Marketing School - Digital Marketing and Online Marketing Tips

In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integrated, there are still a few key obstacles that are preventing this from becoming a reality. Tune in to learn what the biggest challenges are and what solutions we’ll need to see implemented for advertising to become more integrated in the coming years.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Is The Future Of Advertising?
• [00:26] Why we expect the future of marketing to be a lot more integrated.
• [00:41] The challenges of a more integrated approach.
• [00:46] The current lack of tools to integrate your campaign across platforms.
• [01:33] Why tracking needs to improve and the role it plays in advertising today.
• [02:38] The concept of Web 5.0 and what it could mean for marketing.
• [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:21] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [04:33] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the crypto market, but how is crypto behaving in the long term? We take a look at the underlying data, why it’s relevant, and the crucial evidence that crypto is demonstrating slow and incremental progress over time. Tune in as we unpack what it all means and what you can expect from crypto in the next decade!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: All of Crypto Has Crashed. Is The Fad Over?
• [00:27] How crypto benefits users through easy transfers.
• [00:58] The slow incremental progress over time that crypto is experiencing.
• [02:30] Why it’s going to take a long time for crypto to be fully integrated into existing systems.
• [03:18] The real-world utility you can expect from crypto in future.
• [03:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:57] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [04:10] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the growing field of influencer marketing, and build your audience through TikTok. We also cover how LinkedIn’s algorithm has improved and new features you can expect from the platform. Listen in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Five Marketing Trends We're Looking At In Q2 2022.
• [00:27] The growth of audio ads and how to place them.
• [01:02] Why companies are choosing to control their own channels.
• [01:50] Recommendations on how to build an audience with TikTok.
• [02:19] How to use influencer marketing.
• [02:56] The methods that FTX used to gain a bigger share of the market.
• [04:29] How to capitalize on LinkedIn’s new features.
• [04:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [05:11] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Spotify Advertising
• TikTok
• Twitter
• Cameo
• FTX
• Binance
• Coinbase
• LinkedIn
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are currently trimming their teams and how global events like the war in Ukraine and a slowdown in the economy are influencing these trends. We discuss what companies should be focusing on during this time and how to weather the storm.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Big Tech Companies Are Laying People Off Right Now. Is This A Signal?
• [00:32] An overview of the companies that are currently laying people off.
• [00:42] Why big tech companies are currently laying people off.
• [01:56] The three types of conversations that are happening right now depending on the company.
• [04:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:33] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [04:50] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the ones with hundreds of thousands of followers, let alone get their attention! Learn how to identify micro-influencers who are creating amazing content but don’t have a massive following yet and collaborate with them to grow your social media presence at a price you can afford!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Hire Content Creators (TikTok, Instagram, Twitter, etc.)
• [00:28] How to identify the best content creators on different platforms.
• [01:21] Why you should look for micro-content creators.
• [01:53] What to do if you already have a substantial audience.
• [02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:23] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [03:41] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Hiring Social Media Creative Talent Like Crazy
• TikTok
• Twitter
• Instagram
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using to build his story inventory and become a better storyteller.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Neil & Eric's Weird Habits That Triple Productivity.
• [00:34] Why Neil doesn’t go to bed without having read all his emails.
• [01:09] How high-intensity interval training (HIIT) benefits Neil’s productivity.
• [02:01] Why Eric uses a daily time tracker
• [03:19] How Eric is building his store inventory.
• [03:50] The benefits of daily walks.
• [04:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• The Body Coach TV
• Rise

• Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to protect yourself when working with ad agencies.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why You Should Own Your Traffic Sources.
• [00:25] Why owning your own traffic sources gives you more options for advertising.
• [01:29] Why you shouldn’t let an ad agency create and control your accounts.
• [02:44] Examples of how businesses are creating their own media companies.
• [03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:01] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for more content. It also allows you to create pages that are specific to niche topics and keywords, making it easier to rank highly and gain traction. Tune in to learn how to create pillar content and leverage it to 10x your strategy!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Pillar Content Makes Content Creation 10x Easier.
• [00:27] Understanding pillar Content and how you can repurpose it.
• [01:13] Why pillar content is a great foundation for your overall content plan.
• [03:00] The creative aspect of content creation, and why pillar content makes it easier.
• [03:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:54] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [04:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on the longevity and growth of your company. Tune in to learn why ads won’t fix everything, how to use an omnichannel approach, and why you should create a pillar page and build your content from there. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Marketing Fallacies That Will Stunt Your Growth.
• [00:35] Why ads will only grow your business if you already have momentum.
• [01:11] Why an omnichannel approach works best.
• [01:45] The fallacy that you need to create content on everything when you’re starting out.
• [02:17] Why it’s a fallacy that marketing needs to have an ROI.
• [03:26] Why link building is still essential for SEO.
• [03:47] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:48] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [04:01] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh content is king.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Brutal Truths About the Future of SEO.
• [00:25] Why having an amazing product or service is more important than your links.
• [01:15] How to prioritize user experience
• [02:24] Content may not be king, but fresh content is.
• [02:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [03:09] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.