.
• [00:33] How Shortlist can help you with your outreach and link building.
• [00:52] Making use of MarketerHire to find and recruit great talent.
• [01:23] Konstant Kreative's service for churning out content at scale.
• [01:51] Why you should consider checking out Spiralyze.
• [02:18] How GrowthMasters can help you up your LinkedIn reach.
• [02:43] That’s it for today!
• [02:48] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet about an upcoming launch, you’ll be able to use the ‘remind me’ button at the bottom of the tweet. With one tap, you can request to be reminded of the drop on the launch date, allowing you the opportunity to be among the first to shop on the merchant’s website on launch day. Tune in to learn more about this new feature and what it means for businesses.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Twitter Launches Product Drops.
• [00:30] Some quick context on why Twitter is launching product drops.
• [01:14] How this latest innovation relates to Web3.
• [01:22] How this development could help companies expand their revenue.
• [02:15] Why you should use AB tests for this new feature.
• [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:08] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Twitter
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcasting revenues and why their investment is set to pay off in the long term. We also cover the challenges of growing your podcast following, and why it’s great for building trust.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Spotify Podcasting Revenues & Their $20B Opportunity
• [00:29] An overview of Spotify’s huge earnings and how this relates to podcasting.
• [02:36] The challenge of growing a podcast and why it’s worth it.
• [02:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:51] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [03:05] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Edison Research
• Edison Research Infinite Dial
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research!

TIME-STAMPED SHOW NOTES:

Links Mentioned in Today’s Episode:

• Mastery

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In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are much more cautious with your costs. You can still continue to hire and run tests during this time, you’ll just need to be more selective in what you choose to pursue. Tune in to learn about the best methods for executing during a recession, why cash flow is everything, and how to handle risk!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Execute During A Recession.
• [00:24] How to be more cautious with your costs.
• [00:40] Advice on how to keep running experiments during a recession.
• [01:17] Examples of successful companies that were built during a recession.
• [01:41] How to determine your runway and how to act accordingly.
• [02:01] An overview of the limits of cutting costs.
• [02:20] The importance of cash flow and how you can monitor yours.
• [03:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:29] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [03:38] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Startup Runway
• Cashflow Story
• Cashflow Story webinar with Alan Miltz
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in, you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrell Williams as their Chief Brand Officer. Tune in for key insights from one of the most passionate leaders in the Web3 space, and much more!

TIME-STAMPED SHOW NOTES:

• [01:49] Get to know today’s guest, Will Weinraub CEO and Co-Founder at OnChain Studios. 
• [05:21] How Will’s daughter inspired the creation of Cryptoys.
• [08:52] The three pillars that form the foundation of Will’s business strategy: toys, gaming, and entertainment.
• [09:36] Insights into how Cryptoys plans to scale.
• [11:44] How Cryptoys became connected with Mattel and why they are ideal partners. 
• [14:28] The challenges of communicating an entirely new vision during a pitch meeting.
• [20:50] Why storytelling is one of the most important skills an entrepreneur can invest in.
• [23:13] Why good storytelling is the equivalent of good communication.
• [24:33] Will shares his approach to recruiting.
• [27:08] How to recruit and retain top talent in the Web3 space.
• [31:23] Our thoughts on some of the liquidations that have been happening in the crypto space. 
• [33:48] Some of the exciting developments happening at Doodles, including their partnership with Pharrell Williams!
• [37:32] Our thoughts on Solana’s plans to release a smartphone in 2023.
• [41:25] An overview of Shopify’s decision to add NFT gated features and what it means for the broader NFT culture.
• [47:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [47:25] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project:  www.youtube.com/c/LevelingUpOfficial"

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• Neilpatel.com

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In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose where you should place them, and what the benefits are of running audio ads.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Run Audio Ads?
• [00:27] An overview of what mediums are included under the audio ad category.
• [00:36] Where audio ads are usually placed during an audio segment and which ones perform best.
• [01:22] Why you should run audio ads, especially on podcasts.
• [02:25] How to choose where you should place your audio ads.
• [03:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:09] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Spotify Advertising
• Audio Ads on YouTube
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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