Marketing School - Digital Marketing and Online Marketing Tips

In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the company, and how your finances and positioning determine whether you should invest in Elon Musk’s Twitter. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Would You Invest in Elon Musk's Twitter?
• [00:30] An overview of the acquisition offer that Twitter has agreed to.
• [01:13] Why the amount of money you have determines whether you should invest in Twitter.
• [02:08] The changes that are expected to happen at Twitter.
• [02:35] The type of companies Neil and Eric invest in based on their positioning.
• [03:27] Why it’s appropriate for investment firms to invest in late-stage companies.
• [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:03] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition.
• [00:30] Why you should give away free services and create great offers.
• [00:45] How to use AB tests to lower your cost per acquisition.
• [01:04] Why you need to ensure that your messaging is clear.
• [01:24] What you can learn from your competitor’s ads.
• [01:39] Why you should test multiple creatives consistently.
• [02:24] Utilizing networks and platforms to optimize your business.
• [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:59] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Facebook Ads
• Eric Sui on Twitter
• Eric Sui on Instagram
• Neil Patel on Twitter
• Neil Patel on Instagram
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Marketing Predictions for the Rest of 2022.
• [00:25] How we expect Facebook to find new ways to monetize.
• [00:52] Some of the ways that marketing will become more challenging.
• [02:06] Why marketers will need to become more thoughtful and creative.
• [02:22] The sizable role that conversion optimization will play in marketing strategies.
• [02:52] How to attract the right people amidst rising ad costs.
• [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:39] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be headed next and the new listeners we will still connect with. Tune in to hear all about the different avenues we think will get us to the next big milestone!

TIME-STAMPED SHOW NOTES:

• [00:23] Today’s topic: How We'd Grow Our Podcast to 5M Downloads Per Month.
• [00:45] Using advertising on other podcasts as a way to boost subscription.
• [01:02] Increasing guest interviews as a way to cross-promote and induct new followers.
• [01:20] Talking about a broader range of subjects as a way to reach a wider audience.
• [01:59] Why podcast networks might be the next big thing.
• [03:05] Thinking about the opportunity presented by email advertising.
• [03:15] The simple equation of appearing on other podcasts and linking back to your own.
• [04:05] Twitter and LinkedIn threads; doubling down on existing audiences. 
• [04:50] That’s it!
• [05:05] Go to marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place!

TIME-STAMPED SHOW NOTES:

• [00:24] Today’s topic: How to Screen For SEO Talent in 2022.
• [00:26] Enquiring about past experience and traffic increases.
• [00:55] Going deeper on the methods for increasing traffic.
• [02:05] Why follow-up questions can be so effective for vetting hires.
• [02:32] Screening candidates and finding out their long-term goals and true strengths.
• [03:52] Questions to ask about recruiting and team building.
• [04:10] That is it for today!
• [03:24] Go to marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

• Who 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune in to learn about our experience with making tough decisions and how to make the best choice based on your situation. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: On The Verge of Bankruptcy, What Do You Do?
• [00:30] Eric’s experience with Single Grain and how they turned the company around.
• [01:37] How to evaluate what your outcome will be depending on the decision you make.
• [02:09] Why your decision will depend on your circumstances and your stage in life.
• [04:14] Why there is no shame in bankruptcy.
• [04:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:29] Go to https://www.marketingschool.io to learn more!
•  

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking tool. To learn more about how Alex balances his time, his insights on Web3, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup.
• [01:31] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT.
• [03:29] How Alex and his team decided to go all-in on Upstream.
• [04:56] How Alex became involved with Web3, NFTs, DAOs, and dApps.
• [08:11] A breakdown of Upstream: how it works and how it’s priced.
• [08:58] Some of the use cases that Upstream is currently being used for.
• [10:20] How Upstream is growing, and what it means to be a leader in the Web3 space.
• [12:41] Insights into the marketing strategy for Upstream.
• [14:36] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream.
• [15:22] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream.
• [17:57] The time and investment you need to start an NFT project.
• [19:36] How Illuminati has sold over $11.5M in NFTs. 
• [21:52] The story of how they first marketed Illuminati by giving out pins at an event.
• [22:51] What Alex learned from the launch of Illuminati and their sales plan.
• [25:59] Alex shares why Twitter is his favorite business tool.
• [26:13] Learn about Alex’s favorite business book, Zero to One: Notes on Startups, or How to Build the Future. 
• [26:55] Alex’s favorite NFTs — that aren't Illuminati or Bored Apes!
• [28:55] That’s it for today! Don’t forget to rate, review and subscribe!
• [29:00] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Upstream
• Illuminati NFT
• Twitter
• Zero to One: Notes on Startups, or How to Build the Future
• Knights of Degen
• Alex Taub on Twitter
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is so effective, even in a big company.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Where To Hire Incredible Marketers in 2022.
• [00:35] How to use LinkedIn to find excellent marketers.
• [01:37] Learn why referral recruiting can be so impactful.
• [02:52] How to use your team to find great talent.
• [03:32] An overview of how we’ve been finding talent to help grow our Web3 department.
• [04:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:22] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Stripe
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tune in to hear our recommendations for how to prepare your business for a recession, from increasing your conversion rate optimization to investing in your relationships and more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Prepare Yourself & Your Business Against A Recession.
• [00:25] The definition of a recession.
• [00:58] Why we expect a recession soon.
• [01:11] How to use conversion rate optimization to prepare for a recession.
• [01:57] Why you shouldn’t try to predict a recession.
• [02:24] Why you should be optimizing for relationships.
• [03:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:31] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different things to figure out what works for your brand. Tune in to find out how to use the 'spray and pray' approach, combined with analytics, to hone in on what will work best for your product!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Spray and Pray, the Best Way to Get Started with Social Media.
• [00:30] The benefits of the ‘spray and pray’ approach, and how to do it.
• [02:36] Why you need to keep analytics in mind when taking the ‘spray and pray’ approach.
• [02:48] How many channels to use the ‘spray and pray’ approach on.
• [03:10] Understanding the RICE framework and how to use it.
• [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:00] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.