Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

May 15, 2022Where We Think The World Is Headed (And What To Do About It) #2096
In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to adapt. Listen in to hear what you can expect in the coming months and what helpful steps you can take to protect yourself and your business, while also learning how to identify unexpected opportunities.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where We Think The World Is Headed (And What To Do About It)

[00:25] How rising interest rates will affect businesses and marketing.

[01:29] How to find places where you can get underpriced attention.

[03:33] Making preparations for cutbacks.

[03:56] Some advice from Warren Buffet.

[04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[04:30] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Marketing School Episode #2070: Marketing Trends We’re Excited About for Q2 2022

Marketing School Episode #2073: Effective Alternatives To The Competitive Landscapes of PPC & SEO

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7 min
May 14, 2022Reaction to Elon Musk Offering To Buy Twitter #2095
In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to hear what you can expect if this deal goes through!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Reaction to Elon Musk Offering To Buy Twitter

[01:06] Why it might be difficult for Elon to buy Twitter.

[01:47] Some of the changes that might take place if Elon buys Twitter.

[03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[03:29] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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6 min
May 13, 2022What You Should Never Do When You're Selling (How To Lose A Deal) #2094
In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn how humility, a mentality of underpromising and over-delivering, as well as good communication will help you maintain fantastic long-term relationships with your clients! TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What You Should Never Do When You're Selling (How To Lose A Deal).

[00:29] How overpromising and underdelivering can kill a deal.

[01:14] Why instilling confidence is essential.

[02:28] The level of communication that you need to maintain with your customer.

[02:40] How to ensure that you add value to your communication with clients.

[03:03] How to make each of your follow-ups a marketable moment.

[03:36] Don’t forget to rate, review, and subscribe to this podcast and text us at 310-349-3785!

[03:59] That’s it for today!

[04:29] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:

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Neilpatel.com
Quick Sprout
Growth Everywhere

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Twitter @ericosiu

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7 min
May 12, 2022Growing NFT Now to 700,000 Followers in 1 Yr, Coaching, and Jackson Hole, with Alejandro Navia
In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all need a space that can help us think expansively. To learn more about NFT Now, how to grow your reach, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Growing NFTnow to 700,000 followers in 1 yr, coaching, and Jackson Hole, with Alejandro Navia.

[00:56] Introducing today’s guest Alejandro Navia and how he founded NFT Now.

[05:53] Why Alejandro saw a need for an objective voice on NFTs like NFT Now.

[06:59] NFT Now’s reach and how they have grown as an omnichannel media company.

[10:09] The core drivers of NFT Now’s impressive growth.

[13:34] What Alejandro has learned about the dangers of being dependent on one single platform.

[13:56] The main channels Alejandro is using for NFT Now and why owning your domain is key.

[15:40] Alejandro’s approach to coaching and why he views his clients as partners.

[19:12] The distinction between coaching and educating.

[19:54] Why choosing to find a coach is a big deal.

[20:19] How to find a good coach.

[21:20] Why the interview process is crucial in finding the right coach for you.

[22:11] Why you need to ask yourself which areas of your life you want to improve on.

[25:22] Alejandro’s move to Jackson Hole and how he is splitting his time between Jackson Hole and Miami.

[29:48] The most impactful book that Alejandro has ever read.

[30:40] The most impactful tools that Alejandro has used in the past 12 months, from therapy to coaching, to authentic communication.

[32:18] That’s it for today! Don’t forget to rate, review and subscribe!

[32:20] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

NFT Now

Alejandro Navia

Alejandro Navia on Instagram

Alejandro Navia on Twitter

The Prophet by Kahlil Gibran

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Neilpatel.com
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36 min
May 11, 2022How To Keep An Eye On Your Competitors in 2022 #2092
In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Keep An Eye On Your Competitors in 2022.

[00:25] Why it’s essential that you stay up to date with what your competitors are doing.

[01:05] How to use SimilarWeb to measure what your competitors are doing.

[01:36] Why WayBackMachine is a great free tool for AB testing.

