Marketing School - Digital Marketing and Online Marketing Tips

In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Use Automatic Or Manual Placements on Facebook?
• [00:25] Why Neil recommends that you test both.
• [01:01] The long-term benefits of automation.
• [02:30] That’s it for today! Don’t forget to rate, review and subscribe!
• [02:48] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Manage Your Comments At Scale
• [00:53] Neil’s process and recommended tools for responding to comments on blogs.
• [01:20] How to respond to comments on social profiles.
• [01:31] How assistants can help with managing your comments on social profiles.
• [02:25] How Neil manages his comments at scale on his various channels.
• [03:50] The ROI on responding to comments.
• [04:49] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:56] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Akismet
• Comments Not Replied To
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are uniquely affordable right now, and why now is a great time to invest. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Care About TikTok Search Ads.
• [00:25] The high rate of users on TikTok and the massive growth the app has experienced.
• [01:01] Why now is a great time to be using TikTok search ads.
• [01:47] What is currently available within TikTok search ads.
• [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:33] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Morning Brew
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC & SEO. Discover the benefits of affiliate marketing, what it means to integrate community and live events, and how you can use social media to your advantage. Tune in to learn how to stand out in an increasingly competitive landscape!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Effective Alternatives To The Competitive Landscapes of PPC & SEO
• [00:30] Why PPC and SEO are becoming more competitive.
• [01:30] The benefits of affiliate marketing and how to do it.
• [02:02] How to integrate community and live events.
• [03:00] Examples of tools that can help you compete in PPC and SEO.
• [03:29] How to get mentioned in articles and how this can drive revenue.
• [04:40] How to determine which social media platform you should be focusing on.
• [06:03] Eric’s tips for podcasting and how to integrate your different channels. 
• [06:40] How to use live functions on social media in conjunction with influencers if you’re selling physical goods.
• [07:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [07:53] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• NP Digital
• WhatRunsWhere
• Edison Research: The Infinite Dial
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS).
• [00:30] Introducing today’s guest Jake Tran, who creates business essays on YouTube.
• [01:07] Why Jake chose to focus his video essays on money, power, and crime.
• [02:11] Jake’s YouTube journey, and why his latest venture started with two channels.
• [04:32] How trying to imitate someone else’s YouTube channel can inhibit your growth.
• [05:52] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel.
• [07:48] The nature of creative work and the amount of time Jake typically spends on a video.
• [08:20] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career. 
• [09:02] How having his video shared on a prominent channel boosted Jake’s numbers.
• [10:16] An overview of Jake’s comprehensive research process.
• [11:17] Jake’s insights on what to avoid if you’re trying to grow your YouTube channel.
• [12:27] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships.
• [14:08] Jake’s economic model, his new Join button, and his long-term plan.
• [16:36] Hear about Jake’s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life.
• [20:21] The surprising amount of times Jake has been recognized from his YouTube channel. 
• [21:20] Jake’s top business tool and book recommendations.
• [23:36] That’s it for today! Don’t forget to rate, review and subscribe!
• [23:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Jake Tran

• Jake Tran on LinkedIn
• Jake Tran on YouTube
• Jake Tran on Instagram
• Jake Tran on TikTok
• Graham Stephan on YouTube
• Marques Brownlee on YouTube

• Kurzgesagt: In a Nutshell on YouTube

• Skype
• Loom
• Adobe suite
• LEMMiNO

• The 48 Laws of Power by Robert Greene

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

• Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

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In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is exciting, now may not be the best time to invest in the Metaverse, so tune in to learn more about Heineken’s virtual beer, the Metaverse, and why timing is everything!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Reaction: Heineken Has Created 'Virtual Heineken', The Beer You Can Buy In The Metaverse.
• [00:30] An overview of how companies are currently engaging with the Metaverse.
• [00:52] Why the companies currently buying land in the Metaverse are doing the right thing at the wrong time.
• [01:18] Why small to medium-sized businesses shouldn’t pursue buying land in the Metaverse.
• [02:50] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:00] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your marketing. Tuning in, you’ll also hear how Web3 is being featured in marketing strategies, why there’s a need for professional community managers, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Marketing Trends We're Excited About for Q2 2022.
• [00:30] How you can now use Cameo for your business.
• [01:43] The rise in voice commerce and how to optimize for it.
• [02:06] The need for community management for NFTs and other Web3 applications.
• [02:41] Marketing for Web3: what we’ve seen so far and how it works.
• [04:05] How Neil expects rising interest rates to affect marketing.
• [04:40] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:51] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Cameo
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Google Ads is Changing.
• [00:30] Learn about Performance Max, an ad campaign format that launched a few months ago.
• [01:24] How Performance Max helps you maximize performance across all the channels.
• [01:52] The difference between Performance Max and manually using Google Shopping.
• [02:55] An overview of the benefits of Performance Max.
• [04:00] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:13] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Performance Max Campaigns
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, as well as why content is still king in 2022. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going.
• [00:34] A look at the business model at Morning Brew.
• [01:09] The latest from HubSpot and what they are currently doing for podcasters.
• [01:33] Shopify's new initiative called Lookbook.
• [02:18] How content creators are the best way for brands to gain attention.
• [03:26] Lessons from the best content creators in the game right now.
• [03:53] That’s it!
• [03:56] Go to https://www.marketingschool.io/live to learn more about our live events!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Neil Still Writes His Own Blog Posts.
• [00:27] Eric's feelings about writing content currently.
• [00:59] Letting enjoyment drive your writing and other activities.
• [01:27] How passion can impact the quality of your content.
• [02:14] Doing what you love as a way to build a better future and more success.
• [02:58] Comparing Neil's writing versus that of the team that helps him.
• [03:49] What comprises evergreen content?
• [04:09] That’s it!
• [03:24] Go to https://www.marketingschool.io/live to get more info about our upcoming event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.