Marketing School - Digital Marketing and Online Marketing Tips

In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like text size, font, and contrast. Tune in to learn which colors to look out for and learn how they can affect conversions, both positively and negatively!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Do Colors Really Impact Conversions.
• [00:34] How colors can drastically impact your conversions, positively and negatively.
• [01:46] Other variables that can affect conversion rates.
• [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:16] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with their teams. Learn about the marketing conclave framework, as well as the ICE model, and how to leverage the key tenets of impact, confidence, and ease!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Run 10 Growth Experiments Per Quarter.
• [00:25] The simple process for running weekly experiments with your teams.
• [01:38] An overview of the marketing conclave framework.
• [02:45] How to use the ICE model: Impact, Confidence, and Ease.
• [03:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [03:47] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity to make connections with like-minded people, and although it may not be directly apparent, those relationships can have huge payoffs down the line. Tune in as we discuss the value of great speakers and why masterminds provide so much value if you navigate them well!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Are Marketing Masterminds Still Worth It?
• [00:35] How being in a space with like-minded people can inspire and motivate you.
• [02:09] The value Neil has gotten from attending Eric’s mastermind events.
• [02:22] Why good speakers are so important.
• [03:09] The positive experience Eric had at an investors conference in Missouri.
• [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:06] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [04:18] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing search tools, and upgrading your payment options can increase conversion rates!!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Best Practices When Doing Marketing For E-Commerce.
• [00:25] How breaking down your pricing can boost conversion rates by ten percent.
• [01:03] Why you should be using your internal search and analytics tools.
• [01:30] How to make sure that your search adapts to what converts best.
• [01:49] Ensure that you’re making it easy to pay in a variety of ways, like MobilePay and Apple Pay.
• [02:14] Why you need to include PayPal as a payment option.
• [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [02:47] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• MobilePay
• Apple Pay
• PayPal
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a contracting market. We also unpack how you can add free tools to your website and why you should double down on the channels you already have. Make sure you tune in for some great strategies on how to finish 2022 on a high!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: five customer acquisition strategies to finish 2022 strong.
• [00:26] How to use PR or influencer marketing.
• [01:12] Learn about Spin the Wheel by Privy.
• [01:51] How to buy attention in a contracting market.
• [02:25] Why you should add a free tool to your website with CodeCanyon.
• [02:54] How to focus on the channels you already have.
• [04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:03] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [04:16] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Privy
• Spin the Wheel by Privy
• CodeCanyon
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, and how that has changed over the years. Learn how to adapt metrics to your business and why you should narrow your focus.TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Which Key Metrics Do We Check Every Day?
• [00:34] Why Neil no longer checks the daily visitors count.
• [00:47] An overview of what Neil checks on a daily basis.
• [02:00] An overview of what Eric checks on a daily basis.
• [03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast![03:24] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [03:40] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural, and why SEO hasn’t changed all that much over the past few years.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 23 Million Links SEO Case Study.
• [00:30] An overview of our top takeaways from the study.
• [01:20] How Google is optimizing for what is natural.
• [02:41] Why SEO hasn’t changed that much.
• [04:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:45] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [05:07] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• 23 Million Internal Links - A Google SEO Case Study
• Zyppy
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recession can be one of the best times to start a business!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Ad revenues are dipping from the tech giants.
• [00:30] An overview of current growth and stagnation in tech companies.
• [01:21] How inflation and hesitation are affecting ad revenues for tech giants. 
• [03:50] The benefits of starting a company during a recession.
• [04:43] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:44] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
• [05:11] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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See omnystudio.com/listener for privacy information.

In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to increase SEO traffic and learn more about how to create pillar pieces that will serve your brand.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Repurpose Old Content to Get More SEO Traffic.
• [00:25] Some of the advice we’ve covered in the past.
• [00:35] Two simple and effective strategies to increase SEO traffic.
• [01:35] The best ways to create pillar pieces of content.
• [01:55] How to invest in the best pillar content pieces for your brand.
• [03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:16] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• How to make 64 Pieces of Content in a Day
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Shitty Clickthroughs, what it means for marketing, and why you should continue to use methods like banner ads despite a decrease in clickthroughs.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Law of Shitty Clickthroughs.
• [00:24] An overview of The Law of Shitty Clickthroughs put forth by Andrew Chen.
• [01:21] What The Law of Shitty Clickthroughs means for marketing.
• [02:24] Why being fast and flexible is key.
• [03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:43] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Andrew Chen
• The Law of Shitty Clickthroughs.
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

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See omnystudio.com/listener for privacy information.