Marketing School - Digital Marketing and Online Marketing Tips

In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which one is better, but rather, how you can use them all. Tune in to learn how to maximize your leverage and why the cumulative effect will give you the best outcome.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Amazon vs. eBay: Which One’s Better For Your Company?
• [00:27] Why it’s not about which one is better, but how to use them all.
• [01:29] How to nail your process and then scale it.
• [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:12] Visit https://www.marketingschool.io/talent to join and access our talent pool.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been released. In these early stages, they are still gathering metrics and are therefore much more flexible on their pricing. Tune in to hear how you can make the most of these opportunities and improve your ROI!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What To Do When New Ad Formats Come Out.
• [00:25] An overview of new ad formats from TikTok, Reddit, YouTube, and Google.
• [00:54] Why you need to try new ad formats as quickly as possible.
• [01:20] Why new formats tend to be cheaper when they first come out.
• [02:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:09] Text us at 310-349-3785.
• [02:22] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Tik Tok Spark Ads
• Google Web Stories
• Reddit
• YouTube
• Morning Brew
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past few years, but its ads are still more affordable than other platforms. Find out how you can leverage traffic on Tumblr and why it might be the right choice for your business.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Reaction: Is Tumblr Making A Comeback?
• [00:28] An overview of Tumblr’s stats over the past few years.
• [01:01] The evidence that Tumblr is making a comeback.
• [01:47] Why you should consider leveraging traffic on Tumblr.
• [03:14] If you’re looking to hire or get hired, go to marketingschool.io/talent

Links Mentioned in Today’s Episode:

• Tumblr
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly released ad formats, but there are still a lot of marketing principles that remain timeless. Tune in to learn about the rule of seven, the AIDA principle, and other fundamental lessons that never lose their relevance!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Timeless Marketing Principles That Are Still Relevant in 2022.
• [00:37] The AIDA principle: attention, interest, decision, and action.
• [01:07] The rule of seven: when someone interacts with your brand seven times they’re much more likely to remember it.
• [01:30] Understand that if you’re starting from nothing, it’s going to take some time to build a brand.
• [02:00] The significant role of content, from text, to audio and video.
• [02:31] How to capitalize on new ad formats.
• [03:11] Why there is always money in the follow-up and why you need to focus on the long-term strategy.
• [03:52] When to expect a decrease in click-through rates. 
• [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:47] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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• Neilpatel.com

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• [00:20] Today’s topic: How To Price Correctly.
• [00:27] Why it’s so important to price correctly.
• [00:48] When to price yourself below the competition.
• [02:05] Online tools and resources to help you price correctly.
• [02:44] The value of a metric and how to price accordingly.
• [04:10] Why there is more than one strategy to do optimal pricing.
• [04:52] Why you should ask yourself whether your pricing is too cheap or too expensive.
• [05:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:34] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles.
• [05:53] Go to https://www.marketingschool.io to learn more!

• Price Intelligently
• Pricing Creativity
• Win Without Pitching
• OpenView Venture Partners
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

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In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators, and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Introducing today’s topic: Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole.
• [01:29] Why Kat chose Athletic Greens for her next chapter.
• [02:47] An overview of Athletic Greens and their incredible growth. 
• [06:22] The high quality of Athletic Greens’ comprehensive flagship product AG1.
• [06:54] Why AG1 is more than just a green drink and the marketing challenge this poses.
• [07:52] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category.
• [10:04] Learn what AG1 tastes like and different ways to drink it. 
• [12:41] A breakdown of Athletic Greens’ marketing strategy.
• [13:21] The success they’ve found partnering with creators and influencers.
• [14:11] How being largely referral-based made the iOS 14 update less difficult for them.
• [14:33] How being a bootstrapped company has affected their marketing strategy.
• [15:29] The rapid rate of growth they've experienced, based on the merits of their product.
• [18:05] Insights into how marketing is changing.
• [19:18] Kat’s advice to anyone who wants to pursue a similar career path.
• [24:29] Kat’s monthly process for checking in with her loved ones.
• [27:11] How Kat does a similar check-in with her work relationships.
• [28:53] Learn where you can find Kat online.
• [29:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [29:41] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Athletic Greens
• Athletic Greens Special Offer
• Kat Cole on LinkedIn
• Kat Cole on Instagram
• Checking In With Kat Cole
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to improve your podcast, how long you can expect to wait before your audience starts to grow, and why you should focus on engagement rather than downloads or followers.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Create An Engaging Podcast That Builds Your Brand.
• [00:25] The importance of taking feedback and implementing positive changes.
• [00:59] Examples of different approaches you can take with your podcast.
• [01:56] A reminder of how long it takes to build an audience.
• [02:27] How a long-term podcast builds your brand.
• [03:25] Why podcasts can be a great excuse to meet cool people.
• [03:46] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles.
• [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. Tuning in you’ll learn how to implement the AIDA model, how to choose your ad formats, and why a call to action is crucial. We also cover landing pages, their role in conversion optimization, and how to adjust your video content for more successful ads.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It.
• [00:28] The AIDA model, and how to implement it. 
• [01:01] Why you need to include a call to action
• [01:28] Which ad formats to use on YouTube.
• [02:02] Why your landing page is integral to your conversion rate.
• [02:59] How to adjust your video content to diversify your advertising.
• [03:42] Make sure to check in with who you’re targeting.
• [04:13] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:21] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• YouTube
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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• Neilpatel.com

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In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and it’s a good time to take stock of what is working for your business and what isn’t. Tune in to learn how discipline and a lean mindset can help you persevere, and even thrive, in a turbulent market.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Stay Resilient In a Turbulent Market.
• [01:19] How to invest in what’s working and cut back on what isn’t.
• [01:47] Learn how to operate a lean ship.
• [02:13] Why you should extend your runway and how to do it.
• [03:12] What to do when you need to cut back on staff.
• [04:06] A list of some of the best companies that were built during a recession. 
• [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:28] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Startup Runway
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Who’s Really Responsible For Ads.
• [00:25] Why your marketing department should not necessarily be responsible for ads.
• [00:48] How sales, customer support, design, and other teams can also be responsible for ads.
• [01:34] The term directly responsible individual and why it’s useful.
• [02:17] Why departments need to help one another and not be siloed.
• [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:21] We’re bringing it back, text us at 310-349-378 with your thoughts and feedback!
• [03:36] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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See omnystudio.com/listener for privacy information.