[02:01] Use Ahrefs to grow your search traffic.

[02:28] Follow your competitors online and use Facebook’s ad library.

[02:39] How to use SocialBlade, TubeBuddy, and vidIQ for YouTube insights.

[02:51] How to get feedback on your competitor’s site as well as your own with UserTesting.

[03:28] How to implement qualitative feedback.

[03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[04:16] Text us at 310-349-3785.

[04:29] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

SimilarWeb

Zoom

WayBackMachine

Ahrefs

Meta Ad Library

SocialBlade

TubeBuddy

vidIQ

UserTesting

Adbeat

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Text us at 310-349-3785

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com
Quick Sprout

Growth Everywhere

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Twitter @neilpatel

Twitter @ericosiu

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7 min
May 10, 2022How to Come Up With The Perfect Messaging For Your Product #2091
In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product.

[00:28] How your messaging will impact your conversion rate.

[00:45] How to identify what you should emphasize within your copy.

[02:30] Why you need to keep tweaking your messaging.

[02:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[02:56] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Optimizely

VWO

Crazy Egg

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Leave Some Feedback:

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Neilpatel.com
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6 min
May 09, 2022With So Many Marketing Channels, Which Channel Should You Pick? #2090
In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prioritize. Tune in to learn which channel you should leverage first and how to identify what works best for you. TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: With So Many Marketing Channels, Which Channel Should You Pick?

[00:25] Why an omnichannel approach is inevitable.

[00:49] How to choose which channels to leverage first.

[01:49] Identify where your audience is hanging out and what is best for your medium.

[03:08] Why you need to repurpose your content for different channels.

[03:29] Why you need to post natively to your channels.

[03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[04:03] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

SEMrush

Gary Vee: How To Make 64 Pieces Of Content In A Day

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

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Neilpatel.com
Quick Sprout
Growth Everywhere

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Twitter @ericosiu

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7 min
May 08, 2022The Challenges of Podcasting #2089
In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing your audience.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Challenges of Podcasting.

[00:50] Why it’s becoming more difficult to make your podcast popular.

[01:23] Why it’s more difficult to drive conversion from a podcast than a website.

[01:42] Some effective methods for growing your podcast.

[02:27] Why podcasts are effective for brand promotion and high ROI strategies.

[02:49] How podcasts help build community and decrease sales cycles.

[03:11] A reminder of how long it takes to grow a podcast audience.

[03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[03:41] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Edison Research Podcast Consumer Tracking Report

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Leave Some Feedback:

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The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

Connect with Us:

Neilpatel.com
Quick Sprout

Growth Everywhere

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Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
May 07, 2022Ad Channels To Consider For This Year #2088
In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on Quora. Learn about when to remarket your content through platforms like Google and why you need to pay attention to where your audience is spending their time. Tune in for some great tips on how to get the most out of ad channels this year!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Ad Channels To Consider For This Year.

[00:34] Why now is a great time to advertise on TikTok.

[01:14] How to get the most out of advertising on Quora.

[01:40] Why you need to pay attention to where your audience is.

[02:00] Other ad channels to consider like Amazon, Twitter, and Pinterest.

[02:39] Why Next Door is great for targeting mothers.

[02:50] Other advertising streams outside of platforms like email and podcasting.

[03:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[03:14] Go to marketingschool.io/improve help us improve!

[03:27] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

TikTok for Business

Quora for Business

Twitter Ads

Amazon Ads

Pinterest Ads

Roku Ads

Next Door

Spotify Ads

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com
Quick Sprout

Growth Everywhere

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Learn more about your ad choices. Visit megaphone.fm/adchoices
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6 min
May 06, 2022How Web3 Marketing Differs From Web2 Marketing #2087
In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2.0, then you can market Web3!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Web3 Marketing Differs From Web2 Marketing.

[00:27] Why the same concepts, principles, and strategies apply to Web3.

[01:29] Why we won’t be using the term Web3 in ten years.

[03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[03:09] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

Connect with Us:

Neilpatel.com
Quick Sprout

Growth Everywhere

Single Grain
Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.